Persona.ly

Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 2,8 Million ad auctions per second. We are trusted by Ubisoft, Waitr, Tilting Point, Ilyon, Papaya Gaming, CoinSwitch, Animoca Brands, Kefir!, CoinDCX and many others.

Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.

Persona.ly offers a programmatic & fully transparent service, from playable and dynamic creative generation to driving scale outside of traditional acquisition channels and providing actionable marketing insights.

Key features

User acquisition
User re-engagement
Programmatic for agencies
Accessing 60 data points before serving each impression
Integration with major SSPs, processing more than 2,8 Million in-app ad auctions per second
Full transparency
Dynamic creative generation

Office Locations

HEADQUARTERS

Meir Weisgal 2

Rehovot 7632605

Israel

Mumbai

India

San Francisco

United States

Beijing

China

Berlin

Germany

Seoul

South Korea

Jakarta

Indonesia

Persona.ly Data

Employees:	10-50

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Persona.ly Info

Types:	DSPs, Mobile Ad Network, Retargeting
Ad Formats:	-
Models:	-
Trading Models:	-

Persona.ly News

App Growth Awards 2024 - Finalists Announced Posted on October 31, 2024 by Fiona McGregor ...Campaign Curve & Incubeta ANNA & Growthcurve GoMining & AdQuantum Pockit & Addesu Exness Go & Persona.

Persona.ly Insights

Unleashing the power of re-engagement Posted on February 20, 2024 This post was first published on Persona.
How Persona.ly doubled non-buyers CVR while scaling gross sales 5.7x for LightInTheBox eCommerce app Posted on September 20, 2023 Persona.
SKAdNetwork 5.0: What to expect Posted on September 14, 2023
Unleashing the power of contextual bandits: Chaty case study Posted on May 17, 2023 This post was first published on persona.
The vicious cycle of click spamming Posted on February 09, 2023 This post was first posted on persona.

Articles from the Persona.ly blog:

How Re-engaged iOS Users and We Topped ROAS D7 KPI by 400% for HAEGIN’s Play Together Download the pdf version of the case study We collaborated with HAEGIN to re-engage churned users of their multiplayer simulation game, Play Together, on iOS in the US. The game, enjoyed by 200 million...
How We Topped D7 ROAS by 400% by W2 Running iOS and Android Re-engagement Campaigns for CookieRun: Kingdom Download the pdf version of the case study We worked with Devsisters Corporation, a leading Korea-based game developer, to re-engage users of CookieRun: Kingdom on iOS and Android in the US and South Korea. Ranked...
How Persona.ly Increased D7 FTD CVR for Non-payers by 1.6x in 2 months for Nexon’s MapleStory M Download the pdf version of the case study Persona.ly worked with Nexon, a company engaged in the production, development and operation of online games with more than 45 live games, including Dungeon&Fighter,...
How We Outperformed the ROAS KPI in 3 Weeks for Goddess of Victory: Nikke Download the pdf version of the case study We partnered with Freakout, a global mobile marketing agency, to acquire engaged users for their long-standing client Level Infinite’s (Tencent subsidiary)...
New Audience Integrations with Singular and Airbridge Persona.ly is pleased to announce the implementation of direct audience integration for our clients utilizing Singular and Airbridge MMPs. Effective immediately, Persona.ly clients can seamlessly share...

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Persona.ly Reviews

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