Programmatic advertising is advertising conducted using software; it increases its efficiency and generated revenues by automating the process of connecting publishers inventory with advertisers needs to reach a specific audience.
It includes both real-time bidding when advertisers bid for impressions in mobile or desktop publishers inventory and buying ad impressions in advance from specific publishers. Over time programmatic advertising is replacing all aspects where manual intervention was necessary.
How programmatic mobile advertising works
Source: Cardinal Digital Marketing
Programmatic mobile advertising benefits
In the world of programmatic advertising, SSPs help to support mobile publishers and their inventories by selling their space through an ad exchange. DSPs, (Demand Side Platforms), on the other side, find the best ad inventory and the highest bidder wins that space – this could be on a website or inside a mobile app.
The key benefit of SSPs, other than giving mobile publishers more control over their inventory, is that they can achieve a high fill rate, so mobile ad space that could be used isn’t wasted. In theory, everyone wins in this setup, with advertisers also getting quality inventory for their campaigns.
Programmatic advertising benefits include:
- Sells mobile ad impressions for the highest price possible
- Connects to a considerable variety of different mobile advertisers
- Mobile publishers can set their prices and have more control over their space
Below we’ve listed the best mobile programmatic networks so you can get up and running without fuss.
List of programmatic ad platforms
Founded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2012 | 51-200 | - | - | - |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
Founded | Employees | |||
---|---|---|---|---|
2013 | 51-200 |
Jampp unlocks programmatic advertising to drive incremental performance.
A demand-side platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retargeting.
We simplify programmatic growth for some of the biggest names in mobile.
Learn more about JamppSplicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology. Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level. Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.
- Easy to use interface with a self-serve platform and real-time analytics
- Worldwide reach across a transparent publisher set
- Wide range of targeting options including Geo+hyper location and support for mobile retargeting
- Range of formats supported including banners, interstitials, rich media & video
Criteo Dynamic Retargeting is an online retargeting platform for the ad solution from Criteo – one of the leading commerce marketing companies, founded in Paris, France. It went a long way from being a small start-up to the company with 2,700 employees in 30 offices around the globe and 1,2 billion ads served in 2017 alone. The platform is used by more than 18,000 marketers all over the globe that rely on displaying their video and display ads on publisher’s premium mobile, tablet and desktop ad inventory. Criteo Dynamic Retargeting platform helps brands to re-engage 90% of their target audience and increase their ROI up to 13 times.
- Mobile platforms: Android, IOS,
- Campaign types: CPC, CPM,
- Ad formats supported: Banners, Video
- Targeting: Custom
- Key Markets: Global
Founded | Employees | |||
---|---|---|---|---|
2011 | 51-200 |
Pocketmath is the world’s fastest self-serve mobile advertising platform for buying programmatic real-time bidding inventory, launched in 2011. With a headquarter in Singapore, Pocketmath operates on a global scale. The company’s mobile DSP offers extensive targeting options including location, device, cherry-pick apps, audience, competitor app targeting, retargeting, demographic, wifi/carrier, and time of day scheduling.
Learn more about PocketmathBucksense is the programmatic platform for digital marketers, launched in 2012 in Madrid, Spain. The company’s DSP solution operates across five channels – Display, Native, Video, Mobile and Desktop. With Bucksense, marketers ad campaigns data is collected and analyzed every hour, as well as a bidding strategy is being automatically updated.
- Highlights: provides access to more than 18 ad exchanges, retargeting, hyper targeting, multiple device and format optimization, Native Video format supply, proprietary Responsive Ad units, Rewarded Video self-serve early adopter, connects from 18 to 70+ ad exchanges, PMP deals, serves 350 agencies
- AppsFlyer Performance Index: n/a
- Tagline: In-house marketing, done right.
Adelphic is a one of the leading people-based cross-channel demand-side platforms. It provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding rich, nuanced portraits of real people, instead of cookies. Adelphic is owned by Viant, a subsidiary of Time Inc. (NYSE:TIME).
- Highlights: the only subscription based DSP on the market, Viant’s people-based device graph powered by our 1st party data, ML
- Featured in an Index: n/a
StackAdapt is a Toronto, Canada-based programmatic native advertising platform that provides both self-serve and hosted DSP solution for advertisers. Among platform’s distinctive features its easy-to-use interface, Machine Leaning algorithms that power its efficiency, real-time campaign optimization, intent-based targeting and retargeting capabilities, state-of-the-art fraud detection, transparent user data & inventory, award-winning customer support and no monthly minimums.
- Highlights: native advertising, advanced targeting & retargeting capabilities, Machine Learning algorithms
- AppsFlyer Performance Index: n/a
- Tagline: The #1 programmatic native advertising platform