Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant mobile advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads, while also reducing digital ad fraud and proactively addressing consumer privacy. Affle has 3 patents in North America with in areas of consumer-acceptable contextual mobile ads, content, search and commerce.
Founded in 2005, Affle’s investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others.
Affle has 4 offices spread across India and South East Asia. These include offices in Gurugram (India), Mumbai (India), Singapore and Jakarta (Indonesia).
Following are some of the platforms provided by Affle:
MAAS is the mobile audience as a service platform. It is an integrated mobile advertising platform which leverages audience data and helps optimize mobile advertising spends for our customers. The key component of MAAS is its Optimiser module which helps us to optimize ROI for customers by leveraging multiple data points from our platform and as supplied to us by the customers.
mFaaS or Fraud Analytics as a Service platform aims to detect and reduce mobile ad fraud at run-time. mFaaS has won the Best Big Data Platform Product of the Year award at 8th India Digital Awards, by Internet and Mobile Association of India
mKr8 is Affle’s rich media and Video ad authoring platform which has been used to deliver several award-winning campaigns.
mSSP is the supply side platform that is intended to enable publishers to maximize monetization from their mobile advertisement inventory. It connects multiple advertisers to source demand and allows publishers to place these on their mobile applications and websites via APIs or real-time bidding platforms.
Affle’s Enterprise platform offers App Development platform named ARC. ARC platform aims to help businesses develop high-quality enterprise-grade mobile applications.
Affle’s Markt platform allows offline organizations and businesses to conduct online commerce. Markt functions as an omnichannel commerce platform allowing catalog management, inventory management, order management, payments handler, and delivery management solutions.
mTraction CDP is an end-to-end user data, intelligence, and engagement management platform for enterprises across multiple sectors and industries. Its data analytics suite enables insights on usage analytics, marketing attribution, and utilizes these for rules-based customer engagement to maximize the return on a customer’s marketing spend.
mDMP is a data monetization platform that enables insight-driven audience marketing using Appographic data, intent data, behavioral data and transaction data. It helps ingest, visualize and synchronize data across marketing and inventory channels. mDMP allows marketers to reach out to the right audience by choosing from a wide range of segments
|Key Markets:||Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Israel, Japan, Malaysia, Middle East, New Zealand, Singapore, South East Asia, South Korea, UK, USA|
|Types:||Mobile Ad Network|
|Ad Formats:||Banners, Interstitial, Native, Notifications, Offer Wall, Rich Media, Social, Text, Video|
|Models:||CPA, CPC, CPD, CPI, CPM|
|Trading Models:||Fully Managed, Real Time Bidding, Self Service|
|Tracking:||ad2campaign, Appsflyer, Custom, HasOffers, Mobile App Tracking, RAT|
Google ditches 'Universal' in its Universal App Campaigns Posted on February 25, 2019 by Anne Freier ...decided to rebrand its Universal App Campaigns to just App Campaigns leaving some media outlets somewhat baffled.
Anuj Khanna Sohum talks about how data powers contextual mobile marketing Posted on October 23, 2018 by Artyom Dogtiev Anuj Khanna Sohum is the Founder, Chairman & CEO of Affle.
Get in touch for a memorable MAC'18 experience with ClickDealer Posted on September 20, 2018 by Artyom Dogtiev ...gadget giveaway for our partners and peers, so don't forget to grab an extra business card and join the raffle for a smart travel companion.
Android devices keep sending user location data even when location services have been disabled Posted on November 24, 2017 by Anne Freier ” The decision by Google to collect user location data without their consent has baffled many in the industry.
ClickDealer is going to Russia for Moscow Affiliate Conference 2017 Autumn Edition Posted on September 25, 2017 by Artyom Dogtiev Remember to keep a business card for the raffle we will be running at the spot - there will be some hot prizes.
PacketZoom boosts mobile app performance - Micromax pushes ad experience with Affle Posted on June 13, 2017 by Anne Freier Micromax partners with Affle Micromax, the Indian consumer electronics company has partnered with mobile audience intelligence....
The Super Affiliate System - Everything You Need To Know Posted on September 20, 2016 by Artyom Dogtiev 1 Raffles Boulevard Suntec City, Singapore 039593 Venue.
Anuj Khanna Sohum shares how Affle is trying to address the most pertinent problem of mobile app fraud and improve… https://t.co/cE8XU91Q0x(about 4 days ago)
Anuj Khanna Sohum talks about Affle's journey and shares how consumers helped navigate the journey towards innovati… https://t.co/UkNEMk3GlL(about 10 days ago)
We welcome Abhishek Patil, our latest addition to #AppMarketingKnights. A professional foosball player and an avid… https://t.co/kdaTFQUPfw(about 11 days ago)
Meet Karan at Israel Mobile Summit to discuss how Affle's monetization platform can help you grow revenue with your… https://t.co/S3hHbASfVn(about 17 days ago)
Wishing you all a very happy Eid. #EidMubarak https://t.co/DKrN8efUeC(about 20 days ago)
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