Offerwalls are dedicated places inside mobile apps which list multiple offers. These ads provide users with rewards or various incentives in exchange for completion of specific actions, such as downloading an app, watching a video ad, making an in-app purchase and more. Offerwall companies provide mobile publishers with a convenient way to advertise multiple digital products or mobile apps and for app developers to monetize their apps.
For many app developers, due to the high level of competition, it’s become challenging to generate revenue selling apps directly. For the last several years, offer walls have become a new way for these developers to make money with their app inventory.
We’ve gathered and listed the most critical Offer Wall Advertising Networks here.
Offerwalls ad example
Source: MobileContentLocking
Offerwall Ads Guide
Offerwalls list multiple offers that give users a reward or incentive for engaging with them. These are often in exchange for specific actions being performed. For example, mobile users may complete quizzes, take surveys, play new games or might even try to earn new apps.
Offerwall ads have been banned on iOS and should be used very carefully by advertisers and developers. The general rule is that if the user experience is greatly affected, or disrupted, then use of them will not be welcomed. Developers in doubt should turn their attention to rewarded video ads, as these boast longer user retention rates and limit the disruption to a user’s overall experience.
Nevertheless, these ads are a popular choice for mobile app developers and can command high eCPM prices and grow revenue.
Offerwalls ad example 2
Source: ironSource
Offerwall Ads eCPMs
Here are some of the biggest offerwall eCPMs along with their platform and country in the table below.
| Platform/Network | Country | eCPMs/Revenues |
| Ironsrc (Android) | US | Between $30 to $80 |
| Ironsrc (iOS) | US | Between $50 to $120 |
| Chartboost | US | Averages at: $40 |
| Tapjoy | US | Averages at: $60 |
| Enhance | US | Averages at: $50 |
Source: ironSource, Enhance
Below we’ve listed the top offerwall ad networks and platforms so you can get up and running without delay.
List of offerwall monetization companies & networks
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | 51-200 | - | - | - |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
Zucks is a Japan-based mobile advertising platform strong in the Asian mobile market. They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC. It reaches over 10000 users each on Android and iOS. and can deliver both incentivized and non-incentivized ads.
- Mobile platforms: Android, iOS, HTML5
- Campaign types: CPA, CPC, CPI, CPM, CPV
- Ad formats supported: App Icon, Banners, Interstitial, Native, Offer Wall, Rewards, Rich Media, Video
- Targeting: Audience, Behavioral, Carrier, Channel, Content, Country, Custom, Demographic, Device, Language, OS, Platform
- Key Markets: Global
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | - | - | - | - |
Gimbal translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives.
Highlights include the following:
- Location-based marketing
- Identity-based platform
- Foot Traffic Analytics
- Custom Audiences
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2008 | 11-50 | 5k |
Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.
- Mobile platforms: Android, iOS,
- Campaign types: CPC, CPI, CPM
- Ad formats supported: App Icon, Audio, Banners, Content Lock, Coupons, Custom, In-App, Incentivized, Interstitial, Native, Notifications, Offer Wall, Pop up, PopUnder, Redirect, Rewarded Video, Rewards, Rich Media, Search, Social, Text, Video
- Targeting: App, Carrier, Category, Country, Demographic, Device, Network, White & Black Lists
- Key markets: Global
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | 152 | $6m+ | 8k | 90,000+ |
Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. The company is focused on helping mobile advertisers to reach and acquire loyal users at scale, leveraging its direct relationships and dynamic ad-serving technologies. Leadbolt’s AI and Machine Learning based algorithms assist advertisers with advanced targeting that captivates best-fit audiences to achieve deeper user engagement with maximum ROI.
- Mobile platforms: iOS, Android, Windows Phone
- Campaign types: CPC, CPM, CPI, CPV
- Ad formats supported: Native, Video, Interstitial
- Targeting: country, region, carrier, connection type, mobile platform, OS version, device, category
- Key Markets: Australia, Brazil, Canada, China, Global, India, Russia, UK, USA
ironSource is the leading in-app video advertising platform. It is one of the biggest and oldest mobile advertising platforms launched in 2010. Focusing on mobile games, it makes free-to-play and free-to-use possible for over 1.5B people around the world. Over 80,000 app developers use its technologies to grow their businesses, among these such leading companies like Kongregate, Zeptolab, Big Fish Games, Zynga and Playrix.
- Mobile platforms: Android, iOS, Windows Phone, Cocos, Amazon, AdobeAir
- Campaign types: CPC, CPE, CPA, CPV
- Ad formats supported: App Wall, Interstitial, Offer Wall, Video
- Targeting: Custom
- Key Markets: United States, Israel
CPAlead
35 Million Installs Don't Lie - CPAlead delivers VALUE for App Owners & Mobile Affiliates
Chartboost is an in-app monetization and programmatic advertising company, founded in 2011 by Sean Fannan and Maria Alegre in San Francisco, US. Chartboost mobile ad network provides advertisers with a platform for a cross-promotion with native ads, sophisticated targeting and tracking. Also the company provides mobile game owners with developer-t0-developer mobile ad marketplace to exchange ads inside their apps directly.
- Mobile platforms: iOS, Android
- Campaign types: CPC, CPI
- Ad formats supported: Content Lock, Interstitial, OfferWall, Video
- Targeting: Custom
- Key Markets: global, United States
Appnext is a mobile app discovery company with a platform that operates on a self-serve CPI bidding basis. It was founded in 2012 by Elad Nantason. Appnext’s ad solution features extensive database of 700 million mobile app users that get Appnext-powered app recommendations based on their habits and preferences. It operates in 180 countries, has a community of more than 30,000 developers, where any new advertiser can get to know fellow developers and get valuable hints for launching his own ad campaigns.
- Mobile platforms: iOS, Android
- Campaign types: CPI, CPC
- Ad formats supported: Interstitial, Native Ads, Notification, Rewarded videos, Actions
- Targeting: (City, State), Device, Direct Buy (advertise on specific app/ game), OS (platform and version targeting)
- Key Markets: Global
Tapjoy is an advertising and app monetization platform that offers a novel way for users to engage in mobile advertising.. The Tapjoy mobile ad network services lineup are focused on helping premium mobile app publishers to increase revenue on each user they have. Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers. The key benefit that the company brings to the table is that it allows app developers and brands monetize users who do not have credit cards or do not wish to spend real currency on app content.
- Mobile platforms: Android, iOS, Mobile Web
- Campaign types: CPC, CPD, CPI, CPM
- Ad formats supported: Content Lock, Interstitial, Offerwall, Rewards
- Targeting: custom
- Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2012 | 11-50 | 2k+ |
Digital Turbine is a mobile app advertising platform for app delivery and discovery. The company is double down on a mobile native format to allow advertisers cut through the noice and reach out their target audience. Digital Turbine bypasses app stores and partners with major global telecom companies to introduce apps to mobile users with sponsored recommendations and native preloads.
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPC, CPI
- Ad formats supported: Banners, Interstitial, Native, Offer Wall
- Targeting: Geo, OS
- Key Markets: Asia, Europe, USA
Persona.ly is a tech product company driving mobile user acquisition for brands and app developers, operating world-wide. Using their proprietary bidder and machine-learning algorithms Persona.ly team offers transparent, performance-based, highly-targeted app install and retargeting solutions.
- Mobile platforms: Android, iOS
- Campaign types: CPA, CPE, CPI
- Ad formats supported: Banners, Interstitial, Offerwalls, Rewarded, Rich Media, Video
- Targeting: Custom
- Key Markets: US, South Korea, Japan, Russia, South East Asia and India