Top Mobile Video Ad Networks (2020)

Updated: July 2, 2020

This section is dedicated to mobile advertising networks that support Video ad format. Currently Video ads are the most effective type of digital advertising and especially mobile advertising. Thanks to such giant video content platforms as YouTube with its 1,5 billion monthly active users and Facebook that has 500 million people watching videos on its platform daily, video advertising has become mainstream, 60% of marketers used video ads in 2016 and this number keeps going up.

Video Ads Guide

Video ads are a very popular and growing area in advertising which advertisers and publishers use for monetization. This ad format and its placement includes pre-roll, mid-roll and post-roll.

Pre-roll video ad example (Source: Lungfish)

Video Ads eCPMs

Here are some of the biggest video ads offers along with their platform and country in the table below.

Platform/NetworkCountryeCPMs/Revenues
AdmobUKAround $10 for Android and $17 for iOS
AdmobUSAround $13 and iOS is around $16
AdmobJapanAndroid is around $14 and iOS is around $22
YouTube (Pre-roll, mid-roll, post-roll)USUp to $15
AppodealUSAverage at: $6.27
AppodealWorldwideAverage at: $3.08

Source: Blognife, Appodeal

List of mobile and in-app ad companies

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+
AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising....

AdColony (formerly known as Opera Mediaworks) is one of the largest mobile ad networks globally. Its reach, 1,4 billion users globally, what sets it apart from other ad networks. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ HD video technology, proprietary rich media formats, its global performance advertising business and programmatic marketplace, and the company extensive SDK footprint in the Top 1,000 apps worldwide. A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with over 20 offices worldwide.

  • Mobile platforms: Android, IOS
  • Campaign types: CPM
  • Ad formats supported: Rich Media, Video
  • Targeting: Demographic
  • Key markets: US
Learn more about AdColony

Headway

Marketing Powered By Technology

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010--20k-

Headway is a leading data-driven app growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with partner platforms to offer brands seamless data-driven digital solutions. Headway provides optimized and targeted ad campaigns, empowered by Machine Learning, and guided by experienced growth experts. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company.

  • Mobile platforms: Android, IOS
  • Campaign types: Mobile Ad Network, Mobile DSP
  • Ad formats supported: Banners, Content Lock, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Europe, Latin America, Middle East, South East Asia, USA
Learn more about Headway
FoundedEmployees
201251-200

Zoomd is a public traded company on the Toronto Stock Exchange (TSXV:ZOMD) with global offices in Canada, Brazil, S.Korea, Singapore, Israel, Mexico and Bulgaria. Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform.

Learn more about Zoomd

Smadex

Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

Smadex is the mobile-first programmatic DSP engineered for growth.

We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.

Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals. 

We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service. 

Learn more about Smadex

Bidease

#1 DSP for mobile app marketers

10
(2 votes)
(2) REVIEWS
FoundedEmployeesSocial
201711-503k+

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

Adsperfection

Adding perfection to advertising

10
(1 vote)
(1) REVIEWS
EmployeesSocial
2-10100

Adsperfection is an ad tech company that helps brands and developers with users acquisition and in-app monetization. With Adsperfection advertisers can acquire engaged and paying users for their app/product/service, as well as buy media at scale and get advanced solutions for preventing fraud. Publishers can boost their eCPM with flexible ad formats, use high impact monetization solutions and arrange direct deals from most recognizable app developers worldwide.

  • Mobile platforms: iOS, Android
  • Campaign types: CPA, CPC, CPI, CPL, CPM, CPS
  • Ad formats supported: Banners, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Australia, Canada, France, Germany, India, Italy, Japan, South Africa, Spain, UK, USA
Learn more about Adsperfection
FoundedEmployees
2015101

mFilterIt is a fast growing global ad-fraud and brand safety solutions company helping advertisers to inspect the performance marketing campaigns and filter BOT propelled and other fraudulent SIVT. Its neutral, platform agnostic, trustworthy and transparent solutions and processes have won trust of some of the leading digital advertisers throughout the globe.

The company validates over 2 billion transactions every year saving more than $35 million of advertisers money. Headquartered in India, the company has presence across key markets of US, Middle East and South Asia and is serving customer operations in more than 16 countries.

Learn more about mFilterIt

Zucks is a Japan-based mobile advertising platform strong in the Asian mobile market. They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC.

Learn more about Zucks

Appreciate

Achieve massive incremental growth and ROI for your app!

10
(2 votes)
(2) REVIEWS

A

Learn more about Appreciate

SmartyAds

The Full-Stack Programmatic Ad Platform

10
(1 vote)
(1) REVIEWS

 SmartyAds is cutting-edge programmatic advertising platform tailored to the needs of supply and demand partners, data management platforms, ad networks, and agency trading desks. SmartyAds technology allows to create, launch, manage, and analyze digital ad campaigns in the most convenient way.

Learn more about SmartyAds

Bidsopt

Mobile Programmatic Media Buying Platform for Native, Rich Media and Video Ads

10
(1 vote)
(1) REVIEWS
Large Scale Native, Rich Media, Video and Standard Banner inventory from leading exchange/ssp and direct publisher relationship.

Bidsopt is a leading Mobile Demand Side Platform connecting advertisers and users in real time. Key features of Bidsopt Mobile DSP include. Large Scale Native, Rich Media, Video and Standard Banner inventory from leading exchange/ssp and direct publisher relationship.

Learn more about Bidsopt
...for mobile retargeting Range of formats supported including banners, interstitials, rich media & video.

Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps - in real-time.

Learn more about Splicky
FoundedEmployeesSocial
201451-2002k+
Popunders, Instant Text Message, - Push Notifications, Video Pre-Roll and SKIM (To learn more about our advertising formats and what they look like please visit....

Clickadu is a multi-format advertising network. We provide a technical solution both for advertisers and webmasters to monetize\buy the website audience.

Learn more about Clickadu

App Samurai

Self-Service Mobile Advertising Tool for Startups

10
(2 votes)
(2) REVIEWS
...App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge! Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about App Samurai

Everyads

Exclusive CPI/CPA offers with top payouts

10
(1 vote)
(1) REVIEWS
...being mobile a priority! Our exclusive inventory works on CPI and consists of both displays and videos.

Everyads is an international mobile marketing agency. We\'re based out of Moscow, New York and Shanghai and connect the best, largest advertisers with top tier publishers. From mobile media planning to celebrity endorsement we are the 1 stop-shop for anything you need for your Apps and Games.

Learn more about Everyads

StartApp

Mobile monetization and marketing

10
(2 votes)
(2) REVIEWS

Startapp is a mobile advertising company. It provides a self-serve platform for advertisers to quickly build and launch ad campaigns, controlling audience, creatives and budget aspects of their campaigns. Among features that sets it aside from other ad networks are uniquely designed animated and interactive ads, data-enhanced targeting, using data derived from over 300,000 mobile apps and native ad units.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPC, CPI, CPM
  • Ad formats supported: App Icon, Full Page Ads, InApp Ads, Interstitial, Video
  • Targeting: App, Carrier, Competitors, Connection Type, Device, Gender, Geo, OS
  • Key Markets: Global
Learn more about StartApp

IconPeak

Monetize your full potential

10
(3 votes)
(3) REVIEWS

Adobe Advertising Cloud

Maximize video advertising across desktop, mobile, streaming devices and TV.

(0) REVIEWS

Spotx

Online Video Advertising Platform

(0) REVIEWS
Spotx is a privately-held global video ad serving platform.

Unity Ads

Maximize Your Game’s Revenue

(0) REVIEWS

unity Ads is the premier ad monetization solution for mobile games, it was launched by Unity Technologies in 2014. The mobile ad platform was designed to advertise mobile games and it’s catered to help game developers to monetize on their games more efficiently using video ads. Th unity Ads team is focused on delivering native video ads solution that allows game advertisers to get much more of game players making in-app purchases than industry standard 3% on average.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPI
  • Ad formats supported: Banner, Video, Interstitial
  • Targeting: device, connection, operating system, country
  • Key Markets: United States
Learn more about Unity Ads

Amazon DSP

Reach your audiences at scale wherever they are—on Amazon sites and across the web.

(0) REVIEWS

YouTube Ads

Be seen where everyone is watching

10
(1 vote)
(1) REVIEWS
...YouTube Ads you can reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest.

Oath Ad Server

Oath ad server solutions

(0) REVIEWS
The ad server helps advertisers to run ad campaigns using various ad formats -display, video, mobile, and rich media ads with sales and utilize business analytics tools developed by Oath engineers. Key....

Vserv

Mobile ad exchange for premium ads

(0) REVIEWS

Admost Mediation

Maximize your mobile ad revenue!

(0) REVIEWS

Affle

Consumer Intelligence Driven Mobile Marketing Platform

10
(1 vote)
(1) REVIEWS

Bucksense

Programatic built to optimize your conversion path

10
(1 vote)
(1) REVIEWS
The company’s DSP solution operates across five channels – Display, Native, Video, Mobile and Desktop.

theTradedesk

A clearer view of digital advertising

(0) REVIEWS

Smaato

Global RTB exchange for mobile ads

10
(1 vote)
(1) REVIEWS
...and functionality for both publishers and demand partners, supporting a variety of mobile display and video ad formats.

Smaato is a mobile advertising and app monetization platform. It features mobile-first ad network and ad server solution for publishers and app developers. Smaato hosts the largest independent mobile ad exchange with global reach. For advertisers it offers Smaato Demand Platform with advanced traffic optimization features, for publishers Smaato Publishers Platform that allows them to achieve high fill rates and yield high eCPMs.

  • Mobile platforms: Android, IOS, Mobile, Windows Phone
  • Campaign types: CPC
  • Ad formats supported: Banners
  • Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
  • Key Markets: Germany, global
Learn more about Smaato

Facebook Ads

The biggest digital advertising platform

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
200736,00055,800m17m27,000+
Banners, carousel banners, video, slideshow Targeting.

Facebook Ads is the biggest digital advertising platform with a major focus on mobile ads. It features the best ad format, targeting and reporting capabilities in the industry. The platform allows mobile app advertisers to run ad campaigns on their choice on Facebook itself, its Messenger app, Instagram, Audience Network (to show ads across the web) and its app for businesses Workplace.

  • Mobile platforms: iOS, Android, Web
  • Campaign types: CPI, CPM
  • Ad formats supported: banners, carousel banners, video, slideshow
  • Targeting: age, gender, location, device, mobile OS, OS version, interests, mobile user language.
  • Key markets: global
Learn more about Facebook Ads

StackAdapt

The #1 programmatic native advertising platform

(0) REVIEWS

Go2mobi

Mobile Audience Targeting Platform

10
(1 vote)
(1) REVIEWS
Buy ads on over 200,000 apps and mobile sites Display, rich media, video and native ads Advanced audience targeting and re-targeting Go2mobi Proprietary Data + 3rd....

mobusi

Technology Media Company with a mobile-first and performance mindset

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012100$3m+19k50,000+

mobusi,  part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. The platform obtains over 5 million leads per month worldwide. We maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms. In House Technology, own DSP and advanced antifraud system, Monetization Solutions, exclusive offers and premium traffic. A Mediation platform.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPI, CPA
  • Ad formats supported: Interstitial, Banner, Video
  • Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
  • Key Markets: Global
Learn more about mobusi

Vungle

Leading video monetization platform

8
(4 votes)
(4) REVIEWS
...Vungle is a mobile advertising start-up with offices in London and the US, specialising in localised video advertising across the iOS and Android platforms.

Vungle is one of the leading performance marketing platforms for app advertisers. It brings advertisers mobile users through engaging video ads. They rely on Vungle’s creative optimization technology, targeting, and HD video ad delivery to reach and acquire high-quality users globally. Top mobile publishers rely on Vungle to generate revenue with engaging video ads.

  • Mobile platforms: Android, IOS, Windows Mobile, Amazon
  • Campaign types: CPI, CPA, CPM, CPCV
  • Ad formats supported: Video, MRAID
  • Targeting: Custom
  • Key Markets: Europe, US, China
Learn more about Vungle

Appness

Creative & Media Buying Lab for Mobile Advertising

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201651-200-1k+70,000+

Appness is a creative & media buying lab for mobile advertising that provides marketers with access to the human cloud: freelance ad designers and in-house advertising professionals powered by the platform’s intelligent ad optimization algorithms. The Appness platform was designed to eliminate the major problems encountered by advertisers in implementing ad campaigns and to support companies that lack expertise in user acquisition by streamlining and automating media buying processes. Headquartered in Cyprus, Appness currently works with 1,000+ ad designers from all around the world and employs 50+ qualified advertising experts.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPI, CPL, CPS
  • Ad formats supported: Banners, Video
  • Targeting: Custom
  • Key Markets: Global
Learn more about Appness

Instagram Ads

Drive awareness and increase your customer base

10
(1 vote)
(1) REVIEWS

AppLike

Direct Traffic Mobile User Acquisition Platform

10
(1 vote)
(1) REVIEWS
The AppLike ad solution is essentially a mobile app for in-app video placement, where each add is presented to mobile users as a recommendation for a new mobile game....

Applike is Germany’s leading mobile user acquisition platform. The company’s video ad platform is hosted in their own loyalty and discovery mobile apps, which offer its users up-to 5 mobile games based on their taste and preferences thanks to app usage analysis. With AppLike app marketers can run A/B testing campaigns for various demographics to reach out to the right audience for their apps. By factoring in actual app usage, AppLike’s platform is capable to provide app marketers with highly relevant mobile users for their apps.”

  • Mobile platforms: Android
  • Campaign types: CPI
  • Ad formats supported: video, banner
  • Targeting: age, gender, OS, interest, device, verticals
  • Key Markets: global
Learn more about AppLike

Yieldmo

Rethinking mobile advertising

(0) REVIEWS

WebEye

Leader of global game distribution & mobile advertising

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2015201-500-450100,000+

EZmob

Maximise Mobile Traffic with EZmob

10
(1 vote)
(1) REVIEWS

TapIt!

Mobile platform and MaaS

(0) REVIEWS
Supports standard MMA ad sizes as well as rich media, video, expandable/collapsible ads, and full-page interstitials Geographical targeting options include....

Adsterra Network

Best Advertising Network, High Quality Traffic, Self-Service Platform for advertisers

9
(7 votes)
(7) REVIEWS

inneractive

Ad mediation optimized for you

10
(1 vote)
(1) REVIEWS
Developers can integrate with new formats including high value video and rich media.

NativeX

The leader in native advertising for mobile games

(0) REVIEWS

Lazarus DSP

Omnichannel DSP from Mobusi

(0) REVIEWS
The range of ad formats include native, video and display, with pricing structure that is based on CPM model with CPA, CPC and CPM goals and....
...that help app developers take their apps to the next level, including the industry’s largest in-app video network, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

ironSource is the leading in-app video advertising platform. It is one of the biggest and oldest mobile advertising platforms launched in 2010. Focusing on mobile games, it makes free-to-play and free-to-use possible for over 1.5B people around the world. Over 80,000 app developers use its technologies to grow their businesses, among these such leading companies like Kongregate, Zeptolab, Big Fish Games, Zynga and Playrix.

  • Mobile platforms: Android, iOS, Windows Phone, Cocos, Amazon, AdobeAir
  • Campaign types: CPC, CPE, CPA, CPV
  • Ad formats supported: App Wall, Interstitial, Offer Wall, Video
  • Targeting: Custom
  • Key Markets: United States, Israel
Learn more about ironSource

 

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