PopUnder Advertising Networks

Updated: January 20, 2022

The Pop-Under advertising format describes various graphical ads that open under an active window for a desktop or mobile user. The instant advantage here is that the ad is viewable straight away to the user in question, meaning it’s a useful way of overcoming ad blindness.

Generally, the CTRs of these ads can also be as high as 7%, so while they are often overlooked, these ads are worth investing some time in — other pros include:

  • Some pop-under ads appear once a day and only for specific users. This can make the approach more targeted and can save money.
  • These ads tend to have a lasting impression on mobile and desktop users.
  • Pop-unders are relatively low cost-per-click, so they are a good option for those on a tight budget.

We’ve gathered and listed the most critical Pop-Under ad networks here.

PopUnder ad example

Source: MobileAction

Pop-Under Ads Benefits

It’s important to note that Pop-Under ads only refer to ads which take up an entirely new browsing window. With that said, the level of customization is high with these ads, for both mobile and desktop, and anything from the scroll to the menu bars can be adjusted to almost any size.

These types of ads usually command strong CPM rates, but they should be used sparingly as, like some other formats, they can be irritating for users. Carefully used, pop-under ads can drive high CTRs, and the user’s attention will be entirely focused on the advertisement, which means engagement can be high.

However, the use of pop-up blockers has made these ads rarer. The inventory for them is more limited than other ad types as a result of this and the outcome of using them is hard to foresee in most cases — it’s much harder to track every click or tap when there are multiple links being used. The best-case scenario is a relevant pop-under ad that doesn’t inconvenience the user.

These types of ads are trickier to use than most other ad formats.

Pop-Under ad example 2

Source: ActiveRevenue

Pop-Under Ads eCPMs

Here are some of the biggest Pop-Under eCPMs along with their platform and country in the table below.

Platform/Network Country (traffic) eCPMs/Revenues
Propeller Ads US Up to $7
Adsterra US Around $2 to $3
PopAds US Rates: Around $4 and slightly above
PopCash US The CPM for US traffic: up to $8
RevenueHits US They perform well for US traffic: above $4.5
PopMyAd US Around $4 for US. Asian traffic is lower

Source: Blognife

Below we’ve listed the best PopUnder networks and platforms so you can get up and running without hassle.

List of popunder advertising networks and traffic sources

FoundedEmployeesRevenuesSocialTraffic
201251-200---

 

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

AdsCompass

Global Ad network for Publishers and Advertisers

10
(4 votes)
(4) REVIEWS
FoundedEmployees
201310-50

AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks. Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.

Learn more about AdsCompass

Mobupps

A One Stop Shop For All Your Mobile Marketing Needs

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
200811-50-5k-

 

Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.

  • Mobile platforms: Android, iOS,
  • Campaign types: CPC, CPI, CPM
  • Ad formats supported: App Icon, Audio, Banners, Content Lock, Coupons, Custom, In-App, Incentivized, Interstitial, Native, Notifications, Offer Wall, Pop up, PopUnder, Redirect, Rewarded Video, Rewards, Rich Media, Search, Social, Text, Video
  • Targeting: App, Carrier, Category, Country, Demographic, Device, Network, White & Black Lists
  • Key markets: Global
Learn more about Mobupps

Adlane

Ad Network for Publishers and Website Owners

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201820-50
Browser Push notifications, In-page Push, Popunder, Display and Video by CPM / CPC models We invite everyone toadlane.

Adlane is the ultimate way to monetize your traffic with all most popular formats. Key Features The project is designed specifically as an ultimate way to monetize your traffic using simple integration and popular ad formats: Browser Push notifications, In-page Push, Popunder, Display and Video by CPM / CPC models We invite everyone to adlane.

Learn more about Adlane

ConsoliAds

Mobile App Growth Made Quick & Easy

10
(3 votes)
(3) REVIEWS
FoundedEmployees
201651-100

 

ConsoliAds Pte Ltd. is MENA and APAC’s mobile ad mediation and promotion platform. It provides advertisers with access to publishers inventory in more than 12,000 apps that deliver over 350 million ad impressions and helps to reach impression-to-install conversion up to 10%, the platform is capable to deliver CPI around $.0.40.

  • Mobile platforms: Android, IOS, Mobile Web
  • Campaign types: CPC, CPI, CPM
  • Ad formats supported: Native, Video, Interstitial, Rewarded Video, Banner and Icon
  • Targeting: Country, Demographic, Device, Geo, OS, Time
  • Key Markets: CPC, CPI, CPM
Learn more about ConsoliAds

ADxAD

pop, banners, native, member’s area traffic

10
(1 vote)
(1) REVIEWS
Employees
10-50

ADxAD is CPM Ad network for advertiser looking for: High quality banner, pop, native, interstitial, member’s area traffic Adult, dating, betting, gambling, gaming vertical’s traffic Self-service and full-service platform CPM model WW volumes ( key geos: JP, VN, IN, TW, HK, SG, KR, PH, MY, TH, CN, US) Adjustable RON and Premium traffic streams oRTB endpoints and directlink support Payment methods: Wire (€, $), Paypal ($,€), Paxum ($,€), Capitalist ($,€).

Learn more about ADxAD

Propeller Ads

Worldwide Performance Advertising & Self-Service Platform

7
(10 votes)
(10) REVIEWS

 

Propeller Ads is an online advertising company, founded in 2011. It maintains one of the biggest ad networks on the market, with over 1B daily advertising impressions across the globe. PropellerAds has more than 150,000 premium publishers’ sites registered in the network. In addition, PropellerAds offers such solutions as: performance based marketing for agencies & CPA networks, mobile app monetization with SDK integration, buying traffic via Real-Time Bidding model and more.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPA, CPL, CPC
  • Ad formats supported: Push Notifications, Interstitials, Popunder, Native Ads
  • Targeting: Language, OS, GEO, 3g/WiFi, Device type, Browser, Mobile Carrier, Day & time, User Activity (new)
  • Key Markets: Global
Learn more about Propeller Ads

Adsterra Network

Well-Known Mobile Ad Network with Partner Care Approach

9
(10 votes)
(10) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2013101-200- 37k1.5m
Popunder, Social Bar (new!), Push Ads, Native Ads, Banner Ads, Video pre-roll (VAST).

RichAds

#1 Mobile Ad Network for Scaling Ad Campaigns

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201851-100
Use the power of mobile push & popunder ad formats to capture new quality leads from premium sources.

EvaDav

Buy and sell traffic, push-notification, native ads

10
(21 votes)
(21) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201651-200100k+1k+200k+

EvaDav is the native advertising network based on push-notification. It is a new product focused on monetizing websites and providing push-notification service. Push notifications appear as small pop-ups on the screen of user’s device (PC, mobile, tablet etc.).

Learn more about EvaDav

 

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