A mobile banner ad is an ad unit that is rectangular and comes in both animated and static variants. These types of mobile ads are displayed primarily at the top and bottom of the screen, and they remain in place during a user’s session.
Mobile banner ads are primitive compared to the other ad types out there, but they are still a mildly popular choice, particularly as they are easy to set up and can quickly drive awareness for the advertiser and publisher in question.
In this section, we list all of the banner ad networks that support banners as one of the ad formats to launch advertising campaigns with – these are the best banner ad networks for advertisers. Despite the decreasing popularity of the ad format, it is still in use, has a certain appeal, and advertisers and publishers shouldn’t dismiss the use of it. Our list includes banner ad networks that are good for low traffic sites.
Banner Ads Guide
Banner ads are not the most popular ad formats out there, and they don’t command particularly high prices; however, they are still a valid option for some advertisers and publishers.
Banner ads example in purple
Source: MonetizePros
A banner ad’s viewability metric is something advertisers and publishers need to keep an eye on and measure, as the difference between if a banner was actually seen or just served is crucial.
For example, although banner viewability is more of an issue on desktop, a banner ad still needs to be visually appealing. Ideally, this is an ad that catches the eye but doesn’t intrude on the experience of the user. The copy of the ad should be precise and succinct, and any interactivity that can be added will only help it to stand out.
Among the best performing banner ad sizes are those at 300×50, 300×250 in a medium rectangle, and 728×90 in a leaderboard format. Here’s a list of the most common sizes:
- Standard (320 x 50): One of the smallest banner ad sizes and equally one of the most common too. You tend to find these in non-gaming apps and casual gaming apps.
- Medium rectangle (300 x 250): These rectangular banners often go in the middle of the content. They show up when a user is scrolling through a feed. Due to their larger size, it can be easier to get more information across in an appealing way.
- Large (320 x 90 or 100): This variant is slightly larger than the most standard banner, and allows for video and animated banners to engage a user.
- Smart – these banners are a little bit different and adjust to fit the user’s device, 320 x 50 if the screen height is ≤ 720 and 728 x 90 if the screen height is > 720. They remove the fear that some advertisers have of their ad not displaying properly on the huge amount of mobile devices now available.
Mobile banner ads examples:
Medium rectangle (300 x 250):
Banner Ad Networks CPMs
Here are some of the best online banner ad networks offers along with their platform and country in the table below. CPMs change on a frequent basis, so publishers and advertisers should look around for the best rates.
Platform/Network | Country | eCPMs/Revenues |
ExoClick | US | On average: $2 |
HilltopAds | US | On average: $2.24 |
PopAds | US | On average: $1.28 |
PropellerAds | US | On average: $0.06 |
RoyalAds | US | On average: $0.29 |
Plugrush | US | On average: $0.63 |
AdsTerra | US | On average: $1.87 |
AdCash | US | On average: $0.69 |
Source: ironSource
These are a good choice for mid-market publishers who are looking for something specifically catered to them, rather than opting for Google AdSense.
Banner ad networks each come with their own set of features too. Features like split testing, safe ads, and even automated payment are available. A healthy variety of ad formats with strong features is the winning combination here.
Overall banner ad networks are a great starting point for developers looking to get going on monetizing their content. However, they are not necessarily the format for long-term use once a developer becomes more confident.
List of Mobile and App Banner Ad Networks
Founded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2012 | 51-200 | - | - | - |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
Founded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2012 | 70 | - | - | - |
Adikteev is the leading app re-engagement platform for performance-driven marketers.
We help the world’s top-spending app publishers increase retention, reacquire churned users and drive incremental revenue. App publishers in gaming, eCommerce, on-demand, services and entertainment rely on us to deliver made-to-measure strategies, creatives and algorithms.
By combining science and creativity, we deliver best-in-class playable and interactive ads paired with top retargeting tech. We believe in creating a unique strategy for each client based on data to provide measurable and transparent results that increase user LTV and fuel business growth.
Adikteev is #10 among Inc. Magazine’s Top 5000 fastest growing companies and ranked in the top retargeting partners of the world for two consecutive years by AppsFlyer Performance Index
Founded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2013 | 51-200 | - | - | - |
Jampp unlocks programmatic advertising to drive incremental performance. A demand-side platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retargeting. We simplify programmatic growth for some of the biggest names in mobile.
- Services: User Acquisition, App retargeting, Lift measurement, Geolocated ads, Dynamic Creative Optimization (DCO), Dynamic Product Ads, Predictive Bidding
- Tagline: Unlock new growth
Founded | Employees | Social | ||
---|---|---|---|---|
2017 | 11-50 | 3k+ |
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPI, CPA, CPM
- Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
- Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
- Key Markets: global
Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology. Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level. Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.
- Easy to use interface with a self-serve platform and real-time analytics
- Worldwide reach across a transparent publisher set
- Wide range of targeting options including Geo+hyper location and support for mobile retargeting
- Range of formats supported including banners, interstitials, rich media & video
Appreciate is a mobile app marketing platform running sixty billion daily auctions and enabling marketers to take control of their programmatic ecosystem. In addition to extremely granular targeting, buyers have unconditional transparency at the exchange
Learn more about AppreciateFounded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2011 | 500-1000 | +100M$ | 1.5k+ | 2.5m+ |
Adelphic is a one of the leading people-based cross-channel demand-side platforms. It provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding rich, nuanced portraits of real people, instead of cookies. Adelphic is owned by Viant, a subsidiary of Time Inc. (NYSE:TIME).
- Highlights: the only subscription based DSP on the market, Viant’s people-based device graph powered by our 1st party data, ML
- Featured in an Index: n/a
Centro is advertising technology company, founded in 2001 in Chicago, US. Centro offers a DSP solution for both advertisers and publishers, as a hosted solution or a white label software. In 2016 the company got the IAB Sales Excellence Award.
- Highlights: single dashboard to plan, run and analyze programmatic, direct, search and social media ad campaigns, storing data for all internal and external communications for an ad campaign, workflow automation, biz intelligence
- AppsFlyer Performance Index: n/a
- Tagline: Redefine Your Digital Media Buying
Amobee is a premium mobile ad network and technology company, offering a wide range of advertising/monetization solutions for advertisers, developers/publishers and organizations. Its DSP supplies advertisers with a single dashboard to plan, execute and analyze audience-first ad campaigns. It allows to reach audiences across video, mobile, display, social and TV ad channels.
- Highlights: seamless omnichannel ad campaigns, precise targeting, built-in reporting and analysis.
- AppsFlyer Performance Index: n/a
- Tagline:Advertising solutions for the converging world
StackAdapt is a Toronto, Canada-based programmatic native advertising platform that provides both self-serve and hosted DSP solution for advertisers. Among platform’s distinctive features its easy-to-use interface, Machine Leaning algorithms that power its efficiency, real-time campaign optimization, intent-based targeting and retargeting capabilities, state-of-the-art fraud detection, transparent user data & inventory, award-winning customer support and no monthly minimums.
- Highlights: native advertising, advanced targeting & retargeting capabilities, Machine Learning algorithms
- AppsFlyer Performance Index: n/a
- Tagline: The #1 programmatic native advertising platform