Yodel Mobile

Yodel Mobile is the leading, award-winning global app marketing agency. With over eighteen years of experience, we specialise in driving scalable and sustainable app growth for some of the world’s most innovative brands and startups
.

Our Core Services:

App Store Optimization (ASO):

Our industry-leading ASO 360 Programme combines consultative expertise and advanced tools to optimise visibility, conversions, and retention. Powered by cutting-edge technology and AI-driven insights, we ensure sustained organic growth and maximise impact across the entire app funnel.

Paid User Acquisition:

Our Paid UA team partners with over 100+ vetted acquisition platforms to deliver impactful campaigns, driving high-quality installs at optimised CPIs and CPAs. We seamlessly integrate UA strategies with ASO efforts and creative assets to achieve long-term campaign success.

Mobile Growth Consultancy:

This team provides holistic strategies, identifying opportunities across the app lifecycle. From launch planning to retention and engagement strategies, we optimise the user journey and enhance ROI by aligning all growth efforts.

Creative Studio:

Our in-house Creative Studio produces compelling, data-driven assets tailored to each stage of the user journey. From UA ad creatives to App Store visuals, our designs are optimised for performance, user engagement, and conversions.

Trusted by Leading Brands Worldwide

We’ve partnered with global powerhouses and disruptive startups alike, including Gymshark, The Body Coach, NBCUniversal, The Economist, Trivago, Channel 4, Wowcher, B&Q, TUI, UKTV, Yodel Delivery and Confused.com. Our expertise spans industries, helping thousands of apps achieve unparalleled growth.

Recent Industry Recognition:

App Marketing Agency of the Year 2024
Growth Team of the Year 2023 (App Growth Awards)
UK’s Top Mobile & App Marketing Company 2023
Mobile Marketing Campaign of the Decade
ASO Agency of the Year 2021

Why Choose Yodel Mobile?

Our proven frameworks, innovative technologies, and collaborative approach ensure that every aspect of your app’s growth strategy is optimised for success. From acquisition to retention, we deliver measurable results that propel your app to new heights.

Want to learn more? Visit our website for resources, case studies, and insights to unlock your app’s full potential: (https://yodelmobile.com).

Have an app growth enquiry? Get in touch today!

Awards

Yodel Mobile Services

App localisation
App Store Optimisation
Competitor analysis
App Store Experimentation
Google App Campaigns
Paid Social (Facebook, TikTok, Snapchat)
Apple Search Ads
Tool stack audit and implementation
Retention strategy
App review management strategy
Creative and messaging strategy
App growth forecasting
App monetisation
Reporting
Product CRO
UX Optimisation
User Activation
mCRM

Team

Mick Rigby

The mobile and App industry is one of the most dynamic and exciting sectors in the digital age. It is continually evolving with new developments almost daily, and alongside Apple and Google constantly testing and improving the channels, the ecosystem is persistently changing. Coupled with AI advancements, new tech, and a consumer that is more demanding and curious than ever, experience, innovation, and the smartest team around an app are essential if any business wishes to succeed. Yodel brings all of this and more to every client we support.

Office Location

HEADQUARTERS

Smokehouse Yard

44-46 St John Street

London, EC1M 4DF

United Kingdom

Yodel Mobile Data

Founded:	2007
Employees:	11-50
Revenues:	-
Social Presence:	5k+
Website Traffic:	1,000

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Yodel Mobile Info

Platforms:	Android, iOS
Types:	Agencies
Groups:	App Marketing, App Store Optimization, eCommerce Customer Acquisition, Growth Marketing, Mobile Game User Acquisition, Mobile Marketing, TikTok Marketing, User Acquisition

Yodel Mobile News

Discover the secrets of getting featured on the App Store Posted on March 27, 2025 by Nayden Tafradzhiyski Join Yodel Mobile on Thursday 3rd April at 2.

Yodel Mobile Insights

Is your app losing traffic? How to improve your app store ranking Posted on December 11, 2024 Yodel Mobile The image above depicts the timeline of Costco’s metadata updates to their app.
Pros and cons of AI: Next-gen ASO Posted on October 09, 2024 Yodel Mobile Entity analysis shows us which keywords the algorithm prioritises for indexing the app....
How focusing on app users’ needs can beat AI in marketing Posted on August 23, 2024 ...App Talk by Business of Apps at the App Promotion Summit in London, Mick Rigby, CEO and Founder of Yodel Mobile, touched on ever-evolving landscape of mobile apps and the challenges in retaining users....
Paid acquisition explained: How it works and why it matters Posted on August 13, 2024 Yodel Mobile The image above illustrates different paid acquisition channels app marketers can use....
Snapchat or TikTok: Which is best for your user acquisition strategy? Posted on July 03, 2024 ...you’re looking to implement a user acquisition strategy tailored specifically to your app, reach out to Yodel Mobile’s team.

Yodel Mobile Videos

Unlocking App Success: Insights on Retention, Alternative App Stores, and Marginal Gains with Mick Rigby, Yodel Mobile In this episode of App Talks with Peggy Anne Salz, our host speaks with industry veteran and long-time friend Mick Rigby, CEO and Founder of Yodel Mobile
How Yodel Mobile & B&Q Increased App Revenue by 40% In this video from APS Berlin, Igor Blinov from Yodel Mobile and Harry Blamire from B&Q discuss how they maximised growth for the B&Q app and drove a 40% increase in revenue with their award-winning keyword optimisation strategy
How Yodel Mobile's App Store Optimization strategy 5x'd B&Q's growth Yodel Mobile’s Rishan Weerakoon and B&Q’s Harry Blamire take us through the challenges of leveraging the power of app stores through a 360-degree approach that isn’t always self-evident or easy to implement

Yodel Mobile Podcasts

#12: App growth strategy with Mick Rigby, CEO at Yodel Mobile What comes to mind when you think of Silicon Valley startups? Growth strategy? Sustainable app business? In fact, an app growth strategy is the topic on a white board of so many app startups around the world