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The Pop-Under advertising format describes various graphical ads that open under an active window for a desktop or mobile user. The instant advantage here is that the ad is viewable straight away to the user in question, meaning it’s a useful way of overcoming ad blindness.
Generally, the CTRs of these ads can also be as high as 7%, so while they are often overlooked, these ads are worth investing some time in — other pros include:
Some pop-under ads appear once a day and only for specific users. This can make the approach more targeted and can save money.
These ads tend to have a lasting impression on mobile and desktop users.
Pop-unders are relatively low cost-per-click, so they are a good option for those on a tight budget.
We’ve gathered and listed the most critical Pop-Under ad networks here.
PopUnder ad example
Pop-Under Ads Benefits
It’s important to note that Pop-Under ads only refer to ads which take up an entirely new browsing window. With that said, the level of customization is high with these ads, for both mobile and desktop, and anything from the scroll to the menu bars can be adjusted to almost any size.
These types of ads usually command strong CPM rates, but they should be used sparingly as, like some other formats, they can be irritating for users. Carefully used, pop-under ads can drive high CTRs, and the user’s attention will be entirely focused on the advertisement, which means engagement can be high.
However, the use of pop-up blockers has made these ads rarer. The inventory for them is more limited than other ad types as a result of this and the outcome of using them is hard to foresee in most cases — it’s much harder to track every click or tap when there are multiple links being used. The best-case scenario is a relevant pop-under ad that doesn’t inconvenience the user.
These types of ads are trickier to use than most other ad formats.
Pop-Under ad example 2
Pop-Under Ads eCPMs
Here are some of the biggest Pop-Under eCPMs along with their platform and country in the table below.
Up to $7
Around $2 to $3
Rates: Around $4 and slightly above
The CPM for US traffic: up to $8
They perform well for US traffic: above $4.5
Around $4 for US. Asian traffic is lower
Below we’ve listed the best PopUnder networks and platforms so you can get up and running without hassle.
List of popunder advertising networks and traffic sources
AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks.
Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.
Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore.
Mobile platforms: Android, IOS, Mobile, Windows Phone
Campaign types: CPC
Ad formats supported: Banners
Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
Popunder, Social Bar (new!), Push Ads, Native Ads, Banner Ads, Video pre-roll (VAST).
Adsterra is a world-renowned ad network with Partner Care approach, serving over 30 billion ad impressions per month worldwide (70% of traffic is mobile). 18K+ direct publishers and 12K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.
ClickAdilla is a high technology self-serve ad network platform that provides quality traffic with ani-fraud and anti-spam systems. The network grants service for advertisers and publishers.
Creating an ad campaign takes only a few clicks - a user-friendly personal account is very intuitive, campaign moderation takes up to 10 minutes and the support team works 24/7 to solve any issues.
Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.
Browser Push notifications, In-page Push, Popunder, Display and Video by CPM / CPC models
We invite everyone toadlane.
Adlane is the ultimate way to monetize your traffic with all most popular formats.
The project is designed specifically as an ultimate way to monetize your traffic using simple integration and popular ad formats: Browser Push notifications, In-page Push, Popunder, Display and Video by CPM / CPC models
We invite everyone to adlane.
Kevel (previously Adzerk) is helping brands everywhere drive more online revenue through sponsored listings, internal promotions, native ads, and more. They do this by providing engineers and product managers the APIs needed to quickly build fully-customized ad servers. Their award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%.
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
Fraud – Detection as part of the platform, adding you an extra layer of safety
Measurement – integrated to all major 3rd party mobile measurement solutions
Cost-efficiency – Save countless resources by managing all campaigns under one screen
Data Play – Enjoy machine decisions based on more than 500Million data points a day
Banner, Push Notifications, Popunder, InPage Push, Instant Text Messages, Video Pre-Roll, SKIM
An advanced Multi-DC platform that....
We’re a multi-format advertising network that operates in 240+ countries. Our aim is to provide both advertisers and publishers with Self-Serve Platform which is made for launching, managing, analyzing your campaigns, monetization process, and, more important, maximizing your revenue.