CPI Advertising Networks

Cost per install (aka CPI) is one type of the CPA model and it is a payment model publishers and advertisers launch ad campaigns with. It implies charging for an instance when a mobile app copy is installed on a smartphone or tablet computer. To calculate cost per install total, expenditure on ads to drive app installs should be divided over a total number of installs that were generated with those ads. Currently an average cost per install is roughly $1.24 / per install. Among all payment models established in mobile advertising, this is one of the most important for app developers, because it allows them to calculate ROI of their investments in app advertising. In this directory we’ve curated all the best CPI Advertising Networks for you.

List of cost per install (CPI) ad networks and traffic sources

Updated: July 18, 2019

The Cactus Road

App User Acquisition & Monetization

(0) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201751-200-159-

AdColony

The Mobile Ad Quality Marketplace

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008304$192m+25k4m+

Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.

Learn more about AdColony

Leadbolt

High performance mobile advertising

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010152$6m+8k90,000+
...services Global reach – 65k+ apps worldwide across 165+ countries Risk-free pricing model (CPI) RTB – Programmatic KPI-driven performance – advertisers achieve post-install goals quickly....

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. Powered by direct relationships and dynamic ad-serving technologies, Leadbolt allows mobile advertisers to reach and acquire quality users at scale.

Learn more about Leadbolt

WebEye

Leader of global game distribution & mobile advertising

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2015201-500-450100,000+

WebEye is one of the largest publishing companies in Asia that provides comprehensive advertising solutions for mobile games/APPs. It\'s built a premiere live data platform, Taurus, to target 1 billion+ people in 200+ countries, and leverage AI tech to help partners, especially game developers, reach their ideal customers effectively.

Learn more about WebEye

Appness

Creative & Media Buying Lab for Mobile Advertising

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201651-200-1k+70,000+

Appness is a creative & media buying lab for mobile advertising that provides marketers with access to the human cloud: freelance ad designers and in-house advertising professionals powered by the platform’s intelligent ad optimization algorithms.

Learn more about Appness

Adperio

Redefining Mobile Performance Marketing, One Action at a Time

(0) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
199451-200$15.7m1.5k-

Appitate

One team. Different Vectors. Highest Profit.

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20152-10-129-
...UP NOW and your personal manager will contact you right away! What’s more? • premium CPA and CPI campaigns with the best payout.

Appitate is an affiliate network with 3000+ WW offers, as our mission is to increase your income & add value to your audience. More than 136 integrated partners are working with us since we provide diverse solutions for all types of advertising.

Learn more about Appitate
FoundedEmployeesRevenuesSocialTraffic
201611-50-1.5k-

SunMedia is the business of Fibonad group specialized in Video and Branding and the first one made in Spain that is able to provide custom solutions for advertisers with a unic offer: branding, performance and publishing.

Learn more about SunMedia

Headway

Marketing Powered By Technology

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010201-500$15.2m+20k-

Headway is a leading data-driven growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with state-of-the-art partner platforms to offer brands seamless data-driven digital solutions.

Learn more about Headway

myAppFree

High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20132-10$8.9m+7k1.36m+
...technologies and anti-fraud tools to grant a high level of security; Performance-based solutions (including CPI, CPC and CPA) to meet your own KPI and marketing goals in user acquisition and revenues.

myAppFree is the performance-based advertising platform that matches both advertisers and publishers’ needs. It gives access to exclusive traffic sources and placements, including over 40 million Sony Xperia smartphones, myAppFree powered apps, SDK & smart notifications.

Learn more about myAppFree
FoundedEmployeesRevenuesSocialTraffic
201111-50$5m+1.5k+2.5m+

Smadex is an all-in-one programmatic DSP built for the performance marketer. Designed to maximize mobile customer acquisition, Smadex integrates the best in-app ad exchanges, mobile ad serving capabilities, targeting, bidding algorithms, and reporting, into one intuitive platform.

Learn more about Smadex

mobusi

Technology Media Company with a mobile-first and performance mindset

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012100$3m+19k50,000+

mobusi,  part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. We obtain over 5 million leads per month worldwide.

Learn more about mobusi

MobAir

Monetize your audience to the fullest!

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201551-200-1k-

MobAir is a leading mobile advertising technology company that provides a complete package of user acquisition services. Our solutions allow flexible promotion on any scale, and our team makes the process safe and effortless.

Learn more about MobAir

Adatha

The Mother of all Ad Networks

9
(2 votes)
(2) REVIEWS
...with a world-wide reach, connects mobile marketers with millions of mobile consumers via savvy CPC, CPI and CPA partnerships with mobile publishers and app owners.

Adatha, a mobile ad platform with a world-wide reach, connects mobile marketers with millions of mobile consumers via savvy CPC, CPI and CPA partnerships with mobile publishers and app owners. Adatha has been designed to help online marketers and publishers make informed decisions as they develop and refine their respective online advertising and site monetization strategies.

Learn more about Adatha

Unilead Network

No.1 in Russia and Eastern Europe

10
(1 vote)
(1) REVIEWS

CPI Guide

CPI (otherwise known as Cost Per Install) is a model that is largely specific to mobile applications. Essentially, a brand is charged a fixed rate only when the app is installed by the user.

CPI Rates

Here are some CPI offers along with their platform and country below.

Platform/Network Country CPI Rates
Facebook Ads US $1.8
Twitter Ads US $2.53
Instagram Ads US $2.23
Search Ads US $1
Average iOS App US $2.07

Source: Business of Apps

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