Cost per click (CPC) is a payment model that requires an advertiser to pay the publisher for each instance when their ad was clicked – this would be inside the publisher’s inventory, which can be a mobile app or website. CPC is calculated by dividing the total cost of your clicks by the total number of clicks.
Just like CPI, cost per click varies per advertising platform, the geography of an ad campaign audience, and other factors.
Currently, an average CPC for one of the top mobile advertising platforms, Google’s AdWords, is about $2.32 per click. This model serves as the most basic KPI advertisers need to keep in check while they run ad campaigns to drive installs for their apps, or sales for any product they advertise.
CPC, or cost-per-click, is a business model that requires an advertiser to pay a publisher each time an ad was clicked inside the publisher’s inventory. Since advertisers only pay when a customer clicks an ad, it’s a cost-effective form of advertising.
The rise of digital advertising has allowed advertisers to create ads with customised designs and to run them easily — coupled with a CPC campaign; this can be a powerful and effective way of reaching new audiences.
Advertisers are able to set their budget for CPC campaigns, allowing them to keep track of their goals and then adjust where necessary. The CPC model can also deliver results quickly. CPC campaigns can vary quite significantly in price, however, and sometimes it can be expensive.
CPC Ad Network Rates
Here you can find some CPC offers along with their platform and country in the table below.
|Admob||US||High, especially on Android, rewarded video: $23|
|Admob||US||iOS rewarded video: $16|
|Admob||India||Android rewarded video: $0.84|
|Admob||India||iOS rewarded video: $1.18|
|Google AdSense||US||$20 and above – but only with link unit ads|
Below we’ve listed the best CPC ad networks and platforms so you can get up and running without hassle.
List of CPC ad networks
#1 Ad Fraud Prevention Software. Block Fraud, Save Money.(0) REVIEWS
Fraud Blocker is a leading ad fraud protection software that improves advertising performance by automatically blocking ad traffic from bots, click farms and other malicious sources. Approximately $65 billion is lost to ad fraud each year.Learn more about Fraud Blocker
One of the best CPM ad networks for publishers and advertisers from all over the world.(0) REVIEWS
[masterslider id=\"431\"] HilltopAds is one of the best CPM ad networks for publishers and advertisers from all over the world. HilltopAds is a UK-based CPC/CPM advertising network launched in 2013.Learn more about HilltopAds
Know More, Do More10
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
Data-driven app marketing platform10
Adikteev is the leading app re-engagement platform for performance-driven marketers.
We help the world’s top-spending app publishers increase retention, reacquire churned users and drive incremental revenue. App publishers in gaming, eCommerce, on-demand, services and entertainment rely on us to deliver made-to-measure strategies, creatives and algorithms.
By combining science and creativity, we deliver best-in-class playable and interactive ads paired with top retargeting tech. We believe in creating a unique strategy for each client based on data to provide measurable and transparent results that increase user LTV and fuel business growth.
Adikteev is #10 among Inc. Magazine’s Top 5000 fastest growing companies and ranked in the top retargeting partners of the world for two consecutive years by AppsFlyer Performance Index
Made for Growth, Built for App Marketers10
|2014||51 - 100|
Made for growth, built for app marketers. At RevX, we help app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to the next growth level! We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive the results you need to scale your business: with real users, high retention, and incremental revenue.Learn more about RevX
Global Ad network for Publishers and Advertisers10
AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks. Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.Learn more about AdsCompass
#1 Mobile Ad Network for Scaling Ad Campaigns(0) REVIEWS
|2018||101 - 200|
RichAds is a self-serve advertising platform where scale meets performance. Our advertising formats: push, pops, in-page, calendar, direct click. RichAds offers 5B impressions daily in 200+ countries worldwide.Learn more about RichAds
Well-Known Mobile Ad & CPA Network with Partner Care Approach9
Adsterra is a world-renowned ad and CPA-network with Partner Care approach, serving over 30 billion ad impressions per month worldwide (70% of traffic is mobile). It works with 21K+ direct publishers and 13K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.Learn more about Adsterra Network
Your partner for real app growth10
|2014||101 - 200|
[masterslider alias=\"ms-remerge-1\"] Remerge is an independent demand-side-platform (DSP) that helps performance marketers drive revenue and retention from high-value app users with programmatic in-app ads.Learn more about Remerge
The Future of Programmatic. Delivered(0) REVIEWS
PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.
- Mobile platforms: Android, IOS
- Campaign types: CPA, CPC, CPI, CPL, CPM
- Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
- Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
- Key markets: Global
Expert in digital advertising and app development since 2017.10
Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.
- Performance based marketing
- RTB solution
- Apps development and publishing
Ad Network for Publishers and Website Owners10
Adlane is the ultimate way to monetize your traffic with all most popular formats. Key Features The project is designed specifically as an ultimate way to monetize your traffic using simple integration and popular ad formats: Browser Push notifications, In-page Push, Popunder, Display and Video by CPM / CPC models We invite everyone to adlane.Learn more about Adlane
Driving Real Connections10
InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32,000 mobile properties to choose from. With InMobile mobile ad network, advertisers can launch brand engagement, user acquisition or remarking ad campaigns. Acquisition of a mobile rich media company Sprout allows InMobi to offer premium mobile ads as well as a huge volume of other inventory. Advertisers include leading brands such as Ford and Levis.
- Mobile platforms: Android, iOS, Mobile Web
- Campaign types: CPC, CPI, CPA, CPX, CPM
- Ad formats supported: Banners, Native, Video, Interstitial, In-Game
- Targeting: carrier, channel, country, device, operator, os, time
- Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
Doble Via Latam
Best Performance Agency10
Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.Learn more about Doble Via Latam
Independent Fraud Prevention and Detection Platform10
FraudScore is an independent antifraud solution that evaluates the quality of mobile and web traffic in advertising campaigns. FraudScore clients are direct advertisers and ad agencies, ad networks & mobile developers from all over the world. FraudScore offers antifraud solutions for all steps of ad campaign funnel: from DSPs, to CPI, CPM, CPA and CPC. FraudScore is well known to be effective in combat against click spamming, bot, malware and adware, click injection, bot farms and many more.Learn more about FraudScore
Entravision is the leading Performance One-Stop-Shop Digital Marketing Company(0) REVIEWS
Entravision is the leading Performance One-Stop-Shop Digital Marketing Company. We set the beat of digital advertisement.
Get the scale and global footprint you are looking for. Our team is here to boost your campaigns and help you reach the consumers most likely to engage with your brand.
- Performance and strategy focus toward UA in mobile devices.
- Proprietary tech
- API Integrations
- Partnerships with industry key players
- Renowned Growth Squad
CONNECTING BRANDS TO OEMs10
VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.
• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network
• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.
• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement
• 100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities
• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languagesLearn more about VEVE
360° monetization(0) REVIEWS
Clickadu is a digital advertising network with a multi-format inventory to choose from. Our aim is to provide 360° ad coverage and monetization capabilities in one place. Clickadu statistics 5Bln+ traffic from all over the world daily fresh out the direct publishers 3.Learn more about Clickadu
Smooth mobile advertising10
Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology. Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level. Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.
- Easy to use interface with a self-serve platform and real-time analytics
- Worldwide reach across a transparent publisher set
- Wide range of targeting options including Geo+hyper location and support for mobile retargeting
- Range of formats supported including banners, interstitials, rich media & video
The Fastest Growing Mobile Marketing Agency10
Aragon Premium is a mobile app marketing agency that focuses on cost-per-acquisition marketing. They offer a range of services, including display and paid social advertising, influencer marketing, content marketing, direct carrier partnerships, programmatic advertising, and loyalty and rewards programs.Learn more about Aragon Premium