Downloads

Featured Identity: Decoded – A guide to navigate the identity discussion Whether you’re an app developer or advertiser, you’ll find timely, actionable ideas and insights in “Identity: Decoded.” Packed with insights from experts across the industry, this ebook is a must-read for anyone in ad tech.

Featured Smadex’s SKAN Guide for Marketers Understand SKAN and implement strategies like Smadex's Flexible Mapping so you can navigate the evolving landscape, optimize your campaigns, and drive impactful results while respecting user privacy.

Featured [Whitepaper] Insights into Global Mobile Marketing & Ad Spend Trends for H1 2024 To help navigate this dynamic landscape, SocialPeta has released its latest H1 white paper on mobile marketing. Spanning over 130 pages, it provides in-depth insights into current trends and offers actionable strategies for successful global market expansion.

Featured The Mobile Analytics Taxonomy Spreadsheet The Taxonomy Spreadsheet will help you maintain a good overview of everything you're currently tracking and the state of each data point.

Featured [Playbook] Increase User LTV with Retention Marketing 🧲 📈 It costs 6-7x more to acquire a new user than to keep an existing one. Download this playbook to increase retention and reduce churn to fuel your growth.

Featured [Dashboard] Apple’s App Store Peer Group Benchmarks Monitor key metrics across various App Store categories, enabling you to benchmark your app’s performance over time.

Featured The Complete Guide to SKAN Unlock the full potential of your app’s ad performance with Yodel Mobile's comprehensive SKAN report. The App Marketer of the Year, Megan Dean, breaks down the complexities of both SKAN 3.0 and 4.0.

Featured Custom Product Pages Playbook The complete CPP Playbook, from Custom Product Page use cases and designs to measuring CPP performance.

Featured Supercharge Your Fintech App Growth: A Guide To Fintech App Marketing Learn how to scale your fintech app with actionable strategies, industry benchmarks, and real-world success stories.

Featured The Creative Playbook for Performance Marketing A framework to channel creativity into systematic processes that ensure incremental - and scaleable - creative hits.

Featured Mastering Creative A/B Testing for App Growth It’s straightforward really… we’re going to tell you the secret to boosting your app acquisition. How? Well, you’ll become an expert in A/B testing by learning all the tips and tricks from the experts at Favoured.

Featured Master Global User Growth: Insights from SocialPeta’s Trend White Paper SocialPeta has released the 2023 Global Mobile Games Marketing Trend White Paper, a comprehensive report spanning over 70 pages. Filled with cutting-edge data and industry insights, this report aims to empower gaming professionals to thrive in the global market.

Featured Mastering App Growth in 2023: Insights From Category Leaders What makes category leaders succeed in 2023? Unlock the full research and discover the blueprint for long-term app growth, including insights from 600+ top brands.

Featured 100 Growth Hacks to Grow Your App Let’s keep this simple. You’re here because you want to grow your app. You’re after the tips and tricks that make customers download, stay active, and convert. With over 100 marketing hacks, we're sure you'll find something amazing!

Featured Elevate Your App Growth: The 2024 ASO White Paper is Here! Learn how to optimize your app in 2024 with our free ASO Whitepaper. Get the latest ASO trends from the experts at Gummicube! Unlock opportunities to expand visibility and engagement, boost conversion and increase downloads.

Featured Sureshot Strategies For Successful Mobile App Launch in 2024 Discover the secrets to a successful mobile app launch with proven strategies tailored for new business owners. Scale your business and drive growth with a launch that sets your app up for lasting success.

Featured The COMPLETE 2024 Guide To App Marketing What worked well in 2023 will not work in 2024. In this 39-Page Guide, you will discover what's working now for the most successful apps in the world today. The app ecosystem is one of the fastest-moving industries on...

Featured Digital Love Revolution: the Future of Online Dating ClickDealer outlines what online dating is going to look like in the next few decades, by consulting with the shapers of the industry (Tinder) and researchers in related fields (Michigan State University, Penn State University, University of Huddersfield, and UCD)

Featured Want To Scale Your App To 1M Users? Get The 10 Questions Every App Business Owner Needs to Answer To Turn Their App Into A Multi-Million Dollar Business

Featured Mastering Orchestration Unlock the secrets behind Bilt Rewards' retention success and personalized user experiences across channels. Discover how Braze empowers Bilt to drive engagement and loyalty at scale.

Featured How Mobile Strategies Brewed Market Domination for a Coffee Giant Discover the secrets of customer engagement and creating brand loyalty. Find out how Creative Clicks revolutionized customer habits for a leading global coffee brand, driving 20K app installs and cutting acquisition costs by 32%. 📈

Featured Mastering TikTok for App Promotion (A Comprehensive eBook) Level up your app growth with Replug's TikTok Marketing eBook. Get proven strategies, case studies, expert tips, and the latest data. Download now for practical tips to dominate the hottest social media platform in 2024.

Featured The Subscription Stack A comprehensive framework for mobile subscription businesses, taking in user acquisition, engagement, and retention.

Featured 2024 Guide to Sustainable and Profitable App Growth Tap into the collective expertise of leaders from ConsultMyApp, AppsFlyer, Braze, and Mixpanel. Start building a profitable, and sustainable mobile growth strategy today.

Featured The Complete Guide to Promotional Content and In-App Events Promotional Content Events (PCEs) and In-App Events (IAEs) are a powerful means to attract and engage users. In this Playbook we run through common strategies based on best practices developed at Phiture.

App Growth Ecosystem 2024 The App Growth Ecosystem 2024 Market Map is designed to help app developers, marketers, and businesses easily navigate the tools and services that drive app growth. Whether your goal is to enhance user engagement, monitor performance metrics, or increase...

The key to profitable app growth Discover the secrets to driving sustainable app growth with our latest guide, "The Key to Profitable App Growth: Combining Strategic Retargeting with User Acquisition". This guide zeroes in on the crucial role of retargeting within the mobile app marketing...

DSP Guide Dive into the world of Demand-Side Platforms (DSPs) with our expert guide, designed to help you navigate the complexities of programmatic advertising. Discover how DSPs revolutionize ad buying, enable precise targeting, and optimize ad performance for maximum ROI. Learn...

Influencer Marketing Companies Buyers guide Dive into the world of influencer marketing with our comprehensive guide and discover how it can help your app business to grow. Our guide explains what is influencer marketing, how it works, what are influencer marketing platforms and companies,...

Mobile App Analytics Guide This guide is dedicated to featuring the best Mobile App Analytics tools. In it we define what is mobile app analytics, why should you need one, what types are out there, how much it costs, and more.

App Marketing Buyers Guide Dive into the world of app marketing with our comprehensive guide and discover the key to unlocking your app's full potential. Our guide breaks down the essentials of app marketing, from mastering app store optimization (ASO) to leveraging the...

App Revenue Guide Download the Business Of Apps’ App Revenue Guide today and start shaping the future of your app! Your journey towards app monetization mastery begins now.

User Acquisition Services Buyers guide This guide is dedicated to featuring the best Mobile App User Acquisition service providers. In it we define what is UA agency, how to choose the right one and what companies to approach.

Push Notifications Services Buyers Guide In this guide, we highlight the best Push Notifications service providers to choose from. It consists of platforms, marketing companies, and push notifications APIs.

App Store Optimization Guide Download this guide to learn the full spectrum of the App Store Optimization techniques and leverage the search as one of the most effective app marketing tools you need to beat your competition.

App Engagement Guide Download this guide and take a deep dive into the world of app engagement to ensure that your app stays top of mind with your users.

MMP Buyers Guide Your guide to the MMP landscape. Learn everything you need to evaluate and select the perfect MMP for your app.