Offerwalls are dedicated places inside mobile apps which list multiple offers. These ads provide users with rewards or various incentives in exchange for completion of specific actions, such as downloading an app, watching a video ad, making an in-app purchase and more. Offerwall companies provide mobile publishers with a convenient way to advertise multiple digital products or mobile apps and for app developers to monetize their apps.
For many app developers, due to the high level of competition, it’s become challenging to generate revenue selling apps directly. For the last several years, offer walls have become a new way for these developers to make money with their app inventory.
We’ve gathered and listed the most critical Offer Wall Advertising Networks here.
Offerwalls ad example
Offerwall Ads Guide
Offerwalls list multiple offers that give users a reward or incentive for engaging with them. These are often in exchange for specific actions being performed. For example, mobile users may complete quizzes, take surveys, play new games or might even try to earn new apps.
Offerwall ads have been banned on iOS and should be used very carefully by advertisers and developers. The general rule is that if the user experience is greatly affected, or disrupted, then use of them will not be welcomed. Developers in doubt should turn their attention to rewarded video ads, as these boast longer user retention rates and limit the disruption to a user’s overall experience.
Nevertheless, these ads are a popular choice for mobile app developers and can command high eCPM prices and grow revenue.
Offerwall Ads eCPMs
Here are some of the biggest offerwall eCPMs along with their platform and country in the table below.
|Ironsrc (Android)||US||Between $30 to $80|
|Ironsrc (iOS)||US||Between $50 to $120|
|Chartboost||US||Averages at: $40|
|Tapjoy||US||Averages at: $60|
|Enhance||US||Averages at: $50|
Source: ironSource, Enhance
Below we’ve listed the top offerwall ad networks and platforms so you can get up and running without delay.