Banner Ads Guide
Banner ads are not the most popular ad formats out there anymore and they don’t command particularly high prices, however, they are still a valid option for some advertisers and publishers.
Banner ads example in purple (Source: MonetizePros)
Banner Ads eCPMs
Here are some of the biggest banner ads offers along with their platform and country in the table below.
|ExoClick||US||On average: $2|
|HilltopAds||US||On average: $2.24|
|PopAds||US||On average: $1.28|
|PropellerAds||US||On average: $0.06|
|RoyalAds||US||On average: $0.29|
|Plugrush||US||On average: $0.63|
|AdsTerra||US||On average: $1.87|
|AdCash||US||On average: $0.69|
Banners Advertising News
Click-through rates on in-app video ads are 7.5x higher than display Posted on June 17, 2019 by Anne Freier 6x higher than banner ads, although interstitials received an average CTR 18x higher than banners.
Mobile video in-app ad click-through rates are 7.5x higher than display ads Posted on May 23, 2019 by Anne Freier 6x more than banners, but have a 18x higher CTR.
Smadex is on a mission to improve mobile advertising Brand Safety Posted on May 02, 2019 by Evi Missa
Smartphone ad spend exceeded desktop in 2018, video is dominant format Posted on April 24, 2019 by Anne Freier Banners (28%) and native (23%) were the second most popular display formats.
Pandora tests voice-activated audio ads for more immersive experience Posted on April 08, 2019 by Anne Freier These can then be compared to banners, videos and native ads.
Online video ad spend to grow 19% fuelled by mobile device usage Posted on March 27, 2019 by Anne Freier Meanwhile, formats such as display including banners, online video and social media are expected to grow 13% until 2021.
AppsFlyer connects the cross-device consumer journey with new People-based Attribution feature Posted on February 22, 2019 by Anne Freier The first feature to be rolled out as part of the new feature will be Smart Banners, which let marketers create trigger points along the customer journey and convert web traffic....
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