TikTok has become one of the most popular apps available on the market with over 2 billion downloads and 800 million users. Its rapid growth has attracted everyone from younger audiences to businesses. The notion of creating a short clip that could become viral is attractive to many. This is why it’s the best time to utilise the success of this app for your own gain. Here are three ways you can market on the app with the help of professionals.
TikTok Influencer Marketing
Influencer marketing is an effective and easy way to market. With the help of popular TikTok influencers, you can grow your company on the backs of popular users. It’s important to decide which sort of influencers you need to contact. Different influencers will reach a different target audience. So, once you’ve narrowed down what sort of influencer is best for your target market, you can start. With the help of an influencer, your brand will be popularized on TikTok in no time.
TikTok Marketing Agencies
Alternatively, you might want to contact an agency instead of an influencer. Similar to above, the marketing agency may contact an influencer to help with marketing. However, the key difference is you will also have a dedicated team which will design a tailored campaign. They will be able to analyse your company and decide what’s best, for example, they may use hashtag challenges to do so.
TikTok Advertising Agencies
Another group that might be an option is an advertising agency. Similar to a marketing agency they will create a campaign but with this option you can also use paid advertising. There’s also a bit of flexibility as you can choose your goals and how much you wish to spend. You even have targeting options available, so you can decide who sees your ads by gender, age or location meaning you reach the audience you want.
Below is our list of the best TikTok marketing agencies and platforms working across TikTok influencer marketing, TikTok ads and TikTok content.
A list of TikTok marketing agencies and platforms
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2018 | 11-50 | - | - | - |
Yoke Network is an Influencer Marketing agency that connects brands and apps with audience via Influencers on TikTok, Instagram and Snapchat.
- Tagline: Influencer Powered Performance Marketing
- Locations: London, UK
Learn more about Yoke Network
Favoured
Award Winning Mobile Marketing Agency Founded By Former Marketing Lead At Apple
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2017 | 11-50 | - | 200+ | - |
We’re Favoured. A results-driven performance marketing agency specialising in app marketing to drive growth, stickiness, and retention. Formed in 2017 by a former Apple Marketing Lead who wanted to bring his experience from “inside the machine” to app companies directly.
- Services: app marketing strategy, app advertising, full-funnel app marketing, email marketing, in-app and push marketing, app growth marketing, graphics and video creatives
- Offices: London, UK.
- Tagline: Award Winning Mobile Marketing Agency Founded By Former Marketing Lead At Apple
| Founded | Employees | |||
|---|---|---|---|---|
| 2012 | 200-500 |
Adjust is an attribution and analytics software package for mobile applications, enabling mobile app marketers to examine store statistics, advertising sources and advanced analytics to fully monetize their application. Adjust is the choice of such established brands as Yelp, Zynga, Spotify, Soundcloud, Runtastic, Hotel Tonight.
- Type: In-app analytics, Marketing analytics
- Pricing: Basic, Business and Custom plans, pricing is available upon request
- Platforms supported: Android, iOS,
Customlytics is an app marketing, analytics and technology consulting agency. Established in Berlin by seasoned app marketers Christian Eckhardt and Raul Truckenbrodt in 2016.
- Services: Strategy, App Store Optimization, App Tracking, Mobile CRM, Deeplinking, App Analytics, Product Management, UX & UI Design and Workshops.
- Offices: Berlin, Germany
- Tagline: App Marketing, Analytics & Technology Consulting
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2019 | 2-10 | - | - | - |
Admiral Media is a highly specialized performance marketing agency. We help you finding the right UA strategy.
- Services: Consulting, Performance Marketing, Paid Social, Analytics, Creative Services,
- Offices: Torredembarra, Spain
- Tagline: We Ship Performance
Fanbytes
Fanbytes helps brands get in front of GenZ through innovative influencer marketing campaigns
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2015 | 2-10 | - | 2k | - |
Fanbytes is an influencer marketing platform that helps brands to engage younger audience, specifically Gen Z, with their products and services via Instagram, Snapchat, TikTok and Augmented Reality Lenses. It worked with such brands and celebrities like Warner Music, Major Lazer, Deliveroo, Boohoo and more.
- Price: n/a
- Features: expertise in Gen Z engagement, connecting brands with a young generation.
- Tagline: Engage Gen Z and Millennials in the most creative ways on Snapchat, Instagram and TikTok
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2000 | 501-1,000 | 34.7k |
Nativex is dedicated to driving ROI and growth for all sectors of business in a digital and mobile-first world. Nativex enables marketers to create strong, sustainable growth through universal access to digital channels across China and the rest of the world. In addition to this, Nativex offers all the integrated tools needed for marketers to thrive and create a meaningful impact on their audiences. Part of Mobvista, Nativex has a global presence with 16 offices worldwide.
The Influencer Marketing Factory is an Influencer marketing agency that help brands to leverage Influencer marketing in its full potential. The agency is focused on delivering on a brand’s KPIs, helping it to reach its targeting audience and bring solid ROI. The channels it works with include TikTok, Instagram, YouTube and Twitch. The agency clients range from Universal, Sony Music, Hilton to Southern Cross University and Gismart.
- Services: Influencer Research, Contracting, Reporting & Analytics, Content Management, Target Audience Identification, Content Guidelines
- Tagline: The Go To For Influencer Marketing
- Locations: NYC, Miami, US
