This guide will walk you through what an eCommerce customer acquisition company is, how they work, and how you can benefit from using them.
An eCommerce customer acquisition company is a company that specializes in helping eCommerce businesses attract and acquire new customers.
Top eCommerce Customer Acquisition Companies
These companies typically provide a range of services, such as digital marketing, search engine optimization, social media advertising, and email marketing, to help mobile businesses increase their online visibility and drive traffic to their apps and websites.
The goal is to convert users into paying customers and to create a loyal customer base that will continue to purchase from your business over time.
You can find the best eCommerce customer acquisition companies in our directory below.
User Acquisition Services Buyers guide
Download our User Acquisition Services Buyers guide to get a full list of best service providers on the market to choose from.
What is customer acquisition in eCommerce?
Customer acquisition in eCommerce refers to the process of attracting and converting new customers to an online store.
This involves using various marketing strategies to drive traffic to the website, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and other promotional tactics.
The ultimate goal of customer acquisition is to increase the number of mobile users and revenue for your business.
With the increasing use of mobile devices for online shopping, it’s important for eCommerce businesses to take a mobile-first approach to user acquisition and optimize their marketing efforts accordingly.
Successful customer acquisition improves user engagement and drives revenue.
Featured eCommerce Customer Acquisition Companies
What do eCommerce customer acquisition platforms do?
eCommerce customer acquisition platforms are solutions that help mobile businesses acquire new users through various marketing channels. The platforms typically offer a range of tools and features to help businesses optimize their customer acquisition efforts.
We’ve detailed some key benefits below.
Target relevant users
Targeting relevant users is a key part of eCommerce customer acquisition. It involves identifying and reaching out to potential customers who are most likely to be interested in the products or services being offered by the eCommerce business.
This can be achieved through various methods, such as audience segmentation and personalization.
Choose suitable marketing channels
Choosing suitable marketing channels is an important part of eCommerce customer acquisition. This is where you identify the best channels to reach out to potential customers and promote products or services.
Some popular marketing channels for eCommerce businesses include search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
Build lasting relationships with customers
Building lasting relationships with customers is crucial and centers on creating a positive experience for the customer from the initial contact and then maintaining that relationship over time.
Businesses can achieve this by providing excellent customer service and responding quickly to customer inquiries, as well as resolving issues in a friendly, professional, and helpful manner.
eCommerce customer acquisition company example
Source: PropellerAds
Increase sales and revenue
Increasing sales and revenue is, of course, the ultimate goal of eCommerce customer acquisition.
Businesses can use these platforms to increase their sales and revenue by offering promotions and discounts, such as free shipping, buy-one-get-one-free deals, or limited-time discounts, using abandoned cart recovery tactics as well as leveraging social proof.
A/B test your campaigns
A/B testing involves testing different variations of a marketing campaign to determine which one performs better in terms of engagement, conversion rates, and revenue.
A/B testing your campaigns allows businesses to improve their marketing effectiveness, optimize campaigns for maximum engagement and conversion rates, and drive more revenue.
Monitor success
Monitoring success is all about tracking and analyzing the performance of various marketing efforts and campaigns to determine what’s working and what’s not.
eCommerce customer acquisition platforms enable you to track app and site traffic, conversion rates, and other critical metrics to stay ahead of the game.
What is the best user acquisition strategy in eCommerce?
There are multiple user acquisition strategies that help to create an engaging and compelling experience for your customers and keep them coming back for more.
We’ve listed some key strategies below.
App Store Optimization (ASO)
App Store Optimization (known as ASO) is the practice of optimizing your mobile apps to rank higher in an app store’s search results.
The goal of ASO is to increase visibility and downloads for your app, thus driving more traffic and revenue to your business.
Search Engine Optimization (SEO)
Search Engine Optimization (known as SEO) is the practice of improving the quality and quantity of website traffic.
The goal of SEO is to rank higher in search engine results pages (SERPs) for relevant keywords and phrases, thereby driving more traffic to a website and increasing both its visibility and authority.
Paid advertising
Paid advertising is a marketing strategy where businesses pay to display their products or services to a specific target audience.
The goal of paid advertising is to increase brand awareness, drive website traffic, and generate leads or sales. There are several types of paid advertising, including search engine advertising, social media advertising, display advertising, and video advertising.
eCommerce customer acquisition company example
Source: Gummicube
Affiliate marketing
Affiliate marketing is a performance-based marketing strategy where businesses pay affiliates commissions for promoting their products or services.
Affiliate marketing aims to increase sales and revenue by leveraging the reach and influence of affiliates, who can promote the business through various channels such as social media, email marketing, and content marketing.
Influencer marketing
Influencer marketing is a type of marketing strategy where businesses partner with social media influencers to promote their products or services.
The goal of influencer marketing is to reach a wider audience and increase brand awareness by leveraging influencers’ large and engaged followings.
Influencers can promote a business through various channels, such as social media, blog posts, and videos.
Social media marketing
Social media marketing is a type of digital marketing strategy where businesses use social media platforms to promote their products or services and engage with their target audience.
The aim of social media marketing is to increase brand awareness, drive website traffic, and generate leads or sales.
Social media marketing can include various tactics, such as creating and sharing high-quality content, running paid social media advertising campaigns, and partnering with social media influencers.
eCommerce customer acquisition platforms – features and best practices
When it comes to eCommerce customer acquisition, there are several best practices and features that can help you attract and retain your customers.
Here are some key strategies to consider.
Personalize in-app messaging
Personalizing in-app messaging can greatly enhance the user experience and increase engagement.
Tailoring messages to each individual user’s preferences and behavior means you can provide a more relevant and compelling interaction. This not only improves user satisfaction but can also lead to increased retention and revenue for your app.
Data-driven targeting strategies
Data-driven targeting strategies involve using user data to identify and segment audiences. You can then deliver targeted messaging and content to each group.
By analyzing user behavior and demographics, you gain insights into what motivates different segments of your audience. Market research data can be used to create targeted campaigns that speak directly to each group’s unique needs.
Data-driven targeting strategies can improve the efficiency and effectiveness of your marketing efforts, leading to higher engagement, conversions, and customer lifetime value.
eCommerce customer acquisition company example
Source: Favoured
Consider customer retention
Customer retention is a critical part of any successful business strategy. Focusing on retaining existing customers can increase your customer lifetime value, reduce churn, and generate more sustainable revenue over time.
Understanding your customers’ needs and expectations is essential to improving customer retention.
Optimize product description pages
Optimizing product description pages is crucial for driving conversions and increasing sales. It’s important to understand your target audience and what motivates them so that you can create effective product descriptions.
Use clear and concise language to highlight the benefits and features of your product, and include high-quality images and videos to showcase it in action.
What is the average customer acquisition cost for eCommerce?
CAC stands for “Customer Acquisition Cost.” To calculate CAC, you need to divide the total cost of your sales and marketing efforts by the number of customers acquired during a specific period. Here’s the exact formula:
CAC = Total sales and marketing costs (TMC) / Total New Purchasers (TNP)
CAC can vary widely by industry, as different industries have different customer acquisition strategies and marketing channels–CAC is also affected by the size and competitive landscape of the industry as well as the target audience itself.
There are several other factors that can influence CAC, including:
- Technology: The type of technology you use for marketing and advertising can have a significant impact on CAC. For example, using automation tools can help streamline your sales and marketing processes, reducing the time and resources required to acquire new customers.
- Ad spend: Investing in high-quality ads and targeting strategies can help increase the effectiveness of your campaigns and reduce your overall CAC.
- Content production: By creating high-quality, engaging content that speaks directly to your target audience, you can increase the likelihood of converting leads into customers and reduce your overall CAC.
- Maintenance: The ongoing maintenance and optimization of your sales and marketing processes can also impact CAC. If you regularly review and refine your strategies, you can identify areas for improvement and optimize your campaigns for maximum effectiveness.
eCommerce customer acquisition company example
Source: App Guardians
Calculating and tracking your company’s CAC is important as this helps to identify areas for improvement and optimizes your sales and marketing efforts.
What is the best user acquisition platform for eCommerce?
The best user acquisition platform for your eCommerce business will depend on your specific goals, target audience, and budget.
Each platform has its strengths and weaknesses, so it’s vital to research and test different strategies to see which works best.
Ultimately, it’s about finding the right balance between cost and ROI while also ensuring you’re reaching the right audience.
You can find the best eCommerce customer acquisition platforms below.
