Rich Media Ads

Updated: September 24, 2020

Rich Media is a broad digital advertising term that encapsulates digital ads that have multiple features such as video, audio, and animation. Rich media ads achieve a higher level of engagement compared with regular banners or text ads simply because there’s more to work with while advertising.

Typically a rich media ad creative is more than 200K in size, may use multiple files to function, and can expand to a larger scale upon being clicked.

Rich media mobile example

Source: Mobile Ads

Rich Media Benefits

Rich media is a powerful way of reaching an audience, and they’re effective because they offer a variety of advertising options. Rich media ads, for example, can include videos whereas basic text-based ads can’t. Missing out on such a powerful tool would be unwise as online video consumption continues to explode.

There’s more space to display your advertising with rich media ads, and there are few limits as to what you can include. Aspects like call to actions, display photos and audio can be combined with video to make an advertising campaign stand out. Rich media ads offer extensive tracking these days as well, so you can see how a campaign has performed from multiple viewpoints.

Advertisers can cater to different types of age groups with rich media advertising, and there’s a good chance they’ll make a lasting impression. These ads often have high CTRs and are very effective at raising brand awareness if used correctly.

That said, there are a few cons to rich media ads as well:

  • This type of advertising can be blocked relatively easily if a user finds them annoying.
  • A considerable amount of effort is required to create the ads.
  • These ads are often larger in file size and can take some time to download, meaning you are dependent on a user having a reliable internet connection.

Rich media mobile example 2

Source: Mobile Marketing Magazine

Rich Media eCPMs

Here are some of the biggest Rich Media ads offers along with their platform, rates and country.

Platform/NetworkCountryeCPMs/Revenues
AdmobUKAround $10 for Android and $17 for iOS
AdmobUSAround $11 and iOS is around $16
AdmobJapanAndroid is around $14 and iOS is around $22
AppodealUSAverage at: $6.27
AppodealWorldwideAverage at: $5.08

Source: Blognife

Below we’ve listed the best rich media mobile networks and platforms so you can get up and running without hassle.

List of Rich Media Ad Networks

FoundedEmployeesRevenuesSocialTraffic
201251-200---

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+

AdColony (formerly known as Opera Mediaworks) is one of the largest mobile ad networks globally. Its reach, 1,4 billion users globally, what sets it apart from other ad networks. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ HD video technology, proprietary rich media formats, its global performance advertising business and programmatic marketplace, and the company extensive SDK footprint in the Top 1,000 apps worldwide. A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with over 20 offices worldwide.

  • Mobile platforms: Android, IOS
  • Campaign types: CPM
  • Ad formats supported: Rich Media, Video
  • Targeting: Demographic
  • Key markets: US
Learn more about AdColony

Smadex

Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

Smadex is the mobile-first programmatic DSP engineered for growth.

We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.

Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals. 

We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service. 

Learn more about Smadex

Zucks is a Japan-based mobile advertising platform strong in the Asian mobile market. They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC. It reaches over 10000 users each on Android and iOS. and can deliver both incentivized and non-incentivized ads.

  • Mobile platforms: Android, iOS, HTML5
  • Campaign types: CPA, CPC, CPI, CPM, CPV
  • Ad formats supported: App Icon, Banners, Interstitial, Native, Offer Wall, Rewards, Rich Media, Video
  • Targeting: Audience, Behavioral, Carrier, Channel, Content, Country, Custom, Demographic, Device, Language, OS, Platform
  • Key Markets: Global
Learn more about Zucks

SmartyAds

The Full-Stack Programmatic Ad Platform

10
(1 vote)
(1) REVIEWS

 SmartyAds is cutting-edge programmatic advertising platform tailored to the needs of supply and demand partners, data management platforms, ad networks, and agency trading desks. SmartyAds technology allows to create, launch, manage, and analyze digital ad campaigns in the most convenient way.

Learn more about SmartyAds

Gimbal

Grow Your Business with the Power of Location

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012----

Gimbal translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives.

Highlights include the following:

  • Location-based marketing
  • Identity-based platform
  • Foot Traffic Analytics
  • Custom Audiences

Learn more about Gimbal

MoPub

Largest mobile ad server & RTB exchange

10
(1 vote)
(1) REVIEWS
...Android and iOS Variety of major ad formats supported, including static images, full HTML5, video, Rich Media and ORMMA Rich Media Full tracking provided to monitor impressions, clicks, revenuws and....

Mobupps

A One Stop Shop For All Your Mobile Marketing Needs

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
200811-505k

Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.

  • Mobile platforms: Android, iOS,
  • Campaign types: CPC, CPI, CPM
  • Ad formats supported: App Icon, Audio, Banners, Content Lock, Coupons, Custom, In-App, Incentivized, Interstitial, Native, Notifications, Offer Wall, Pop up, PopUnder, Redirect, Rewarded Video, Rewards, Rich Media, Search, Social, Text, Video
  • Targeting: App, Carrier, Category, Country, Demographic, Device, Network, White & Black Lists
  • Key markets: Global
Learn more about Mobupps

Madvertise

Premium mobile advertising

(0) REVIEWS

Madvertise is an independent sales house for mobile advertising with headquarters in Paris, France and offices in Germany and Italy. The first marketing, technology and mobile advertising company listed on the stock exchange in France, founded in 2011 and overseen by Paul Amsellem. Madvertise reaches 71 million unique visitors across 6 countries (France, Germany, Italy, United Kingdom, Swiss and Austria) representing over 100 premium publishers in Europe.

  • Mobile platforms: iOS, Android
  • Campaign types: CPI, CPC, CPM, CPV
  • Ad formats supported: Banners, Rich Media, Video
  • Targeting:  Country, Demographic, Device, OS, Time
  • Key Markets: France, Italy, Germany
Learn more about Madvertise

KWANKO

The Mobile advertising network for Europe

10
(1 vote)
(1) REVIEWS

InMobi

Mobile ads, analytics & monetization

10
(1 vote)
(1) REVIEWS
They have recently acquired a mobile rich media company Sprout, allowing them to offer premium mobile ads as well as a huge volume of other....

InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32,000 mobile properties to choose from. With InMobile mobile ad network, advertisers can launch brand engagement, user acquisition or remarking ad campaigns. Acquisition of a mobile rich media company Sprout allows InMobi to offer premium mobile ads as well as a huge volume of other inventory. Advertisers include leading brands such as Ford and Levis.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPC, CPI
  • Ad formats supported: Banner, Native, Video, Interstitial, Rich Media
  • Targeting: carrier, channel, country, device, operator, os, time
  • Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
Learn more about InMobi

Epom Market

Ad Network & Self-serve DSP for programmatic advertising

10
(3 votes)
(3) REVIEWS
20+ rich media ad formats.

Cauly

Advertising in your hand

(0) REVIEWS

ArmorAds is a global mobile advertising company with a focus on advanced data-driven ad campaign optimization capabilities and an in-house-built anti-fraud technology to shield advertisers from malicious activities. The company’s team is committed to protect advertisers from brand damage and revenue loss and to empower them to generate predictable ROI.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPL, CPM, CPS
  • Ad formats supported: Banners, Native, Rich Media
  • Targeting: Audience, browser, Carrier, Country, Device, Geo, Language, Location, OS, Platform, Time, White & Black Lists
  • Key Markets: Global
Learn more about ArmorAds

AppNexus

Powers The Advertising That Powers The Internet

(0) REVIEWS

Affle

Consumer Intelligence Driven Mobile Marketing Platform

10
(1 vote)
(1) REVIEWS

AdMob

Monetize your apps intelligently

10
(2 votes)
(2) REVIEWS

Youmi

Global Mobile Affiliate Network

8
(2 votes)
(2) REVIEWS

Youmi is a mobile advertising and marketing platform, founded in China in 2010. It powers 10,000 advertisers ad campaigns with 600,000 publishers mobile inventory to reach out mobile audience in 200+ countries on 2.2 billion mobile devices.

  • Mobile platforms: Android, IOS, Mobile Web
  • Campaign types: CPA, CPC, CPM
  • Ad formats supported: Banners, Rich Media, Text
  • Targeting: Device, Local, OS, Time
  • Key Markets: China
Learn more about Youmi

TapIt!

Mobile platform and MaaS

(0) REVIEWS
The network also offers extended reach, advanced targeting and rich media ads to advertisers.
FoundedEmployeesSocial
2015100-12512k+

Smaato

Global RTB exchange for mobile ads

10
(1 vote)
(1) REVIEWS

Smaato is a mobile advertising and app monetization platform. It features mobile-first ad network and ad server solution for publishers and app developers. Smaato hosts the largest independent mobile ad exchange with global reach. For advertisers it offers Smaato Demand Platform with advanced traffic optimization features, for publishers Smaato Publishers Platform that allows them to achieve high fill rates and yield high eCPMs.

  • Mobile platforms: Android, IOS, Mobile, Windows Phone
  • Campaign types: CPC
  • Ad formats supported: Banners
  • Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
  • Key Markets: Germany, global
Learn more about Smaato

Adikteev

Data-driven app marketing platform

10
(1 vote)
(1) REVIEWS

mobusi

Technology Media Company with a mobile-first and performance mindset

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012100$3m+19k50,000+

mobusi,  part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. The platform obtains over 5 million leads per month worldwide. We maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms. In House Technology, own DSP and advanced antifraud system, Monetization Solutions, exclusive offers and premium traffic. A Mediation platform.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPI, CPA
  • Ad formats supported: Interstitial, Banner, Video
  • Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
  • Key Markets: Global
Learn more about mobusi

Persona.ly

Your marketplace for direct deals

(0) REVIEWS

Persona.ly  is a tech product company driving mobile user acquisition for brands and app developers, operating world-wide. Using their proprietary bidder and machine-learning algorithms Persona.ly team offers transparent, performance-based, highly-targeted app install and retargeting solutions.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPE, CPI
  • Ad formats supported: Banners, Interstitial, Offerwalls, Rewarded, Rich Media, Video
  • Targeting: Custom
  • Key Markets: US, South Korea, Japan, Russia, South East Asia and India
Learn more about Persona.ly
...and support for mobile retargeting Range of formats supported including banners, interstitials, rich media & video.

Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps - in real-time.

Learn more about Splicky

 

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