Offerwall Ads (2022)

Updated: August 17, 2022

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Offerwall ads are a form of incentivized advertising that can boost in-app purchasing and promote higher user retention. By giving users a set of options to exchange their actions in return for in-app currency, offerwall advertising promotes user-friendly experiences and longer-term app use.

Offerwall ads also give developers the chance to monetize their apps. And when users consent to opt-in, they get an improved user experience and stay engaged for longer.

So what other benefits do they bring? And how can you use them to support your own user acquisition? We’ve created a simple guide to explain more.

What is an offerwall?

An offerwall is a dedicated area inside a mobile app that displays a range of incentivized advertising offers. Offerwall ads appear as a ‘mini-store’ and give users a reward or benefit in exchange for completing an action. This action may be to encourage app installs or in-app purchases, but instead of disrupting user experience by popping up during app use, users activate ads themselves.

They’re usually promoted by traffic drivers and give users a chance to gain something in return for an action. Often, these can be in-app or in-game credits or currency that will help users to progress through an app. Some examples of offerwall ads include:

Offerwall ads benefit mobile publishers by giving them a convenient way to advertise digital products or mobile apps in a single place. But since app developers can struggle to generate revenue from only selling apps, they also support developers to increase app monetization using their app inventories.

Top Offerwall Monetization Companies

  • AdAction - A full-service ad platform that connects mobile marketers to high-intent users worldwide.
  • - A Value First Company
  • Smaato - Omnichannel, self-serve monetization solution
  • Zoomd - Know More, Do More
  • Kevel - Build a custom ad server in just weeks.

As a user-initiated ad format, they’re popular with gamers and those who prefer a ‘freemium’ service over in-app purchases. And almost 80% of gamers say they prefer to get rewarded with an incentive that helps them progress in-game or provides them with virtual currency, rather than paying out for an app.

Offerwall Statistics

What are the benefits of offerwall ads?

Running a freemium, in-app subscription model gives users free entry to your app before they’ve been asked to pay anything. Plus, they’ll be more likely to use premium features if they know they’re lying behind a subscription wall.

Offerwall advertising can lead to significant gains. For example, mobile gaming manufacturer Lilith Games increased app installs by 250% and gained a 50% better retention rate. And these sorts of results can bring a raft of benefits for mobile gamers and app developers alike.

Boosts advertising revenue

Offerwalls ads offer app developers high eCPMs (effective cost per mile). And this is likely because advertisers are more willing to pay higher amounts for higher-quality users.

Encourages more in-app purchases

Offerwall advertising encourages users to buy by giving them an idea of other app features they haven’t yet discovered. By showcasing a set of new features in exchange for actions, users invariably end up paying for in-app purchases upfront.

Improves user experience

Users must opt into and initiate ads. And by selecting the offers that interest them most, users will increase their in-app experience. This also avoids disruptions to gameplay, boosting app flow and increasing access to freemium content.

Enhances FTUE (First Time User Experience) for acquisitions

Users must choose to engage with ads before selecting any offers. And, when faced with a series of multiple rewards, users get an enhanced First-Time User Experience (FTUE).

Promotes higher retention and LTV

High engagement leads to increased value from better-retained users. By promoting in-wall offers during gameplay, offerwalls can drive re-engagement and help users continue to engage or play on an app.

Encourages scalable User Acquisition

This is a powerful way to drive high-quality user acquisition. And it offers a sensible way to drive Return on Advertising Spend.

No-fee earnings

Since revenue doesn’t incur platform fees, developers should receive the full amount.

How do you monetize offerwall advertising?

Users initiate offers they like without being imposed upon like interstitial ads. This offers developers a monetization solution, since users are more willing to complete an offer through these ads of their own volition.

Offerwall ads offer an alternative to monetizing users who don’t complete IAP (in-app purchases). But also, an offerwall is a chance for users to give their time on an app over just their money. And when users get an in-app currency or virtual token for completed exchanges or offers, this equates to a regular IAP.

Using this method lets publishers’ revenue increase in the same way as an IAP, which boosts average revenue per daily active user (ARPDAU).

Offerwall ads rates

This format can work on a CPA basis, where advertisers run different types of campaigns. These include signing up for a subscription, answering a quiz, paying for an item or unlocking a new character. And this way, advertisers only pay for the result.

But offerwall ads usually run best on eCPMs (Effective Cost Per Mile or Cost Per thousand impressions).

Offerwall Ads eCPMs

Ironsrc (Android)USBetween $30 to $80
Ironsrc (iOS)USBetween $50 to $120
ChartboostUSAverages at: $40
TapjoyUSAverages at: $60
EnhanceUSAverages at: $50

Source: ironSource, Enhance

Offerwall ads best practices

So what are the best approaches to running successful offerwall ads? Here are a few pointers to consider:

  • Run the right offers: Knowing what your target audience wants is the key to driving successful offerwall advertising. And nothing entices users more than hard currency.
  • Understand placements: Publishers need to strike a good balance between event experience and player engagement. But they can do this by analyzing retention curves.
  • Optimize your traffic drivers: Setting a CTA on your home screen, store or breaks in gameplay as traffic drivers can help them be easier for users to find.
  • Promote special offers: Time-limited, multi-credit promotions help to increase app engagement, retention and total revenue.
  • Consider UX/UI: To boost UX, offerwall ads should be revealed at a natural point in a game or app experience. And they should meet a customer need which is different from other incentivized offers.
  • Create live opportunities: Time-limited events can lead to increased ad revenues. And using pop-up notifications during live events can help encourage users to complete an action.

What are the challenges of working with offerwall ads?

Some areas to think about when running offerwall advertising includes the following:

Risks losing users by sending them to other apps

One challenge is that users get the chance to leave an app to go elsewhere. But the right strategy can mitigate this by focusing on re-engagement tactics via the same app and not a different one.

Poor user experience (UX)

Some sceptics suggest users get a worse app experience, putting them off using the app by disrupting their experience and devaluing credibility. Again, creating the right strategy that allows enhanced game playability or user experience can overcome these barriers.

How can you run successful offerwall ads?

Working with offerwall monetization companies and networks can mean higher retention rates and monetized offers that equate to the value of IAPs. Offerwall ads are non-intrusive but also allow users to judge the value of the offers you promote.

So what are some of the best ways to run successful offerwall advertising?

Offer value

Make sure you’re clear on the rewards you’re offering. Your currency may be points, credits or cash. But you can also tie this to the user experience, for instance, by giving users more time to use apps or not choosing a month free of any advertising.

Determine your currency and make sure the exchange rate makes sense. You may want to do some A/B testing to ensure the offers are working as incentives.

Segment your users

Different users respond to different incentives. So how do you determine the types of incentives you want to run?

Dividing users into subcategories can help to arrange the most appropriate offers. Once marketers know their users’ interests, it’s easier to consider which offers could incentivize them.

Consider a segmentation model that might work for you. These include:

Segmentation models

Create a seamless experience

According to a report by Salesforce, over 75% of customers expect seamless, consistent customer experiences but only 50% of them achieve this.

Offerwall advertising provides a non-intrusive form of consented advertising that allows businesses to showcase a quality value exchange. But they must be relevant to the in-app or gaming experience and give users the ability to improve their experience and remain on the app for longer.

So, it’s important to make customers feel that your offerwall ads are enhancing their experience and not putting them off.

Again, A/B testing can help to determine how disruptive your ads may be.

Run multiple credit offerwall campaigns

Running time-limited special offers or multiple credit offerwall campaigns in return for an action or task can improve returns by up to 10X.

By refreshing your offers and campaigns, users will stay on an app for longer. And if they progress on an app, they’re more likely to make IAPs.

Special offers run at least once or twice per month around holiday seasons can keep users hooked and offer relevant incentives they’re likely to take advantage of.

Measure the impact

No activity is worthwhile unless you measure how well it’s performing.

During an event or seasonal holiday promotion, you should notice a spike in revenue. But it won’t end there, since many of your promotions will be time-specific. And this means you’ll need to account for any run-on period where you’ll need to continue to track performance.

For example, in-game credits might allow gamers to progress through levels that may take users a few weeks to complete and therefore redeem. So, make sure to evaluate the longer-term success of your offerwall ads to check how they’re working. Then, use this intelligence to decide what the best course of action should be to improve them.


So, now you know more about offerwall ads and how monetizing them  increases revenue. But the key to success lies in finding the right partners to work with.

Offerwall advertising networks often run pricing models based on CPI, CPA, CPC and CPM using social, desktop, mobile display and mobile video channels. So some of the advantages of working with an established offerwall advertising company include:

  • Audience segmentation strategies and data analysis.
  • Tailor-made ads designed to suit mobile offerwalls formats.
  • Offerwall integrations to support your campaigns.
  • Playable offerwall ads that work to engage your audiences.
  • Maximized advertising revenues from considered value exchanges.

To find out more about how they could help, why not browse through our selection of hand-picked offerwall monetization companies?

List of offerwall monetization companies & networks


Omnichannel, self-serve monetization solution

(1 vote)

Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and free ad server all in one. Smaato gives publishers unparalleled controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore.

  • Mobile platforms: Android, IOS, Mobile, Windows Phone
  • Campaign types: CPC
  • Ad formats supported: Banners
  • Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
  • Key Markets: Germany, global
Learn more about Smaato
10-50 is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 1.5 Million ad auctions per second. We are trusted by Ubisoft, Waitr, Tilting Point, Ilyon, Papaya Gaming, CoinSwitch, Animoca Brands, Kefir!, CoinDCX and many others. strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.

Learn more about


A full-service ad platform that connects mobile marketers to high-intent users worldwide.

(1 vote)

AdAction is the leading full-service ad platform that delivers quality at volume with real-time, data-driven technology to optimize acquisition campaigns and drive maximum engagement.

  • Services: Mobile Ad Network, Mobile Ad Platform
  • Ad Format: Interstitial, Offerwall
  • Models: CPI, CPA, CPE, CPC
  • Trading Models: Managed Service


Learn more about AdAction


Build a custom ad server in just weeks.

(2 votes)

Kevel (previously Adzerk) is helping brands everywhere drive more online revenue through sponsored listings, internal promotions, native ads, and more. They do this by providing engineers and product managers the APIs needed to quickly build fully-customized ad servers. Their award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%.


Learn more about Kevel


Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd



(1 vote)

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.

Key Features

• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network

• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement

100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities

• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages

Learn more about VEVE

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

Digital Turbine

Right App. Right Person. Right Time

(3 votes)


Digital Turbine is a mobile app advertising platform for app delivery and discovery. The company is double down on a mobile native format to allow advertisers cut through the noice and reach out their target audience. Digital Turbine bypasses app stores and partners with major global telecom companies to introduce apps to mobile users with sponsored recommendations and native preloads.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Offer Wall
  • Targeting: Geo, OS
  • Key Markets: Asia, Europe, USA
Learn more about Digital Turbine


For developers, by developers

(1 vote)


Chartboost is an in-app monetization and programmatic advertising company, founded in 2011 by Sean Fannan and Maria Alegre in San Francisco, US. Chartboost mobile ad network provides advertisers with a platform for a cross-promotion with native ads, sophisticated targeting and tracking. Also the company provides mobile game owners with developer-t0-developer mobile ad marketplace to exchange ads inside their apps directly.

  • Mobile platforms: iOS, Android
  • Campaign types: CPC, CPI
  • Ad formats supported: Content Lock, Interstitial, OfferWall, Video
  • Targeting: Custom
  • Key Markets: global, United States
Learn more about ChartBoost


We provide mobile CPI and CPA offers

(3 votes)

Appitate LLC is an international mobile affiliate network. Members of our team are high-skilled professionals in the sphere of mobile promotion and traffic monetization.

Appitate works with CPI and CPA models, supports both IOS and Android OS, and covers more than 100 GEOs. Moreover, our network works with direct App-developers and Advertisers, exclusive and direct Publishers only. With the help of advanced technology and exceptional technology, Appitate LLC easily matches all needs of each publisher and meets the advertiser’s goals.

Learn more about Appitate


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