CPI Guide
CPI (otherwise known as Cost Per Install) is a model that is largely specific to mobile applications. Essentially, a brand is charged a fixed rate only when the app is installed by the user.
CPI Rates
Here are some CPI offers along with their platform and country below.
| Platform/Network | Country | CPI Rates |
| Facebook Ads | US | $1.8 |
| Twitter Ads | US | $2.53 |
| Instagram Ads | US | $2.23 |
| Search Ads | US | $1 |
| Average iOS App | US | $2.07 |
Source: Business of Apps
List of cost per install (CPI) ad networks and traffic sources
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2008 | 400 | $192m+ | 25k | 4m+ |
Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.
Learn more about AdColony
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 1994 | 51-200 | $15.7m | 1.5k | - |
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2012 | 11-50 | 2k+ |
Spotad is a performance-based Demand-Side-Marketing-Platform, helping mobile app developers acquire and engage with their target audiences. Key Features Performance driven Mobile experts Utilize data for better targeting and optimization Using self-developed ML model Full control of the creative assets for a better user engagement.
Learn more about SPOTAD
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2015 | 11-50 | 1k+ |
DGTG is a marketing company which offers mobile and desktop advertising solutions to companies looking to reach the audience in tier1 and tier 2 countries. We have our in-house media buying team along with our own tech and design teams.
Learn more about DGTG
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2016 | 11-50 | 3k |
ConsoliAds Pte Ltd. is MENA and APAC’s top mobile ad mediation and promotion platform. Our footmark is spread globally across multiple regions, head quartered in Singapore, regional office operating in Dubai and development house in Pakistan.
Learn more about ConsoliAds
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | - | - | 20k | - |
Headway is a leading data-driven growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with state-of-the-art partner platforms to offer brands seamless data-driven digital solutions.
Learn more about Headway
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2011 | 11-50 | $5m+ | 1.5k+ | 2.5m+ |
Smadex is an all-in-one programmatic DSP built for the performance marketer. Designed to maximize mobile customer acquisition, Smadex integrates the best in-app ad exchanges, mobile ad serving capabilities, targeting, bidding algorithms, and reporting, into one intuitive platform.
Learn more about SmadexmyAppFree
High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2013 | 2-10 | $8.9m+ | 7k | 1.36m+ |
myAppFree is the performance-based advertising platform that matches both advertisers and publishers’ needs. It gives access to exclusive traffic sources and placements, including over 40 million Sony Xperia smartphones, myAppFree powered apps, SDK & smart notifications.
Learn more about myAppFree
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2015 | 51-200 | - | 1k | - |
MobAir is a leading mobile advertising technology company that provides a complete package of user acquisition services. Our solutions allow flexible promotion on any scale, and our team makes the process safe and effortless.
Learn more about MobAir
At Monetizer we offer a variety of different promotion methods including mobile redirects, popups, direct links and our unique back button script. These are all ready to go by simply copying & pasting the code on to your site.
Learn more about Monetizer
Spartamobile is international mobile ad network which helps the advertisers all over the world to burst their apps to the top by providing only HQ traffic to the applications. We have more that 3000 active publishers all over the world who will be glad to provide you with the quality service.
Learn more about Spartamobile
SmartyAds is cutting-edge programmatic advertising platform tailored to the needs of supply and demand partners, data management platforms, ad networks, and agency trading desks. SmartyAds technology allows to create, launch, manage, and analyze digital ad campaigns in the most convenient way.
Learn more about SmartyAds
Everyads is an international mobile marketing agency. We\'re based out of Moscow, New York and Shanghai and connect the best, largest advertisers with top tier publishers. From mobile media planning to celebrity endorsement we are the 1 stop-shop for anything you need for your Apps and Games.
Learn more about Everyads
Woobi is an in game advertising company, specializing in the development of native advertising and monetization solutions for desktop, social and mobile games. Our new groundbreaking patent pending technology - DMA (Dynamic Mindset Advertising), is all about displaying the right content to the right user while in the right mindset, thus determining not only which content to display to whom and when, but just as important when not to display an ad as to not interrupt the user\'s experience.
Learn more about Woobi
AdBlueDigital delivers mobile ads that make an impact. This network works with a great amount of publishers and biggest advertising platforms, which allows to reach unique inventory in over 190 countries.
Learn more about AdBlueDigital
Founded in late 2010, StartApp provides today\'s mobile ad industry with next-level smart targeting and groundbreaking ad units. Through our programmatic ad platform, we can deliver the best, most relevant ad at any time, helping publishers provide the most engaging user experience possible while simultaneously delivering the strongest results to mobile advertisers.
Learn more about StartApp
Wingoads is a CPM ad network targeting mobile clients offering mobile publishers and app owners a new way to monetize mobile and in-app traffic. Advertisers Billions of Impressions: Access to a large inventory from our self-service platform Global Traffic Reach: Boost your conversions by targeting the whole world, a few countries or only one country Advanced Targeting: Rely on our advanced targeting features (geo, language, OS, browser, sites, device.
Learn more about Wingoads
Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, they started with mobile advertising business. Positioned at an international level they have vast experience in mobile and video advertising business.
Learn more about Doble Via Latam
ReGaming is an international corporation in the digital marketing industry, specializing in cross-device mobile gaming apps advertising. • High Efficient Orangear Platform. • ReGaming is all about innovative approach in mobile advertising solutions.
Learn more about ReGaming
Zucks is a Japan-based mobile advertising platform strong in the Asian mobile market. They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC.
Learn more about Zucks
We are a worldwide mobile performance marketing company empowering user acquisition and monetization for mobile developers & brands at scale. We have an holistic approach towards buying and analyzing media, we use real time data to generate data mining and visualize trends to acquire and engage USERS with a larger LTV.
Learn more about URBAN CONNECTION
FraudScore is an online ads fraud detection platform that specializes in traffic analysis for advertising networks, direct advertisers & agencies. FraudScore’s main goal is to assist marketers in detecting fraudulent activities in both mobile & web traffic.
Learn more about FraudScore
Adzmedia exchange is a global mobile ad network with exclusive mobile traffic and ad campaigns. Adzmedia exchange enables app developers and mobile web publishers to focus on building new apps, games and mobile websites whilst accessing global advertisers and the latest mobile advertising approaches.
Learn more about Adzmedia
Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge! Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.
Learn more about App Samurai