CPC Advertising Networks

Updated: July 2, 2020

Cost per click (aka CPC) is a payment model that requires an advertiser to pay publisher for each instance when his ad was clicked inside publisher’s inventory, which can be a mobile app or website. Cost per click can be calculated as the ratio between a total cost advertiser pays for an ad campaign to total number of clicks that campaigns generates. Just as CPI cost per click varies per advertising platform, geography of an ad campaign audience and other factors. Currently an average CPC for one of the top mobile advertising platforms – Google’s AdWords is about $2.32 per click. Cost Per Click is the most basic KPI advertisers need to keep in check while they run ad campaigns to drive installs for their apps or sales for any product they advertise. Here we’ve collected the most important CPC Advertising Networks.

CPC Guide

CPC, or cost-per-click, is a business model that requires an advertiser to pay a publisher each time an ad was clicked inside the publisher’s inventory.

CPC Rates

Here are some CPC offers along with their platform and country below.

Platform/NetworkCountryRates
AdmobUSHigh, especially on Android, rewarded video: $23
AdmobUSiOS rewarded video: $16 
AdmobIndiaAndroid rewarded video: $0.84
AdmobIndiaiOS rewarded video: $1.18
Google AdSenseUS$20 and above – but only with link unit ads

Source: Blognife

List of CPC ad networks

Collectcent

Programmatic Driven Mobile User Acquisition

10
(10 votes)
(10) REVIEWS
FoundedEmployeesRevenues
2013101-200$16mil annually

Collectcent is one of the leading programmatic advertising technology companies, with 7+ years of being on the market, working with direct publishers and advertisers. It’s been providing digital ad solutions via mobile, desktop, OTT and in-app to meet advertisers needs, using CPM, CPI and CPA business models.

With 180+ people across India, Singapore and USA, their key markets are SE Asia, North America and the Middle East. It’s been facilitating thousands of app and web publishers to monetize and yield revenue with their inventory.

  • Mobile platforms: Android, Desktop, HTML5, Mobile Web, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: banners
  • Targeting: behavioral
  • Key markets: India
Learn more about Collectcent
FoundedEmployees
201251-200
...KPI’s – Multiple event-based KPI engine Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA Data Play – Enjoy machine decisions based on more than 500Million data points....

Zoomd is a public traded company on the Toronto Stock Exchange (TSXV:ZOMD) with global offices in Canada, Brazil, S.Korea, Singapore, Israel, Mexico and Bulgaria. Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform.

Learn more about Zoomd

myAppFree

High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20132-10$8.9m+7k1.36m+
...anti-fraud tools to grant a high level of security; Performance-based solutions (including CPI, CPC and CPA) to meet your own KPI and marketing goals in user acquisition and revenues.

myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.

  • Mobile platforms: Android, iOS, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Notifications
  • Targeting: Audience, Geo, Interests, OS, Platform
  • Key Markets: Asia, Europe, Latin America, USA
Learn more about myAppFree

FraudScore

Independent Fraud Prevention and Detection Platform

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201511-50
from DSPs, to CPI, CPM, CPA and CPC.

FraudScore is an independent antifraud solution that evaluates the quality of mobile and web traffic in advertising campaigns. FraudScore clients are direct advertisers and ad agencies, ad networks & mobile developers from all over the world. FraudScore offers antifraud solutions for all steps of ad campaign funnel: from DSPs, to CPI, CPM, CPA and CPC. FraudScore is well known to be effective in combat against click spamming, bot, malware and adware, click injection, bot farms and many more.

Learn more about FraudScore

ConsoliAds

Top In app Monetization & Promotion Platform

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
201611-503k

ConsoliAds Pte Ltd. is MENA and APAC’s mobile ad mediation and promotion platform. It provides advertisers with access to publishers inventory in more than 12,000 apps that deliver over 350 million ad impressions and helps to reach impression-to-install conversion up to 10%, the platform is capable to deliver CPI around $.0.40.

  • Mobile platforms: Android, IOS, Mobile Web
  • Campaign types: CPC, CPI, CPM
  • Ad formats supported: Native, Video, Interstitial, Rewarded Video, Banner and Icon
  • Targeting: Country, Demographic, Device, Geo, OS, Time
  • Key Markets: CPC, CPI, CPM
Learn more about ConsoliAds

Adsperfection

Adding perfection to advertising

10
(1 vote)
(1) REVIEWS
EmployeesSocial
2-10100

Adsperfection is an ad tech company that helps brands and developers with users acquisition and in-app monetization. With Adsperfection advertisers can acquire engaged and paying users for their app/product/service, as well as buy media at scale and get advanced solutions for preventing fraud. Publishers can boost their eCPM with flexible ad formats, use high impact monetization solutions and arrange direct deals from most recognizable app developers worldwide.

  • Mobile platforms: iOS, Android
  • Campaign types: CPA, CPC, CPI, CPL, CPM, CPS
  • Ad formats supported: Banners, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Australia, Canada, France, Germany, India, Italy, Japan, South Africa, Spain, UK, USA
Learn more about Adsperfection
FoundedEmployeesSocial
201451-2002k+

Clickadu is a multi-format advertising network. We provide a technical solution both for advertisers and webmasters to monetize\buy the website audience.

Learn more about Clickadu

StartApp

Mobile monetization and marketing

10
(2 votes)
(2) REVIEWS

Startapp is a mobile advertising company. It provides a self-serve platform for advertisers to quickly build and launch ad campaigns, controlling audience, creatives and budget aspects of their campaigns. Among features that sets it aside from other ad networks are uniquely designed animated and interactive ads, data-enhanced targeting, using data derived from over 300,000 mobile apps and native ad units.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPC, CPI, CPM
  • Ad formats supported: App Icon, Full Page Ads, InApp Ads, Interstitial, Video
  • Targeting: App, Carrier, Competitors, Connection Type, Device, Gender, Geo, OS
  • Key Markets: Global
Learn more about StartApp
...minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis.

Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps - in real-time.

Learn more about Splicky
...large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC.

Zucks is a Japan-based mobile advertising platform strong in the Asian mobile market. They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC.

Learn more about Zucks

Bidsopt

Mobile Programmatic Media Buying Platform for Native, Rich Media and Video Ads

10
(1 vote)
(1) REVIEWS
CPM and CPC Billing.

Bidsopt is a leading Mobile Demand Side Platform connecting advertisers and users in real time. Key features of Bidsopt Mobile DSP include. Large Scale Native, Rich Media, Video and Standard Banner inventory from leading exchange/ssp and direct publisher relationship.

Learn more about Bidsopt

YOOSE

Hyper-local mobile ad network

(0) REVIEWS

Gimbal

Grow Your Business with the Power of Location

(0) REVIEWS

mobusi

Technology Media Company with a mobile-first and performance mindset

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012100$3m+19k50,000+

mobusi,  part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. The platform obtains over 5 million leads per month worldwide. We maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms. In House Technology, own DSP and advanced antifraud system, Monetization Solutions, exclusive offers and premium traffic. A Mediation platform.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPI, CPA
  • Ad formats supported: Interstitial, Banner, Video
  • Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
  • Key Markets: Global
Learn more about mobusi

TapGage

Interstitial mobile ad network

(0) REVIEWS

NativeX

The leader in native advertising for mobile games

(0) REVIEWS

TapIt!

Mobile platform and MaaS

(0) REVIEWS

DataXu

Data. Insight. Action.

(0) REVIEWS

Adsaxis

Programmatic Mobile Advertising

(0) REVIEWS
Offering both CPC and CPM options as well as budget control, Adfonic enables advertisers to build, execute and monitor....

Instagram Ads

Drive awareness and increase your customer base

10
(1 vote)
(1) REVIEWS
01% Ecommerce CPC $0.

Mobupps

A One Stop Shop For All Your Mobile Marketing Needs

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
200811-505k

Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.

  • Mobile platforms: Android, iOS,
  • Campaign types: CPC, CPI, CPM
  • Ad formats supported: App Icon, Audio, Banners, Content Lock, Coupons, Custom, In-App, Incentivized, Interstitial, Native, Notifications, Offer Wall, Pop up, PopUnder, Redirect, Rewarded Video, Rewards, Rich Media, Search, Social, Text, Video
  • Targeting: App, Carrier, Category, Country, Demographic, Device, Network, White & Black Lists
  • Key markets: Global
Learn more about Mobupps

CPAlead

35 Million Installs Don't Lie - CPAlead delivers VALUE for App Owners & Mobile Affiliates

10
(2 votes)
(2) REVIEWS

Criteo Dynamic Retargeting

The advertising platform for the open Internet.

(0) REVIEWS

Criteo Dynamic Retargeting is an online retargeting platform for the ad solution from Criteo – one of the leading commerce marketing companies, founded in Paris, France. It went a long way from being a small start-up to the company with 2,700 employees in 30 offices around the globe and 1,2 billion ads served in 2017 alone. The platform is used by more than 18,000 marketers all over the globe that rely on displaying their video and display ads on publisher’s premium mobile, tablet and desktop ad inventory. Criteo Dynamic Retargeting platform helps brands to re-engage 90% of their target audience and increase their ROI up to 13 times.

  • Mobile platforms: Android, IOS,
  • Campaign types: CPC, CPM,
  • Ad formats supported: Banners, Video
  • Targeting: Custom
  • Key Markets: Global
Learn more about Criteo Dynamic Retargeting

Buzz City

Mobile internet advertising

(0) REVIEWS
...have a presence in global markets including the US, Europe and the UK and can often offer attractive CPC rates to advertisers in these areas compared with the competition.

TikTok is a short-form video app that has yet to launch official ad units for brands. With that said, its increasing popularity has put it on the radar for big brands eager to use the platform to advertise. Influencer campaigns on TikTok have been used by brands such as Universal Pictures, but TikTok is not currently involved with all of them.

  • Mobile platforms: iOS, Android
  • Campaign types: CPI
  • Ad formats supported: Custom
  • Targeting: Custom
  • Key markets: UK, USA
Learn more about TikTok Ads

Domob

Mobile advertising and symbian ads

(0) REVIEWS

StrikeAd

Powering mobile advertising

(0) REVIEWS

Youmi

Global Mobile Affiliate Network

8
(2 votes)
(2) REVIEWS

Youmi is a mobile advertising and marketing platform, founded in China in 2010. It powers 10,000 advertisers ad campaigns with 600,000 publishers mobile inventory to reach out mobile audience in 200+ countries on 2.2 billion mobile devices.

  • Mobile platforms: Android, IOS, Mobile Web
  • Campaign types: CPA, CPC, CPM
  • Ad formats supported: Banners, Rich Media, Text
  • Targeting: Device, Local, OS, Time
  • Key Markets: China
Learn more about Youmi

Medialets

Ad serving & media measurement

(0) REVIEWS

Apple Search Ads

An efficient and easy way to help people discover your app

10
(2 votes)
(2) REVIEWS

Apple Search Ads is the Apple Inc. iOS app promotion platform for app developers to drive traffic for their apps via search. The platform features two plans – Basic and Advanced, with the Basic plan, currently available only for US market, developers can set their app ad campaigns with a specific CPI they want to stick to and let it run automatically with minimal management on their part. The minimum budget for the Basic plan is $5,000 per app per month. The Advanced plan implies developers need to set up keywords they target and audiences they need to reach, set bids and budgets they plan to spend and pay only when mobile users tap on their ads.

  • Mobile platforms: iOS
  • Campaign types: CPI, CPC
  • Ad formats supported: auto-generated ads with creatives an app has on the App Store.
  • Targeting: iOS version, device (iPhone / iPad), location, gender, age, new / existing customers for other apps from the same advertiser
  • Key markets: global, the Basic plan is US only.
Learn more about Apple Search Ads

Tapsense

Mobile marketing solved

(0) REVIEWS

MoPub

Largest mobile ad server & RTB exchange

10
(1 vote)
(1) REVIEWS

BitterStrawberry.com

Ultimate Mobile Traffic Performance Technology Company

(0) REVIEWS

InMobi

Mobile ads, analytics & monetization

10
(1 vote)
(1) REVIEWS

InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32,000 mobile properties to choose from. With InMobile mobile ad network, advertisers can launch brand engagement, user acquisition or remarking ad campaigns. Acquisition of a mobile rich media company Sprout allows InMobi to offer premium mobile ads as well as a huge volume of other inventory. Advertisers include leading brands such as Ford and Levis.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPC, CPI
  • Ad formats supported: Banner, Native, Video, Interstitial, Rich Media
  • Targeting: carrier, channel, country, device, operator, os, time
  • Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
Learn more about InMobi

Mocean Mobile

The mobile ad serving standard

(0) REVIEWS

Centro

Digital Advertising Planning and Buying

10
(1 vote)
(1) REVIEWS

Rocket Fuel

Predictive Marketing Platform

(0) REVIEWS

TabMo

Creative Mobile DSP

(0) REVIEWS

Veziron Media DSP

Combines unique data with a new ML optimization platform to deliver on complex branding and performance goals

(0) REVIEWS

AppLovin

Turns mobile into the medium of choice for brands

10
(1 vote)
(1) REVIEWS

Applovin is a marketing automation and analytics company, founded by Adam Foroughi and Andrew Karam in San Francisco, US. The core goal of the Approvin mobile ad network operations is delivering high quality users. To acquire such users the platform analyzes all ad campaign results to focus the consequent campaign on app users who will most likely to interact and transact inside an advertiser’s mobile app.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPC, CPA
  • Ad formats supported: Custom
  • Targeting: Custom, Re-targeting
  • Key Markets: United States
Learn more about AppLovin

Airpush

Mobile RTB, ad network & Android monetization

10
(1 vote)
(1) REVIEWS

Google Ads

Get your ad on Google today.

(0) REVIEWS

Google Ads acts as Google’s mobile advertising network, based on combining the Google Adwords ad buying interface with Google traffic sources such as it’s own platforms and servers as well as the legendary Admob platform.  Admob was founded in 2006 by Omar Hamoui and acquired by Google in 2009. They built one of the biggest ad networks on the planet, based on the value proposition a free ad generation tool to drive in-app installs and cross-promote apps. Google Ads proprietary IAP (in-app purchase) in-house ad format supply advertisers with app app users that, based on the platform’s data, will most likely to download / buy a particular mobile app. In July 2018 the platform was rebranded from AdMob to Google Ads.

  • Mobile platforms: iOS, Android, Unity, Cocos
  • Campaign types: CPM, CPC, CPI
  • Ad formats supported: Native, Video, Interstitial
  • Targeting: country, region, carrier, connection type, mobile platform, OS version, device, audience (user profile data)
  • Key markets: global
Learn more about Google Ads

Fibonad

Intelligent Advertising in a Digital World

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2017201-500-1.6k-

Adatha

The Mother of all Ad Networks

9
(2 votes)
(2) REVIEWS
...platform with a world-wide reach, connects mobile marketers with millions of mobile consumers via savvy CPC, CPI and CPA partnerships with mobile publishers and app owners.

Dejavu Technology

White Label Advertising Server

(0) REVIEWS

AppNexus

Powers The Advertising That Powers The Internet

(0) REVIEWS
CPM, CPC or CPA campaigns can be run with optimisation systems that calculate true bid valuations, and extensive....

Microsoft Mobile Advertising

Mobile advertising at their fingertips

(0) REVIEWS

Leadbolt

High performance mobile advertising

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010152$6m+8k90,000+

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. The company is focused on helping mobile advertisers to reach and acquire loyal users at scale, leveraging its direct relationships and dynamic ad-serving technologies. Leadbolt’s AI and Machine Learning based algorithms assist advertisers with advanced targeting that captivates best-fit audiences to achieve deeper user engagement with maximum ROI.

  • Mobile platforms: iOS, Android, Windows Phone
  • Campaign types: CPC, CPM, CPI, CPV
  • Ad formats supported: Native, Video, Interstitial
  • Targeting: country, region, carrier, connection type, mobile platform, OS version, device, category
  • Key Markets: Australia, Brazil, Canada, China, Global, India, Russia, UK, USA
Learn more about Leadbolt

Tapad

Cross-Device Marketing Solutions

(0) REVIEWS

 

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