Podcasts

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. We cover a broad spectrum of app marketing topics such as – app promotion, app retention, app monetization, app advertising, app user acquisition and more.

#51: How to win Gen Z on mobile with Lexi Sydow, Senior Market Insights Manager at App Annie

#50: How to effectively retarget for e-commerce with Thomas Yannopoulos, Director of Sales at REMERGE

#49: What app publishers need to know about data today with Lior Barak, Co-Founder at Tale About Data

#48: Combatting mobile ad fraud in COVID-19 era with Luke Taylor, COO and Founder at TrafficGuard

#47: App growth in 2020: Stitcher with Julie Booth, Growth Marketing Manager at Stitcher

#46: Transparency and mobile performance with Jordi de los Pinos, Co-founder and CEO at SMADEX

#45: Paid Social Campaigns with Hannah Parvaz, Head of Growth at Curio

#44: Dating apps growth in 2020 with Geoff Cook, CEO of The Meet Group

#43: App Subscriptions with David Barnard, Developer Advocate at RevenueCat

#42: App User Acquisition with Influencers with Federico Llano, Co-Founder TATAM Digital

#41: App promotion with Reddit with Ashleigh Rankin, Senior Manager, Growth Partnerships at Reddit

#40: App Success in 2020 with Darius Mora CMO at Reflectly

#39: App retention: best practices with Anja Obermüller, Head of Product Marketing, Runtastic

#38: User Acquisition with Christian Eckhardt, CEO and Co-Founder at Customlytics

#37: Game Taxonomy and Analytics with Amir Ghodrati, Director, Market Insights at App Annie

#36: How to increase app retention with Darren Last, Digital Transformation Consultant at Shell

#35: TikTok audiences with Andre Kempe, Founder at Admiral Media

#34: Privacy & data in mobile with Alex Ritchie, Product Manager, Privacy and Data at AdColony