App Store Acquisition Platform Driven by Data Science

(2 votes)
(2 votes)

AppTweak is the trusted app store acquisition partner for mobile leaders worldwide. We provide innovative solutions that help apps and games optimize their app store presence and increase downloads. For 10+ years, companies including Uber, Adobe, and Zynga have trusted our unique metrics, actionable insights, and expertise to make informed decisions and achieve long-term success in the competitive mobile market.

Driven by data science and a human-centered approach, AppTweak is recognized for its innovative features and rapid growth. We have been awarded “ASO Tool of the Year” and “App Data Platform of the Year” by the App Growth Awards, and have been recognized four times as one of the fastest-growing technology companies by Deloitte Belgium.


A comprehensive app store acquisition tool driven by data science, AppTweak delivers innovative solutions to optimize your app store presence and boost app and game downloads.

ASO tools

Understand which keywords are driving downloads to your app, spy on competitors’ metadata updates & A/B tests, discover when & where your app gets featured, and measure the impact of ASO events on app performance.  

Search Ads Manager

Create, manage, and monitor your Apple Search Ads campaigns directly from AppTweak. Leverage pre-defined campaign structures, new keyword recommendations, and compare ASO & ASA keyword metrics to level up your ASA campaigns.

App Reviews Manager

With our AI-powered App Reviews Manager, centralize all your app store reviews in one place, increase efficiency, and empower your customer support teams to improve your app store reputation.

Reporting Studio 

Build customized ASO reports in seconds, combine data from AppTweak, your consoles, & MMPs to identify app store trends, and share reports with teams on the impact of your ASO work via a unique URL.

Market Intelligence

Find new growth opportunities for your app, discover trends driving the app market industry, and identify top & growing apps across countries and categories.

Why choose AppTweak?

AppTweak is a pioneer in App Store Optimization, using data science, actionable insights, and unique metrics to help your team make smart decisions for app growth.

We are proud to leverage Atlas AI, our in-house artificial intelligence to provide stronger keyword recommendations and unique KPIs and metrics to take the guesswork out of your metadata optimization. AppTweak’s AI is unique as it is based on Atlas AI, our own language model that leverages millions of apps and keywords. Thanks to Atlas AI, AppTweak has an enhanced understanding of how the app stores group similar apps together, which keywords the app stores consider relevant to certain apps, and so much more. 

With Atlas AI you can also leverage a robust app store taxonomy (AppDNA & GameDNA) classifying apps & games into 250+ detailed groups to access more relevant competitor insights.

Success stories

From the Gaming category to the Travel, Music, or Finance industry, we work with mobile marketers and publishers in all industries! Discover how some of our clients have grown their businesses with ASO.

Education-first approach 

With the shared goal of educating the ASO community, AppTweak has partnered with Phiture to co-author the 2022 edition of Advanced App Store Optimization eBook, your complete guide to all things ASO. Discover tips and insights into keyword optimization strategy, getting featured on the stores, localization & app store seasonality, Apple Search Ads, reviews & ratings, and a lot more.

With our continued goal of educating the ASO community, we’ve developed ASO with AppTweak, an educational course and certification designed to help advance your mobile marketing career. This expert-driven course will provide you with App Store Optimization best practices enriched by a deep dive into our leading ASO tool. 

Learn more about how AppTweak enables ASO and Growth Managers to grow their apps and games by scheduling a demo or starting a free trial.

AppTweak Features

  • ASO Intelligence 
  • Ad Intelligence
  • App Intelligence 
  • Market Intelligence


Olivier Verdin

Olivier Verdin is the CEO & Co-Founder at AppTweak.

Office Locations


AppTweak S.A.

235, avenue Louise

1050 Brussels


AppTweak, inc.

650 California Street FL 7

San Francisco, CA 94108

United States


43 Residency Road

Bengaluru 560025


AppTweak Japan GK

9F, 1-6-5 Marunouchi Chiyoda-ku

Tokyo 100-005


AppTweak Data

Social Presence:6k-13k
Website Traffic:72K

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

AppTweak Info

Platforms:Android, iOS
Types:Ad Network, Ad Server, App Installs
Groups:App Marketing, App Store Optimization, Apple Search Ads
AppTweak News
AppTweak Insights
AppTweak Videos
  • A Framework for Personalised Product Pages AppTweak‘s Head of ASO, Simon Thillay, discusses his comprehensive strategy for creating customized product pages and store listings, covering everything from ideation to tracking a custom page’s true effect on key performance indicators
  • Uplifting Apps Using User Reviews Simon Thillay and Benoit Deslandes form AppTweak discussed how to uplift apps using user reviews and demonstrated capability of AppTweak’s tool, Atlas
  • What we've Learned by Reverse Engineering the App Stores Reverse engineering the App Stores has taught Simon and Jonathan from AppTweak some valuable lessons
  • How is App Store Optimization changing In this session, AppTweak’s Simon Thillay, talked about re-thinking ASO in 2022 to adapt to the shift in the ASO ecosystem
  • ASO in 2022 Watch this video for a panel discussion about App store optimization in 2022; what you should know and what you should expect for the upcoming year
AppTweak Podcasts
AppTweak Competitors and Alternatives

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