This section is dedicated to mobile advertising networks that support the video ad format. Currently, video ads are the most effective type of digital advertising there is — this is especially true with mobile advertising.
Thanks to giant video content platforms such as YouTube — with its 1.5 billion monthly active users — and Facebook — with 500 million people watching videos daily — video advertising has become mainstream; 60% of marketers used video ads in 2016, and this number keeps going up.
Pre-roll video ad example
Video Ads Benefits
Mobile video advertising is a popular and growing area in advertising which publishers use for monetization. This ad format and its placement options include pre-roll, mid-roll and post-roll.
There’s little doubt that video advertising is the future. Just adding a video ad on a product page, for example, can drastically boost the chances of a sale — this is true on both mobile and desktop devices. The other advantage that comes included with this is that users more often than not like to share videos, increasing an advertiser’s level of exposure with each share.
Video ads are uniquely able to convey a lot of useful information in a relatively short period. Whether the advertiser is showcasing a product or just increasing brand awareness, they’re a very effective way of getting the message across. Video ads are often trackable, as sites like YouTube and Facebook provide a detailed breakdown of the data so advertisers can, in turn, shape their brand. Understanding how many times a video has been shared, where, and how many times it has been liked only improves an advertiser’s chances of reaching their audience.
Other benefits include:
- Videos help you to climb the Google ranks.
- This form of advertising can motivate even the most hesitant customer.
- Most advertisers, on both mobile and desktop, are satisfied with the results of a video campaign.
- A wealth of mobile targeting options include geo, contextual and behavioural.
Video Ads eCPMs
Here are some of the biggest video ads offers along with their platform, rates and country.
|Admob||UK||Around $10 for Android and $17 for iOS|
|Admob||US||Around $13 and iOS is around $16|
|Admob||Japan||Android is around $14 and iOS is around $22|
|YouTube (Pre-roll, mid-roll, post-roll)||US||Up to $15|
|Appodeal||US||Average at: $6.27|
|Appodeal||Worldwide||Average at: $3.08|
Source: Blognife, Appodeal
Below we’ve listed the best mobile video advertising networks and platforms so you can get up and running without difficulty.
List of mobile and in-app ad companies
theTradedesk is one of the largest Demand Side Platforms on the market. Being a pioneer of a real-time bidding advertising technology, the company empowers ad buyers with one of the most advances set of bid capabilities on the market, as well as full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. Among its clients are ad networks that are looking for a tech partner to provide new services in RTB, data owners looking to take advantage of the information they’ve accumulated, agency trading desks, to the most sophisticated buyers in RTB.
- Highlights: pioneer in RTB tech, best bidding capabilities in the industry
- AppsFlyer Performance Index: n/a
- Tagline: We’re Transforming Media For The Benefit Of Humankind
Reach your audiences at scale wherever they are—on Amazon sites and across the web.
Amazon DSP, formerly known as AAP or Amazon Advertising Platform, is a Demand Side Platform from Amazon Inc. It’s part of its digital advertising platform. There are several features that set this platform aside from the rest in the industry. For starters, it uses exclusive Amazon audiences to reach highly targeted audience on and off Amazon. With Amazon DSP, advertisers can programmatically reach audiences both on Amazon sites and apps as well as through its publishing partners and third-party exchanges.Learn more about Amazon DSP