Mobile DSP

Updated: September 24, 2020

Mobile DSP (stands for Demand-Side Platform) is an online digital platform, a software, that helps advertisers to find specific mobile publishers inventory. The efficiency of a mobile DSP is defined by automation of an ad-inventory matching process, it also allows both parts of a mobile advertising equation lower costs. Among other things that a mobile DSP take cares of automatically is making sure a proper ad creative is shown for a particular smartphone screen size and tracking ad performance. Typically mobile DSP are a part of a standard desktop demand side platform that is responsible for mobile inventory. We’ve gathered and listed most important Mobile DSP here.

List of mobile demand side platforms (DSPs) and bidders

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+

AdColony (formerly known as Opera Mediaworks) is one of the largest mobile ad networks globally. Its reach, 1,4 billion users globally, what sets it apart from other ad networks. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ HD video technology, proprietary rich media formats, its global performance advertising business and programmatic marketplace, and the company extensive SDK footprint in the Top 1,000 apps worldwide. A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with over 20 offices worldwide.

  • Mobile platforms: Android, IOS
  • Campaign types: CPM
  • Ad formats supported: Rich Media, Video
  • Targeting: Demographic
  • Key markets: US
Learn more about AdColony

Smadex

Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

Smadex is the mobile-first programmatic DSP engineered for growth.

We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.

Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals. 

We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service. 

Learn more about Smadex

SmartyAds

The Full-Stack Programmatic Ad Platform

10
(1 vote)
(1) REVIEWS

 SmartyAds is cutting-edge programmatic advertising platform tailored to the needs of supply and demand partners, data management platforms, ad networks, and agency trading desks. SmartyAds technology allows to create, launch, manage, and analyze digital ad campaigns in the most convenient way.

Learn more about SmartyAds

Appreciate

Achieve massive incremental growth and ROI for your app!

10
(2 votes)
(2) REVIEWS

A

Learn more about Appreciate

KWANKO

The Mobile advertising network for Europe

10
(1 vote)
(1) REVIEWS
...Performance Advertising With an international Network of more than 150 000 direct publishers and a Mobile DSP connected to more than 90 SSP, we are able to cover more than 20 countries.

EZmob

Maximise Mobile Traffic with EZmob

10
(1 vote)
(1) REVIEWS

Epom Market

Ad Network & Self-serve DSP for programmatic advertising

10
(3 votes)
(3) REVIEWS

Criteo Dynamic Retargeting

The advertising platform for the open Internet.

(0) REVIEWS

Criteo Dynamic Retargeting is an online retargeting platform for the ad solution from Criteo – one of the leading commerce marketing companies, founded in Paris, France. It went a long way from being a small start-up to the company with 2,700 employees in 30 offices around the globe and 1,2 billion ads served in 2017 alone. The platform is used by more than 18,000 marketers all over the globe that rely on displaying their video and display ads on publisher’s premium mobile, tablet and desktop ad inventory. Criteo Dynamic Retargeting platform helps brands to re-engage 90% of their target audience and increase their ROI up to 13 times.

  • Mobile platforms: Android, IOS,
  • Campaign types: CPC, CPM,
  • Ad formats supported: Banners, Video
  • Targeting: Custom
  • Key Markets: Global
Learn more about Criteo Dynamic Retargeting

AppNexus

Powers The Advertising That Powers The Internet

(0) REVIEWS

Amazon DSP

Reach your audiences at scale wherever they are—on Amazon sites and across the web.

(0) REVIEWS

Veziron Media DSP

Combines unique data with a new ML optimization platform to deliver on complex branding and performance goals

(0) REVIEWS

TapIt!

Mobile platform and MaaS

(0) REVIEWS
FoundedEmployeesSocial
2015100-12512k+

SPOTAD

The lead DSP in Mobile UA

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
201211-502k+

mobusi

Technology Media Company with a mobile-first and performance mindset

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012100$3m+19k50,000+

mobusi,  part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. The platform obtains over 5 million leads per month worldwide. We maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms. In House Technology, own DSP and advanced antifraud system, Monetization Solutions, exclusive offers and premium traffic. A Mediation platform.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPI, CPA
  • Ad formats supported: Interstitial, Banner, Video
  • Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
  • Key Markets: Global
Learn more about mobusi

Bidease

#1 DSP for mobile app marketers

10
(2 votes)
(2) REVIEWS
FoundedEmployeesSocial
201711-503k+

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

Adikteev

Data-driven app marketing platform

10
(1 vote)
(1) REVIEWS

Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps - in real-time.

Learn more about Splicky

Liftoff

Drive campaigns for post-install events

10
(1 vote)
(1) REVIEWS

Liftoff is Cost-Per-Action optimized mobile user acquisition platform for app marketers. It provides CPI campaigns optimization via tracking post-install events for apps. It also provides retargeting features to bring mobile users back to a specific app and lookalike features to connect mobile apps with users similar to people who already use these apps.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA
  • Ad formats supported: Custom
  • Targeting: lookalike, retargeting,
  • Key Markets: Global
Learn more about Liftoff

 

Get listed in the Mobile Advertising Directory

We help mobile advertising platforms and companies to reach new customers, generate sales leads and build their brands.  To get your service listed in our directories and promoted across email, blog, and social media start an advertising campaign with us. We have directory listings starting at $350 and sponsorship options starting at $1000 +

By signing up you agree to our privacy policy. You can opt out anytime.