Consumer Intelligence Driven Mobile Marketing Platform

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(1 vote)

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant mobile advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads, while also reducing digital ad fraud and proactively addressing consumer privacy. Affle has 3 patents in North America with in areas of consumer-acceptable contextual mobile ads, content, search and commerce.

Founded in 2005, Affle’s investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others.

Affle has 4 offices spread across India and South East Asia. These include offices in Gurugram (India), Mumbai (India), Singapore and Jakarta (Indonesia).

Following are some of the platforms provided by Affle:

Consumer Platforms

MAAS is the mobile audience as a service platform. It is an integrated mobile advertising platform which leverages audience data and helps optimize mobile advertising spends for our customers. The key component of MAAS is its Optimiser module which helps us to optimize ROI for customers by leveraging multiple data points from our platform and as supplied to us by the customers.

2. mFaaS
mFaaS or Fraud Analytics as a Service platform aims to detect and reduce mobile ad fraud at run-time. mFaaS has won the Best Big Data Platform Product of the Year award at 8th India Digital Awards, by Internet and Mobile Association of India

3. mKr8
mKr8 is Affle’s rich media and Video ad authoring platform which has been used to deliver several award-winning campaigns.

4. mSSP
mSSP is the supply side platform that is intended to enable publishers to maximize monetization from their mobile advertisement inventory. It connects multiple advertisers to source demand and allows publishers to place these on their mobile applications and websites via APIs or real-time bidding platforms.

Enterprise Platforms
5. ARC
Affle’s Enterprise platform offers App Development platform named ARC. ARC platform aims to help businesses develop high-quality enterprise-grade mobile applications.

6. Markt
Affle’s Markt platform allows offline organizations and businesses to conduct online commerce. Markt functions as an omnichannel commerce platform allowing catalog management, inventory management, order management, payments handler, and delivery management solutions.

7. mCDP
mTraction CDP is an end-to-end user data, intelligence, and engagement management platform for enterprises across multiple sectors and industries. Its data analytics suite enables insights on usage analytics, marketing attribution, and utilizes these for rules-based customer engagement to maximize the return on a customer’s marketing spend.

8. mDMP
mDMP is a data monetization platform that enables insight-driven audience marketing using Appographic data, intent data, behavioral data and transaction data. It helps ingest, visualize and synchronize data across marketing and inventory channels. mDMP allows marketers to reach out to the right audience by choosing from a wide range of segments

Affle Info

Platforms:Android, IOS
Key Markets:Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Israel, Japan, Malaysia, Middle East, New Zealand, Singapore, South East Asia, South Korea, UK, USA
Types:Mobile Ad Network
Ad Formats:Banners, Interstitial, Native, Notifications, Offer Wall, Rich Media, Social, Text, Video
Trading Models:Fully Managed, Real Time Bidding, Self Service
Tracking:ad2campaign, Appsflyer, Custom, HasOffers, Mobile App Tracking, RAT
Affle News
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    Anuj Khanna Sohum shares how Affle is trying to address the most pertinent problem of mobile app fraud and improve…

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