An affiliate network helps web and app publishers to monetize their inventory by providing a variety of options, as well as all necessary tools for running campaigns (tracking links, creatives etc.). For advertisers, affiliate network services and benefits include payment processing, ad tracking technology, ad campaign reporting tools, as well as access to a vast database of publishers. Affiliate networks work on a CPA (Cost per Action) based model which means that they can effectively deliver a 100% fill rate for publishers. Some publishers, known as ‘affiliates or ‘media buyers’ will create or buy traffic using advertising specifically to promote campaigns from a network (rather than just to monetize existing inventory).
According to Wikipedia the definition of an affiliate network is:
“an intermediary between publishers (affiliates) and merchant affiliate marketing programs”
There are two characteristics that describe the variety of affiliate marketing programs, that are interconnected into a network, the best – types of offers and commissions. In today’s affiliate marketing the most popular types are game offers, casino offers, app offers, dating offers and nutra offers. The most in-demand commission types are CPA and CPI.
Since the late 90s digital affiliate marketing has grown to a big industry, in 2016 US-based retailers have spent $4.7 billion on affiliate marketing. According to estimates by 2021 the affiliate marketing industry will grow to $6.8 billion. Not surprisingly, given the size of the sector, there are a lot of different affiliate marketing companies operating in various market segments.
According to the Awin affiliate network data, of the total revenue generated on this affiliate network in Q1 2016, almost 40% was attributed to mobile devices. One of the trends that we can observe for the affiliate marketing of today is that many social media influencers include affiliate links to the photo and video content description they share with their big followers crowd. In recent years, many of the highest paying and most lucrative affiliate programs have been related to the app sector (for example promotions for app or game install campaigns).
This list of affiliate networks is focused on the companies that have a significant focus on mobile and app related traffic and offers, either as specialist mobile affiliate networks or as general affiliate platforms with a high proportion of mobile-friendly affiliate programs.
The list of top affiliate networks
CrakRevenue is a CPA-based advertising platform that connects advertisers and publishers. It provides affiliates with three plans (Active Affiliate, VIP Affiliate and Elite Club), all of which has Help Desk included, hundreds of offers and 5% lifetime referral program. On top of that for the second and third plans it offers a dedicated affiliate manager, exclusive offers and promotions, annual payout bumps and more.
- Mobile platforms: Android, OS
- Campaign types: CPA, CPI, CPL, CPS
- Offer Types: Dating, Cam, Health, Adult Gaming
Perform[cb] empowers brands to acquire new customers through incremental digital channels on a pay for results model. Our proprietary technology and highly curated partner marketplace aligns “cost-per” pricing with customer lifetime value. Whether you’re an entrepreneur looking to drive traffic, or a fortune 500 brand in need of comprehensive performance marketing strategy, Perform[cb] is the recognized leader in online performance marketing with the #1 ranked marketplace in the world. We specialize in vertical-specific performance marketing strategy so that you reach the customers you want – and only pay for the customers you acquire.
Learn more about Performcb
ClickDealer, a GDM Group company, provides performance marketing solutions for publishers, advertisers, and agencies worldwide. The company offers a comprehensive range of advertising services to fit any specific set of KPIs for its clients.
The company has been in the performance marketing business since 2012, amassing partnerships with over 2000 advertisers across 12 main verticals which include lucrative directions like Dating, E-commerce & Retail, Health & Beauty, Mobile Utilities and more.
- Mobile platforms: Android, OS
- Campaign types: CPA, CPC, CPL, CPS
- Offer Types: Dating, Ecommerce, Games, Software, Sweepstakes, Travel
Access the inaccessible YIELDKIT enables publishers and advertisers to perform their affiliate marketing strategies in the simplest way, yielding higher revenue and traffic with less effort. Exclusive placements and unique advertiser relations enable us to achieve our clients’ goals with the help of innovative advertising solutions and machine learning technology.Learn more about YIELDKIT
MoboLead works on CPI&CPA basis supplying both incent and non-incent campaigns for iOS and Android. The platform offers real-time statistics and optimization of sources to ensure the necessary outreach and ROI.Learn more about MoboLead
MyLead is a global affiliate network distinguished by innovation! We have already paid over $ 2 million to our users – join us now and earn! We offer over 1600 affiliate programs (including the most popular programs – e-mail submit, credit card submit, VOD, smartlinks, downloads and dating), seven monetization models, and dozens of different categories with various services.Learn more about MyLead
iMonetizeIt - CPA Marketplace, Smartlink and FREE tracker that allows to monetize all (100%) available WORLDWIDE traffic. You have access to vertical-specific Smartlinks: Dating (SubVerticals for Instagram, FB), Sweepstakes, Cams, Games, Pills, Mainstream.Learn more about iMonetizeIt
MobX Network is a CPI global network, a trusted partner of over 100 advertisers world wide. You will find here not only high payout and a good deal of GEOs, but also a lot of exclusive and direct offers.Learn more about MobX Network
IMOCASH is a fully vertical Affiliate Network, operating globally with a focus on the entertainment industry. Our very strong markets are TIER 1, but we also have good inventory in selected other countries.Learn more about IMOCASH
Add Value Media is a fast growing Online Marketing Agency dedicated to maximizing the success of advertisers and publishers. We are specialized in Desktop, Mobile, Native and Video Advertising. We offers Affiliates and Media Buyers access to the latest campaigns, direct and exclusive advertisers, dedicated account managers and timely payment terms with competitive payouts.Learn more about Add Value Media
Olavivo is a boutique affiliate network, with a focus on the Cryptocurrency, Health & Beauty and Cannabis verticals. So, what can we offer you as our partner and why you should join us…?! Full transparency and multiple goal levels that will provide essential data for your campaign optimization procedures.Learn more about Olavivo
Affilight is a mobile affiliate network from the Northern Europe allowing webmasters, app developers and media-buyers to monetize their mobile traffic by the market’s highest standards. Wide range of CPA, CPC, CPM offers via popup, iframe, direct link etc.Learn more about Affilight
Mobile10 has differences, allowing us to maximize profit, proposing our partners one of the best conditions on mobile market. Here\'s just a few words why you should definitely try the Mobile10 affiliate network: We\'ve got only white campaigns.Learn more about Mobile10
Mobvista is a global third-party mobile value discovery platform that provides user acquisition, monetization and mobile analytics solutions to app developers globally. Mobvista has targeted traffic from 200+ countries and regions, reaching over 950 million daily devices with its unprecedented AI technology innovation and excellent customized service. Mobvista was listed on the NEEQ in November 2015, with nearly $1 billion market value. It has nearly 500 employees with offices in 12 cities across the world. Mobvista acquired nativeX, LLC and Game Analytics, which operates a native advertising platform and an SaaS game data analytics platform for game developers in 2016.
- Mobile platforms: Android, OS
- Campaign types: CPI, CPA, CPS, CPL
- Ad formats supported: Interactive endcard, Playable ads, Panoramic 3D video in rewarded and native views
- Targeting: custom
- Key Markets: China, Global
Admitad is a global affiliate marketing network that connects advertisers and publishers within one comprehensive ecosystem. On the network, digital advertising experts are empowered to monetize their traffic while advertisers increase consumer reach to boost sales.Learn more about admitad