Podcasts

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. We cover a broad spectrum of app marketing topics such as – app promotion, app retention, app monetization, app advertising, app user acquisition and more.

#45: Paid Social Campaigns with Hannah Parvaz, Head of Growth at Curio

#44: Dating apps growth in 2020 with Geoff Cook, CEO of The Meet Group

#43: App Subscriptions with David Barnard, Developer Advocate at RevenueCat

#42: App User Acquisition with Influencers with Federico Llano, Co-Founder TATAM Digital

#41: App promotion with Reddit with Ashleigh Rankin, Senior Manager, Growth Partnerships at Reddit

#40: App Success in 2020 with Darius Mora CMO at Reflectly

#39: App retention: best practices with Anja Obermüller, Head of Product Marketing, Runtastic

#38: User Acquisition with Christian Eckhardt, CEO and Co-Founder at Customlytics

#37: Game Taxonomy and Analytics with Amir Ghodrati, Director, Market Insights at App Annie

#36: How to increase app retention with Darren Last, Digital Transformation Consultant at Shell

#35: TikTok audiences with Andre Kempe, Founder at Admiral Media

#34: Privacy & data in mobile with Alex Ritchie, Product Manager, Privacy and Data at AdColony

#33: Advertising on TikTok with Tiffany Ou, GM Americas at Nativex

#32: In-app bidding with Daniel Tchernahovsky, Managing Director, EMEA at Applovin

#31: A/B Testing for an app with Karan Tibdewal, Growth Consultant at Phiture

#30: When COVID-19 causes a spike in demand with Tina Zhang, Paid Acquisition Manager, Memrise app

#29: Third Party ad networks with Solange Baki, Growth Marketing Manager at Badoo

#28: App user experience: best practices with Daniel Ushida, App Growth Hacker at Growth Tribe Academy