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CPV stands for Cost-Per-View; it’s an advertising payment model that means advertisers are charged when their video ads are viewed. This model is one of the most significant metrics to measure the effectiveness of video advertising. CPV can also apply to non-video ads.
The biggest video advertising platform is Google’s AdWords, and it has two major types of CPV ads – In-Stream and In-Display. The first type implies placing video ads before or within videos hosted on YouTube, and the latter implies video ads appearing on YouTube along with regular videos. The video ad platform strictly defines what it considers to be a video ad view in terms of viewing duration.
In this directory, we’ve aggregated for you the best CPV Advertising Networks.
Source: The Online Advertising Guide
CPV Advertising Benefits
The immediate advantage to CPV is simple: if a person wants to view your video, then their level of acceptance towards the advertisement is usually high, driving up engagement and retention rates.
The customer usually has to view a video for more than 30 seconds for it to count; however, interaction in the form of clicks can also be part of the model in some cases.
There are few better ways to reach an already engaged audience than via videos, and the trend is only increasing.
YouTube video ad example
Source: Influencer Marketing Hub
Other CPV benefits include:
Cost-effective advertising campaigns.
It’s simple and easy to track conversions.
Highly customisable and adaptable to specific advertising goals.
Below we’ve listed the best CPV advertising networks and platforms so you can get up and running without difficulty.
...Achieve your advertising KPIs - All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.
VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.
• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network
• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.
• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement
• 100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities
• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages
Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.
Infillion translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives. Using its own hardware and software, Infillion enables brands and media agencies to maximize campaign efficiency and humanize messaging for consumers.