(3 votes)

Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 1.5 Million ad auctions per second. We are trusted by Ubisoft, Waitr, Tilting Point, Ilyon, Papaya Gaming, CoinSwitch, Animoca Brands, Kefir!, CoinDCX and many others.

Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.

Persona.ly offers a programmatic & fully transparent service, from playable and dynamic creative generation to driving scale outside of traditional acquisition channels and providing actionable marketing insights.

Key features


Office Locations


Meir Weisgal 2

Rehovot 7632605




San Francisco

United States






South Korea



Persona.ly Data


Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Persona.ly Info

Types:App Installs, DSPs, Retargeting
Ad Formats:Banners, Interstitial, Offer Walls, Rewarded Video, Rich Media, Video
Models:CPI, CPM
Trading Models:-
Persona.ly News
Persona.ly Insights
Latest Tweets from Persona.ly:
  • persona_ly

    Siklus Berbahaya Click Spam - https://t.co/pqyWpRP2wz https://t.co/4oYZMdLWZC

    Retweet Reply Favorite (about 42 days ago)
  • persona_ly

    クリックスパムの脅威 - https://t.co/yha5de64Su https://t.co/LiYPFBL33M

    Retweet Reply Favorite (about 43 days ago)
  • persona_ly

    How We Increased Purchase CVR by 186% for Nexon's Top Title - Dungeon&Fighter Mobile - https://t.co/6RA78AyVZK https://t.co/ASW3Dr3gFo

    Retweet Reply Favorite (about 98 days ago)
  • persona_ly

    SKAdNetwork v4.0 - What’s New - https://t.co/SKf3R85Z0l https://t.co/Qn9CKKnrbA

    Retweet Reply Favorite (about 185 days ago)
  • persona_ly

    How We Outperformed Rapido Bike-Taxi App’s CPA KPI by 45% While Scaling Up the Campaign x13 -… https://t.co/qdShLkxreE

    Retweet Reply Favorite (about 193 days ago)
Articles from the Persona.ly blog:
  • The Vicious Cycle of Click Spamming In this article (click to jump to the section): Fraud in the Mobile Adtech World Fraudulent traffic has always been a major pain point of the adtech industry. Of course, it’s expected that using non-physical data products leaves ample room for manipulation. This is because it entails working at a high scale without the possibility …
  • How We Outperformed D7 ROAS KPI by 82% for Papaya Gaming’s Bingo Cash Download the PDF version of the case study We worked with Papaya Gaming to re-engage churned users for their skill-based gaming app Bingo Cash on Android in the U.S. and U.K. Papaya is a global gaming company whose skill-based gaming apps Solitaire Cash, Bingo Cash, and Bubble Cash are used by millions of people around …
  • How We Increased Purchase CVR by 186% for Nexon’s Dungeon&Fighter Mobile Download the PDF version of the case study Campaign Goals Persona.ly worked with Nexon, a South Korean gaming giant owning over 45 gaming titles, including MapleStory, Sudden Attack, and KartRider, to re-engage users of one of their top MMORPG titles – Dungeon&Fighter Mobile. Results at a Glance: 186% FTD CVR increase within 3 months >500 …
  • SKAdNetwork v4.0 – What’s New In June, at a WWDC, Apple announced the next update to the SKAdNetwork. Being a controversial topic in the industry for the past year, since SKAdNetwork v.2 was released, the v.4 seems to be a promising update that will shed some light on mobile iOS attribution while still maintaining user privacy. Initially released without proper …
  • How We Outperformed Rapido Bike-Taxi App’s CPA KPI by 45% While Scaling Up the Campaign x13 Download the PDF version of the case study Campaign Goals Persona.ly worked with Rapido, a bike-taxi app, to acquire engaged users for their Android app. Being India’s first and largest bike-taxi service, Rapido operates in 100+ cities and has 10M+ customers. The campaign goal was to acquire new paying customers (users who complete at least …

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