Measure Protocol

Measure Protocol is a consumer intelligence data technology that helps businesses be more competitive by understanding consumers’ digital behaviors. In a climate where reliable and actionable behavioral data has become difficult to obtain, we answer business-critical questions by leveraging inaccessible consumer behavioral data.

Key Features

Competitive intelligence. Take a deep dive into competitor apps, to keep track of their wins and losses.
Consumer intelligence. Deepen your understanding of what users do beyond your app to gain perspective on new ways to drive revenue.
Insights Intelligence. Fill the gaps by adding hard-to-get iOS data insights to get the full perspective of the market and expand your growth.

Team

Owen Hanks

25 years senior management media, tech, and advertising. Mobile pioneer, ad tech veteran. Founded and sold Appealing Media to YuMe, IPO on NYSE for YuMe in 2013.

Measure Protocol Data

Founded:	2018
Employees:	10-50

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Measure Protocol Info

Platforms:	-
Types:	-
Groups:	Facebook Marketing, Instagram Marketing, Snapchat Marketing, Social Media Marketing, TikTok Marketing

Measure Protocol Insights

The top three Gen Z mobile metrics brands need to track Posted on October 17, 2023
What the right app data can tell you about your audience Posted on January 24, 2023
Top three pitfalls in your app data collection strategy Posted on November 30, 2022

Measure Protocol Podcasts

#176: A Mobile Consumer Behaviors landscape with Paul Neto, co-founder, Chief Marketing Officer at Measure Protocol Ok, if you work in a brick-and-mortar mall you can see your customers in person daily and you even have a chance to know some of them better than others

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