Programmatic Advertising Networks

Updated: May 19, 2022

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Programmatic advertising is advertising conducted using software; it increases its efficiency and generated revenues by automating the process of connecting publishers inventory with advertisers needs to reach a specific audience.

It includes both real-time bidding when advertisers bid for impressions in mobile or desktop publishers inventory and buying ad impressions in advance from specific publishers. Over time programmatic advertising is replacing all aspects where manual intervention was necessary.

How programmatic mobile advertising works

Source: Cardinal Digital Marketing

Programmatic mobile advertising benefits

In the world of programmatic advertising, SSPs help to support mobile publishers and their inventories by selling their space through an ad exchange. DSPs, (Demand Side Platforms), on the other side, find the best ad inventory and the highest bidder wins that space – this could be on a website or inside a mobile app.

The key benefit of SSPs, other than giving mobile publishers more control over their inventory, is that they can achieve a high fill rate, so mobile ad space that could be used isn’t wasted. In theory, everyone wins in this setup, with advertisers also getting quality inventory for their campaigns.

Programmatic advertising benefits include:

  • Sells mobile ad impressions for the highest price possible
  • Connects to a considerable variety of different mobile advertisers
  • Mobile publishers can set their prices and have more control over their space

Below we’ve listed the best mobile programmatic networks so you can get up and running without fuss.

List of programmatic ad platforms

Smaato

Omnichannel, self-serve monetization solution

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-----
...In-house SSAI solution for OTT/CTV Self-serve platform High quality customer service Flexible, programmatic buying options and header bidding solutions Smaato offers a truly global reach Easy....

Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore.

  • Mobile platforms: Android, IOS, Mobile, Windows Phone
  • Campaign types: CPC
  • Ad formats supported: Banners
  • Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
  • Key Markets: Germany, global
Learn more about Smaato
FoundedEmployeesRevenuesSocialTraffic
201251-200---

 

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+
...HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.

 

Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally. AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.

  • Mobile platforms: Android, IOS
  • Campaign types: CPM
  • Ad formats supported: Rich Media, Video
  • Targeting: Demographic
  • Key markets: US
Learn more about AdColony

Appska

The best flow of target users for your app!

10
(4 votes)
(4) REVIEWS
Employees
10-50
Our team of professionals has its own programmatic Ad Platform that can provide you 500,000 paid events worldwide monthly.

Appska is a performance marketing agency. Our team of professionals has its own programmatic Ad Platform that can provide you 500,000 paid events worldwide monthly. Key Features Hard KPIs are welcome! We have a team of analytics to optimize campaigns More than 150 traffic sources worldwide (Unity, Snapchat, Xiaomi, Share IT and many others) Our own anti-fraud solution CPA model of work.

Learn more about Appska

Mooko Media

Discover Your Perfect Partner

10
(1 vote)
(1) REVIEWS
Employees
10-50
Key Features • Programmatic Media Buying • App Store Optimization • Creative Support • Social Advertising •....

Mooko is a leading mobile ad-technology firm equipped with data-driven solutions to elevate our partner’s reach across the ever-competitive digital ecosystem. Backed by over a decade of mobile marketing experience, insights into users acquired and retained are both transparent and scalable for any mobile marketing campaign.

Learn more about Mooko Media

Entravision

Entravision is the leading Performance One-Stop-Shop Digital Marketing Company

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010--20k-
Our omnichannel portfolio includes social media, media buying, programmatic, branding and CTV, among others that aim to acquire new users and engagement in apps.

 

Entravision is the leading Performance One-Stop-Shop Digital Marketing Company. We set the beat of digital advertisement.

Get the scale and global footprint you are looking for. Our team is here to boost your campaigns and help you reach the consumers most likely to engage with your brand.

Key Features

  • Performance and strategy focus toward UA in mobile devices.
  • Mobile-first
  • Proprietary tech
  • API Integrations
  • Partnerships with industry key players
  • Renowned Growth Squad
Learn more about Entravision

PubMatic

The Future of Programmatic. Delivered

10
(1 vote)
(1) REVIEWS
With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange....

 

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
  • Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
  • Key markets: Global
Learn more about PubMatic

Aragon Premium

The Fastest Growing Mobile Marketing Agency

10
(11 votes)
(11) REVIEWS
Employees
10-50
Our team manages programmatic budgets from dozens of established and rising brands across multiple verticals, but specializing....

DSPs, Media Buyers, Mobile Networks, and Apps - Scale your income by working with the Aragon Premium Mobile Marketing Agency. Our team manages programmatic budgets from dozens of established and rising brands across multiple verticals, but specializing in the FinTech space.

Learn more about Aragon Premium

ADxAD

pop, banners, native, member’s area traffic

10
(1 vote)
(1) REVIEWS
Employees
10-50

ADxAD is CPM Ad network for advertiser looking for: High quality banner, pop, native, interstitial, member’s area traffic Adult, dating, betting, gambling, gaming vertical’s traffic Self-service and full-service platform CPM model WW volumes ( key geos: JP, VN, IN, TW, HK, SG, KR, PH, MY, TH, CN, US) Adjustable RON and Premium traffic streams oRTB endpoints and directlink support Payment methods: Wire (€, $), Paypal ($,€), Paxum ($,€), Capitalist ($,€).

Learn more about ADxAD

Appodeal

Turn your Apps into Top-Earning Hits

10
(1 vote)
(1) REVIEWS

+250,000 developers, from indies to large enterprises, trust in Appodeal to manage their Ad Monetization. A light full-stack ad monetization solution that puts app publishers first – the way it should be.

By just integrating one simple SDK, you will gain access to +70 ad networks & demand sources, competing against each other in a real-time auction for every single ad impression.

  • Services: User Acquisition, Ad Monetization, Business Intelligence
  • Offices: San Francisco, US
  • Tagline: Turn your Apps into Top-Earning Hits
Learn more about Appodeal

 

Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level.   Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.

  • Easy to use interface with a self-serve platform and real-time analytics
  • Worldwide reach across a transparent publisher set
  • Wide range of targeting options including Geo+hyper location and support for mobile retargeting
  • Range of formats supported including banners, interstitials, rich media & video
Learn more about Splicky

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

 

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