Powerful knowledge bombs from ebooks, white-papers and presentations produced by the world’s top app and social media leaders

Featured Ad fraud prevention Buyer’s Guide for ad networks Fraud prevention is not a tick box exercise, but a spectrum, with different solutions offering varying degrees of protection. But how do you find the most suitable and comprehensive solution for your business? Our Buyer’s Guide can help. Featured Snapchat Hacks to Drive Super Low CPIs Fanbytes has created an e-book just for you on how you can succeed on snapchat and reach a millennial audience. Now this is a serious offer… Learn how a company drove CPIs from $4 to $0.50 using snapchat influencers… Find out how... Featured How 3 app marketers get CPIs below $0.50 Fanbytes has created this eBook just for you, containing case studies from 3 successful app marketers. Every one of them gets CPIs below $0.50. In the eBook, you’ll see the exact creative they use, the platform they use, and... Featured Snapchat Marketing: How to Hit It Off With Gen Z This white paper reveals how app owners across a range of industries can use Snapchat to reach younger audiences and drive conversions. Learn about the platform’s features for business, its audience, and ad formats! Featured How Immersive Tech Improves Training For Emergency Services If you think about it, every industry success relies on such fundemental things like education and training. To take the next step and improve professional skills of people in industries, technologies like VR, AR & MR emerge. In this white... Featured Facebook Cheat Sheet: Creative Best Practices Guide Throughout the years, Appness has helped numerous clients from all business verticals to achieve their marketing goals in terms of Facebook mobile traffic. Now, they are sharing their key findings in a comprehensive long-read. This guide contains tips for... Featured Facebook Advertising Done Right: 10 Tips to Combat Ad Fatigue If you have been running Facebook ad campaigns for a while, you may have noticed that even your best performing ad sets fail to bring satisfactory conversion rates over time. And while you are having a hard time keeping... The Complete Handbook for Touch Heatmap Analytics In this guide Appsee team covers everything you need to know about what the heatmaps technology is about and how it actually can help your app business. Specifically the following questions: What are mobile touch heatmaps? What are the... Guide to On-Demand App Development On-demand apps are on a roll these days. If you are one of those wanting to get your on-demand business leveraged through app development, here’s all you should refer to and follow. The Best Mobile App Development Practices Do you need a mobile app? Here’s a complete guide for you to know about all practices and approaches that are capable to build a great mobile app. App Store Optimization Factors TheTool has published the ASO Factors & Trends for 2018: Expert Survey, that determines the main factors influencing App Store Optimization (ASO) and the trends for this year. The TheTool has carried out an expert survey identifying the main... 24 Conferences for Mobile Marketers in 2018 Conferences offer a great opportunity to meet industry masterminds and get inspired. The thing is, not all are suitable for marketers, some solely focus on development or deal-making. Therefore, with the help of the community, I’ve compiled a list... The Definitive Guide to Qualitative Analytics Throughout the years, app analytics services have been instrumental for thousands of mobile app developers, ranging from a small indie studio to big mobile game and app development powerhouses. Now, there’s a “new” type of app analytics on the... The Ultimate SDK Guide for Mobile Apps App developers need Software Development Kits (SDKs) to succeed with mobile apps they develop. Yet, it may take a long time to do a proper research and pick up the solutions they really need. This guide aims to make your... An Incomplete Guide to Combating Mobile Ad Fraud There are several factors that slow down mobile advertising industry growth and fraud is one of the them. According to the research conducted by Association of National Advertisers, in 2016 fake traffic and bot-generated clicks cost the industry a... Pros and Cons of Native and Hybrid Mobile Apps Because of the established iOS plus Android mobile OS duopoly, any app development project may imply development of either native or hybrid app. Both approaches have their own pros and cons. In this white paper hedgehog lab team evaluates the... How wearable technologies changing the world: A hedgehog lab report Wearables have a great potential to change multiple industries and their impact will be much greater of today’s novelty and “cool factor” that make them appeal to the general public. In this research hedgehog lab team covers the top... Designing Mobile UX User Experience plays a critical role in the adoption of any mobile app. Simple and intuitive interfaces go a long way in making new apps a hit with early adopters, leading to high ratings and increased traction. The issue... Healthcare Cloud App Development To harness the power of Cloud for driving innovation in healthcare, it is truly vital to seamlessly integrate new HealthTech innovations with legacy systems. This guide by Zymr, Inc. provides a closer look at the modern cloud stack –... How Staff Augmentation Takes Software Outsourcing To The Next Level The demand for skilled software development teams continues to increase and mobile app development is the major driver for this trend. The necessity to hire short or long-term dedicated developer teams results in an ever increasing staffing need for... Mobile App Development Best Practices Amongst more than 3 million mobile apps, iOS and Android combined, there are many great apps that make a difference in peoples life daily. But there are also many apps that are poorly developed, people download them rarely, and essentially... How Mobile Helps Insurance Companies Stay Relevant in The Driverless Cars Era In this ebook Y Media Labs team draws a parallel between car insurance business and mobile apps & devices and how these two will be intertwined in the very near feature. The major points made in this ebook are:... Creating a File Sharing App For a Leading Fortune 500 Company This ebook talks about the challenge Y Media Labs faced to create a mobile app for easy, robust and secure file sharing for EMC company employees. With this app, people in the company were supposed to be able to... Get Mobile or Get Lost: The Insider’s Guide to Mobile App Development Whether it’s the first or 15th app, making the decision to create a mobile application immediately raises multiple crucial questions that must be answered before development can begin. Who is the target audience? What are the largest cost-drivers? What... User Experience Design Guide This guide makes a strong point for how an effective User Experience Design results in high quality user experiences (CX), which are crucial to mobile app adoption, mobile app monetization and market success. It explores: key challenges in UX/UI development lean and agile... Mobile Technology Trends to Watch In 2017 The infographic Mobile Technology Trends for 2017 is a great checklist that shows what small businesses can get from using a mobile app. It also tells you what some of the current trends in apps are, and the importance... Hybrid vs Native Mobile Apps Customer experience for mobile is more important to your business than you might think. Choosing between developing a hybrid or a native mobile app is the core decision for any app developer to being able to deliver the best...

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