Mobile DSP

Updated: July 2, 2020

Mobile DSP (stands for Demand-Side Platform) is an online digital platform, a software, that helps advertisers to find specific mobile publishers inventory. The efficiency of a mobile DSP is defined by automation of an ad-inventory matching process, it also allows both parts of a mobile advertising equation lower costs. Among other things that a mobile DSP take cares of automatically is making sure a proper ad creative is shown for a particular smartphone screen size and tracking ad performance. Typically mobile DSP are a part of a standard desktop demand side platform that is responsible for mobile inventory. We’ve gathered and listed most important Mobile DSP here.

List of mobile demand side platforms (DSPs) and bidders

Collectcent

Programmatic Driven Mobile User Acquisition

10
(10 votes)
(10) REVIEWS
FoundedEmployeesRevenues
2013101-200$16mil annually

Collectcent is one of the leading programmatic advertising technology companies, with 7+ years of being on the market, working with direct publishers and advertisers. It’s been providing digital ad solutions via mobile, desktop, OTT and in-app to meet advertisers needs, using CPM, CPI and CPA business models.

With 180+ people across India, Singapore and USA, their key markets are SE Asia, North America and the Middle East. It’s been facilitating thousands of app and web publishers to monetize and yield revenue with their inventory.

  • Mobile platforms: Android, Desktop, HTML5, Mobile Web, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: banners
  • Targeting: behavioral
  • Key markets: India
Learn more about Collectcent

Headway

Marketing Powered By Technology

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010--20k-

Headway is a leading data-driven app growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with partner platforms to offer brands seamless data-driven digital solutions. Headway provides optimized and targeted ad campaigns, empowered by Machine Learning, and guided by experienced growth experts. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company.

  • Mobile platforms: Android, IOS
  • Campaign types: Mobile Ad Network, Mobile DSP
  • Ad formats supported: Banners, Content Lock, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Europe, Latin America, Middle East, South East Asia, USA
Learn more about Headway

Smadex

Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

Smadex is the mobile-first programmatic DSP engineered for growth.

We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.

Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals. 

We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service. 

Learn more about Smadex

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+

AdColony (formerly known as Opera Mediaworks) is one of the largest mobile ad networks globally. Its reach, 1,4 billion users globally, what sets it apart from other ad networks. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ HD video technology, proprietary rich media formats, its global performance advertising business and programmatic marketplace, and the company extensive SDK footprint in the Top 1,000 apps worldwide. A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with over 20 offices worldwide.

  • Mobile platforms: Android, IOS
  • Campaign types: CPM
  • Ad formats supported: Rich Media, Video
  • Targeting: Demographic
  • Key markets: US
Learn more about AdColony

Bidease

#1 DSP for mobile app marketers

10
(2 votes)
(2) REVIEWS
FoundedEmployeesSocial
201711-503k+

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

Appreciate

Achieve massive incremental growth and ROI for your app!

10
(2 votes)
(2) REVIEWS

A

Learn more about Appreciate

Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps - in real-time.

Learn more about Splicky

SmartyAds

The Full-Stack Programmatic Ad Platform

10
(1 vote)
(1) REVIEWS

 SmartyAds is cutting-edge programmatic advertising platform tailored to the needs of supply and demand partners, data management platforms, ad networks, and agency trading desks. SmartyAds technology allows to create, launch, manage, and analyze digital ad campaigns in the most convenient way.

Learn more about SmartyAds

Bidsopt

Mobile Programmatic Media Buying Platform for Native, Rich Media and Video Ads

10
(1 vote)
(1) REVIEWS
Key features of Bidsopt Mobile DSP include.

Bidsopt is a leading Mobile Demand Side Platform connecting advertisers and users in real time. Key features of Bidsopt Mobile DSP include. Large Scale Native, Rich Media, Video and Standard Banner inventory from leading exchange/ssp and direct publisher relationship.

Learn more about Bidsopt

YOOSE

Hyper-local mobile ad network

(0) REVIEWS

TabMo

Creative Mobile DSP

(0) REVIEWS

Adelphic Mobile

The Industry Leading Enterprise DSP

10
(1 vote)
(1) REVIEWS

Adgoji

Mobile Customers Delivered

10
(1 vote)
(1) REVIEWS

AdGoji is a well funded start-up based in Amsterdam, the Netherlands. As a DSP we deliver new customers every day, thanks to a great team mastering great technology. Our mission: connect advertisers with their audience, improving the quality and performance of mobile advertising.

Learn more about Adgoji

Criteo Dynamic Retargeting

The advertising platform for the open Internet.

(0) REVIEWS

Criteo Dynamic Retargeting is an online retargeting platform for the ad solution from Criteo – one of the leading commerce marketing companies, founded in Paris, France. It went a long way from being a small start-up to the company with 2,700 employees in 30 offices around the globe and 1,2 billion ads served in 2017 alone. The platform is used by more than 18,000 marketers all over the globe that rely on displaying their video and display ads on publisher’s premium mobile, tablet and desktop ad inventory. Criteo Dynamic Retargeting platform helps brands to re-engage 90% of their target audience and increase their ROI up to 13 times.

  • Mobile platforms: Android, IOS,
  • Campaign types: CPC, CPM,
  • Ad formats supported: Banners, Video
  • Targeting: Custom
  • Key Markets: Global
Learn more about Criteo Dynamic Retargeting

Pocketmath

A Powerful Mobile DSP at Its Finest

10
(1 vote)
(1) REVIEWS

theTradedesk

A clearer view of digital advertising

(0) REVIEWS

Go2mobi

Mobile Audience Targeting Platform

10
(1 vote)
(1) REVIEWS

LiquidM

Mobile advertising management platform

(0) REVIEWS

Simpli.fi

The Mobile, Video, Display & Native Platform Built For Localized Programmatic

(0) REVIEWS

Veziron Media DSP

Combines unique data with a new ML optimization platform to deliver on complex branding and performance goals

(0) REVIEWS
FoundedEmployeesSocial
2015100-12512k+

Crimtan

Improving marketing efficiency through more effective display advertising

4
(1 vote)
(1) REVIEWS

KWANKO

The Mobile advertising network for Europe

10
(1 vote)
(1) REVIEWS
...Performance Advertising With an international Network of more than 150 000 direct publishers and a Mobile DSP connected to more than 90 SSP, we are able to cover more than 20 countries.

Adsaxis

Programmatic Mobile Advertising

(0) REVIEWS
Adsaxisis a mobile DSP launched in 2015 in US to offer online advertisers a solution to buy mobile ads programatically.....

Domob

Mobile advertising and symbian ads

(0) REVIEWS

Tapad

Cross-Device Marketing Solutions

(0) REVIEWS

EZmob

Maximise Mobile Traffic with EZmob

10
(1 vote)
(1) REVIEWS

Adikteev

Data-driven app marketing platform

10
(1 vote)
(1) REVIEWS
Creative technology, AI algorithms and mobile DSP.

Avazu Mobile

A Global Mobile Ad Display Company

10
(1 vote)
(1) REVIEWS

mobusi

Technology Media Company with a mobile-first and performance mindset

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012100$3m+19k50,000+

mobusi,  part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. The platform obtains over 5 million leads per month worldwide. We maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms. In House Technology, own DSP and advanced antifraud system, Monetization Solutions, exclusive offers and premium traffic. A Mediation platform.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPI, CPA
  • Ad formats supported: Interstitial, Banner, Video
  • Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
  • Key Markets: Global
Learn more about mobusi

Gimbal

Grow Your Business with the Power of Location

(0) REVIEWS

Yieldmo

Rethinking mobile advertising

(0) REVIEWS

Bucksense

Programatic built to optimize your conversion path

10
(1 vote)
(1) REVIEWS

Rocket Fuel

Predictive Marketing Platform

(0) REVIEWS

Motrixi

Mobile DSP offering Real Time Bidding

10
(1 vote)
(1) REVIEWS
Motrixi is a mobile DSP that uses data driven technology and real time optimisation to connect brands with target....

DataXu

Data. Insight. Action.

(0) REVIEWS
One of the tools it provides advertisers is amobile DSP.

Epom Market

Ad Network & Self-serve DSP for programmatic advertising

10
(3 votes)
(3) REVIEWS

Axonix

The transparent real-time enabled mobile ad exchange

10
(1 vote)
(1) REVIEWS

Axonix help app developers and mobile publishers maximize their ad revenues. Unlike some of their competitors, they don’t have their own inventory - so your ad space is always their top priority.

Learn more about Axonix

StrikeAd

Powering mobile advertising

(0) REVIEWS

Vserv

Mobile ad exchange for premium ads

(0) REVIEWS

Adform

Precision Omni-Channel Targeting

(0) REVIEWS

TapIt!

Mobile platform and MaaS

(0) REVIEWS

Tapsense

Mobile marketing solved

(0) REVIEWS

Lazarus DSP

Omnichannel DSP from Mobusi

(0) REVIEWS

Amazon DSP

Reach your audiences at scale wherever they are—on Amazon sites and across the web.

(0) REVIEWS

StackAdapt

The #1 programmatic native advertising platform

(0) REVIEWS

 

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