How social media marketing worksThe first thing that will need to be ironed out is your strategy. Before the uploading and content creation starts, you will need to discuss what your social media strategy will be. This will include examining what your business goals are and whether you want to use marketing to build brand awareness or drive traffic to your websites. Once the bigger picture has been identified you can then debate which social media platform you wish to use, for example, Twitter, Snapchat or Instagram.
Research and analytics are a big part of social media marketing, they both inform what's the best way to run the campaign. Keyword research and SEO (Search Engine Optimization) will be used to understand what works best with your audience and industry. Researching competitors is also beneficial as companies can see the ways their rivals engage with their audience and even learn techniques.
While analytics will track metrics and performance of each post. Google Analytics and other analytics tools can be used to measure how successful your content is, by analysing its reach and engagement. You can also learn more about the demographic of your followers in terms of gender, age and location.
As for the content of your page, this will also be closely examined. Marketing experts will make sure content is published consistently and identify what sort of content works best. For example, videos might gain more interaction than regular text-based posts. Other than the time each post is published might also be taken into consideration as depending on the location or schedule of followers certain times will invite more traffic. While original content will work best, sharing curated links to other sources can also be used to attract followers.
The benefits of social media marketingSocial media marketing has proven in helping businesses and brands grow their following, promote content and gathering valuable feedback. Here is some data to show you why you might want to think about social media marketing.
At the start of last year, there were 4.20 billion people on social media, this figure has grown by 490 million from the year before. This means 53% of the worlds total population is on social media, as these platforms continue to grow in popularity you can expect this number to get larger as time goes by.
According to Ambassador, 92% of customers in the UK have left one business for another due to poor customer service and 33% prefer contacting a company through social media than phoning them. And if they receive good customer service through social media they are 21% more likely to spend.
It's definitely worth your time to put your brand on social media and market it properly. 53% of social media users use social media to research products. Which can also help interactions as 16% of those decide to share the brand's post.
Different types of social media marketingYou might be glad to know that you don't have to settle for one type of marketing. There are a variety of different strategy models that are available to you. Picking the best one for your brand is key but of course, you can devise a campaign that incorporates most of these strategies. However, to make sure you aren't wasting resources on an unnecessary campaign, it's best to learn the difference.
- Community management This form of social media marketing is for businesses that want to interact efficiently with their users. This strategy focuses on interaction with your followers. This can involve providing feedback and support to your audience. This is a great way of maintaining a positive relationship with your viewers and can help attract new followers. This could be the preferred option if you have a forum, blog or message board.
- Content creation A more popular type of marketing, this can be used by a wide range of businesses. Virtually every business with an online presence will require content. It's a great way to grow your following and providing quality posts to your social media. It's the ideal option if you want to build an online presence on platforms like Instagram and Youtube.
- Social media growth Similar to content creation, growth will focus on driving traffic and build your following. The key difference is this can involve more promotions and contests. While content creation will involve building posts, growth will focus solely on attracting as many eyes to your brand as possible.
Types of social media marketing agenciesAs with the different types of marketing, there are different agencies that will specialise in certain areas. For example, LYFE Marketing is a full social media management company that has split its services into management, advertising, SEO and Website design. While companies like SociallyIn help with production, community and social media management. If you want to focus on SEO then WebFX offers innovative marketing solutions and social media monitoring.
We provide a social media marketing directory which lists all the major tools, agencies and platforms to help you make your decision. From social media measurement to social ads and engagement these players will help you make the most of channels including Instagram, Facebook, Youtube, Snapchat, Linkedin and Twitter. You can browse through some agencies by looking at our directory below and decide which one would work best for you.