Business of Apps Podcast

Podcasts

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. We cover a broad spectrum of app marketing topics such as – app promotion, app retention, app monetization, app advertising, app user acquisition and more.

#66: Growing an app with a mission with Aleksandra Reinert, Growth Marketing at Olio

#65: How we 5x our growth in 10 months with Jimmy Davis, Head of Acquisition & CRM at Fiit

#64: What makes TikTok tick? with Oliver Yonchev, Managing Director at Social Chain

#63: TikTok marketing for brands: best practices with Evan Horowitz, CEO at Movers+Shakers

#62: How to grow your app during the pandemic with Grzegorz Garczyński, Director of Global Performance Marketing at Booksy

#61: How to balance a growth strategy for the short and long term with Jess Overton, Director of Demand at ironSource

#60: The State of Mobile 2021 with Amir Ghodrati, Director, Market Insights at App Annie

#59: App localization best practices with Victoria Chang, International Growth Lead at Flowkey

#58: Unconventional ASO: custom campaigns with Binh Dang, Senior Organic App Growth Manager at Idealo

#57: Higher purpose campaigns to grow your app with Luca Stefanutti, Head of Product Marketing at Runtastic

#56: Product led app growth with Tanya Sharma, Product Marketing & Strategy at Babbel

#55: App users retention with out-of-the-box thinking with Catherine Bostian, Senior CRM Tech Manager at Delivery Hero

#54: App Store vs. Google Play marketing with Christinne Cuyugan, Growth Marketing at Drops

#53: ASO & Paid UA duo: best practices with Arthur Kolayan, VP, Sales & Partnerships at Jellyfish

#52: Finance for App UA managers with Martin Macmillan, CEO and Founder at Pollen VC

#51: How to win Gen Z on mobile with Lexi Sydow, Senior Market Insights Manager at App Annie

#50: How to effectively retarget for e-commerce with Thomas Yannopoulos, Director of Sales at REMERGE

#49: What app publishers need to know about data today with Lior Barak, Co-Founder at Tale About Data

The host

Art Dogtiev,
Head of Content at Business Of Apps.

Art has been in digital marketing since the early 2000s. Started as a Search Engine Optimization guy in a software development company.

Switching several jobs in digital marketing, in late 2009 he joined a mobile software powerhouse and began a career as a mobile app marketer. 6 years later he joined Soko Media to help expand and improve its content.

Fast forward – on a snowy day of late December 2019 he recorded the first episode of the Business Of Apps podcast. The idea behind the podcast was to give Business Of Apps the voice, let people listen to candid conversations with app industry professionals, and get insight into app marketing, growth, advertising, and more.

Art is deeply into questions like “Who are we as species? Where are we heading to?” He likes traveling, reading, tech, physics, psychology, anthropology, and listening to podcasts a lot.