Apple Search Ads

Updated: May 11, 2021

Search Ads is the Apple Inc. iOS app promotion platform for app developers to drive traffic for their apps via search.

The platform features two plans: Basic and Advanced.

With the Basic plan, currently available only for the US market, developers can set their app ad campaigns with a specific CPI they want to stick to and let it run automatically with minimal management on their part.

The minimum budget for the Basic plan is $5,000 per app per month.

The Advanced plan implies developers need to set up keywords they target and audiences they need to reach, set bids and budgets they plan to spend and pay only when mobile users tap on their ads.

Key Features

  • Reach engaged users at the exact moment they’re searching for your app
  • 70% of App Store visitors search to find apps
  • Set your own bids and budgets
  • View detailed reports of all key metrics
  • Pay only for installs at a cost you choose
  • Intelligent automation maximizes results
  • Pay only when a user taps on your ad
  • Quick-view dashboard tracks ad performance
  • Minimal ongoing management needed
  • Choose keywords and audiences for your ads

Key People

Tom Pearman – Head of Partner Development, Search Ads UK at Apple

Tom is a commercial leader with over 15 years experience in media, marketing and business development spanning mobile and digital as well as traditional media channels. 

Numbers & Revenue

  • Apple has stated that 70% of all downloads come from searches
  • The Search Ads conversion rate sits at 50%
  •  77% of Search Ads generate a download that the end user was not expecting
  • An average of 56% of users are reinstalling apps
  • The average Cost per Tap of Apple Search Ads is around $0.84

Apple Search Ads Formats

Apple Search Ads uses a single, sponsored ad that may appear at the top of search results when a user is searching:

Apple Search Ads Format Example

All of these ads have a blue background and ad disclosure icon. It could appear in one of several formats, depending on the user’s device and what may work best for the search query and user.

How To Set Up Apple Search Ads (Video)

List of Apple Search Ads Companies


#1 ASO Tool for Apps & Games Driven by Data Science

(1 vote)
For example, you can find out which keywords your competitors are bidding on with Apple Search Ads, learn which keywords Google displays your UACs on, compare your ads’ Share of Voice....

AppTweak is the leading ASO tool driven by data science. AppTweak empowers mobile leaders – such as Amazon, Jam City, Yelp, Zynga and Adobe – to grow their apps and games with actionable insights in a simple interface.

Committed to developing the most accurate, transparent and easy-to-use ASO tool on the market, AppTweak supports over 1,500 app developers and game publishers worldwide. AppTweak’s all-in-one platform offers ASO Intelligence, Ad Intelligence, App Intelligence and Market Intelligence.

Services: ASO Intelligence, Ad Intelligence, Market Intelligence, App Intelligence
Offices: Brussels, Belgium – San Francisco, USA – Bangalore, India – Tokyo, Japan
Tagline: #1 ASO Tool for Apps & Games Driven by Data Science

Learn more about AppTweak

Redbox Mobile

Leading ASO Optimization Company

(1 vote)

Redbox Mobile is a mobile app marketing agency that specializes in search-related app marketing channels. The agency ‘s team consists of experts in App Store Optimization, running ad campaigns on Apple’s App Store Search Ads platform and Google Play search ads.

  • Services: ASO, App Store Search Ads, Google Play PPC
  • Offices: London, UK
  • Tagline: a multi award-winning App Store Optimisation and Search Ads agency

Learn more about Redbox Mobile

Get listed in the No.1 App Industry Marketplace

We help app platforms and services to reach new customers, generate sales leads and build their brands. To get your service listed in our marketplace and promoted across email, blog, and social media leave us a message below.

By signing up you agree to our privacy policy. You can opt out anytime.