Interstitial Ads Guide
Interstitial ads have great potential to increase conversion rates and are often displayed in-between levels in mobile games and apps.
Interstitial ads example (Source: AdMob)
Interstitial Ads eCPMs
Here are some of the biggest interstitial ads offers along with their platform and country below.
| Platform/Network | Country | eCPMs/Revenues |
| Admob | US | $11 iOS, $6 on Android |
| Smaato | UK | Up to $10 on iOS, up to $7 Android |
| Epom | US | Up to $4 |
| Exoclick | US | Up to $2 |
| InMobi | UK | $2.5: Androids. For iOS: $2.5 to $7.5 |
| Startapp | US | $3-$10 – US only rate |
Source: AdtoApp
List of interstitial ad networks
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2011 | 500-1000 | +100M$ | 1.5k+ | 2.5m+ |
Smadex is the mobile-first programmatic DSP engineered for growth.
We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.
Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals.
We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service.
Learn more about Smadex
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2008 | 400 | $192m+ | 25k | 4m+ |
AdColony (formerly known as Opera Mediaworks) is one of the largest mobile ad networks globally. Its reach, 1,4 billion users globally, what sets it apart from other ad networks. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ HD video technology, proprietary rich media formats, its global performance advertising business and programmatic marketplace, and the company extensive SDK footprint in the Top 1,000 apps worldwide. A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with over 20 offices worldwide.
- Mobile platforms: Android, IOS
- Campaign types: CPM
- Ad formats supported: Rich Media, Video
- Targeting: Demographic
- Key markets: US
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | - | - | 20k | - |
Headway is a leading data-driven app growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with partner platforms to offer brands seamless data-driven digital solutions. Headway provides optimized and targeted ad campaigns, empowered by Machine Learning, and guided by experienced growth experts. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company.
- Mobile platforms: Android, IOS
- Campaign types: Mobile Ad Network, Mobile DSP
- Ad formats supported: Banners, Content Lock, Interstitial, Native, Video
- Targeting: Custom
- Key Markets: Europe, Latin America, Middle East, South East Asia, USA
| Founded | Employees | |||
|---|---|---|---|---|
| 2012 | 51-200 |
Zoomd is a public traded company on the Toronto Stock Exchange (TSXV:ZOMD) with global offices in Canada, Brazil, S.Korea, Singapore, Israel, Mexico and Bulgaria. Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform.
Learn more about Zoomd
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2017 | 11-50 | 3k+ |
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPI, CPA, CPM
- Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
- Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
- Key Markets: global
myAppFree
High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2013 | 2-10 | $8.9m+ | 7k | 1.36m+ |
myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.
- Mobile platforms: Android, iOS, Windows Phone
- Campaign types: CPA, CPC, CPI
- Ad formats supported: Banners, Interstitial, Native, Notifications
- Targeting: Audience, Geo, Interests, OS, Platform
- Key Markets: Asia, Europe, Latin America, USA
| Employees | Social | |||
|---|---|---|---|---|
| 2-10 | 100 |
Adsperfection is an ad tech company that helps brands and developers with users acquisition and in-app monetization. With Adsperfection advertisers can acquire engaged and paying users for their app/product/service, as well as buy media at scale and get advanced solutions for preventing fraud. Publishers can boost their eCPM with flexible ad formats, use high impact monetization solutions and arrange direct deals from most recognizable app developers worldwide.
- Mobile platforms: iOS, Android
- Campaign types: CPA, CPC, CPI, CPL, CPM, CPS
- Ad formats supported: Banners, Interstitial, Native, Video
- Targeting: Custom
- Key Markets: Australia, Canada, France, Germany, India, Italy, Japan, South Africa, Spain, UK, USA
| Founded | Employees | |||
|---|---|---|---|---|
| 2015 | 101 |
mFilterIt is a fast growing global ad-fraud and brand safety solutions company helping advertisers to inspect the performance marketing campaigns and filter BOT propelled and other fraudulent SIVT. Its neutral, platform agnostic, trustworthy and transparent solutions and processes have won trust of some of the leading digital advertisers throughout the globe.
The company validates over 2 billion transactions every year saving more than $35 million of advertisers money. Headquartered in India, the company has presence across key markets of US, Middle East and South Asia and is serving customer operations in more than 16 countries.
SmartyAds is cutting-edge programmatic advertising platform tailored to the needs of supply and demand partners, data management platforms, ad networks, and agency trading desks. SmartyAds technology allows to create, launch, manage, and analyze digital ad campaigns in the most convenient way.
Learn more about SmartyAds
Startapp is a mobile advertising company. It provides a self-serve platform for advertisers to quickly build and launch ad campaigns, controlling audience, creatives and budget aspects of their campaigns. Among features that sets it aside from other ad networks are uniquely designed animated and interactive ads, data-enhanced targeting, using data derived from over 300,000 mobile apps and native ad units.
- Mobile platforms: Android, iOS
- Campaign types: CPA, CPC, CPI, CPM
- Ad formats supported: App Icon, Full Page Ads, InApp Ads, Interstitial, Video
- Targeting: App, Carrier, Competitors, Connection Type, Device, Gender, Geo, OS
- Key Markets: Global
Bidsopt is a leading Mobile Demand Side Platform connecting advertisers and users in real time. Key features of Bidsopt Mobile DSP include. Large Scale Native, Rich Media, Video and Standard Banner inventory from leading exchange/ssp and direct publisher relationship.
Learn more about Bidsopt
Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge! Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.
Learn more about App Samurai
Everyads is an international mobile marketing agency. We\'re based out of Moscow, New York and Shanghai and connect the best, largest advertisers with top tier publishers. From mobile media planning to celebrity endorsement we are the 1 stop-shop for anything you need for your Apps and Games.
Learn more about Everyads
Zucks is a Japan-based mobile advertising platform strong in the Asian mobile market. They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC.
Learn more about Zucks
Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology. Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps - in real-time.
Learn more about Splicky
unity Ads is the premier ad monetization solution for mobile games, it was launched by Unity Technologies in 2014. The mobile ad platform was designed to advertise mobile games and it’s catered to help game developers to monetize on their games more efficiently using video ads. Th unity Ads team is focused on delivering native video ads solution that allows game advertisers to get much more of game players making in-app purchases than industry standard 3% on average.
- Mobile platforms: iOS, Android
- Campaign types: CPM, CPI
- Ad formats supported: Banner, Video, Interstitial
- Targeting: device, connection, operating system, country
- Key Markets: United States
AdGoji is a well funded start-up based in Amsterdam, the Netherlands. As a DSP we deliver new customers every day, thanks to a great team mastering great technology. Our mission: connect advertisers with their audience, improving the quality and performance of mobile advertising.
Learn more about Adgoji
Appnext is a mobile app discovery company with a platform that operates on a self-serve CPI bidding basis. It was founded in 2012 by Elad Nantason. Appnext’s ad solution features extensive database of 700 million mobile app users that get Appnext-powered app recommendations based on their habits and preferences. It operates in 180 countries, has a community of more than 30,000 developers, where any new advertiser can get to know fellow developers and get valuable hints for launching his own ad campaigns.
- Mobile platforms: iOS, Android
- Campaign types: CPI, CPC
- Ad formats supported: Interstitial, Native Ads, Notification, Rewarded videos, Actions
- Targeting: (City, State), Device, Direct Buy (advertise on specific app/ game), OS (platform and version targeting)
- Key Markets: Global
ironSource is the leading in-app video advertising platform. It is one of the biggest and oldest mobile advertising platforms launched in 2010. Focusing on mobile games, it makes free-to-play and free-to-use possible for over 1.5B people around the world. Over 80,000 app developers use its technologies to grow their businesses, among these such leading companies like Kongregate, Zeptolab, Big Fish Games, Zynga and Playrix.
- Mobile platforms: Android, iOS, Windows Phone, Cocos, Amazon, AdobeAir
- Campaign types: CPC, CPE, CPA, CPV
- Ad formats supported: App Wall, Interstitial, Offer Wall, Video
- Targeting: Custom
- Key Markets: United States, Israel
Tapjoy is an advertising and app monetization platform that offers a novel way for users to engage in mobile advertising.. The Tapjoy mobile ad network services lineup are focused on helping premium mobile app publishers to increase revenue on each user they have. Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers. The key benefit that the company brings to the table is that it allows app developers and brands monetize users who do not have credit cards or do not wish to spend real currency on app content.
- Mobile platforms: Android, iOS, Mobile Web
- Campaign types: CPC, CPD, CPI, CPM
- Ad formats supported: Content Lock, Interstitial, Offerwall, Rewards
- Targeting: custom
- Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | 100 | $3m+ | 19k | 50,000+ |
mobusi, part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. The platform obtains over 5 million leads per month worldwide. We maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms. In House Technology, own DSP and advanced antifraud system, Monetization Solutions, exclusive offers and premium traffic. A Mediation platform.
- Mobile platforms: iOS, Android
- Campaign types: CPM, CPC, CPI, CPA
- Ad formats supported: Interstitial, Banner, Video
- Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
- Key Markets: Global
Persona.ly is a tech product company driving mobile user acquisition for brands and app developers, operating world-wide. Using their proprietary bidder and machine-learning algorithms Persona.ly team offers transparent, performance-based, highly-targeted app install and retargeting solutions.
- Mobile platforms: Android, iOS
- Campaign types: CPA, CPE, CPI
- Ad formats supported: Banners, Interstitial, Offerwalls, Rewarded, Rich Media, Video
- Targeting: Custom
- Key Markets: US, South Korea, Japan, Russia, South East Asia and India
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2015 | 2-10 | - | 129 | - |
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2015 | 201-500 | - | 450 | 100,000+ |
Facebook Audience Network
Expand the power of Facebook advertising with Audience Network.
Propeller Ads is an online advertising company, founded in 2011. It maintains one of the biggest ad networks on the market, with over 1B daily advertising impressions across the globe. PropellerAds has more than 150,000 premium publishers’ sites registered in the network. In addition, PropellerAds offers such solutions as: performance based marketing for agencies & CPA networks, mobile app monetization with SDK integration, buying traffic via Real-Time Bidding model and more.
- Mobile platforms: iOS, Android
- Campaign types: CPM, CPA, CPL, CPC
- Ad formats supported: Push Notifications, Interstitials, Popunder, Native Ads
- Targeting: Language, OS, GEO, 3g/WiFi, Device type, Browser, Mobile Carrier, Day & time, User Activity (new)
- Key Markets: Global
