Podcasts

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps

#30: When COVID-19 causes a spike in demand with Tina Zhang, Paid Acquisition Manager, Memrise app

#29: Third Party ad networks with Solange Baki, Growth Marketing Manager at Badoo

#28: App user experience: best practices with Daniel Ushida, Growth Hacker at Growth Tribe Academy

#27: A/B Testing on Google Play with Susan Azari, Mobile App Commercial Lead at The Very Group

#26: How has Covid-19 affected travel apps? With Alexandra Lamachenka, Global Marketing Manager at Skyscanner

#25: Community-based app management: best practices with Ayat Baroudi, Head of CRM Marketing at Fishbrain

#24: COVID-19 impact on Snapchat with Samuel Bevan, Head of Emerging International, Advertising Solutions at Snap

#23: App Store Optimization for Google Play with Marie-Laure Cruyt, Chief Product Officer at AppTweak

#22: App product development and CRM behind ITV Hub with Stuart Jones, Head of Product at ITV HUB

#21: COVID19 app marketing update – trends & tools with David Llewellyn, Director of Marketing EMEA at AppsFlyer

#20: App Growth during COVID-19 with Loren Gould, Marketing Director at Cuvva

#19: App Store Optimization in action with Paul McCallum, Director of Customer Acquisition at Babylon Health [case study]

#18: Full Funnel App Marketing with George Sharpe, founder of Favoured

#17: App marketing on TikTok with Tim Armoo, CEO of FanBytes

#16: 10 Actions marketers need to win mobile with Lexi Sydow, Data Analyst at App Annie

#15: The art of storytelling for app marketing during COVID-19 pandemic with Faye Liddle-Moore, Commercial Director, Northern Europe at Outbrain

#14: Marketing automation on mobile with Paul H. Müller, CTO & Co-Founder of Adjust

#13: User Acquisition Challenges: from gaming to food delivery, Anh Nguyen Director Of Performance Marketing at Wolt