CPI Advertising Networks

Updated: July 1, 2022

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Cost per install (CPI) is a type of CPA model. It implies charging for an instance when a mobile app copy is installed on a smartphone or tablet computer. To calculate the cost per install total, expenditure on ads to drive app installs should be divided over a total number of installs that were generated with those ads. Currently, the average cost per install is roughly $1.24 / per install.

Among all payment models established in mobile advertising, this is one of the most important for app developers, because it allows them to calculate ROI of their investments in-app advertising. In this directory, we’ve curated all the best CPI Advertising Networks for you.

CPI formula

Source: The Online Advertising Guide

CPI Benefits

CPI is a model that is largely specific to mobile applications. Primarily, a brand is charged a fixed rate only when the user installs the app. A key benefit of this model is that advertisers can target an app niche’s audience.

For app developers looking to create a quick and reliable buzz around their new app, CPI campaigns are often a great way of achieving fast results for them.

One potential drawback of CPI marketing is that you don’t know how many people are using your mobile app. Just because they installed the app doesn’t always mean they are going to spend money on additional purchases or even stick around for long.

Other benefits include:

  • You only pay for results with the CPI model
  • App developers will be able to gain visibility on the app stores

CPI Rates

Here are some CPI offers along with their platform and country in the table below.

Platform/Network Country CPI Rates
Facebook Ads US $1.8
Twitter Ads US $2.53
Instagram Ads US $2.23
Search Ads US $1
Average iOS App US $2.07

Source: Business of Apps

Below we’ve listed the best CPI ad networks and platforms so you can get up and running without a problem.

List of cost per install (CPI) ad networks and traffic sources

RevX

Made for Growth, Built for App Marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployees
201451 - 100

Made for growth, built for app marketers. At RevX, we help app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to the next growth level! We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive the results you need to scale your business: with real users, high retention, and incremental revenue.

Learn more about RevX

MAAS powered by Affle

Unified Audience Platform for Mobile User Growth

(0) REVIEWS
FoundedEmployees
201951-100

A unified audience platform, Affle’s MAAS enables mobile advertisers and app marketers to acquire quality users at scale, across directly integrated publishers, programmatic platforms and relevant app recommendations. Leveraging Affle’s mDMP-based connected device intelligence and Affle’s mFaaS platform, MAAS helps reach out to the most relevant users while maximizing quality. Features like unified transparent reporting, CPCU-focused payouts to managed and self-served offering, MAAS is the one stop shop for all your UA needs.

  • Tagline: Unified Audience Platform for Mobile User Growth
  • Services: Mobile-first DSP, Data Management Platform (DMP),  fraud detection system, Analysis, Creative Suite
Learn more about MAAS powered by Affle

AdAction

A full-service ad platform that connects mobile marketers to high-intent users worldwide.

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201310-50-2,000+-

AdAction is the leading full-service ad platform that delivers quality at volume with real-time, data-driven technology to optimize acquisition campaigns and drive maximum engagement.

  • Services: Mobile Ad Network, Mobile Ad Platform
  • Ad Format: Interstitial, Offerwall
  • Models: CPI, CPA, CPE, CPC
  • Trading Models: Managed Service

 

Learn more about AdAction
FoundedEmployeesRevenuesSocialTraffic
201251-200---
...– Multiple event-based KPI engine Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA Data Play – Enjoy machine decisions based on more than 500Million data points a....

 

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

Smadex

Transparent DSP Engineered for Growth

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

 

Smadex is the mobile-first programmatic DSP engineered for growth.

We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.

Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals. 

We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service. 

Learn more about Smadex

CPAlead

100 million mobile app installs delivered and daily payments to all publishers. CPAlead delivers VALUE for App Owners & Mobile Affiliates

10
(73 votes)
(73) REVIEWS
9 million clients, CPAlead has delivered more than 100 million app installs via CPI and CPE campaigns.

Industry leading mobile reward monetization, daily payments and direct relationships with mobile app advertisers is what CPAlead is known for. With more than 1.9 million clients, CPAlead has delivered more than 100 million app installs via CPI and CPE campaigns.

Learn more about CPAlead

Performcb

#1 Performance Marketing Network Worldwide

(0) REVIEWS

 

Perform[cb] offers advertisers proprietary fraud-fighting software solution PerformSHIELD™. It allows marketers and brands to analyze traffic in real-time and do post-processing analysis of a traffic’s validity.

Learn more about Performcb
Employees
10-50

Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 1.5 Million ad auctions per second. We are trusted by Ubisoft, Waitr, Tilting Point, Ilyon, Papaya Gaming, CoinSwitch, Animoca Brands, Kefir!, CoinDCX and many others.

Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.

Learn more about Persona.ly

Moburst is a mobile growth marketing agency founded in 2013 with branches in the US and Tel-Aviv. Moburst’s clients include some of the biggest brands in the world such as Google, Uber, Reddit, YouTube, Samsung, and many other amazing startups, gaming companies, and brands. Its team of growth experts promoted 600+ products in the past seven years and helped many start-ups gain more organic users, boost ROI on paid media and improve their products. Its user acquisition is achieved through a selection of hyper-targeted, remarketing, influencers, and brand engagement campaigns get the right message to the right user, at the right time. Its mixture of media channels are ideal to fit your goals and budget, including RTB/exchanges, social, ad-networks, premium publishers, video, retargeting, influencers and search.

  • Services: Mobile Campaigns, Media Management and Optimization, Influencers Marketing, Mobile Strategy, App Store Optimization and SEO, A/B Testing, Product Consulting, Creative Production, Video Production, Social Management and Website Production.
  • Offices: New York, San Francisco and Tel-Aviv
  • Tagline: Mobile Done Right
Learn more about Moburst

Adsterra Network

Well-Known Mobile Ad Network with Partner Care Approach

9
(10 votes)
(10) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2013101-200- 37k1.5m
CPA, CPM, CPI, CPL, RTB, CPC.

Adsterra is a world-renowned ad network with Partner Care approach, serving over 30 billion ad impressions per month worldwide (70% of traffic is mobile). 18K+ direct publishers and 12K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.

Learn more about Adsterra Network

Appska

The best flow of target users for your app!

10
(5 votes)
(5) REVIEWS
Employees
10-50

Appska is a performance marketing agency. Our team of professionals has its own programmatic Ad Platform that can provide you 500,000 paid events worldwide monthly. Key Features Hard KPIs are welcome! We have a team of analytics to optimize campaigns More than 150 traffic sources worldwide (Unity, Snapchat, Xiaomi, Share IT and many others) Our own anti-fraud solution CPA model of work.

Learn more about Appska

Hitapps

Expert in digital advertising and app development since 2017.

10
(4 votes)
(4) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201710-50---

Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.

  •  Performance based marketing
  • RTB solution
  • Apps development and publishing
Learn more about Hitapps

Bidease

#1 DSP for mobile app marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201650-100 -3k+-

 

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

Mobupps

A One Stop Shop For All Your Mobile Marketing Needs

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
200811-50-5k-

 

Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.

  • Mobile platforms: Android, iOS,
  • Campaign types: CPC, CPI, CPM
  • Ad formats supported: App Icon, Audio, Banners, Content Lock, Coupons, Custom, In-App, Incentivized, Interstitial, Native, Notifications, Offer Wall, Pop up, PopUnder, Redirect, Rewarded Video, Rewards, Rich Media, Search, Social, Text, Video
  • Targeting: App, Carrier, Category, Country, Demographic, Device, Network, White & Black Lists
  • Key markets: Global
Learn more about Mobupps
FoundedEmployees
2007500+

 

InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32,000 mobile properties to choose from. With InMobile mobile ad network, advertisers can launch brand engagement, user acquisition or remarking ad campaigns. Acquisition of a mobile rich media company Sprout allows InMobi to offer premium mobile ads as well as a huge volume of other inventory. Advertisers include leading brands such as Ford and Levis.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPC, CPI, CPA, CPX, CPM
  • Ad formats supported: Banners, Native, Video, Interstitial, In-Game
  • Targeting: carrier, channel, country, device, operator, os, time
  • Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
Learn more about InMobi

myAppFree

High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20132-10$8.9m+7k1.36m+
...technologies and anti-fraud tools to grant a high level of security; Performance-based solutions (including CPI, CPC and CPA) to meet your own KPI and marketing goals in user acquisition and revenues.

 

myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.

  • Mobile platforms: Android, iOS, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Notifications
  • Targeting: Audience, Geo, Interests, OS, Platform
  • Key Markets: Asia, Europe, Latin America, USA
Learn more about myAppFree

Entravision

Entravision is the leading Performance One-Stop-Shop Digital Marketing Company

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010--20k-
Get to know the real effective CPI and CPA through our auction portfolio.

 

Entravision is the leading Performance One-Stop-Shop Digital Marketing Company. We set the beat of digital advertisement.

Get the scale and global footprint you are looking for. Our team is here to boost your campaigns and help you reach the consumers most likely to engage with your brand.

Key Features

  • Performance and strategy focus toward UA in mobile devices.
  • Mobile-first
  • Proprietary tech
  • API Integrations
  • Partnerships with industry key players
  • Renowned Growth Squad
Learn more about Entravision

HUAWEI Ads

Mobile Marketing Platform tailored for HUAWEI devices

10
(3 votes)
(3) REVIEWS
Employees
190.000

[masterslider alias=\"ms-huawei-ads\"] Huawei has a rich history in the mobile and technology industry and is a leading provider of 5G infrastructure and smart phone devices and tablets. Huawei is committed to bringing digital to every person, home and organization for a fully connected intelligent world.

Learn more about HUAWEI Ads

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

VEVE

CONNECTING BRANDS TO OEMs

10
(1 vote)
(1) REVIEWS
FoundedEmployees
2006101-200
...network • Achieve your advertising KPIs - All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.

Key Features

• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network

• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement

100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities

• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages

Learn more about VEVE

Aragon Premium

The Fastest Growing Mobile Marketing Agency

10
(11 votes)
(11) REVIEWS
Employees
10-50

DSPs, Media Buyers, Mobile Networks, and Apps - Scale your income by working with the Aragon Premium Mobile Marketing Agency. Our team manages programmatic budgets from dozens of established and rising brands across multiple verticals, but specializing in the FinTech space.

Learn more about Aragon Premium

PubMatic

The Future of Programmatic. Delivered

10
(1 vote)
(1) REVIEWS

 

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
  • Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
  • Key markets: Global
Learn more about PubMatic

FraudScore

Independent Fraud Prevention and Detection Platform

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201511-50
from DSPs, to CPI, CPM, CPA and CPC.

 

FraudScore is an independent antifraud solution that evaluates the quality of mobile and web traffic in advertising campaigns. FraudScore clients are direct advertisers and ad agencies, ad networks & mobile developers from all over the world. FraudScore offers antifraud solutions for all steps of ad campaign funnel: from DSPs, to CPI, CPM, CPA and CPC. FraudScore is well known to be effective in combat against click spamming, bot, malware and adware, click injection, bot farms and many more.

Learn more about FraudScore

MediaMath

Strength in Numbers

(0) REVIEWS

KWANKO

The Mobile advertising network for Europe

10
(1 vote)
(1) REVIEWS
CPI, CPC, CPL, Clicktime Payout Models More than 2000 direct and exclusive offers All Verticals....

 

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