Top App Marketing Companies (2022)

Updated: June 27, 2022

Get listed in the No.1 App Industry Marketplace

We help app platforms and services to reach new customers, generate sales leads and build their brands. To get your service listed in our marketplace and promoted across email, blog, and social media leave us a message below.

Mobile app marketing is becoming more important, with a boost in app usage worldwide, making the need for app marketing companies and agencies more stronger than ever before. Find out about the top platforms that know how to promote your app best from our carefully selected list of only the best in the industry.

The times when tech media pundits talked widely about businesses transitioning from a desktop to mobile or about top level businesses adopting a mobile-first approach are long gone.

Now, it is mobile right from the get-go, by default.

So, keeping this picture of a highly competitive mobile app market in mind, can you imagine what it takes for an app developer to compete and run a successful app marketing campaign?

Promoting and marketing an app is as tough as developing it. One way of mastering this challenge is to hire a mobile app marketing agency that helps marketing apps via multiple channels, and has the expertise in reaching your target app users.

But this is barely scratching the surface of what an app marketing agency can do for you. So, in this guide, let us first talk about what app marketing is in the first place, and introduce you to the top app marketing companies.

What is mobile app marketing?

Mobile app marketing means to make efforts so that your customers engage with your product and services on mobile. And it also means boosting your app’s presence in the app store with clever marketing techniques.

While the app marketing funnel may include similar stages to the traditional digital marketing funnel, it consists of these three prime stages:

3 stages of app marketing

This concept is therefore all about interacting with your users through all three of these stages in order to drive profitable, long term action. So, the question now lies in how exactly do you interact with them to successfully promote your app.

Let’s take a closer look at the three phases.

Awareness

The awareness stage occurs before marketers launch their apps, where it is all about creating a presence and building brand awareness. This strategy includes a clear brand purpose, communication and positioning – basically answering the who, when, why, where and how of your product and services.

The main goal in this stage is to interact with potential customers, by using methods, such as influencer marketing, and direct their attention to your upcoming brand.

Acquisition

In the acquisition stage, your app has already launched and you are implementing new strategies to continue to acquire users and generate installs.

Acquisition is an ongoing process that needs constant tweaking and extensions of previous strategies and methods of marketing.

So, the main focus here is to keep optimizing for the app store and implementing creative strategies to attract new users and continue to build a loyal customer base.

Retention

When you acquire target users, it doesn’t end just there – you want to keep them engaged and invested in your app. In the retention stage, also an ongoing process, you want to come up with creative methods to turn users into loyal customers.

In this stage, make sure you keep up ongoing communication with users, maintaining an interactive and trustworthy bond.

In this case, push notifications will become your best friend. Keeping users in the loop and sending them alerts and updates about promotions, special rewards or upgrades is a great way to keep up engagement.

User experience is also an important component of the retention stage. First impressions are crucial – and you only get one chance at it. So make sure users can smoothly browse through your app, and use your services at ease from the start.

Mastering these three stages belong to a successful app marketing strategy. If you are able to build a presence for your upcoming app, acquire new users effectively and keep a loyal customer base, you are doing it all right.

But a lot of research and analysis goes into this, so it is easier said than done. This is why app marketing agencies and companies are here to make your life easier by lifting the extra weight off your shoulders.

You still want to understand how the company you hire works their magic though. So, let’s dive into the inner workings of ‘how’ you market your mobile app.

What does an app marketer do?

Understanding how app marketers and agencies work is important to having an overview of the best strategies being used for your mobile app. Knowing the ins and outs of the different methods will inform your decision in choosing the best app marketing company out there.

And it always begins with market research. In 2021 alone, 143.6 billion apps were downloaded, with 55 billion of those downloads being games and 88 billion apps. So, you want to find out what types of users are downloading apps that have similar services to your business.

And don’t forget about the high competition in the app market currently. In 2022, 2.5 thousand new apps were submitted to the Apple App Store, which shows how important competitor analysis is when app marketing agencies come up with their own strategies.

App marketers and app marketing agencies are committed to fulfilling their users’ needs, and therefore create user personas to help create a solid app marketing strategy. The personas typically represent a kind of target audience, containing the characteristics of that particular group.

Other unique identifiers, such as demographics and mobile preferences are also dissected in order to create accurate personas to work out the typical user journey of this group. This allows app marketers to tailor their app marketing strategy to drive profitable action.

Top Mobile App Marketing Companies:

  • Moburst - Mobile Done Right
  • Zorka.Agency - Smart. Efficient. Worldwide
  • Zoomd - Zoomd. See the Big Picture, Down to the Finest Detail
  • Yodel Mobile - The leading global app marketing consultancy
  • Singular - Futureproof your growth with next-gen marketing attribution and analytics
  • MobileAction - Boost your app growth with competitor intelligence
  • Bango - Reach high spending payers in similar apps to yours
  • AppTweak - #1 ASO Tool for Apps & Games Driven by Data Science
  • Adjust - Mobile Measurement Partner
  • Launchpad by Growth Rocket Apps - Flexible Marketing Subscriptions | Human experts & a smart platform
  • Phiture - We Help Apps Grow
  • REPLUG - ENABLING YOUR MOBILE GROWTH
  • SEM Nexus - Startup App Marketing Experts
  • App Growth Network - North America’s Leading App Marketing Agency
  • URLgenius - Codeless App Linking and QR Codes
  • PreApps - #1 App Marketing Agency
  • Favoured - App Marketing Agency Co-Founded By Former Apple Marketing Lead
  • The ASO Project - Full-Service App Store Optimization Agency
  • WakeApp - Best performing mobile marketing agency
  • Gummicube - Get the best app store optimization service from our experts
  • Studio Mosaic - Your App Growth Partner
  • Airship - Mobile Marketing Solutions
  • Performcb - #1 Performance Marketing Network Worldwide

Doing a competitor analysis, market research and creating user personas will help you answer the following key questions in the early stages of the process, enabling you to effectively and successfully market your app:

User persona questions

Mobile acquisition

The first step for users to interact with your app directly is to get them to download and install your app. Mobile acquisition is therefore a must and app marketing agencies work hard to master the art of it.

In order to attract and acquire new users, you want to nail the messaging part, which belongs to a good app marketing strategy.

Here are some messaging formats that are commonly used by app marketing agencies to get people to use your app:

Social

Posting on your social media channels to relevant followers to gain more traction and build brand awareness.

App Store Optimization (ASO)

Optimizing your profile on the app store, including title, keywords, ratings and other ranking factors, to acquire new users and increase app installs.

Paid advertising

Creating social media ads and PPC campaigns, using Google Adwords, native and interstitial ad formats can push your app to the forefront, gaining a wider audience.

Influencer marketing

Getting influencers to advertise your brand will allow you to gain your audience’s trust and therefore a loyal following that will increase your credibility and traffic instantly.

Email marketing

With global the email marketing market reaching 7.5 billion U.S. dollars of value in 2020, this method of mobile acquisition can massively drive customers to your app when promoting your app content, services and any offer discounts via email.

 

When it comes to app marketing, mobile acquisition is a key component of app marketing agencies’ strategies. You need to implement a good balance of acquisition techniques to secure the long term success and revenue of your app.

But mobile acquisition belongs to a sea full of app marketing strategies and techniques that app marketing companies will focus on.

What are the best app marketing strategies?

A marketing plan that an app marketing agency team will devise for your app, will usually consist of the following concepts:

App marketing concepts

The app marketing best practices also demand an agency to carefully measure KPIs (Key Performance Indicators) of such app marketing campaigns. And there is one main app promotion method that stands out from the rest – growth hacking.

Essentially, growth hacking is about finding ways for a particular mobile app to grow its number of users and revenue by integrating non-standard app marketing techniques, preferably on a low budget. Growth hacking focuses on driving scalable growth, in a short period of time, to produce ‘quick wins’.

But growth hacking and the techniques mentioned above belong to the greater process of your app marketing plan, and is integrated in a larger mobile engagement ‘loop’. Like traditional marketing, app marketing takes users through the marketing funnel that consists of the stages of awareness, acquisition and retention.

We call it a loop because users can go back and forth between stages as illustrated in the graphic below:

Mobile acquisition cycle

In essence, app marketing is all about finding ways to reach, attract and retain your customers as well as analyzing and monitoring their behavior and the performance of your app to improve the experience.

Users look for services that fulfill their ‘needs’ and ‘questions’. So, you want your app to be the number one place they go to to get the answers they are looking for. Integrating these strategies and methods, and partnering with top app marketing agencies will help you reach your goals at a higher rate to start making revenue.

How much does marketing an app cost?

Now, your next pressing question must be how much it actually costs to market an app.

Because the main challenges of marketing an mobile app are both to reach and retain your users, there is a swarm of competition for users’ attention in the app store. Therefore, it is worth investing in the best app marketing company to successfully market your app and make it stand out from the crowd.

But you certainly don’t want to overspend your budget, and instead want to get the most value out of your marketing strategy at a reasonable price. Mobile app marketing costs usually consist of components that cover the entire lifecycle of an app:

Mobile application lifecycle

You will find within these stages that there are individual costs that will apply. Here is a brief estimation of the key data points that you can expect when working out your budget to market your app:

Key data points

ElementCost
App market research$5k - $15k
App beta testingup to $5k
ASO tools$250 - $1,500 / month
App marketing agency up to $25k / app
App PR outreach$100 - $300 / hour
Influencer marketing$10k - $18k / month
Average Cost Per Install (CPI)$1.75 / install
Cost Per Action (CPA): Register$3.5 / install
CPA: In-app purchase$87 / install
CPA: Purchase$75 / install
CPA: Subscribe$37 / install

For a more detailed overview of the costs you can expect, take a look at our App Marketing Costs guide for extensive data.

Which agency is best for digital app marketing?

So which agency is on the top of the list for digital app marketing?

In order to simplify the answer, let’s dive into the types of app marketing agencies that are out there.

There is a range of types of mobile app marketing companies that can help you with your marketing campaign:

  • A specialist mobile agency can serve your app’s marketing needs via some particular marketing channel, such as Facebook, Twitter and Instagram ads, App Store Optimization, and PR.
  • A general agency, with a mobile app marketing agency within it, with added mobile experience.
  • A mobile advertising agency, focusing on mobile media buying: Media buyers negotiate and purchase audience-targeted time and advertising space to convey a marketing message.
  • App marketing agencies that focus purely on App Store Optimization, and are capable of driving mobile app user acquisition via Apple’s App Store, Google Play or both.
  • Agencies that focus on mobile campaign strategies, analytics of a mobile app user in-app behavior as well as traffic attribution.

Partner with the best mobile app marketing agencies and companies

Having now a picture of the mobile app marketing industry, we’ve gathered facts and created a guide that covers the best mobile marketing companies to consider.

Our list includes big international agencies, with broad creative marketing capabilities as well as boutique marketing companies, focussing solely on mobile apps. Each of the companies listed has something different and unique to offer.

List of mobile app marketing agencies, companies and services

WakeApp

Best performing mobile marketing agency

(0) REVIEWS
FoundedEmployees
2013201-500

WakeApp is an award-winning mobile marketing agency and a leader in the promotion and acquisition of mobile applications for blue-chip organizations globally. Key Features Using our 8 years of experience in driving good quality, high volume traffic to our partners, we developed the WakeApp InApp Network.

Learn more about WakeApp

BuzzGuru

Influencer Marketing Intelligence & Analytics

10
(2 votes)
(2) REVIEWS
FoundedEmployees
201751 - 100

ASOMobile

Mobile app analytics based on machine learning

10
(3 votes)
(3) REVIEWS
FoundedEmployees
201910 - 50

ASOMobile is a comprehensive mobile app analytics for developers, marketers and ASO specialists.

Services: App Store Optimization,  App Analytics, Market Intelligence, Replies to reviews
Pricing:  Plans start at $ 16.

 

Learn more about ASOMobile

URLgenius

Codeless App Linking and QR Codes

10
(1 vote)
(1) REVIEWS
Employees
10-50

URLgenius offers app marketers and developers a patented, cloud-based alternative for app linking and QR code capabilities that increase conversion from any channel. Our technology streamlines the mobile experience with links that open specific screens in your app while bypassing the website login friction typically encountered when clicking from social ads or from inside other apps.

Learn more about URLgenius

Growth FullStack

Custom BI for advertisers of all sizes

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-10-50---

TATAM Digital

Performance-driven influencer marketing

(0) REVIEWS
FoundedEmployees
201810-50

App Marketer Pro

World's leading app marketing platform

10
(2 votes)
(2) REVIEWS
You receive dedicated support from ConsultMyApp, one of the world’s leading app marketing agencies whose expertise is ingrained within this platform.

The mobile app advertising platform, App Marketer Pro, offers the most advanced Apple Search Ads data source and bidding engine for marketers, Smart Bidder.

Smart Bidder provides continuous updates of real-time keyword search activity and data, allowing you to maximize traffic in your app with minimal efforts. The built-in AI engine runs 24/7, giving you the latest organic metrics to increase the volume of quality traffic with low CPI.

Services: Apple Search Ads, app marketing, user acquisition, AI-driven bidding, ROI maximization, keyword analysis

Tagline: The world’s most advanced Apple Search Ads data source and bidding engine

Learn more about App Marketer Pro

Bidalgo

The Shortest Path to Exceptional Marketing

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201010-50

Bidalgo is an app marketing company helping businesses realise their full potential in increasing brand awareness and revenue. The digital marketing platform specialises in all areas of app marketing, from creating ad campaigns to app optimization.

As partners of Apple Search Ads, Google and Facebook marketing, they focus on acquiring users by maximizing the efficiency of your online campaign, turning your app into a leading mobile platform in the app world.

Services: Apple Search Ads, Facebook marketing, user acquisition, Google Ads, paid marketing, AI-powered Ad Automation

Tagline: 11 years of marketing technology excellence

Learn more about Bidalgo

Skai

#1 mobile app marketing platform

10
(1 vote)
(1) REVIEWS
Skai is a mobile app marketing platform, creating effective marketing campaigns for various channels, including Google,....

Skai is a mobile app marketing platform, creating effective marketing campaigns for various channels, including Google, Facebook and Apple Search Ads. The company is dedicated to acquire high value users to generate more revenue quickly and sustainably.

  • Services: Apple Search Ads, paid user acquisition, user engagement, app marketing, auditing, data analysis, omnichannel marketing
  • Tagline: #1 mobile app marketing platform to acquire high value users at scale
Learn more about Skai

ShyftUp

Grow your userbase with the KPI-driven ASO Agency

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201710-50---

trendHERO

All-in-One influencer marketing tool

(0) REVIEWS
FoundedEmployees
201910-50

REPLUG

ENABLING YOUR MOBILE GROWTH

10
(3 votes)
(3) REVIEWS
FoundedEmployees
202010-50
REPLUG is a multi-award-winning mobile app marketing consulting agency, supporting mobile-first startups and traditional companies launching,....

REPLUG is a leading app marketing consulting agency, supporting mobile-first startups and traditional organizations launching and scaling their mobile apps.

  • Services: Growth Consulting, Paid User Acquisition, Apple Search Ads, Social Media Marketing, App Store Optimization, User Engagement, Mobile CRM
  • Tagline: ENABLING YOUR MOBILE GROWTH
Learn more about REPLUG

Apptuitive

We Create App Store Success Stories

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201810-50---

GamesBoost42

Marketing funding for mobile apps

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201710-50---

Adsbalance

The Global App Performance Marketing agency

10
(6 votes)
(6) REVIEWS
FoundedEmployeesSocial
2017201-5002000+

Nara Media

Level up your performance marketing

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201510-50---

We’re the performance marketing agency for a mobile-first world.

We are passionate about helping mobile-first brands grow, and then keep on growing. Our belief is that amazing performance marketing needs personality. It requires a healthy dose of curiosity, creativity, and collaboration. So that’s what we’re here to give you.

  • Services: Strategy and campaign planning, Campaign management & optimization, Creative services, Analytics & reporting
  • Offices: London, UK
  • Tagline:Level up your performance marketing
Learn more about Nara Media

Gimbal

Grow Your Business with the Power of Location

(0) REVIEWS

Gimbal translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives.

Highlights include the following:

  • Location-based marketing
  • Identity-based platform
  • Foot Traffic Analytics
  • Custom Audiences
Learn more about Gimbal

SEM Nexus

Startup App Marketing Experts

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201711-50---
SEM Nexus is the nations hottest startup mobile app marketing agency.

There is a science to app marketing, and most companies do not know how to do it properly. We utilize every digital marketing tool at our disposal to get your app off the ground.

  • Services: Paid Search, Paid Social, ASO, Influencer Marketing
  • Offices:  New York, US
  • Tagline: Startup marketing experts
Learn more about SEM Nexus

Admiral Media

Performance Marketing for Your Apps

(0) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20192-10---

Admiral Media is an award-winning & highly specialized performance and creative agency for top mobile brands and games. We place emphasis on ROI, creative strategy, and detailed reporting. Admiral Media was founded in 2019 by Andre Kempe, a mobile & performance marketing veteran with years of experience in the field. Andre has built a team of experienced marketing professionals that now run campaigns generating millions of downloads.

  • Services: Performance Marketing, Paid Ads, Creative Services, Influencer Marketing, TikTok Marketing, Consulting & Analytics
  • Offices: Marbella, Spain
  • Tagline: We Ship Performance
Learn more about Admiral Media

SDA Media

Your reliable growth partner

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201311-50-35M-

SDA Media is a performance marketing company built for today. We have partnered with some of the world’s leading mobile app brands and have gained quality downloads in the millions for our clients. We work on a performance based payment model and our #1 focus is results for our clients.

Learn more about SDA Media

By signing up you agree to our privacy policy. You can opt out anytime.