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This section is dedicated to mobile advertising networks that support the video ad format. Currently, video ads are the most effective type of digital advertising there is — this is especially true with mobile advertising.
Thanks to giant video content platforms such as YouTube — with its 1.5 billion monthly active users — and Facebook — with 500 million people watching videos daily — video advertising has become mainstream; 60% of marketers used video ads in 2016, and this number keeps going up.
Pre-roll video ad example
Video Ads Benefits
Mobile video advertising is a popular and growing area in advertising which publishers use for monetization. This ad format and its placement options include pre-roll, mid-roll and post-roll.
There’s little doubt that video advertising is the future. Just adding a video ad on a product page, for example, can drastically boost the chances of a sale — this is true on both mobile and desktop devices. The other advantage that comes included with this is that users more often than not like to share videos, increasing an advertiser’s level of exposure with each share.
Video ads are uniquely able to convey a lot of useful information in a relatively short period. Whether the advertiser is showcasing a product or just increasing brand awareness, they’re a very effective way of getting the message across. Video ads are often trackable, as sites like YouTube and Facebook provide a detailed breakdown of the data so advertisers can, in turn, shape their brand. Understanding how many times a video has been shared, where, and how many times it has been liked only improves an advertiser’s chances of reaching their audience.
Other benefits include:
Videos help you to climb the Google ranks.
This form of advertising can motivate even the most hesitant customer.
Most advertisers, on both mobile and desktop, are satisfied with the results of a video campaign.
A wealth of mobile targeting options include geo, contextual and behavioural.
Video Ads eCPMs
Here are some of the biggest video ads offers along with their platform, rates and country.
Around $10 for Android and $17 for iOS
Around $13 and iOS is around $16
Android is around $14 and iOS is around $22
YouTube (Pre-roll, mid-roll, post-roll)
Up to $15
Average at: $6.27
Average at: $3.08
Source: Blognife, Appodeal
Below we’ve listed the best mobile video advertising networks and platforms so you can get up and running without difficulty.
Direct CPI Offers
Direct CPE Offers
Video Reward Ads
CPAlead’s self-serve advertising system allows you....
Industry leading mobile reward monetization, daily payments and direct relationships with mobile app advertisers is what CPAlead is known for. With more than 1.9 million clients, CPAlead has delivered more than 100 million app installs via CPI and CPE campaigns.
Appska is a performance marketing agency. Our team of professionals has its own programmatic Ad Platform that can provide you 500,000 paid events worldwide monthly.
Hard KPIs are welcome! We have a team of analytics to optimize campaigns
More than 150 traffic sources worldwide (Unity, Snapchat, Xiaomi, Share IT and many others)
Our own anti-fraud solution
CPA model of work.
Made for growth, built for app marketers.
At RevX, we help app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to the next growth level!
We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive the results you need to scale your business: with real users, high retention, and incremental revenue.
A unified audience platform, Affle’s MAAS enables mobile advertisers and app marketers to acquire quality users at scale, across directly integrated publishers, programmatic platforms and relevant app recommendations. Leveraging Affle’s mDMP-based connected device intelligence and Affle’s mFaaS platform, MAAS helps reach out to the most relevant users while maximizing quality. Features like unified transparent reporting, CPCU-focused payouts to managed and self-served offering, MAAS is the one stop shop for all your UA needs.
Tagline: Unified Audience Platform for Mobile User Growth
Services: Mobile-first DSP, Data Management Platform (DMP), fraud detection system, Analysis, Creative Suite
...the reporting API
The Smaato platform also supports OTT and CTV, native advertising, interactive video, and rewarded video, in addition to standard display ad units.
Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore.
Mobile platforms: Android, IOS, Mobile, Windows Phone
Campaign types: CPC
Ad formats supported: Banners
Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
Popunder, Social Bar (new!), Push Ads, Native Ads, Banner Ads, Video pre-roll (VAST).
Adsterra is a world-renowned ad network with Partner Care approach, serving over 30 billion ad impressions per month worldwide (70% of traffic is mobile). 18K+ direct publishers and 12K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.
Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 1.5 Million ad auctions per second. We are trusted by Ubisoft, Waitr, Tilting Point, Ilyon, Papaya Gaming, CoinSwitch, Animoca Brands, Kefir!, CoinDCX and many others.
Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.
Smadex is the mobile-first programmatic DSP engineered for growth.
We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.
Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals.
We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service.
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
Fraud – Detection as part of the platform, adding you an extra layer of safety
Measurement – integrated to all major 3rd party mobile measurement solutions
Cost-efficiency – Save countless resources by managing all campaigns under one screen
Data Play – Enjoy machine decisions based on more than 500Million data points a day
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
Mobile platforms: iOS, Android, Mobile Web
Campaign types: CPI, CPA, CPM
Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.
ClickAdilla is a high technology self-serve ad network platform that provides quality traffic with ani-fraud and anti-spam systems. The network grants service for advertisers and publishers.
Creating an ad campaign takes only a few clicks - a user-friendly personal account is very intuitive, campaign moderation takes up to 10 minutes and the support team works 24/7 to solve any issues.
Kevel (previously Adzerk) is helping brands everywhere drive more online revenue through sponsored listings, internal promotions, native ads, and more. They do this by providing engineers and product managers the APIs needed to quickly build fully-customized ad servers. Their award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%.
VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.
• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network
• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.
• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement
• 100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities
• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages
...for mobile retargeting
Range of formats supported including banners, interstitials, rich media & video.
Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology. Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level. Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.
Easy to use interface with a self-serve platform and real-time analytics
Worldwide reach across a transparent publisher set
Wide range of targeting options including Geo+hyper location and support for mobile retargeting
Range of formats supported including banners, interstitials, rich media & video
PubMaticdelivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.
Mobile platforms: Android, IOS
Campaign types: CPA, CPC, CPI, CPL, CPM
Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
Banner, Push Notifications, Popunder, InPage Push, Instant Text Messages, Video Pre-Roll, SKIM
An advanced Multi-DC platform that minimizes discrepancies
We’re a multi-format advertising network that operates in 240+ countries. Our aim is to provide both advertisers and publishers with Self-Serve Platform which is made for launching, managing, analyzing your campaigns, monetization process, and, more important, maximizing your revenue.