Video Ads Guide
Video ads are a very popular and growing area in advertising which advertisers and publishers use for monetization. This ad format and its placement includes pre-roll, mid-roll and post-roll.
Pre-roll video ad example (Source: Lungfish)
Video Ads eCPMs
Here are some of the biggest video ads offers along with their platform and country in the table below.
| Platform/Network | Country | eCPMs/Revenues |
| Admob | UK | Around $10 for Android and $17 for iOS |
| Admob | US | Around $13 and iOS is around $16 |
| Admob | Japan | Android is around $14 and iOS is around $22 |
| YouTube (Pre-roll, mid-roll, post-roll) | US | Up to $15 |
| Appodeal | US | Average at: $6.27 |
| Appodeal | Worldwide | Average at: $3.08 |
Source: Blognife, Appodeal
List of mobile and in-app ad companies
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2008 | 400 | $192m+ | 25k | 4m+ |
AdColony (formerly known as Opera Mediaworks) is one of the largest mobile ad networks globally. Its reach, 1,4 billion users globally, what sets it apart from other ad networks. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ HD video technology, proprietary rich media formats, its global performance advertising business and programmatic marketplace, and the company extensive SDK footprint in the Top 1,000 apps worldwide. A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with over 20 offices worldwide.
- Mobile platforms: Android, IOS
- Campaign types: CPM
- Ad formats supported: Rich Media, Video
- Targeting: Demographic
- Key markets: US
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | - | - | 20k | - |
Headway is a leading data-driven app growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with partner platforms to offer brands seamless data-driven digital solutions. Headway provides optimized and targeted ad campaigns, empowered by Machine Learning, and guided by experienced growth experts. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company.
- Mobile platforms: Android, IOS
- Campaign types: Mobile Ad Network, Mobile DSP
- Ad formats supported: Banners, Content Lock, Interstitial, Native, Video
- Targeting: Custom
- Key Markets: Europe, Latin America, Middle East, South East Asia, USA
| Founded | Employees | |||
|---|---|---|---|---|
| 2012 | 51-200 |
Zoomd is a public traded company on the Toronto Stock Exchange (TSXV:ZOMD) with global offices in Canada, Brazil, S.Korea, Singapore, Israel, Mexico and Bulgaria. Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform.
Learn more about Zoomd
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2011 | 500-1000 | +100M$ | 1.5k+ | 2.5m+ |
Smadex is the mobile-first programmatic DSP engineered for growth.
We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.
Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals.
We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service.
Learn more about Smadex
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2017 | 11-50 | 3k+ |
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPI, CPA, CPM
- Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
- Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
- Key Markets: global
| Employees | Social | |||
|---|---|---|---|---|
| 2-10 | 100 |
Adsperfection is an ad tech company that helps brands and developers with users acquisition and in-app monetization. With Adsperfection advertisers can acquire engaged and paying users for their app/product/service, as well as buy media at scale and get advanced solutions for preventing fraud. Publishers can boost their eCPM with flexible ad formats, use high impact monetization solutions and arrange direct deals from most recognizable app developers worldwide.
- Mobile platforms: iOS, Android
- Campaign types: CPA, CPC, CPI, CPL, CPM, CPS
- Ad formats supported: Banners, Interstitial, Native, Video
- Targeting: Custom
- Key Markets: Australia, Canada, France, Germany, India, Italy, Japan, South Africa, Spain, UK, USA
| Founded | Employees | |||
|---|---|---|---|---|
| 2015 | 101 |
mFilterIt is a fast growing global ad-fraud and brand safety solutions company helping advertisers to inspect the performance marketing campaigns and filter BOT propelled and other fraudulent SIVT. Its neutral, platform agnostic, trustworthy and transparent solutions and processes have won trust of some of the leading digital advertisers throughout the globe.
The company validates over 2 billion transactions every year saving more than $35 million of advertisers money. Headquartered in India, the company has presence across key markets of US, Middle East and South Asia and is serving customer operations in more than 16 countries.
Zucks is a Japan-based mobile advertising platform strong in the Asian mobile market. They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC.
Learn more about Zucks
SmartyAds is cutting-edge programmatic advertising platform tailored to the needs of supply and demand partners, data management platforms, ad networks, and agency trading desks. SmartyAds technology allows to create, launch, manage, and analyze digital ad campaigns in the most convenient way.
Learn more about SmartyAds
Bidsopt is a leading Mobile Demand Side Platform connecting advertisers and users in real time. Key features of Bidsopt Mobile DSP include. Large Scale Native, Rich Media, Video and Standard Banner inventory from leading exchange/ssp and direct publisher relationship.
Learn more about Bidsopt
Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology. Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps - in real-time.
Learn more about Splicky
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2014 | 51-200 | 2k+ |
Clickadu is a multi-format advertising network. We provide a technical solution both for advertisers and webmasters to monetize\buy the website audience.
Learn more about Clickadu
Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge! Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.
Learn more about App Samurai
Everyads is an international mobile marketing agency. We\'re based out of Moscow, New York and Shanghai and connect the best, largest advertisers with top tier publishers. From mobile media planning to celebrity endorsement we are the 1 stop-shop for anything you need for your Apps and Games.
Learn more about Everyads
Startapp is a mobile advertising company. It provides a self-serve platform for advertisers to quickly build and launch ad campaigns, controlling audience, creatives and budget aspects of their campaigns. Among features that sets it aside from other ad networks are uniquely designed animated and interactive ads, data-enhanced targeting, using data derived from over 300,000 mobile apps and native ad units.
- Mobile platforms: Android, iOS
- Campaign types: CPA, CPC, CPI, CPM
- Ad formats supported: App Icon, Full Page Ads, InApp Ads, Interstitial, Video
- Targeting: App, Carrier, Competitors, Connection Type, Device, Gender, Geo, OS
- Key Markets: Global
Adobe Advertising Cloud
Maximize video advertising across desktop, mobile, streaming devices and TV.
unity Ads is the premier ad monetization solution for mobile games, it was launched by Unity Technologies in 2014. The mobile ad platform was designed to advertise mobile games and it’s catered to help game developers to monetize on their games more efficiently using video ads. Th unity Ads team is focused on delivering native video ads solution that allows game advertisers to get much more of game players making in-app purchases than industry standard 3% on average.
- Mobile platforms: iOS, Android
- Campaign types: CPM, CPI
- Ad formats supported: Banner, Video, Interstitial
- Targeting: device, connection, operating system, country
- Key Markets: United States
Amazon DSP
Reach your audiences at scale wherever they are—on Amazon sites and across the web.
Smaato is a mobile advertising and app monetization platform. It features mobile-first ad network and ad server solution for publishers and app developers. Smaato hosts the largest independent mobile ad exchange with global reach. For advertisers it offers Smaato Demand Platform with advanced traffic optimization features, for publishers Smaato Publishers Platform that allows them to achieve high fill rates and yield high eCPMs.
- Mobile platforms: Android, IOS, Mobile, Windows Phone
- Campaign types: CPC
- Ad formats supported: Banners
- Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
- Key Markets: Germany, global
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2007 | 36,000 | 55,800m | 17m | 27,000+ |
Facebook Ads is the biggest digital advertising platform with a major focus on mobile ads. It features the best ad format, targeting and reporting capabilities in the industry. The platform allows mobile app advertisers to run ad campaigns on their choice on Facebook itself, its Messenger app, Instagram, Audience Network (to show ads across the web) and its app for businesses Workplace.
- Mobile platforms: iOS, Android, Web
- Campaign types: CPI, CPM
- Ad formats supported: banners, carousel banners, video, slideshow
- Targeting: age, gender, location, device, mobile OS, OS version, interests, mobile user language.
- Key markets: global
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | 100 | $3m+ | 19k | 50,000+ |
mobusi, part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. The platform obtains over 5 million leads per month worldwide. We maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms. In House Technology, own DSP and advanced antifraud system, Monetization Solutions, exclusive offers and premium traffic. A Mediation platform.
- Mobile platforms: iOS, Android
- Campaign types: CPM, CPC, CPI, CPA
- Ad formats supported: Interstitial, Banner, Video
- Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
- Key Markets: Global
Vungle is one of the leading performance marketing platforms for app advertisers. It brings advertisers mobile users through engaging video ads. They rely on Vungle’s creative optimization technology, targeting, and HD video ad delivery to reach and acquire high-quality users globally. Top mobile publishers rely on Vungle to generate revenue with engaging video ads.
- Mobile platforms: Android, IOS, Windows Mobile, Amazon
- Campaign types: CPI, CPA, CPM, CPCV
- Ad formats supported: Video, MRAID
- Targeting: Custom
- Key Markets: Europe, US, China
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2016 | 51-200 | - | 1k+ | 70,000+ |
Appness is a creative & media buying lab for mobile advertising that provides marketers with access to the human cloud: freelance ad designers and in-house advertising professionals powered by the platform’s intelligent ad optimization algorithms. The Appness platform was designed to eliminate the major problems encountered by advertisers in implementing ad campaigns and to support companies that lack expertise in user acquisition by streamlining and automating media buying processes. Headquartered in Cyprus, Appness currently works with 1,000+ ad designers from all around the world and employs 50+ qualified advertising experts.
- Mobile platforms: Android, iOS
- Campaign types: CPA, CPI, CPL, CPS
- Ad formats supported: Banners, Video
- Targeting: Custom
- Key Markets: Global
Applike is Germany’s leading mobile user acquisition platform. The company’s video ad platform is hosted in their own loyalty and discovery mobile apps, which offer its users up-to 5 mobile games based on their taste and preferences thanks to app usage analysis. With AppLike app marketers can run A/B testing campaigns for various demographics to reach out to the right audience for their apps. By factoring in actual app usage, AppLike’s platform is capable to provide app marketers with highly relevant mobile users for their apps.”
- Mobile platforms: Android
- Campaign types: CPI
- Ad formats supported: video, banner
- Targeting: age, gender, OS, interest, device, verticals
- Key Markets: global
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2015 | 201-500 | - | 450 | 100,000+ |
Adsterra Network
Best Advertising Network, High Quality Traffic, Self-Service Platform for advertisers
ironSource is the leading in-app video advertising platform. It is one of the biggest and oldest mobile advertising platforms launched in 2010. Focusing on mobile games, it makes free-to-play and free-to-use possible for over 1.5B people around the world. Over 80,000 app developers use its technologies to grow their businesses, among these such leading companies like Kongregate, Zeptolab, Big Fish Games, Zynga and Playrix.
- Mobile platforms: Android, iOS, Windows Phone, Cocos, Amazon, AdobeAir
- Campaign types: CPC, CPE, CPA, CPV
- Ad formats supported: App Wall, Interstitial, Offer Wall, Video
- Targeting: Custom
- Key Markets: United States, Israel