CPC Advertising Networks

Updated: May 11, 2021

Cost per click (CPC) is a payment model that requires an advertiser to pay the publisher for each instance when their ad was clicked – this would be inside the publisher’s inventory, which can be a mobile app or website. CPC is calculated by dividing the total cost of your clicks by the total number of clicks.

Just like CPI, cost per click varies per advertising platform, the geography of an ad campaign audience, and other factors.

Currently, an average CPC for one of the top mobile advertising platforms, Google’s AdWords, is about $2.32 per click. This model serves as the most basic KPI advertisers need to keep in check while they run ad campaigns to drive installs for their apps, or sales for any product they advertise.

CPC formula

Source: Medium

CPC Benefits

CPC, or cost-per-click, is a business model that requires an advertiser to pay a publisher each time an ad was clicked inside the publisher’s inventory. Since advertisers only pay when a customer clicks an ad, it’s a cost-effective form of advertising.

The rise of digital advertising has allowed advertisers to create ads with customised designs and to run them easily — coupled with a CPC campaign; this can be a powerful and effective way of reaching new audiences.

Advertisers are able to set their budget for CPC campaigns, allowing them to keep track of their goals and then adjust where necessary. The CPC model can also deliver results quickly. CPC campaigns can vary quite significantly in price, however, and sometimes it can be expensive.

CPC Ad Network Rates

Here you can find some CPC offers along with their platform and country in the table below.

Platform/NetworkCountryRates
AdmobUSHigh, especially on Android, rewarded video: $23
AdmobUSiOS rewarded video: $16 
AdmobIndiaAndroid rewarded video: $0.84
AdmobIndiaiOS rewarded video: $1.18
Google AdSenseUS$20 and above – but only with link unit ads

Source: Blognife

Below we’ve listed the best CPC ad networks and platforms so you can get up and running without hassle.

List of CPC ad networks

Adikteev

Data-driven app marketing platform

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201270---

Adikteev is the leading app re-engagement platform for performance-driven marketers.

We help the world’s top-spending app publishers increase retention, reacquire churned users and drive incremental revenue. App publishers in gaming, eCommerce, on-demand, services and entertainment rely on us to deliver made-to-measure strategies, creatives and algorithms.

By combining science and creativity, we deliver best-in-class playable and interactive ads paired with top retargeting tech. We believe in creating a unique strategy for each client based on data to provide measurable and transparent results that increase user LTV and fuel business growth.

Adikteev is #10 among Inc. Magazine’s Top 5000 fastest growing companies and ranked in the top retargeting partners of the world for two consecutive years by AppsFlyer Performance Index

Learn more about Adikteev
FoundedEmployeesRevenuesSocialTraffic
201251-200---
...KPI’s – Multiple event-based KPI engine Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA Data Play – Enjoy machine decisions based on more than 500Million data points....

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

AdsCompass

Global Ad network for Publishers and Advertisers

10
(3 votes)
(3) REVIEWS
FoundedEmployees
201310-50

AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks. Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.

Learn more about AdsCompass

AdAction

AdAction is a full-service ad platform that connects mobile marketers to high-intent users worldwide.

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-10-50---

AdAction is the leading full-service ad platform that delivers quality at volume with real-time, data-driven technology to optimize acquisition campaigns and drive maximum engagement.

  • Services: Mobile Ad Network, Mobile Ad Platform
  • Ad Format: Interstitial, Offerwall
  • Models: CPI, CPA, CPE, CPC
  • Trading Models: Managed Service

Learn more about AdAction

HUAWEI Ads

Mobile Marketing Platform tailored for HUAWEI devices

10
(2 votes)
(2) REVIEWS
Employees
190.000

Learn more about HUAWEI Ads

RichAds

#1 Mobile Ad Network for Scaling Ad Campaigns

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201851-100
CPC, CPM.

RichAds - #1 Mobile Ad Network Where Scale Meets Performance. Develop your advertising with the global self-serve performance ad platform. RichAds traffic quality is verified by Adscore which blocks any bot or other fraudulent traffic.

Learn more about RichAds

Adsterra Network

Well-Known Mobile Ad Network with Partner Care Approach

9
(10 votes)
(10) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2013101-200-37k1.5m
CPA, CPM, CPI, CPL, RTB, CPC.

Adsterra is a world-renowned ad network with Partner Care approach, serving over 30 billion ad impressions per month worldwide (70% of traffic is mobile). 18K+ direct publishers and 12K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.

Learn more about Adsterra Network

Hitapps

Complex digital advertising solutions that drive results.

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201710-50---

Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.

  • Advertising agency
  • RTB solution
  • Social advertising
  • Apps publishing
Learn more about Hitapps

myAppFree

High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20132-10$8.9m+7k1.36m+
...anti-fraud tools to grant a high level of security; Performance-based solutions (including CPI, CPC and CPA) to meet your own KPI and marketing goals in user acquisition and revenues.

myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.

  • Mobile platforms: Android, iOS, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Notifications
  • Targeting: Audience, Geo, Interests, OS, Platform
  • Key Markets: Asia, Europe, Latin America, USA
Learn more about myAppFree

Aragon Premium

The Fastest Growing Mobile Marketing Agency

10
(11 votes)
(11) REVIEWS
Employees
10-50

DSPs, Media Buyers, Mobile Networks, and Apps - Scale your income by working with the Aragon Premium Mobile Marketing Agency. Our team manages programmatic budgets from dozens of established and rising brands across multiple verticals, but specializing in the FinTech space.

Learn more about Aragon Premium

EvaDav

Buy and sell traffic, push-notification, native ads

9
(7 votes)
(7) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201651-200100k+1k+200k+

EvaDav is the native advertising network based on push-notification. It is a new product focused on monetizing websites and providing push-notification service. Push notifications appear as small pop-ups on the screen of user’s device (PC, mobile, tablet etc.).

Learn more about EvaDav

VEVE

CONNECTING BRANDS TO OEMs

10
(1 vote)
(1) REVIEWS
FoundedEmployees
2006101-200
...network • Achieve your advertising KPIs - All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.

Key Features

• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network

• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement

100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities

• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages

Learn more about VEVE

FraudScore

Independent Fraud Prevention and Detection Platform

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201511-50
from DSPs, to CPI, CPM, CPA and CPC.

FraudScore is an independent antifraud solution that evaluates the quality of mobile and web traffic in advertising campaigns. FraudScore clients are direct advertisers and ad agencies, ad networks & mobile developers from all over the world. FraudScore offers antifraud solutions for all steps of ad campaign funnel: from DSPs, to CPI, CPM, CPA and CPC. FraudScore is well known to be effective in combat against click spamming, bot, malware and adware, click injection, bot farms and many more.

Learn more about FraudScore
...minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis.

Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level.   Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.

  • Easy to use interface with a self-serve platform and real-time analytics
  • Worldwide reach across a transparent publisher set
  • Wide range of targeting options including Geo+hyper location and support for mobile retargeting
  • Range of formats supported including banners, interstitials, rich media & video
Learn more about Splicky

SmartyAds

The Full-Stack Programmatic Ad Platform

10
(1 vote)
(1) REVIEWS

SmartyAds DSP is a programmatic-buying platform for advertisers who search for safe, supreme-quality push traffic that converts in higher ROI, instant user engagement and retention.

Pricing & Features:

  • Push traffic for all screen types & sizes that translates in 200-400% higher ROI & conversions.
  • Easy to segment and personalize push creatives.
  • The broadest network of premium push traffic publishers and SSP partners (MoPub, MobFox, PubNative) with tested and localized landings across all geos and verticals.
  • In-app traffic from more than 1000 top-rated apps with push traffic for iOS & Android.
  • 30+ targeting options for geomarketing push campaigns Including geo-targeting, GPS, language, etc.)
  • Frequency capping, dayparting and sparring to fine-tune push advertising experience.
  • Comprehensive, easy-to-grasp statistics with an in-deep performance overview.
  • Third-party impression analytics tags support, API.
  • Rapid and easy campaign set up and creative approval.
  • Flexible CPM pricing model.
Learn more about SmartyAds

LinkedIn Ads

Reach your ideal customers on the world's largest professional network

10
(1 vote)
(1) REVIEWS
...— your ads Convert seamlessly with Lead Gen Forms Bid for your target audience Choose from CPC or CPM pricing Set your own budget, bid, and schedule Deliver personalized messages that drive....

 

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