Video Ads Guide
Video ads are a very popular and growing area in advertising which advertisers and publishers use for monetization. This ad format and its placement includes pre-roll, mid-roll and post-roll.
Pre-roll video ad example (Source: Lungfish)
Video Ads eCPMs
Here are some of the biggest video ads offers along with their platform and country in the table below.
| Platform/Network | Country | eCPMs/Revenues |
| Admob | UK | Around $10 for Android and $17 for iOS |
| Admob | US | Around $13 and iOS is around $16 |
| Admob | Japan | Android is around $14 and iOS is around $22 |
| YouTube (Pre-roll, mid-roll, post-roll) | US | Up to $15 |
| Appodeal | US | Average at: $6.27 |
| Appodeal | Worldwide | Average at: $3.08 |
Source: Blognife, Appodeal
List of video advertising companies
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2008 | 400 | $192m+ | 25k | 4m+ |
Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.
Learn more about AdColony
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2017 | 11-50 | 3k+ |
Bidease is a fully transparent demand side platform for mobile marketers. Our risk-free programmatic performance solutions help the world’s biggest brands and developers achieve their performance advertising goals.
Learn more about Bidease
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2012 | 11-50 | 2k+ |
Spotad is a performance-based Demand-Side-Marketing-Platform, helping mobile app developers acquire and engage with their target audiences. Key Features Performance driven Mobile experts Utilize data for better targeting and optimization Using self-developed ML model Full control of the creative assets for a better user engagement.
Learn more about SPOTAD
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2015 | 51-200 | - | 1k | - |
MobAir is a leading mobile advertising technology company that provides a complete package of user acquisition services. Our solutions allow flexible promotion on any scale, and our team makes the process safe and effortless.
Learn more about MobAirBidsopt
Mobile Programmatic Media Buying Platform for Native, Rich Media and Video Ads
Bidsopt is a leading Mobile Demand Side Platform connecting advertisers and users in real time. Key features of Bidsopt Mobile DSP include. Large Scale Native, Rich Media, Video and Standard Banner inventory from leading exchange/ssp and direct publisher relationship.
Learn more about Bidsopt
AdBlueDigital delivers mobile ads that make an impact. This network works with a great amount of publishers and biggest advertising platforms, which allows to reach unique inventory in over 190 countries.
Learn more about AdBlueDigital
Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, they started with mobile advertising business. Positioned at an international level they have vast experience in mobile and video advertising business.
Learn more about Doble Via Latam
Everyads is an international mobile marketing agency. We\'re based out of Moscow, New York and Shanghai and connect the best, largest advertisers with top tier publishers. From mobile media planning to celebrity endorsement we are the 1 stop-shop for anything you need for your Apps and Games.
Learn more about Everyads
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2014 | 51-200 | 2k+ |
Clickadu is a multi-format advertising network. We provide a technical solution both for advertisers and webmasters to monetize\buy the website audience.
Learn more about Clickadu
Unilead Network offers over 200 mobile campaigns for iOS and Android, high payouts, real time reporting, 24/7 support and wide range of payment solutions.
Learn more about Unilead Network
We are a worldwide mobile performance marketing company empowering user acquisition and monetization for mobile developers & brands at scale. We have an holistic approach towards buying and analyzing media, we use real time data to generate data mining and visualize trends to acquire and engage USERS with a larger LTV.
Learn more about URBAN CONNECTION
Zucks is a Japan-based mobile advertising platform strong in the Asian mobile market. They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC.
Learn more about Zucks
Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge! Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.
Learn more about App Samurai
Adzmedia exchange is a global mobile ad network with exclusive mobile traffic and ad campaigns. Adzmedia exchange enables app developers and mobile web publishers to focus on building new apps, games and mobile websites whilst accessing global advertisers and the latest mobile advertising approaches.
Learn more about Adzmedia
Woobi is an in game advertising company, specializing in the development of native advertising and monetization solutions for desktop, social and mobile games. Our new groundbreaking patent pending technology - DMA (Dynamic Mindset Advertising), is all about displaying the right content to the right user while in the right mindset, thus determining not only which content to display to whom and when, but just as important when not to display an ad as to not interrupt the user\'s experience.
Learn more about Woobi
SmartyAds is cutting-edge programmatic advertising platform tailored to the needs of supply and demand partners, data management platforms, ad networks, and agency trading desks. SmartyAds technology allows to create, launch, manage, and analyze digital ad campaigns in the most convenient way.
Learn more about SmartyAds
Founded in late 2010, StartApp provides today\'s mobile ad industry with next-level smart targeting and groundbreaking ad units. Through our programmatic ad platform, we can deliver the best, most relevant ad at any time, helping publishers provide the most engaging user experience possible while simultaneously delivering the strongest results to mobile advertisers.
Learn more about StartApp
Appreciate is a revolutionary mobile bidding platform tailored specifically for in-app mobile campaigns. Appreciate’s platform and engines enable media buyers to efficiently target, run and optimize in-app mobile campaigns running in a RTB environment.
Learn more about Appreciate
Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology. Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps - in real-time.
Learn more about Splicky
| Employees | Social | |||
|---|---|---|---|---|
| 2-10 | 100 |
