Top Social Media Marketing Companies

Updated: March 4, 2021

Social media marketing is where a business can use social media platforms to communicate with their audience, increase sales and traffic to their site. There are several ways in which a strong social media strategy can be used to aid your brand's exposure. Below is a more detailed look at how social media marketing works.

How social media marketing works

The first thing that will need to be ironed out is your strategy. Before the uploading and content creation starts, you will need to discuss what your social media strategy will be. This will include examining what your business goals are and whether you want to use marketing to build brand awareness or drive traffic to your websites. Once the bigger picture has been identified you can then debate which social media platform you wish to use, for example, Twitter, Snapchat or Instagram.

Research and analytics are a big part of social media marketing, they both inform what's the best way to run the campaign. Keyword research and SEO (Search Engine Optimization) will be used to understand what works best with your audience and industry. Researching competitors is also beneficial as companies can see the ways their rivals engage with their audience and even learn techniques.

While analytics will track metrics and performance of each post. Google Analytics and other analytics tools can be used to measure how successful your content is, by analysing its reach and engagement. You can also learn more about the demographic of your followers in terms of gender, age and location.

As for the content of your page, this will also be closely examined. Marketing experts will make sure content is published consistently and identify what sort of content works best. For example, videos might gain more interaction than regular text-based posts. Other than the time each post is published might also be taken into consideration as depending on the location or schedule of followers certain times will invite more traffic. While original content will work best, sharing curated links to other sources can also be used to attract followers.

The benefits of social media marketing

Social media marketing has proven in helping businesses and brands grow their following, promote content and gathering valuable feedback. Here is some data to show you why you might want to think about social media marketing.

At the start of last year, there were 4.20 billion people on social media, this figure has grown by 490 million from the year before. This means 53% of the worlds total population is on social media, as these platforms continue to grow in popularity you can expect this number to get larger as time goes by.

According to Ambassador, 92% of customers in the UK have left one business for another due to poor customer service and 33% prefer contacting a company through social media than phoning them. And if they receive good customer service through social media they are 21% more likely to spend.

It's definitely worth your time to put your brand on social media and market it properly. 53% of social media users use social media to research products. Which can also help interactions as 16% of those decide to share the brand's post.

Different types of social media marketing

You might be glad to know that you don't have to settle for one type of marketing. There are a variety of different strategy models that are available to you. Picking the best one for your brand is key but of course, you can devise a campaign that incorporates most of these strategies. However, to make sure you aren't wasting resources on an unnecessary campaign, it's best to learn the difference.

  • Community management This form of social media marketing is for businesses that want to interact efficiently with their users. This strategy focuses on interaction with your followers. This can involve providing feedback and support to your audience. This is a great way of maintaining a positive relationship with your viewers and can help attract new followers. This could be the preferred option if you have a forum, blog or message board.
  • Content creation A more popular type of marketing, this can be used by a wide range of businesses. Virtually every business with an online presence will require content. It's a great way to grow your following and providing quality posts to your social media. It's the ideal option if you want to build an online presence on platforms like Instagram and Youtube.
  • Social media growth Similar to content creation, growth will focus on driving traffic and build your following. The key difference is this can involve more promotions and contests. While content creation will involve building posts, growth will focus solely on attracting as many eyes to your brand as possible.

Types of social media marketing agencies

As with the different types of marketing, there are different agencies that will specialise in certain areas. For example, LYFE Marketing is a full social media management company that has split its services into management, advertising, SEO and Website design. While companies like SociallyIn help with production, community and social media management. If you want to focus on SEO then WebFX offers innovative marketing solutions and social media monitoring.

We provide a social media marketing directory which lists all the major tools, agencies and platforms to help you make your decision. From social media measurement to social ads and engagement these players will help you make the most of channels including Instagram, Facebook, Youtube, Snapchat, Linkedin and Twitter. You can browse through some agencies by looking at our directory below and decide which one would work best for you.

List of social media marketing companies

FoundedEmployeesRevenuesSocialTraffic
201610-50---

Intellifluence is the largest warm influencer marketing network in existence with over 100,000 verified creators; each and every influencer has opted-in to work hand-in-hand with brands, saving you time by eliminating the need for cold outreach.

  • Tagline: Influencer marketing made easy
  • Services: Influencer marketing platform, ASO, social media marketing
  • Locations: USA

Learn more about Intellifluence

Viral Nation

We are the secret of influencer marketing

10
(1 vote)
(1) REVIEWS

Viral Nation is an award-winning full-service agency with some of the best in the industry marketing programs and strategies. The company specializes in influencer marketing campaign execution and strategy, content creation, performance marketing, paid social, and integrated brand strategy. It operates one of the world’s largest and most impactful Influencer networks, representing gamers, athletes, social celebrities and influential content creators from multiple industries.

  • Tagline: We are the secret of influencer marketing
  • Locations: Ontario, Canada, Barbados

Learn more about Viral Nation

Sociallyin

Deploying result-driven services

(0) REVIEWS
Sociallyinhelps brands with different aspects of their social media marketing strategy, including social strategy, content production, community management,....

Brandwatch

The world-leading social listening platform

(0) REVIEWS

Owlmetrics

Instagram analytics have never been this easy

(0) REVIEWS

Thrive Internet Marketing Agency

Convert more leads online and get results.

(0) REVIEWS
...in social media services and their specialists know how to creatively design and implement effective social media marketing campaigns for businesses.

Hootsuite Analytics

Hootsuite helps you do more with your social media

(0) REVIEWS
Hootsuite Analytics for Instagram is one of the tools that Hootsuite social media marketing analytics company provides along with others in its extensive dashboard where....

WebFX

Digital marketing that drives results.

(0) REVIEWS
WebFXis asocial media management agency that offers acustom social media marketing service plan.

HypeAuditor

Analyze any Instagram account for fake followers and likes

(0) REVIEWS

PIXLEE

Monitor your brand, discover emerging influencers, and identify top content

(0) REVIEWS

Crowdfire

Social Media Management, Simplified

(0) REVIEWS

Sprout Social

Social media management made easy

(0) REVIEWS

Quintly

Professional Social Media Analytics

(0) REVIEWS
uses 350+ metrics to measure social media marketing impact offers solutions for brands, agencies and media provides API also....

Iconosquare

Unlock the full potential of social media

(0) REVIEWS

Born Social

For businesses that think like David, not Goliath.

(0) REVIEWS
Born Socialis an agency that has been involved with social media marketing for the past seven years.

Udonis Inc.

Scaling apps & games from 0 to 10,000,000 users

10
(5 votes)
(5) REVIEWS
FoundedEmployeesSocial
201511-501k

Udonis Inc. is an award-winning mobile app marketing agency which specializes in user acquisition & monetization for mobile apps & games. Among the companies that worked with Udonis team is iFactor, Welsh, Schlankr, AdSwapper, Breeo.

  • Services: User Acquisition for mobile games, UA for mobile apps, advanced ASO, Consulting
  • Offices: Newark, US
  • Tagline: Scaling apps & games from 0 to 10M users

Learn more about Udonis Inc.

Union Metrics

Measure your impact on Instagram

(0) REVIEWS

Socialbakers

Get People Talking About Your Brand

(0) REVIEWS

squarelovin

With squarelovin you encourage engagement and ROI like never before

(0) REVIEWS

LYFE Marketing

Helping business gain the most out of online marketing

(0) REVIEWS

Keyhole

Automated Social Media Analytics for Agencies, Marketers, Journalists and Executives.

(0) REVIEWS

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