AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores.
AppTweak stands out as the industry’s most comprehensive platform, providing ASO Intelligence, Search Ads Campaign Management, App Store Review & Reputation Management, and Market Intelligence. We empower app marketers with tools, data, and managed services to make more informed decisions and stay ahead of the competition.
At the core of AppTweak is Atlas AI, our proprietary deep-learning language model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.
Products
A comprehensive app store acquisition tool driven by data science, AppTweak delivers innovative solutions to optimize your app store presence and boost app and game downloads.
ASO tools
Understand which keywords are driving downloads to your app, spy on competitors’ metadata updates & A/B tests, discover when & where your app gets featured, and measure the impact of ASO events on app performance.
Search Ads Manager
Create, manage, and monitor your Apple Search Ads campaigns directly from AppTweak. Leverage pre-defined campaign structures, new keyword recommendations, and compare ASO & ASA keyword metrics to level up your ASA campaigns.
App Reviews Manager
With our AI-powered App Reviews Manager, centralize all your app store reviews in one place, increase efficiency, and empower your customer support teams to improve your app store reputation.
Reporting Studio
Build customized ASO reports in seconds, combine data from AppTweak, your consoles, & MMPs to identify app store trends, and share reports with teams on the impact of your ASO work via a unique URL.
Market Intelligence
Find new growth opportunities for your app, discover trends driving the app market industry, and identify top & growing apps across countries and categories.
Why choose AppTweak?
AppTweak is a pioneer in App Store Optimization, using data science, actionable insights, and unique metrics to help your team make smart decisions for app growth.
We are proud to leverage Atlas AI, our in-house artificial intelligence to provide stronger keyword recommendations and unique KPIs and metrics to take the guesswork out of your metadata optimization. AppTweak’s AI is unique as it is based on Atlas AI, our own language model that leverages millions of apps and keywords. Thanks to Atlas AI, AppTweak has an enhanced understanding of how the app stores group similar apps together, which keywords the app stores consider relevant to certain apps, and so much more.
With Atlas AI you can also leverage a robust app store taxonomy (AppDNA & GameDNA) classifying apps & games into 250+ detailed groups to access more relevant competitor insights.
Success stories
From the Gaming category to the Travel, Music, or Finance industry, we work with mobile marketers and publishers in all industries! Discover how some of our clients have grown their businesses with ASO.
- AppTweak helped King proactively identify changes in visibility and reduce time spent on recurring ASO tasks by 62%.
- Thanks to insights gained from AppTweak, Superscale increased organic downloads on Google Play for the game Tiny Tower with 450%.
- Vinted was able to rank in the top 10 for a total of 210 new high volume keywords within half a year in 6 European markets.
- With AppTweak’s support, SoundCloud successfully launched new CPPs on the App Store and lowered their CPI by 39%.
Education-first approach
With the shared goal of educating the ASO community, AppTweak has partnered with Phiture to co-author the 2022 edition of Advanced App Store Optimization eBook, your complete guide to all things ASO. Discover tips and insights into keyword optimization strategy, getting featured on the stores, localization & app store seasonality, Apple Search Ads, reviews & ratings, and a lot more.
With our continued goal of educating the ASO community, we’ve developed ASO with AppTweak, an educational course and certification designed to help advance your mobile marketing career. This expert-driven course will provide you with App Store Optimization best practices enriched by a deep dive into our leading ASO tool.
Learn more about how AppTweak enables ASO and Growth Managers to grow their apps and games by scheduling a demo or starting a free trial.
AppTweak Features
- ASO Intelligence
- Ad Intelligence
- App Intelligence
- Market Intelligence
Office Locations
HEADQUARTERS
AppTweak S.A.
235, avenue Louise
1050 Brussels
Belgium
AppTweak, inc.
650 California Street FL 7
San Francisco, CA 94108
United States
AppTweak
43 Residency Road
Bengaluru 560025
India
AppTweak Japan GK
9F, 1-6-5 Marunouchi Chiyoda-ku
Tokyo 100-005
Japan
AppTweak Data
| Founded: | 2014 |
|---|---|
| Employees: | 40-50 |
| Revenues: | - |
| Social Presence: | 6k-13k |
| Website Traffic: | 72K |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
AppTweak Info
| Platforms: | Android, iOS |
|---|---|
| Types: | Ad Network, Ad Server, App Installs |
| Groups: | App Marketing, App Store Optimization, Apple Search Ads |
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App Leaders 2024: Celebrating innovation and excellence in the app industry Posted on December 17, 2024 by Nayden Tafradzhiyski ...Megan Dean, Strategic Growth Director at Yodel Mobile Elizabeth Devine, App Growth Consultant at AppTweak Stacy Earl, Head of Marketing and Retention at KashKick Florian Elmies, Co-Founder at....
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Optimize Apple Search Ads campaigns with ASO keyword insights Posted on May 17, 2023 For instance, using an ASO tool like AppTweak, UA managers can uncover relevant keywords that are underperforming organically and identify....
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Most popular mobile game genres in 2022 Posted on April 04, 2023 Thanks to GameDNA, AppTweak’s mobile gaming classification, we are now able to uncover more precise and relevant app store....
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Most downloaded shopping apps in 2022 Posted on January 18, 2023 Thanks to AppTweak's new AppDNA feature, we can break down app store categories into more comprehensive classifications....
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Get your ASO ready for the Holiday Season Posted on November 22, 2022
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Mobile games creative trends Posted on August 10, 2022 AppTweak analyzes the top apps and games in each category on the App Store and Google Play to determine....
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A Framework for Personalised Product Pages AppTweak‘s Head of ASO, Simon Thillay, discusses his comprehensive strategy for creating customized product pages and store listings, covering everything from ideation to tracking a custom page’s true effect on key performance indicators
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Uplifting Apps Using User Reviews Simon Thillay and Benoit Deslandes form AppTweak discussed how to uplift apps using user reviews and demonstrated capability of AppTweak’s tool, Atlas
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What we've Learned by Reverse Engineering the App Stores Reverse engineering the App Stores has taught Simon and Jonathan from AppTweak some valuable lessons
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How is App Store Optimization changing In this session, AppTweak’s Simon Thillay, talked about re-thinking ASO in 2022 to adapt to the shift in the ASO ecosystem
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ASO in 2022 Watch this video for a panel discussion about App store optimization in 2022; what you should know and what you should expect for the upcoming year
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#210: Mastering ASA: Proven ASO Strategies with Simon Thillay, Head of ASO at AppTweak Your phone has become an extension of your brain -
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#77 : How to make more of your Search Ads targeting campaigns with Simon Thillay, Head of ASO at AppTweak At this point, It wouldn’t surprise any app marketer that to acquire users for their apps they need to do both – App Store Optimization to get native traffic and run paid search, among many performance marketing, ad campaigns
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#23: App Store Optimization for Google Play with Marie-Laure Cruyt, Chief Product Officer at AppTweak App store optimization (ASO) is the oldest app marketing technique used to acquire more app users
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