Discover the best platforms and services for building, marketing and managing mobile apps. In this section you can find companies that belong to one of the following categories, such as App Analytics, App Builders, App Monetization, ASO, Mobile Marketing, Push Notifications and Mobile User Acquisition online tools. All these companies have a specific important function in a mobile app lifecycle and it’s important to be able to find one or several app service providers for a mobile app development team to work with to succeed.
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | 11-50 | $3m+ | 2k+ | 10,000 |
Gummicube revolutionized mobile marketing in 2010 as the first App Store Optimization company. Gummicube’s DATACUBE(tm) software leverages proprietary ‘big data for mobile’ to understand search trends and the competitive landscape inside of the app stores.
Learn more about GummicubeViral Nation is an award-winning full-service agency that pioneered influencer marketing programs and strategies. The company specializes in influencer marketing campaign execution and strategy, content creation, performance marketing, paid social, and integrated brand strategy.
Learn more about Viral Nation| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | 501-1,000 | $100m+ | 66k+ | 3m+ |
App Annie is a mobile analytics and market data platform to help companies build a better mobile/app business. Track yours - and your competitor\'s apps\' downloads, revenue, usage, user demographics and advertising campaigns, across over 50 metrics to improve your mobile strategy.
Learn more about App AnnieArcaMax offers COBRA (co-branded) partnerships to help app publishers add a fully managed revenue stream, monetize bouncing users and drive others back to the app. We offer tools to help engage the audience with simple polls, quizzes or content offers.
Learn more about ArcaMax| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | 11-50 | $14m+ | 9k+ | 2,000 |
At PreApps, we help people like you grow their app to Millions of downloads and Sales. Over the past 6 years, we have helped apps collectively reach over 550,000,000 downloads so far. I believe we can help you too.
Learn more about PreApps| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | 50-201 | $1m+ | 6k+ | - |
Lab Cave is a mobile growth company part of the Fibonad Group. Founded in 2013, Lab Cave has launched over 700 apps achieving over 250Mm organic downloads. Having successfully lived through all the phases of an app release (with over 2,000 updates and more than 3,500 A/B tests), Lab Cave knows first hand the pains and desires of other app developers and mobile-first companies.
Learn more about Lab CaveAppsee is the leading Qualitative Mobile App Analytics Platform. Appsee goes beyond reporting basic, numerical data by providing developers with visual, qualitative insights on their app. Specifically, Appsee\'s user recordings and touch heatmaps allow developers to actually see for themselves how users behave within their app- without any guesswork.
Learn more about Appsee| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2007 | 11-50 | - | 5k+ | 1,000 |
Yodel Mobile is the leading global app marketing consultancy and Mobile Agency of the Year 2019, specialising in launching and scaling apps. Since their inception in 2007, they’ve launched and aided the growth of over 200 apps.
Learn more about Yodel Mobile| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 1994 | 51-200 | $15.7m | 1.5k | - |
Adperio drives mobile app installs with high levels of engagement and retention, while protecting ad spend through proprietary fraud prevention technology. Looking beyond the install, Adperio aligns quality and scale in order to leverage data to deliver their clients targeted users that continue to engage.
Learn more about AdperioNativeX ’s goal is to provide valuable global user engagement through a product-first approach. We believe in using data and technology to make performance marketing effective and easy. Our platform gives you the flexibility and control to grow your mobile business.
Learn more about NativeXTake your mobile inventory monetization to the next level with Epom Affiliate Network
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2011 | 11-50 | $4m+ | 8k+ | 400,000 |
Apptopia is a market intelligence and competitor tracking services keeping score of app performance metrics on all major app stores. It also tracks ad performance and segments all the data by country, category and store to help in discovering opportunities and what the company calls \"Tier 2 and Tier 3\" countries with a high potential for ROI.
Learn more about ApptopiaKumulos provides a White Label, Mobile App Performance Management platform that is purpose built for mobile app development and software development companies. Kumulos offers features that can be turned into services to help you generate monthly recurring revenue and help you deliver a better service to your clients.
Learn more about KumulosMobile apps have been instrumental for companies operations of all sizes, ranging from a small family business shop to a big corporation. A mobile app building process involves multiple kinds of services to support an app throughout its lifecycle. In our App Marketplace directory we list companies that present the following categories – App Analytics, App Builders, App Monetization, App Store Optimization, Mobile Marketing, Push Notifications and User Acquisition.
This category contains companies that offer app developers mobile app analytical tools to measure app KPIs like number of downloads, monthly active users, sessions duration and more. They also may provide app analytical services on top of their app marketing automation tools set.
These companies provide a cloud-based mobile app development service to build apps with ready-to-use templates. It also hosts companies that help developers with multiple SDK implementation, selling their app code, cross-platform development, localization and more. These app builders cover both consumer and enterprise app development sector.
The lack of app marketing expetise leads to a problem many mobile app developers struggle with – app monetization. Developers have knowledge of coding but don’t know how to market apps. The companies in this category aim to help developers to actually make money with their apps via advertising.
For any mobile app to be succesfull, its visability on an app store, how many its potential users can actually find, is vital. A kind of company that helps app developer to connect their apps more efficiently with their users specifically on app stores called an App Store Optimization company. Such companies offer tools to track and improve mobile apps ranking on app stores for specific keywords.
In this category we’ve gathered a range of marketing companies that help app developers with a different aspects of their apps marketing. Specifically app installs generation, promotion, user acquisition, app store optimization, PR, reviews, marketing strategy and more.
One of the best app marketing tactics to reduce mobile app users churn is to utilize push notifications. The companies listed in this category provide not only a platform for direct communication with app users but consult on specific tactics to maximize its efficiency.
Any mobile app success is fundementally influenced by how many users have discovered, installed and actually using it. This category presents companies that help app developers with all these aspects.
In this section we cover the most common questions that rise when companies need to develop a mobile app.
There is the duopoly of two mobile platforms that dominates the space – iOS and Android. The fundamental difference these two is that historically iOS allows app developers to generate more revenue but Android provides wider reach and penetration, especially on growing markets like India, Indonesia, Vietnam. Having said that, the wise strategy is to approach the question holistically and develop an app for both platforms, because an audience of any mobile app most likely is the mix of iOS and Android users.
Because of a low average pricing point for a mobile app that floats around $1 per app copy, to be able to build a significant app revenue stream it is crucial to prevent an app users churn and grow its userbase. The reason number one for users churn is lack of data about people who are using your app, to get this data you need to have an app analytics SDK built into your app.
There are several reasons for app builders to exist and provide a viable service for app developers. Number one – they allows developers to save on app development cost and launch a mobile app on the market faster. The other reason is that it allows to build cross-platform apps that can be run on multiple mobile platforms. The flip side of app builders is that they aren’t capable to help with building complex apps and limited to a number of app templates they provide to build apps with.
There are three major ways to monetize a mobile app – Advertising, In-app purchases, Paid apps, Subscription. To generate revenue with advertising app developers register with ad networks to place ads inside their apps, ads may advertise other apps, as well as products and services in general. In-app purchase mechanism allows developers to charge their app users for additional features that aren’t available in a free version of their app. The other option to generate revenue with in-app purchase can be removing ads in return for making in-app purchase. The Paid apps model is the oldest and the least popular at the moment, it’s based on charging app users to get a copy of an app. The Subscription model allows app developers to bill their app users on the ongoing basis.
ASO or App Store Optimization is the marketing technique that aims to increase a mobile app discoverability on an app store by specific keywords. There are a number of companies or freelancers who provide this service to app developers to help them to increase their apps organic app downloads growth.
Outside of ASO companies space, there is a number of types of app marketing companies such as – agencies, app install networks, companies that specialize on mobile app marketing automation via in-app messaging, app reviews analysis, A/B testing and more. App marketing agencies provides a range of marketing services that includes PR, app review publications, focus group testing, go-to-market strategy consulting and more.
