Interstitial Mobile Ads

Updated: July 2, 2020

This section covers mobile ad networks that support interstitial banner format. Interstitial ad is a kind of banner ad that occupies an entire smartphone screen and requires a mobile user action – click on a button to close it, to allow her or him to proceed with a content she or he’s interacting with. Interstitial ads have its pros and cons, among pros are the following – overcoming smartphone small screen size limitation by occupying an entire screen, engaging mobile users to take action and therefore resolving ad viewability issue, high potential to increase conversion rate. To the con we can attribute the fact that when an ad campaign has poor targeting these ads lead to mobile users irritation and frustration and hence advertisers need to be cautious using them.

Interstitial Ads Guide

Interstitial ads have great potential to increase conversion rates and are often displayed in-between levels in mobile games and apps.

Interstitial ads example (Source: AdMob)

Interstitial Ads eCPMs

Here are some of the biggest interstitial ads offers along with their platform and country below.

Platform/NetworkCountryeCPMs/Revenues
 Admob US$11 iOS, $6 on Android
 Smaato UK Up to $10 on iOS, up to $7 Android
 Epom US Up to $4
 Exoclick US Up to $2
 InMobi UK $2.5: Androids. For iOS: $2.5 to $7.5
 Startapp US $3-$10 – US only rate

Source: AdtoApp

List of interstitial ad networks

Smadex

Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

Smadex is the mobile-first programmatic DSP engineered for growth.

We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.

Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals. 

We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service. 

Learn more about Smadex

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+

AdColony (formerly known as Opera Mediaworks) is one of the largest mobile ad networks globally. Its reach, 1,4 billion users globally, what sets it apart from other ad networks. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ HD video technology, proprietary rich media formats, its global performance advertising business and programmatic marketplace, and the company extensive SDK footprint in the Top 1,000 apps worldwide. A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with over 20 offices worldwide.

  • Mobile platforms: Android, IOS
  • Campaign types: CPM
  • Ad formats supported: Rich Media, Video
  • Targeting: Demographic
  • Key markets: US
Learn more about AdColony

Headway

Marketing Powered By Technology

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010--20k-

Headway is a leading data-driven app growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with partner platforms to offer brands seamless data-driven digital solutions. Headway provides optimized and targeted ad campaigns, empowered by Machine Learning, and guided by experienced growth experts. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company.

  • Mobile platforms: Android, IOS
  • Campaign types: Mobile Ad Network, Mobile DSP
  • Ad formats supported: Banners, Content Lock, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Europe, Latin America, Middle East, South East Asia, USA
Learn more about Headway
FoundedEmployees
201251-200

Zoomd is a public traded company on the Toronto Stock Exchange (TSXV:ZOMD) with global offices in Canada, Brazil, S.Korea, Singapore, Israel, Mexico and Bulgaria. Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform.

Learn more about Zoomd

Bidease

#1 DSP for mobile app marketers

10
(2 votes)
(2) REVIEWS
FoundedEmployeesSocial
201711-503k+

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

myAppFree

High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20132-10$8.9m+7k1.36m+

myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.

  • Mobile platforms: Android, iOS, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Notifications
  • Targeting: Audience, Geo, Interests, OS, Platform
  • Key Markets: Asia, Europe, Latin America, USA
Learn more about myAppFree

Adsperfection

Adding perfection to advertising

10
(1 vote)
(1) REVIEWS
EmployeesSocial
2-10100

Adsperfection is an ad tech company that helps brands and developers with users acquisition and in-app monetization. With Adsperfection advertisers can acquire engaged and paying users for their app/product/service, as well as buy media at scale and get advanced solutions for preventing fraud. Publishers can boost their eCPM with flexible ad formats, use high impact monetization solutions and arrange direct deals from most recognizable app developers worldwide.

  • Mobile platforms: iOS, Android
  • Campaign types: CPA, CPC, CPI, CPL, CPM, CPS
  • Ad formats supported: Banners, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Australia, Canada, France, Germany, India, Italy, Japan, South Africa, Spain, UK, USA
Learn more about Adsperfection
FoundedEmployees
2015101

mFilterIt is a fast growing global ad-fraud and brand safety solutions company helping advertisers to inspect the performance marketing campaigns and filter BOT propelled and other fraudulent SIVT. Its neutral, platform agnostic, trustworthy and transparent solutions and processes have won trust of some of the leading digital advertisers throughout the globe.

The company validates over 2 billion transactions every year saving more than $35 million of advertisers money. Headquartered in India, the company has presence across key markets of US, Middle East and South Asia and is serving customer operations in more than 16 countries.

Learn more about mFilterIt

SmartyAds

The Full-Stack Programmatic Ad Platform

10
(1 vote)
(1) REVIEWS

 SmartyAds is cutting-edge programmatic advertising platform tailored to the needs of supply and demand partners, data management platforms, ad networks, and agency trading desks. SmartyAds technology allows to create, launch, manage, and analyze digital ad campaigns in the most convenient way.

Learn more about SmartyAds

StartApp

Mobile monetization and marketing

10
(2 votes)
(2) REVIEWS

Startapp is a mobile advertising company. It provides a self-serve platform for advertisers to quickly build and launch ad campaigns, controlling audience, creatives and budget aspects of their campaigns. Among features that sets it aside from other ad networks are uniquely designed animated and interactive ads, data-enhanced targeting, using data derived from over 300,000 mobile apps and native ad units.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPC, CPI, CPM
  • Ad formats supported: App Icon, Full Page Ads, InApp Ads, Interstitial, Video
  • Targeting: App, Carrier, Competitors, Connection Type, Device, Gender, Geo, OS
  • Key Markets: Global
Learn more about StartApp

Bidsopt

Mobile Programmatic Media Buying Platform for Native, Rich Media and Video Ads

10
(1 vote)
(1) REVIEWS

Bidsopt is a leading Mobile Demand Side Platform connecting advertisers and users in real time. Key features of Bidsopt Mobile DSP include. Large Scale Native, Rich Media, Video and Standard Banner inventory from leading exchange/ssp and direct publisher relationship.

Learn more about Bidsopt

App Samurai

Self-Service Mobile Advertising Tool for Startups

10
(2 votes)
(2) REVIEWS

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge! Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about App Samurai

Everyads

Exclusive CPI/CPA offers with top payouts

10
(1 vote)
(1) REVIEWS

Everyads is an international mobile marketing agency. We\'re based out of Moscow, New York and Shanghai and connect the best, largest advertisers with top tier publishers. From mobile media planning to celebrity endorsement we are the 1 stop-shop for anything you need for your Apps and Games.

Learn more about Everyads

Appreciate

Achieve massive incremental growth and ROI for your app!

10
(2 votes)
(2) REVIEWS

A

Learn more about Appreciate

Zucks is a Japan-based mobile advertising platform strong in the Asian mobile market. They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC.

Learn more about Zucks
...Geo+hyper location and support for mobile retargeting Range of formats supported including banners, interstitials, rich media & video.

Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps - in real-time.

Learn more about Splicky

IconPeak

Monetize your full potential

10
(3 votes)
(3) REVIEWS

Unity Ads

Maximize Your Game’s Revenue

(0) REVIEWS

unity Ads is the premier ad monetization solution for mobile games, it was launched by Unity Technologies in 2014. The mobile ad platform was designed to advertise mobile games and it’s catered to help game developers to monetize on their games more efficiently using video ads. Th unity Ads team is focused on delivering native video ads solution that allows game advertisers to get much more of game players making in-app purchases than industry standard 3% on average.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPI
  • Ad formats supported: Banner, Video, Interstitial
  • Targeting: device, connection, operating system, country
  • Key Markets: United States
Learn more about Unity Ads

Centro

Digital Advertising Planning and Buying

10
(1 vote)
(1) REVIEWS

Adgoji

Mobile Customers Delivered

10
(1 vote)
(1) REVIEWS

AdGoji is a well funded start-up based in Amsterdam, the Netherlands. As a DSP we deliver new customers every day, thanks to a great team mastering great technology. Our mission: connect advertisers with their audience, improving the quality and performance of mobile advertising.

Learn more about Adgoji

Adsaxis

Programmatic Mobile Advertising

(0) REVIEWS

Appnext

The Leading Mobile Discovery & Re-engagement Platform​

10
(2 votes)
(2) REVIEWS
Interstitial Native ads Rewarded video Full-screen video ads The Appnext Timeline uses behavioral....

Appnext is a mobile app discovery company with a platform that operates on a self-serve CPI bidding basis. It was founded in 2012 by Elad Nantason. Appnext’s ad solution features extensive database of 700 million mobile app users that get Appnext-powered app recommendations based on their habits and preferences. It operates in 180 countries, has a community of more than 30,000 developers, where any new advertiser can get to know fellow developers and get valuable hints for launching his own ad campaigns.

  • Mobile platforms: iOS, Android
  • Campaign types: CPI, CPC
  • Ad formats supported: Interstitial, Native Ads, Notification, Rewarded videos, Actions
  • Targeting:  (City, State), Device, Direct Buy (advertise on specific app/ game), OS (platform and version targeting)
  • Key Markets: Global
Learn more about Appnext

Go2mobi

Mobile Audience Targeting Platform

10
(1 vote)
(1) REVIEWS

Adcash

Performance Marketing Made Easy

5
(3 votes)
(3) REVIEWS

Admost Mediation

Maximize your mobile ad revenue!

(0) REVIEWS

App Booster

Self-service platform for mobile engagement and installs

(0) REVIEWS

ironSource is the leading in-app video advertising platform. It is one of the biggest and oldest mobile advertising platforms launched in 2010. Focusing on mobile games, it makes free-to-play and free-to-use possible for over 1.5B people around the world. Over 80,000 app developers use its technologies to grow their businesses, among these such leading companies like Kongregate, Zeptolab, Big Fish Games, Zynga and Playrix.

  • Mobile platforms: Android, iOS, Windows Phone, Cocos, Amazon, AdobeAir
  • Campaign types: CPC, CPE, CPA, CPV
  • Ad formats supported: App Wall, Interstitial, Offer Wall, Video
  • Targeting: Custom
  • Key Markets: United States, Israel
Learn more about ironSource
...Tapjoy Ad Marketplace on a Pay-Per-Install basis Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns Real-time reporting....

Tapjoy is an advertising and app monetization platform that offers a novel way for users to engage in mobile advertising.. The Tapjoy mobile ad network services lineup are focused on helping premium mobile app publishers to increase revenue on each user they have. Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers. The key benefit that the company brings to the table is that it allows app developers and brands monetize users who do not have credit cards or do not wish to spend real currency on app content.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPC, CPD, CPI, CPM
  • Ad formats supported: Content Lock, Interstitial, Offerwall, Rewards
  • Targeting: custom
  • Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
Learn more about Tapjoy

mobusi

Technology Media Company with a mobile-first and performance mindset

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012100$3m+19k50,000+

mobusi,  part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. The platform obtains over 5 million leads per month worldwide. We maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms. In House Technology, own DSP and advanced antifraud system, Monetization Solutions, exclusive offers and premium traffic. A Mediation platform.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPI, CPA
  • Ad formats supported: Interstitial, Banner, Video
  • Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
  • Key Markets: Global
Learn more about mobusi

DataXu

Data. Insight. Action.

(0) REVIEWS

BitterStrawberry.com

Ultimate Mobile Traffic Performance Technology Company

(0) REVIEWS

Umiqo

Mobile advertising made easy

(0) REVIEWS

Rocket Fuel

Predictive Marketing Platform

(0) REVIEWS

Bucksense

Programatic built to optimize your conversion path

10
(1 vote)
(1) REVIEWS

Persona.ly

Your marketplace for direct deals

(0) REVIEWS

Persona.ly  is a tech product company driving mobile user acquisition for brands and app developers, operating world-wide. Using their proprietary bidder and machine-learning algorithms Persona.ly team offers transparent, performance-based, highly-targeted app install and retargeting solutions.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPE, CPI
  • Ad formats supported: Banners, Interstitial, Offerwalls, Rewarded, Rich Media, Video
  • Targeting: Custom
  • Key Markets: US, South Korea, Japan, Russia, South East Asia and India
Learn more about Persona.ly

AdButler

Ad serving — simplified.

(0) REVIEWS

Appitate

One team. Different Vectors. Highest Profit.

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20152-10-129-

WebEye

Leader of global game distribution & mobile advertising

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2015201-500-450100,000+

Adatha

The Mother of all Ad Networks

9
(2 votes)
(2) REVIEWS

Facebook Audience Network

Expand the power of Facebook advertising with Audience Network.

10
(1 vote)
(1) REVIEWS
...of the top 500 mobile apps are integrated with the system Supported ad formats includebanner, interstitial and native The following platforms are supported:iOS, Android, Windows Mobile, Unity,....

SelfAdvertiser by Intango

Self-Service Platform for Advertisers

(0) REVIEWS

Avazu Mobile

A Global Mobile Ad Display Company

10
(1 vote)
(1) REVIEWS

TapIt!

Mobile platform and MaaS

(0) REVIEWS
...California. Supports standard MMA ad sizes as well as rich media, video, expandable/collapsible ads, and full-page interstitials Geographical targeting options include city, state, country, latitude and longitude Option....

OpenX

Driving superior monetization

10
(1 vote)
(1) REVIEWS
...on a dedicated 24/7/365 support team, and an OpenX Community of over 1,500 users Banner, native, interstitial, rich media and video ads.

Propeller Ads

Worldwide Performance Advertising & Self-Service Platform

10
(3 votes)
(3) REVIEWS
Push Notifications Mobile Interstitial Mobile Dialog Direct Link (Smart Link) Onclick Recently PropellerAds released....

Propeller Ads is an online advertising company, founded in 2011. It maintains one of the biggest ad networks on the market, with over 1B daily advertising impressions across the globe. PropellerAds has more than 150,000 premium publishers’ sites registered in the network. In addition, PropellerAds offers such solutions as: performance based marketing for agencies & CPA networks, mobile app monetization with SDK integration, buying traffic via Real-Time Bidding model and more.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPA, CPL, CPC
  • Ad formats supported: Push Notifications, Interstitials, Popunder, Native Ads
  • Targeting: Language, OS, GEO, 3g/WiFi, Device type, Browser, Mobile Carrier, Day & time, User Activity (new)
  • Key Markets: Global
Learn more about Propeller Ads

Dreamin

Acquire engaged mobile app users

10
(1 vote)
(1) REVIEWS

TapTap Networks

Branded content for mobile

(0) REVIEWS
Various banner, interstitial, video, splash screen and iPad optimised ad formats supported Mobile Media Plan creation....

AdTapsy

Helping App Developers Monetize their Apps

10
(1 vote)
(1) REVIEWS

 

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