This section covers mobile ad networks that support the interstitial banner format. An interstitial ad is a kind of banner ad that occupies an entire smartphone screen and requires a mobile user to click on a button to close it to allow them to proceed with their content.
Interstitial advertising, like all of the ad formats, has its pros and cons. The advantages are the following:
- They overcome the smartphone small screen size limitation by occupying an entire screen, engaging mobile users to take action and therefore resolving the ad viewability issue.
- They have a high potential to increase the conversion rate.
- You can place them in the ideal position to capture a user’s attention fully, thereby driving revenue.
The central con is that we can attribute poor targeting to these ads; they can lead to mobile users becoming frustrated, and hence advertisers need to be cautious in using them.
Interstitial ads format example
Source: MobileAction
Interstitial Ads Benefits
Interstitial ads have great potential to increase conversion rates and are often displayed in-between levels in mobile games and apps.
These types of ads can include video, image and text, and rich media features (audio or other ad elements). Users can also close these ads, but the type of option to close them does vary depending on their content. For example, video ads may not have an immediate close option, while non-video ads will.
The full-screen potential of an interstitial ad is the key benefit here. App developers like them as they clearly separate their app from the ad; meanwhile, advertisers enjoy the benefit of having a user’s full attention, allowing them to advertise without hindrance.
With all of that said, interstitial ads must be used with caution. Google has released penalties for interstitial ads that significantly intrude on a user’s experience. These include interstitial ads that require being closed before access to the central content is granted, and interstitial ads that are found on the web and in apps where the ad stays above-the-fold — the main content is only accessible when a user scrolls down to view it.
In other words, employed correctly, interstitial advertising can be very beneficial, but it needs to be used responsibly. Advertisers need to remember that you annoy a mobile user at your peril. Integrating interstitial ads that enhance the experience will always be the key to success, and the mobile user will reward advertisers, and developers too, in return.
Interstitial ads example 2
Source: AdMob
Interstitial Ads eCPMs
Here are some of the biggest interstitial ads offers along with their price/rates, platform and country in the table below.
Platform/Network | Country | eCPMs/Revenues |
Admob | US | $11 iOS, $6 on Android |
Smaato | UK | Up to $10 on iOS, up to $7 Android |
Epom | US | Up to $4 |
Exoclick | US | Up to $2 |
InMobi | UK | $2.5: Androids. For iOS: $2.5 to $7.5 |
Startapp | US | $3-$10 – US only rate |
Source: AdtoApp
Below we’ve listed the top interstitial advertising networks and platforms so you can get up and running without difficulty.
List of interstitial ad networks
Founded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2012 | 51-200 | - | - | - |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
Founded | Employees | |||
---|---|---|---|---|
2013 | 51-200 |
Jampp unlocks programmatic advertising to drive incremental performance.
A demand-side platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retargeting.
We simplify programmatic growth for some of the biggest names in mobile.
Learn more about JamppFounded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2011 | 500-1000 | +100M$ | 1.5k+ | 2.5m+ |
Smadex is the mobile-first programmatic DSP engineered for growth.
We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.
Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals.
We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service.
Learn more about SmadexFounded | Employees | Social | ||
---|---|---|---|---|
2017 | 11-50 | 3k+ |
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPI, CPA, CPM
- Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
- Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
- Key Markets: global
Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology. Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level. Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.
- Easy to use interface with a self-serve platform and real-time analytics
- Worldwide reach across a transparent publisher set
- Wide range of targeting options including Geo+hyper location and support for mobile retargeting
- Range of formats supported including banners, interstitials, rich media & video
SmartyAds DSP is a programmatic-buying platform for advertisers who search for safe, supreme-quality push traffic that converts in higher ROI, instant user engagement and retention.
Pricing & Features:
- Push traffic for all screen types & sizes that translates in 200-400% higher ROI & conversions.
- Easy to segment and personalize push creatives.
- The broadest network of premium push traffic publishers and SSP partners (MoPub, MobFox, PubNative) with tested and localized landings across all geos and verticals.
- In-app traffic from more than 1000 top-rated apps with push traffic for iOS & Android.
- 30+ targeting options for geomarketing push campaigns Including geo-targeting, GPS, language, etc.)
- Frequency capping, dayparting and sparring to fine-tune push advertising experience.
- Comprehensive, easy-to-grasp statistics with an in-deep performance overview.
- Third-party impression analytics tags support, API.
- Rapid and easy campaign set up and creative approval.
- Flexible CPM pricing model.
Appreciate is a mobile app marketing platform running sixty billion daily auctions and enabling marketers to take control of their programmatic ecosystem. In addition to extremely granular targeting, buyers have unconditional transparency at the exchange
Learn more about AppreciateStackAdapt is a Toronto, Canada-based programmatic native advertising platform that provides both self-serve and hosted DSP solution for advertisers. Among platform’s distinctive features its easy-to-use interface, Machine Leaning algorithms that power its efficiency, real-time campaign optimization, intent-based targeting and retargeting capabilities, state-of-the-art fraud detection, transparent user data & inventory, award-winning customer support and no monthly minimums.
- Highlights: native advertising, advanced targeting & retargeting capabilities, Machine Learning algorithms
- AppsFlyer Performance Index: n/a
- Tagline: The #1 programmatic native advertising platform
Founded | Employees | Social | ||
---|---|---|---|---|
2012 | 11-50 | 2k+ |
Spotad is a performance-based Demand-Side-Marketing-
Key Features
- Performance driven
- Mobile experts
- Utilize data for better targeting and optimization
- Using self-developed ML model
- Full control of the creative assets for a better user engagement. From the Ad Design to the Ad Serving