Top Mobile Banner Ad Networks (2020)

A mobile banner ad is an ad unit that is rectangular and comes in both animated and static variants. These types of mobile ads are displayed primarily at the top and bottom of the screen, and they remain in place during a user’s session.

Mobile banner ads are primitive compared to the other ad types out there, but they are still a mildly popular choice, particularly as they are easy to set up and can quickly drive awareness for the advertiser and publisher in question.

In this section, we list all of the banner ad networks that support banners as one of the ad formats to launch advertising campaigns with – these are the best banner ad networks for advertisers. Despite the decreasing popularity of the ad format, it is still in use, has a certain appeal, and advertisers and publishers shouldn’t dismiss the use of it. Our list includes banner ad networks that are good for low traffic sites.

Banner Ads Guide

Banner ads are not the most popular ad formats out there, and they don’t command particularly high prices; however, they are still a valid option for some advertisers and publishers.

Banner ads example in purple

Source: MonetizePros

A banner ad’s viewability metric is something advertisers and publishers need to keep an eye on and measure, as the difference between if a banner was actually seen or just served is crucial.

For example, although banner viewability is more of an issue on desktop, a banner ad still needs to be visually appealing. Ideally, this is an ad that catches the eye but doesn’t intrude on the experience of the user. The copy of the ad should be precise and succinct, and any interactivity that can be added will only help it to stand out.

Among the best performing banner ad sizes are those at 300×50, 300×250 in a medium rectangle, and 728×90 in a leaderboard format. Here’s a list of the most common sizes:

• Standard (320 x 50): One of the smallest banner ad sizes and equally one of the most common too. You tend to find these in non-gaming apps and casual gaming apps.
• Medium rectangle (300 x 250): These rectangular banners often go in the middle of the content. They show up when a user is scrolling through a feed. Due to their larger size, it can be easier to get more information across in an appealing way.
• Large (320 x 90 or 100): This variant is slightly larger than the most standard banner, and allows for video and animated banners to engage a user.
• Smart – these banners are a little bit different and adjust to fit the user’s device, 320 x 50 if the screen height is ≤ 720 and 728 x 90 if the screen height is > 720. They remove the fear that some advertisers have of their ad not displaying properly on the huge amount of mobile devices now available.

Mobile banner ads examples:

Standard (320×50):

Medium rectangle (300 x 250):

Large (320 x 90 or 100):

Banner Ad Networks CPMs

Here are some of the best online banner ad networks offers along with their platform and country in the table below. CPMs change on a frequent basis, so publishers and advertisers should look around for the best rates.

Source: ironSource

These are a good choice for mid-market publishers who are looking for something specifically catered to them, rather than opting for Google AdSense.

Banner ad networks each come with their own set of features too. Features like split testing, safe ads, and even automated payment are available. A healthy variety of ad formats with strong features is the winning combination here.

Overall banner ad networks are a great starting point for developers looking to get going on monetizing their content. However, they are not necessarily the format for long-term use once a developer becomes more confident.

List of Mobile and App Banner Ad Networks