Offerwalls are dedicated places inside mobile apps which list multiple offers. These ads provide users with rewards or various incentives in exchange for completion of specific actions, such as downloading an app, watching a video ad, making an in-app purchase and more. Offerwall companies provide mobile publishers with a convenient way to advertise multiple digital products or mobile apps and for app developers to monetize their apps.
For many app developers, due to the high level of competition, it’s become challenging to generate revenue selling apps directly. For the last several years, offer walls have become a new way for these developers to make money with their app inventory.
We’ve gathered and listed the most critical Offer Wall Advertising Networks here.
Offerwalls ad example
Source: MobileContentLocking
Offerwall Ads Guide
Offerwalls list multiple offers that give users a reward or incentive for engaging with them. These are often in exchange for specific actions being performed. For example, mobile users may complete quizzes, take surveys, play new games or might even try to earn new apps.
Offerwall ads have been banned on iOS and should be used very carefully by advertisers and developers. The general rule is that if the user experience is greatly affected, or disrupted, then use of them will not be welcomed. Developers in doubt should turn their attention to rewarded video ads, as these boast longer user retention rates and limit the disruption to a user’s overall experience.
Nevertheless, these ads are a popular choice for mobile app developers and can command high eCPM prices and grow revenue.
Offerwalls ad example 2
Source: ironSource
Offerwall Ads eCPMs
Here are some of the biggest offerwall eCPMs along with their platform and country in the table below.
| Platform/Network | Country | eCPMs/Revenues |
| Ironsrc (Android) | US | Between $30 to $80 |
| Ironsrc (iOS) | US | Between $50 to $120 |
| Chartboost | US | Averages at: $40 |
| Tapjoy | US | Averages at: $60 |
| Enhance | US | Averages at: $50 |
Source: ironSource, Enhance
Below we’ve listed the top offerwall ad networks and platforms so you can get up and running without delay.
List of offerwall monetization companies & networks
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | 51-200 | - | - | - |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
AdPushup is a leading revenue optimization platform and Google Certified Publishing Partner (GCPP) that helps independent web publishers, media organizations, and e-commerce platforms accelerate their growth using ad layout optimization, header bidding, innovative ad formats, smart ad refresh, ad mediation, adblock recovery.
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | - | - | - | - |
ironSource is the leading in-app video advertising platform. It is one of the biggest and oldest mobile advertising platforms launched in 2010. Focusing on mobile games, it makes free-to-play and free-to-use possible for over 1.5B people around the world. Over 80,000 app developers use its technologies to grow their businesses, among these such leading companies like Kongregate, Zeptolab, Big Fish Games, Zynga and Playrix.
- Mobile platforms: Android, iOS, Windows Phone, Cocos, Amazon, AdobeAir
- Campaign types: CPC, CPE, CPA, CPV
- Ad formats supported: App Wall, Interstitial, Offer Wall, Video
- Targeting: Custom
- Key Markets: United States, Israel
AdAction
AdAction is a full-service ad platform that connects mobile marketers to high-intent users worldwide.
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| - | 10-50 | - | - | - |
AdAction is the leading full-service ad platform that delivers quality at volume with real-time, data-driven technology to optimize acquisition campaigns and drive maximum engagement.
- Services: Mobile Ad Network, Mobile Ad Platform
- Ad Format: Interstitial, Offerwall
- Models: CPI, CPA, CPE, CPC
- Trading Models: Managed Service
| Founded | Employees | Revenues | Social | |
|---|---|---|---|---|
| 2017 | 10-50 | 2.5m | 129 |
Appitate LLC is an international mobile affiliate network. Members of our team are high-skilled professionals in the sphere of mobile promotion and traffic monetization.
Appitate works with CPI and CPA models, supports both IOS and Android OS, and covers more than 100 GEOs. Moreover, our network works with direct App-developers and Advertisers, exclusive and direct Publishers only. With the help of advanced technology and exceptional technology, Appitate LLC easily matches all needs of each publisher and meets the advertiser’s goals.
Learn more about Appitate
| Founded | Employees | |||
|---|---|---|---|---|
| 2006 | 101-200 |
VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.
Key Features
• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network
• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.
• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement
• 100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities
• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages
Learn more about VEVECPAlead
35 Million Installs Don't Lie - CPAlead delivers VALUE for App Owners & Mobile Affiliates
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | - | - | - | - |
Gimbal translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives.
Highlights include the following:
- Location-based marketing
- Identity-based platform
- Foot Traffic Analytics
- Custom Audiences
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2008 | 11-50 | - | 5k | - |
