YouTube Ads

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With YouTube Ads you can reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest.

With the platform, you can:

Reach the people who matter to you
Only pay when they watch your video ad
See how you’re doing and how to improve

Key Features

Get £100 free credit when you spend £25 on video ads
Audience targeting methods let you define who you want to reach
Content targeting methods let you define where you want your ads to show
You only pay when someone chooses to watch at least 30 seconds or clicks on your TrueView ad
Get real-time insights about how people are responding to your video ads
Only pay when interest is shown from an audience
Put the story of your business in front of the people you want to reach
It’s your call on how much you budget and how you decide to pay
Get noticed with a high-quality video ad that fits your budget
You get to choose just who sees your video ad

Key People

Debbie Weinstein – Vice President, YouTube & Video Global Solutions

Debbie works across Product, Marketing, and Sales to build customer solutions and drive revenue growth for YouTube and Google’s video products.

Numbers & Revenue

1.9 billion logged-in users visit YouTube every month
96 percent of 18- to 24-year-old American internet users use YouTube
YouTube works in 80 different languages
Only 15.8 percent of YouTube’s visitors are actually American
YouTube is the 2nd most-visited website in existence, according to Alexa
On average, people spend eight minutes and 41 seconds each day on YouTube
70 percent of views are on mobile

YouTube Ads Formats

YouTube Ads uses a range of formats for marketers and advertisers to drive traffic — this includes the following in the table below:

Ad format (ad is shown in red)	Placement of Ad
Display ads	Appear to the right of your video and above the video suggestions list. Served on desktop and laptop computers.
Overlay ads	Appear on the lower 20% portion of your video. Served on desktop and laptop computers.
Skippable video ads	Inserted before, during, or after your video – ads are up to three minutes in length, but are skippable after five seconds. Served on desktop and laptop computers, mobile devices, TV and game consoles.
Non-skippable video ads	Inserted before, during, or after your video – ads are up to 20 seconds in length. Served on desktop and laptop computers and mobile devices.
Bumper ads	Inserted before your video – ads are up to six seconds in length. Served on desktop and laptop computers and mobile devices.
Sponsored cards	Teaser for card appears for a few seconds. Viewers can also click the icon in the top right corner of your video to browse the cards.

How To Set Up A Video YouTube Ad Campaign (Video)

YouTube Ads Info

Platforms:	Android, Desktop, IOS
Key Markets:	UK, USA
Types:	Mobile Ad Platform
Ad Formats:	Video
Models:	CPA
Targeting:	Custom
Trading Models:	Self Service
Tracking:	Custom

YouTube Ads News

Google makes it easier for advertisers to understand Ads Data Hub insights Posted on April 21, 2020 by Anne Freer ...addition, Google is speeding up analysis bringing it down from 24-48 hours to just 6 hours for display and YouTube ads data.
Google extends interactive ad options with 3D elements for mobile ads Posted on June 24, 2019 by Anne Freer ...tools including a 3D ad creation platform, as well as augmented reality (AR) and Live features for YouTube ads.
Marketers may prefer longer video ad formats on YouTube Posted on May 17, 2019 by Anne Freer ...to new research by MediaRadar which noted that 30-second video ads now make up around one fourth of YouTube ads.
Google ad revenue growth slows: fewer mobile clicks and Amazon may be to blame Posted on May 01, 2019 by Anne Freer Fewer clicks on YouTube ads appear to have contributed, following changes to the platform.
Travel marketers plan to increase ad spend on Facebook and Instagram campaigns Posted on March 04, 2019 by Anne Freer That’s why 54% of respondents said they planned to use YouTube ads whilst 50% want to use Instagram Stories and 49% are choosing Facebook Stories in the future. 61%....
Nielsen launches new YouTube mobile advertising measurement product Posted on June 26, 2017 by Anne Freer ...to gain access to valuable demographics such as age and gender to help define the audiences viewing YouTube ads on mobile.
A Guide to App Install Advertising on Facebook, Google, YouTube and Twitter Posted on June 04, 2015 by Tony Myers What makes YouTube ads different from Facebook and Twitter? One word.
Google reveals app re-engagement and YouTube app install ads Posted on April 23, 2014 by Christopher Reynolds Perhaps most interesting is Google’s new app install unit for YouTube ads.

YouTube Ads Rankings

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YouTube Ads Reviews

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