Interstitial Mobile Ads

Updated: January 15, 2021

This section covers mobile ad networks that support the interstitial banner format. An interstitial ad is a kind of banner ad that occupies an entire smartphone screen and requires a mobile user to click on a button to close it to allow them to proceed with their content.

Interstitial advertising, like all of the ad formats, has its pros and cons. The advantages are the following:

  • They overcome the smartphone small screen size limitation by occupying an entire screen, engaging mobile users to take action and therefore resolving the ad viewability issue.
  • They have a high potential to increase the conversion rate.
  • You can place them in the ideal position to capture a user’s attention fully, thereby driving revenue.

The central con is that we can attribute poor targeting to these ads; they can lead to mobile users becoming frustrated, and hence advertisers need to be cautious in using them.

Interstitial ads format example

Source: MobileAction

Interstitial Ads Benefits

Interstitial ads have great potential to increase conversion rates and are often displayed in-between levels in mobile games and apps.

These types of ads can include video, image and text, and rich media features (audio or other ad elements). Users can also close these ads, but the type of option to close them does vary depending on their content. For example, video ads may not have an immediate close option, while non-video ads will.

The full-screen potential of an interstitial ad is the key benefit here. App developers like them as they clearly separate their app from the ad; meanwhile, advertisers enjoy the benefit of having a user’s full attention, allowing them to advertise without hindrance.

With all of that said, interstitial ads must be used with caution. Google has released penalties for interstitial ads that significantly intrude on a user’s experience. These include interstitial ads that require being closed before access to the central content is granted, and interstitial ads that are found on the web and in apps where the ad stays above-the-fold — the main content is only accessible when a user scrolls down to view it.

In other words, employed correctly, interstitial advertising can be very beneficial, but it needs to be used responsibly. Advertisers need to remember that you annoy a mobile user at your peril. Integrating interstitial ads that enhance the experience will always be the key to success, and the mobile user will reward advertisers, and developers too, in return.

Interstitial ads example 2

Source: AdMob

Interstitial Ads eCPMs

Here are some of the biggest interstitial ads offers along with their price/rates, platform and country in the table below.

Platform/NetworkCountryeCPMs/Revenues
 Admob US$11 iOS, $6 on Android
 Smaato UK Up to $10 on iOS, up to $7 Android
 Epom US Up to $4
 Exoclick US Up to $2
 InMobi UK $2.5: Androids. For iOS: $2.5 to $7.5
 Startapp US $3-$10 – US only rate

Source: AdtoApp

Below we’ve listed the top interstitial advertising networks and platforms so you can get up and running without difficulty.

List of interstitial ad networks

Headway

Performance and Programmatic solutions for apps, brands and VAS marketers

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010--20k-

Headway is a leading data-driven app growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with partner platforms to offer brands seamless data-driven digital solutions. Headway provides optimized and targeted ad campaigns, empowered by Machine Learning, and guided by experienced growth experts. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPI
  • Ad formats supported: Banners, Content Lock, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Europe, Latin America, Middle East, South East Asia, USA
Learn more about Headway
FoundedEmployeesRevenuesSocialTraffic
201251-200---

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

PubMatic

The Future of Programmatic. Delivered

10
(1 vote)
(1) REVIEWS

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
  • Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
  • Key markets: Global
Learn more about PubMatic
FoundedEmployees
201351-200

Jampp unlocks programmatic advertising to drive incremental performance.

A demand-side platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retargeting.

We simplify programmatic growth for some of the biggest names in mobile.

Learn more about Jampp

Smadex

Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

Smadex is the mobile-first programmatic DSP engineered for growth.

We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.

Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals. 

We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service. 

Learn more about Smadex

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+

Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally. AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.

  • Mobile platforms: Android, IOS
  • Campaign types: CPM
  • Ad formats supported: Rich Media, Video
  • Targeting: Demographic
  • Key markets: US
Learn more about AdColony

Appitate

We provide mobile CPI and CPA offers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocial
201710-502.5m129

Appitate LLC is an international mobile affiliate network. Members of our team are high-skilled professionals in the sphere of mobile promotion and traffic monetization.

Appitate works with CPI and CPA models, supports both IOS and Android OS, and covers more than 100 GEOs. Moreover, our network works with direct App-developers and Advertisers, exclusive and direct Publishers only. With the help of advanced technology and exceptional technology, Appitate LLC easily matches all needs of each publisher and meets the advertiser’s goals.

Learn more about Appitate

Hitapps

Complex digital advertising solutions that drive results.

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201710-50---

Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.

  • Advertising agency
  • RTB solution
  • Social advertising
  • Apps publishing
Learn more about Hitapps

Gimbal

Grow Your Business with the Power of Location

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012----

Gimbal translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives.

Highlights include the following:

  • Location-based marketing
  • Identity-based platform
  • Foot Traffic Analytics
  • Custom Audiences
Learn more about Gimbal

Bidease

#1 DSP for mobile app marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesSocial
201711-503k+

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

Mobupps

A One Stop Shop For All Your Mobile Marketing Needs

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
200811-50-5k-

Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.

  • Mobile platforms: Android, iOS,
  • Campaign types: CPC, CPI, CPM
  • Ad formats supported: App Icon, Audio, Banners, Content Lock, Coupons, Custom, In-App, Incentivized, Interstitial, Native, Notifications, Offer Wall, Pop up, PopUnder, Redirect, Rewarded Video, Rewards, Rich Media, Search, Social, Text, Video
  • Targeting: App, Carrier, Category, Country, Demographic, Device, Network, White & Black Lists
  • Key markets: Global
Learn more about Mobupps

myAppFree

High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20132-10$8.9m+7k1.36m+

myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.

  • Mobile platforms: Android, iOS, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Notifications
  • Targeting: Audience, Geo, Interests, OS, Platform
  • Key Markets: Asia, Europe, Latin America, USA
Learn more about myAppFree
...Geo+hyper location and support for mobile retargeting Range of formats supported including banners, interstitials, rich media & video.

Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level.   Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.

  • Easy to use interface with a self-serve platform and real-time analytics
  • Worldwide reach across a transparent publisher set
  • Wide range of targeting options including Geo+hyper location and support for mobile retargeting
  • Range of formats supported including banners, interstitials, rich media & video
Learn more about Splicky

SmartyAds

The Full-Stack Programmatic Ad Platform

10
(1 vote)
(1) REVIEWS

SmartyAds DSP is a programmatic-buying platform for advertisers who search for safe, supreme-quality push traffic that converts in higher ROI, instant user engagement and retention.

Pricing & Features:

  • Push traffic for all screen types & sizes that translates in 200-400% higher ROI & conversions.
  • Easy to segment and personalize push creatives.
  • The broadest network of premium push traffic publishers and SSP partners (MoPub, MobFox, PubNative) with tested and localized landings across all geos and verticals.
  • In-app traffic from more than 1000 top-rated apps with push traffic for iOS & Android.
  • 30+ targeting options for geomarketing push campaigns Including geo-targeting, GPS, language, etc.)
  • Frequency capping, dayparting and sparring to fine-tune push advertising experience.
  • Comprehensive, easy-to-grasp statistics with an in-deep performance overview.
  • Third-party impression analytics tags support, API.
  • Rapid and easy campaign set up and creative approval.
  • Flexible CPM pricing model.
Learn more about SmartyAds

Appreciate

Achieve massive incremental growth and ROI for your app!

10
(2 votes)
(2) REVIEWS

Appreciate is a mobile app marketing platform running sixty billion daily auctions and enabling marketers to take control of their programmatic ecosystem.  In addition to extremely granular targeting, buyers have unconditional transparency at the exchange

Learn more about Appreciate

Propeller Ads

Worldwide Performance Advertising & Self-Service Platform

9
(6 votes)
(6) REVIEWS
Push Notifications Mobile Interstitial Mobile Dialog Direct Link (Smart Link) Onclick Recently PropellerAds released....

Propeller Ads is an online advertising company, founded in 2011. It maintains one of the biggest ad networks on the market, with over 1B daily advertising impressions across the globe. PropellerAds has more than 150,000 premium publishers’ sites registered in the network. In addition, PropellerAds offers such solutions as: performance based marketing for agencies & CPA networks, mobile app monetization with SDK integration, buying traffic via Real-Time Bidding model and more.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPA, CPL, CPC
  • Ad formats supported: Push Notifications, Interstitials, Popunder, Native Ads
  • Targeting: Language, OS, GEO, 3g/WiFi, Device type, Browser, Mobile Carrier, Day & time, User Activity (new)
  • Key Markets: Global
Learn more about Propeller Ads

Leadbolt

High performance mobile advertising

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010152$6m+8k90,000+
...mobile advertising placements – Native, Video, Rewarded Video, Interactive Playable Ads, Rich media, Interstitials Advanced fraud control – monitoring/preventing more than 15 ad fraud types Real-time....

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. The company is focused on helping mobile advertisers to reach and acquire loyal users at scale, leveraging its direct relationships and dynamic ad-serving technologies. Leadbolt’s AI and Machine Learning based algorithms assist advertisers with advanced targeting that captivates best-fit audiences to achieve deeper user engagement with maximum ROI.

  • Mobile platforms: iOS, Android, Windows Phone
  • Campaign types: CPC, CPM, CPI, CPV
  • Ad formats supported: Native, Video, Interstitial
  • Targeting: country, region, carrier, connection type, mobile platform, OS version, device, category
  • Key Markets: Australia, Brazil, Canada, China, Global, India, Russia, UK, USA
Learn more about Leadbolt

KWANKO

The Mobile advertising network for Europe

10
(1 vote)
(1) REVIEWS

Affle

Consumer Intelligence Driven Mobile Marketing Platform

10
(1 vote)
(1) REVIEWS

Adsterra Network

Best Advertising Network, High Quality Traffic, Self-Service Platform for advertisers

9
(9 votes)
(9) REVIEWS

IconPeak

Monetize your full potential

10
(3 votes)
(3) REVIEWS

Unity Ads

Maximize Your Game’s Revenue

(0) REVIEWS

unity Ads is the premier ad monetization solution for mobile games, it was launched by Unity Technologies in 2014. The mobile ad platform was designed to advertise mobile games and it’s catered to help game developers to monetize on their games more efficiently using video ads. Th unity Ads team is focused on delivering native video ads solution that allows game advertisers to get much more of game players making in-app purchases than industry standard 3% on average.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPI
  • Ad formats supported: Banner, Video, Interstitial
  • Targeting: device, connection, operating system, country
  • Key Markets: United States
Learn more about Unity Ads
...Tapjoy Ad Marketplace on a Pay-Per-Install basis Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns Real-time reporting....

Tapjoy is an advertising and app monetization platform that offers a novel way for users to engage in mobile advertising.. The Tapjoy mobile ad network services lineup are focused on helping premium mobile app publishers to increase revenue on each user they have. Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers. The key benefit that the company brings to the table is that it allows app developers and brands monetize users who do not have credit cards or do not wish to spend real currency on app content.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPC, CPD, CPI, CPM
  • Ad formats supported: Content Lock, Interstitial, Offerwall, Rewards
  • Targeting: custom
  • Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
Learn more about Tapjoy

App Samurai

Self-Service Mobile Advertising Tool for Startups

10
(2 votes)
(2) REVIEWS

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge!

Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about App Samurai

ironSource is the leading in-app video advertising platform. It is one of the biggest and oldest mobile advertising platforms launched in 2010. Focusing on mobile games, it makes free-to-play and free-to-use possible for over 1.5B people around the world. Over 80,000 app developers use its technologies to grow their businesses, among these such leading companies like Kongregate, Zeptolab, Big Fish Games, Zynga and Playrix.

  • Mobile platforms: Android, iOS, Windows Phone, Cocos, Amazon, AdobeAir
  • Campaign types: CPC, CPE, CPA, CPV
  • Ad formats supported: App Wall, Interstitial, Offer Wall, Video
  • Targeting: Custom
  • Key Markets: United States, Israel
Learn more about ironSource

Digital Turbine

Right App. Right Person. Right Time

10
(2 votes)
(2) REVIEWS

Digital Turbine is a mobile app advertising platform for app delivery and discovery. The company is double down on a mobile native format to allow advertisers cut through the noice and reach out their target audience. Digital Turbine bypasses app stores and partners with major global telecom companies to introduce apps to mobile users with sponsored recommendations and native preloads.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Offer Wall
  • Targeting: Geo, OS
  • Key Markets: Asia, Europe, USA
Learn more about Digital Turbine

mobusi

Technology Media Company with a mobile-first and performance mindset

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012100$3m+19k50,000+

mobusi,  part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. The platform obtains over 5 million leads per month worldwide. We maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms. In House Technology, own DSP and advanced antifraud system, Monetization Solutions, exclusive offers and premium traffic. A Mediation platform.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPI, CPA
  • Ad formats supported: Interstitial, Banner, Video
  • Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
  • Key Markets: Global
Learn more about mobusi

Adsperfection

Adding perfection to advertising

10
(1 vote)
(1) REVIEWS
EmployeesSocial
2-10100

Adsperfection is an ad tech company that helps brands and developers with users acquisition and in-app monetization. With Adsperfection advertisers can acquire engaged and paying users for their app/product/service, as well as buy media at scale and get advanced solutions for preventing fraud. Publishers can boost their eCPM with flexible ad formats, use high impact monetization solutions and arrange direct deals from most recognizable app developers worldwide.

  • Mobile platforms: iOS, Android
  • Campaign types: CPA, CPC, CPI, CPL, CPM, CPS
  • Ad formats supported: Banners, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Australia, Canada, France, Germany, India, Italy, Japan, South Africa, Spain, UK, USA
Learn more about Adsperfection

StartApp

Mobile monetization and marketing

10
(3 votes)
(3) REVIEWS

Startapp is a mobile advertising company. It provides a self-serve platform for advertisers to quickly build and launch ad campaigns, controlling audience, creatives and budget aspects of their campaigns. Among features that sets it aside from other ad networks are uniquely designed animated and interactive ads, data-enhanced targeting, using data derived from over 300,000 mobile apps and native ad units.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPC, CPI, CPM
  • Ad formats supported: App Icon, Full Page Ads, InApp Ads, Interstitial, Video
  • Targeting: App, Carrier, Competitors, Connection Type, Device, Gender, Geo, OS
  • Key Markets: Global
Learn more about StartApp

mediasmart

Self Serve Programmatic Platform For Incremental Growth

(0) REVIEWS

ChartBoost

For developers, by developers

10
(1 vote)
(1) REVIEWS
Playable ads Rewarded video Interstitials Animated GIFs App developers have access to analytics through the ChartBoost Dashboard....

Chartboost is an in-app monetization and programmatic advertising company, founded in 2011 by Sean Fannan and Maria Alegre in San Francisco, US. Chartboost mobile ad network provides advertisers with a platform for a cross-promotion with native ads, sophisticated targeting and tracking. Also the company provides mobile game owners with developer-t0-developer mobile ad marketplace to exchange ads inside their apps directly.

  • Mobile platforms: iOS, Android
  • Campaign types: CPC, CPI
  • Ad formats supported: Content Lock, Interstitial, OfferWall, Video
  • Targeting: Custom
  • Key Markets: global, United States
Learn more about ChartBoost

Persona.ly

Your marketplace for direct deals

(0) REVIEWS

Persona.ly  is a tech product company driving mobile user acquisition for brands and app developers, operating world-wide. Using their proprietary bidder and machine-learning algorithms Persona.ly team offers transparent, performance-based, highly-targeted app install and retargeting solutions.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPE, CPI
  • Ad formats supported: Banners, Interstitial, Offerwalls, Rewarded, Rich Media, Video
  • Targeting: Custom
  • Key Markets: US, South Korea, Japan, Russia, South East Asia and India
Learn more about Persona.ly

Epom Ad Server enables agencies and ad networks to easily launch and manage large, complex, and deeply targeted advertising campaigns on mobile and display, all within one ad serving solution. Track and measure ad performance with multi-level granular analytics in real time.

Learn more about Epom Ad Server

Facebook Audience Network

Expand the power of Facebook advertising with Audience Network.

10
(1 vote)
(1) REVIEWS
...of the top 500 mobile apps are integrated with the system Supported ad formats includebanner, interstitial and native The following platforms are supported:iOS, Android, Windows Mobile, Unity,....

Facebook Audience Network is the extension of the Facebook Ads platform on mobile apps and web, launched in 2014, to reach audiences outside of the Facebook app and its website.
The Facebook ad server allows advertisers to reach people that are registered on Facebook off the platform without compromising on targeting precision and achieve one or more of the following objectives – brand awareness, traffic, conversion, app install, product catalog sales, video views, and reach.

  • Powered by Facebook with high targeting precision, 40% of the top 500 mobile apps are integrated with the system
  • Supported ad formats include banner, interstitial and native
  • The following platforms are supported: iOS, Android, Windows Mobile, Unity, tvOS
Learn more about Facebook Audience Network
FoundedEmployeesSocial
2015100-12512k+

Stack is an end-to-end SaaS-based solution (by the team behind Appodeal’s award winning ad monetization platform) that scales mobile app business growth and drive profit by synthesizing User Acquisition, Ad Monetization and Business Intelligence.

Stack is an independent ad tech market player that strives to clear the way for publishers and advertisers to collaborate directly. In an industry known for being opaque, Stack aims to increase transparency and empower mobile app businesses with the technology and data they need to thrive in a highly competitive landscape.

Learn more about Stack

StackAdapt is a Toronto, Canada-based programmatic native advertising platform that provides both self-serve and hosted DSP solution for advertisers. Among platform’s distinctive features its easy-to-use interface, Machine Leaning algorithms that power its efficiency, real-time campaign optimization, intent-based targeting and retargeting capabilities, state-of-the-art fraud detection, transparent user data & inventory, award-winning customer support and no monthly minimums.

  • Highlights: native advertising, advanced targeting & retargeting capabilities, Machine Learning algorithms
  • AppsFlyer Performance Index: n/a
  • Tagline: The #1 programmatic native advertising platform
Learn more about StackAdapt
With Fyber app developers can run video, interstitial, engagement and install campaigns.

Fyber is a leading mobile advertising technology company with headquarters in Berlin. The mobile ad network by Fyber supports a broad range of parties – app developers, advertisers and agencies, other ad networks and DSPs.  It combines proprietary technologies and expertise in mediation, ad server, RTB, video and audience segmentation to create holistic solutions that shape the future of the app economy. It providers advertisers with programmatic ad formats that are IAB-standard compliant (Open RTB 2.3, HTML5, VAST). With Fyber app developers can run video, interstitial, engagement and install campaigns.

Fyber recently fully merged its three previous acquisitions: Heyzap, Inneractive and Fyber RTB (formerly, Falk Realtime), and is now operating under one single brand. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPM, CPI, CPV
  • Ad formats supported: Banner, Interstitial, Native, Video
  • Targeting: carrier, device, OS
  • Key Markets: Global
Learn more about Fyber

Adcash

Performance Marketing Made Easy

6
(4 votes)
(4) REVIEWS

Adcash Performance DSP+ is a smart online advertising platform for media buyers, affiliates, ad networks, and publishers worldwide. Advanced in-house optimization technology and 11+ years’ experience provide your business with a performance marketing platform that meets your advertising goals. The platform stands out from its competitors by offering a complete package for advertising and monetization alike! Adcash has a worldwide audience, protects the users from ad fraud and thus provides real traffic while optimizing the campaigns to deliver the best possible results. That way advertisers can reach their audience and get a high ROI while publishers can boost their ad revenue.

  • Mobile platforms: Android, iOS
  • Campaign types: CPC, CPM
  • Ad formats supported: In-App, Interstitial
  • Targeting: Geo, Language, keywords
Learn more about Adcash

Taptica

Engage valuable users on mobile

10
(1 vote)
(1) REVIEWS

Taptica is a mobile user acquisition platform, offering ML algorithms powered advertising solutions to brands and app developers. With a big network of approved publishers, Taptica is capable to reach more than 200 million mobile users worldwide. On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC
  • Ad formats supported: Banners, Interstitial, Text, Video
  • Targeting: Custom
  • Key Markets: Latin America, USA
Learn more about Taptica

Appnext

The Leading Mobile Discovery & Re-engagement Platform​

10
(2 votes)
(2) REVIEWS


Appnext is one of the largest independent app discovery platforms, offering the only recommendation engine on the market, which encompasses both in-app and on-device discovery. Appnext discovery platform powers 4B daily app recommendations via over 20 interactions along users’ daily mobile journey.

Through its direct partnerships with top OEMs, operators and app developers, Appnext creates a discovery experience in over 10,000 mobile touchpoints. Powered by proprietary AI technology, Appnext ‘Timeline’ predicts the type of apps users are likely to utilize next and recommends which ones to install. Appnext’s recommendations are helping app marketers reach more engaged users and get their apps discovered, used and re-used.

As of June 2020, Appnext is part of the Affle group. Affle (India) Limited trades on the Indian stock exchanges (BSE: 542752 & NSE: AFFLE).

  • Mobile platforms: Android
  • Campaign types: CPI, CPC
  • Ad formats supported: Premium on-device Placements, Interstitial, Native Ads, Rewarded videos,
  • Targeting: City, Device Model, Time of day, OS, Placements
  • Key Markets: Global
Learn more about Appnext

SPOTAD

The lead DSP in Mobile UA

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
201211-502k+

Spotad is a performance-based Demand-Side-Marketing-Platform, helping mobile app developers acquire and engage with their target audiences.

Key Features

  • Performance driven
  • Mobile experts
  • Utilize data for better targeting and optimization
  • Using self-developed ML model
  • Full control of the creative assets for a better user engagement. From the Ad Design to the Ad Serving
Learn more about SPOTAD

Zucks is a Japan-based mobile advertising platform strong in the Asian mobile market. They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC. It reaches over 10000 users each on Android and iOS. and can deliver both incentivized and non-incentivized ads.

  • Mobile platforms: Android, iOS, HTML5
  • Campaign types: CPA, CPC, CPI, CPM, CPV
  • Ad formats supported: App Icon, Banners, Interstitial, Native, Offer Wall, Rewards, Rich Media, Video
  • Targeting: Audience, Behavioral, Carrier, Channel, Content, Country, Custom, Demographic, Device, Language, OS, Platform
  • Key Markets: Global
Learn more about Zucks

 

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