Programmatic Advertising Networks

Updated: November 28, 2022

Programmatic advertising is advertising conducted using software; it increases its efficiency and generated revenues by automating the process of connecting publishers inventory with advertisers needs to reach a specific audience.

It includes both real-time bidding when advertisers bid for impressions in mobile or desktop publishers inventory and buying ad impressions in advance from specific publishers. Over time programmatic advertising is replacing all aspects where manual intervention was necessary.

How programmatic mobile advertising works

Source: Cardinal Digital Marketing

Programmatic mobile advertising benefits

In the world of programmatic advertising, SSPs help to support mobile publishers and their inventories by selling their space through an ad exchange. DSPs, (Demand Side Platforms), on the other side, find the best ad inventory and the highest bidder wins that space – this could be on a website or inside a mobile app.

The key benefit of SSPs, other than giving mobile publishers more control over their inventory, is that they can achieve a high fill rate, so mobile ad space that could be used isn’t wasted. In theory, everyone wins in this setup, with advertisers also getting quality inventory for their campaigns.

Programmatic advertising benefits include:

  • Sells mobile ad impressions for the highest price possible
  • Connects to a considerable variety of different mobile advertisers
  • Mobile publishers can set their prices and have more control over their space

Below we’ve listed the best mobile programmatic networks so you can get up and running without fuss.

List of programmatic ad platforms

PubMatic

The Future of Programmatic. Delivered

10
(1 vote)
(1) REVIEWS
With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange....

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
  • Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
  • Key markets: Global
Learn more about PubMatic

AppSamurai

Your one-stop-shop for mobile app growth

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-----

 

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge!

Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about AppSamurai
FoundedEmployeesRevenuesSocialTraffic
201251-200---

 

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

Aragon Premium

The Fastest Growing Mobile Marketing Agency

10
(11 votes)
(11) REVIEWS
Employees
10-50
Our team manages programmatic budgets from dozens of established and rising brands across multiple verticals, but specializing....

DSPs, Media Buyers, Mobile Networks, and Apps - Scale your income by working with the Aragon Premium Mobile Marketing Agency. Our team manages programmatic budgets from dozens of established and rising brands across multiple verticals, but specializing in the FinTech space.

Learn more about Aragon Premium

 

Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level.   Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.

  • Easy to use interface with a self-serve platform and real-time analytics
  • Worldwide reach across a transparent publisher set
  • Wide range of targeting options including Geo+hyper location and support for mobile retargeting
  • Range of formats supported including banners, interstitials, rich media & video
Learn more about Splicky

EZmob

Maximise Mobile Traffic with EZmob

10
(2 votes)
(2) REVIEWS

Bucksense

Redefining digital success

(0) REVIEWS
Bucksenseis the programmatic platform for digital marketers, launched in 2012 in Madrid, Spain.

Bucksense is the programmatic platform for digital marketers, launched in 2012 in Madrid, Spain. The company’s DSP solution operates across five channels – Display, Native, Video, Mobile and Desktop. With Bucksense, marketers ad campaigns data is collected and analyzed every hour, as well as a bidding strategy is being automatically updated.

  • Highlights: provides access to more than 18 ad exchanges, retargeting, hyper targeting, multiple device and format optimization, Native Video format supply, proprietary Responsive Ad units, Rewarded Video self-serve early adopter, connects from 18 to 70+ ad exchanges, PMP deals, serves 350 agencies
  • AppsFlyer Performance Index: n/a
  • Tagline: In-house marketing, done right.
Learn more about Bucksense

3.14 Mobitech

Mobile Advertising the way it should be

10
(3 votes)
(3) REVIEWS
FoundedEmployees
2013101 - 200

AdTiming

Data-driven Mobile Marketing, Worldwide Performance Advertising Platform

7
(3 votes)
(3) REVIEWS

PubMatic

The Future of Programmatic. Delivered

10
(1 vote)
(1) REVIEWS
With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange....

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
  • Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
  • Key markets: Global
Learn more about PubMatic

AppSamurai

Your one-stop-shop for mobile app growth

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-----

 

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge!

Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about AppSamurai
FoundedEmployeesRevenuesSocialTraffic
201251-200---

 

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

Aragon Premium

The Fastest Growing Mobile Marketing Agency

10
(11 votes)
(11) REVIEWS
Employees
10-50
Our team manages programmatic budgets from dozens of established and rising brands across multiple verticals, but specializing....

DSPs, Media Buyers, Mobile Networks, and Apps - Scale your income by working with the Aragon Premium Mobile Marketing Agency. Our team manages programmatic budgets from dozens of established and rising brands across multiple verticals, but specializing in the FinTech space.

Learn more about Aragon Premium

 

Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level.   Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.

  • Easy to use interface with a self-serve platform and real-time analytics
  • Worldwide reach across a transparent publisher set
  • Wide range of targeting options including Geo+hyper location and support for mobile retargeting
  • Range of formats supported including banners, interstitials, rich media & video
Learn more about Splicky

EZmob

Maximise Mobile Traffic with EZmob

10
(2 votes)
(2) REVIEWS

Bucksense

Redefining digital success

(0) REVIEWS
Bucksenseis the programmatic platform for digital marketers, launched in 2012 in Madrid, Spain.

Bucksense is the programmatic platform for digital marketers, launched in 2012 in Madrid, Spain. The company’s DSP solution operates across five channels – Display, Native, Video, Mobile and Desktop. With Bucksense, marketers ad campaigns data is collected and analyzed every hour, as well as a bidding strategy is being automatically updated.

  • Highlights: provides access to more than 18 ad exchanges, retargeting, hyper targeting, multiple device and format optimization, Native Video format supply, proprietary Responsive Ad units, Rewarded Video self-serve early adopter, connects from 18 to 70+ ad exchanges, PMP deals, serves 350 agencies
  • AppsFlyer Performance Index: n/a
  • Tagline: In-house marketing, done right.
Learn more about Bucksense

3.14 Mobitech

Mobile Advertising the way it should be

10
(3 votes)
(3) REVIEWS
FoundedEmployees
2013101 - 200

AdTiming

Data-driven Mobile Marketing, Worldwide Performance Advertising Platform

7
(3 votes)
(3) REVIEWS

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