Top Mobile App Retargeting Companies (2021)

Updated: June 23, 2021

Retargeting or remarketing is a form of advertising that focuses on bringing users who have already engaged with a brand back via targetted ads.  Retargeting allows you to keep your brand in front of your potential customers after they have left your website — persuading them to reconsider your offer when they need it.

App Retargeting

The strategy for apps largely remains dependent on one thing: getting people to actually use them. There are high abandonment rates for app users after initial installs and getting users to come back is a huge challenge.

App retargeting can help. By targeting people who have downloaded your app across social media channels and prompting them to get engaged again, you can ensure that usage remains steady. For retailers and brands, apps can become a crucial cornerstone for conversion.

The Challenges of App Retargeting

Mobile marketers invest a lot of time and money in their apps. Big budgets are often set aside to drive app downloads, too, because you know that apps can attract and build relationships with high-value users.

However, app usage frequently dwindles after the install. In one report, Localytics found that around 1 in 4 people abandon apps after one use.

The % of users that abandon apps after one use

Source: Localytics, 2018

Without a strategy to actively engage your app downloaders, installed base usage can quickly decrease. Apps that fail to engage users and sit unused are eventually deleted, and the opportunity to engage high value users is lost. The churn of unengaged users happens rapidly after app install, sometimes with just about one in ten users remaining after seven days.

Your app can be amazing. But if your users forget about it, all of that effort goes to waste.

This is where app retargeting technology can really help.

Top Mobile Ad Networks

  • App Annie - Unlock advertising, monetization and acquisition ROI with Ascend
  • Adjust - Mobile Measurement Partner
  • Adsterra Network - Well-Known Mobile Ad Network with Partner Care Approach
  • ironSource - Connecting people with apps
  • Jampp - Unlock new growth
  • mediasmart - #1 DSP for Incremental growth
  • BidMind by Fiksu - Reach your ideal audience from the comfort of their living room with our programmatic media buying platform
  • HUAWEI Ads - Mobile Marketing Platform tailored for HUAWEI devices
  • Zoomd - Know More, Do More
  • RichAds - #1 Mobile Ad Network for Scaling Ad Campaigns
  • AdPushup - Ad Revenue Optimization
  • InMobi - Driving Real Connections
  • Kevel - Build a custom ad server in just weeks.
  • Bidease - #1 DSP for mobile app marketers
  • myAppFree - High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK
  • AdsCompass - Global Ad network for Publishers and Advertisers
  • Performcb - #1 Performance Marketing Network Worldwide
  • AppsFlyer - Mobile marketing attribution and analytics
  • Adikteev - Data-driven app marketing platform
  • Tenjin - iOS 14-proof advertising analytics
  • Hitapps - Complex digital advertising solutions that drive results.
  • AdColony - The In-App Marketplace for Brands
  • Appitate - We provide mobile CPI and CPA offers
  • AdAction - AdAction is a full-service ad platform that connects mobile marketers to high-intent users worldwide.

How App Retargeting Works

App retargeting works in two ways, depending on whether your audience has your app installed.

 For those without the app, after they visit your website for the first time, your retargeting goal would be to get them to install your app. By placing a pixel from your ad network on your website, first-time visitors are tagged with a cookie on their browser, which will enable your ads to follow their online activities, prompting them to install your app.

For those that already have your app installed, the aim is to get them to engage with it or to make an in-app purchase. Say you have a retail app and one of your app users views a jacket, but then closes out of the app without completing the purchase. Through a mobile app retargeting campaign, you can serve this user an ad for that jacket to encourage them to return to the app and purchase.

An example of a mobile app retargeting ad:

Source: Mobile App Retargeting Blog

Top Mobile App Retargeting Companies

  • Adikteev - Data-driven app marketing platform
  • Jampp - Unlock new growth
  • Bidease - #1 DSP for mobile app marketers

How to start retargeting?

Now that we know the value of mobile app retargeting across channels, let’s look at some best companies in the market that can help you maximize the ROI of your retargeting campaigns.

Obviously, the platform you choose has to suit your business. So while it’s not as simple as picking a platform out of a hat, we hope that this information will help you in making the right decision.

Top Mobile App Retargeting Companies

“Note, companies on the list we’ve compiled below are not in any priority order.”

 

List of mobile app retargeting companies

Adikteev

Data-driven app marketing platform

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201270---
Key Facts ADIKTEEV IS THE #1 INDEPENDENT RETARGETING PLATFORM WORLDWIDE Appsflyer has ranked Adikteev number 3 among the world's leading retargeting....

Adikteev is the leading app re-engagement platform for performance-driven marketers.

We help the world’s top-spending app publishers increase retention, reacquire churned users and drive incremental revenue. App publishers in gaming, eCommerce, on-demand, services and entertainment rely on us to deliver made-to-measure strategies, creatives and algorithms.

By combining science and creativity, we deliver best-in-class playable and interactive ads paired with top retargeting tech. We believe in creating a unique strategy for each client based on data to provide measurable and transparent results that increase user LTV and fuel business growth.

Adikteev is #10 among Inc. Magazine’s Top 5000 fastest growing companies and ranked in the top retargeting partners of the world for two consecutive years by AppsFlyer Performance Index

Learn more about Adikteev

Bidease

#1 DSP for mobile app marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesSocial
201711-503k+

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease
FoundedEmployeesRevenuesSocialTraffic
201351-200---
...behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retargeting.

Jampp unlocks programmatic advertising to drive incremental performance. A demand-side platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retargeting. We simplify programmatic growth for some of the biggest names in mobile.

  • Services: User Acquisition, App retargeting, Lift measurement, Geolocated ads, Dynamic Creative Optimization (DCO), Dynamic Product Ads, Predictive Bidding
  • Tagline: Unlock new growth

Learn more about Jampp
...publisher set Wide range of targeting options including Geo+hyper location and support for mobile retargeting Range of formats supported including banners, interstitials, rich media & video.

Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level.   Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.

  • Easy to use interface with a self-serve platform and real-time analytics
  • Worldwide reach across a transparent publisher set
  • Wide range of targeting options including Geo+hyper location and support for mobile retargeting
  • Range of formats supported including banners, interstitials, rich media & video
Learn more about Splicky

SmartyAds

The Full-Stack Programmatic Ad Platform

10
(1 vote)
(1) REVIEWS

SmartyAds DSP is a programmatic-buying platform for advertisers who search for safe, supreme-quality push traffic that converts in higher ROI, instant user engagement and retention.

Pricing & Features:

  • Push traffic for all screen types & sizes that translates in 200-400% higher ROI & conversions.
  • Easy to segment and personalize push creatives.
  • The broadest network of premium push traffic publishers and SSP partners (MoPub, MobFox, PubNative) with tested and localized landings across all geos and verticals.
  • In-app traffic from more than 1000 top-rated apps with push traffic for iOS & Android.
  • 30+ targeting options for geomarketing push campaigns Including geo-targeting, GPS, language, etc.)
  • Frequency capping, dayparting and sparring to fine-tune push advertising experience.
  • Comprehensive, easy-to-grasp statistics with an in-deep performance overview.
  • Third-party impression analytics tags support, API.
  • Rapid and easy campaign set up and creative approval.
  • Flexible CPM pricing model.
Learn more about SmartyAds

Digital Turbine

Right App. Right Person. Right Time

10
(2 votes)
(2) REVIEWS
...pre-install inventory In addition to user acquisition, we offer user engagement campaigns, or mobile retargeting, designed to guide existing or churned users to specific in-app actions.

Digital Turbine is a mobile app advertising platform for app delivery and discovery. The company is double down on a mobile native format to allow advertisers cut through the noice and reach out their target audience. Digital Turbine bypasses app stores and partners with major global telecom companies to introduce apps to mobile users with sponsored recommendations and native preloads.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Offer Wall
  • Targeting: Geo, OS
  • Key Markets: Asia, Europe, USA
Learn more about Digital Turbine

Criteo Dynamic Retargeting

The advertising platform for the open Internet.

(0) REVIEWS
Criteo Dynamic Retargeting is an online retargeting platform for the ad solution from Criteo - one of the leading commerce....

Criteo Dynamic Retargeting is an online retargeting platform for the ad solution from Criteo – one of the leading commerce marketing companies, founded in Paris, France. It went a long way from being a small start-up to the company with 2,700 employees in 30 offices around the globe and 1,2 billion ads served in 2017 alone. The platform is used by more than 18,000 marketers all over the globe that rely on displaying their video and display ads on publisher’s premium mobile, tablet and desktop ad inventory. Criteo Dynamic Retargeting platform helps brands to re-engage 90% of their target audience and increase their ROI up to 13 times.

  • Mobile platforms: Android, IOS,
  • Campaign types: CPC, CPM,
  • Ad formats supported: Banners, Video
  • Targeting: Custom
  • Key Markets: Global
Learn more about Criteo Dynamic Retargeting

Liftoff

Drive campaigns for post-install events

10
(1 vote)
(1) REVIEWS
Liftoff is the leading mobile app marketing and retargeting platform for running true CPA-optimized mobile app install campaigns.

Liftoff is Cost-Per-Action optimized mobile user acquisition platform for app marketers. It provides CPI campaigns optimization via tracking post-install events for apps. It also provides retargeting features to bring mobile users back to a specific app and lookalike features to connect mobile apps with users similar to people who already use these apps.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA
  • Ad formats supported: Custom
  • Targeting: lookalike, retargeting,
  • Key Markets: Global
Learn more about Liftoff

Persona.ly

Your marketplace for direct deals

(0) REVIEWS
...machine-learning algorithms we offer transparent, performance-based, highly-targeted app install and retargeting solutions.

Persona.ly  is a tech product company driving mobile user acquisition for brands and app developers, operating world-wide. Using their proprietary bidder and machine-learning algorithms Persona.ly team offers transparent, performance-based, highly-targeted app install and retargeting solutions.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPE, CPI
  • Ad formats supported: Banners, Interstitial, Offerwalls, Rewarded, Rich Media, Video
  • Targeting: Custom
  • Key Markets: US, South Korea, Japan, Russia, South East Asia and India
Learn more about Persona.ly

mobusi

Technology Media Company with a mobile-first and performance mindset

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012100$3m+19k50,000+
Native Ads, Influencers, Display Retargeting.

mobusi,  part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. The platform obtains over 5 million leads per month worldwide. We maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms. In House Technology, own DSP and advanced antifraud system, Monetization Solutions, exclusive offers and premium traffic. A Mediation platform.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPI, CPA
  • Ad formats supported: Interstitial, Banner, Video
  • Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
  • Key Markets: Global
Learn more about mobusi

 

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