The Pop-Under advertising format describes various graphical ads that open under an active window for a desktop or mobile user. The instant advantage here is that the ad is viewable straight away to the user in question, meaning it’s a useful way of overcoming ad blindness.
Generally, the CTRs of these ads can also be as high as 7%, so while they are often overlooked, these ads are worth investing some time in — other pros include:
- Some pop-under ads appear once a day and only for specific users. This can make the approach more targeted and can save money.
- These ads tend to have a lasting impression on mobile and desktop users.
- Pop-unders are relatively low cost-per-click, so they are a good option for those on a tight budget.
We’ve gathered and listed the most critical Pop-Under ad networks here.
PopUnder ad example
Pop-Under Ads Benefits
It’s important to note that Pop-Under ads only refer to ads which take up an entirely new browsing window. With that said, the level of customization is high with these ads, for both mobile and desktop, and anything from the scroll to the menu bars can be adjusted to almost any size.
These types of ads usually command strong CPM rates, but they should be used sparingly as, like some other formats, they can be irritating for users. Carefully used, pop-under ads can drive high CTRs, and the user’s attention will be entirely focused on the advertisement, which means engagement can be high.
However, the use of pop-up blockers has made these ads rarer. The inventory for them is more limited than other ad types as a result of this and the outcome of using them is hard to foresee in most cases — it’s much harder to track every click or tap when there are multiple links being used. The best-case scenario is a relevant pop-under ad that doesn’t inconvenience the user.
These types of ads are trickier to use than most other ad formats.
Pop-Under ad example 2
Pop-Under Ads eCPMs
Here are some of the biggest Pop-Under eCPMs along with their platform and country in the table below.
|Propeller Ads||US||Up to $7|
|Adsterra||US||Around $2 to $3|
|PopAds||US||Rates: Around $4 and slightly above|
|PopCash||US||The CPM for US traffic: up to $8|
|RevenueHits||US||They perform well for US traffic: above $4.5|
|PopMyAd||US||Around $4 for US. Asian traffic is lower|
Below we’ve listed the best PopUnder networks and platforms so you can get up and running without hassle.