YouTube Ads

Be seen where everyone is watching

(1 vote)
(1 vote)

With YouTube Ads you can reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest.

With the platform, you can:

  • Reach the people who matter to you
  • Only pay when they watch your video ad
  • See how you’re doing and how to improve

Key Features

  • Get £100 free credit when you spend £25 on video ads
  • Audience targeting methods let you define who you want to reach
  • Content targeting methods let you define where you want your ads to show
  • You only pay when someone chooses to watch at least 30 seconds or clicks on your TrueView ad
  • Get real-time insights about how people are responding to your video ads
  • Only pay when interest is shown from an audience
  • Put the story of your business in front of the people you want to reach
  • It’s your call on how much you budget and how you decide to pay
  • Get noticed with a high-quality video ad that fits your budget
  • You get to choose just who sees your video ad

Key People

Debbie Weinstein – Vice President, YouTube & Video Global Solutions

Debbie works across Product, Marketing, and Sales to build customer solutions and drive revenue growth for YouTube and Google’s video products.

Numbers & Revenue

  • 1.9 billion logged-in users visit YouTube every month
  • 96 percent of 18- to 24-year-old American internet users use YouTube
  • YouTube works in 80 different languages
  • Only 15.8 percent of YouTube’s visitors are actually American
  • YouTube is the 2nd most-visited website in existence, according to Alexa
  • On average, people spend eight minutes and 41 seconds each day on YouTube
  • 70 percent of views are on mobile

YouTube Ads Formats

YouTube Ads uses a range of formats for marketers and advertisers to drive traffic — this includes the following in the table below:

Ad format (ad is shown in red) Placement of Ad

Display ads

  • Appear to the right of your video and above the video suggestions list.
  • Served on desktop and laptop computers.

Overlay ads

  • Appear on the lower 20% portion of your video.
  • Served on desktop and laptop computers.

Skippable video ads

  • Inserted before, during, or after your video – ads are up to three minutes in length, but are skippable after five seconds.
  • Served on desktop and laptop computers, mobile devices, TV and game consoles.

Non-skippable video ads

  • Inserted before, during, or after your video – ads are up to 20 seconds in length.
  • Served on desktop and laptop computers and mobile devices.

Bumper ads

  • Inserted before your video – ads are up to six seconds in length.
  • Served on desktop and laptop computers and mobile devices.

Sponsored cards

  • Teaser for card appears for a few seconds. Viewers can also click the icon in the top right corner of your video to browse the cards.

How To Set Up A Video YouTube Ad Campaign (Video)

YouTube Ads Info

Ad Formats:Video
Trading Models:Self Service

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