In-app advertising is the most popular kind of online advertising that drives revenue for hundreds of thousands of app brands and indie developers who have mobile ad inventory.
The majority of mobile users spend the bulk of their mobile time in apps; advertisers are focused on running ads in iOS and Android apps. These ads can be either rotated using the Waterfall rotation method when ads from multiple advertisers are rotated in a queue or using a more sophisticated method, called header bidding – when advertisers need to bid for ad inventory inside a publisher’s app.
In this section, we list all of the in-app advertising platforms.
In-App Advertising Guide
There are many benefits to using in-app advertising over other forms of advertising. For example, in-app advertising allows the advertiser to easily track the in-app behavior of that individual, meaning the data is more direct and easy to decipher.
Other advantages of in-app advertising include:
- There’s a high level of personalization available for mobile apps
- There are better opportunities to directly reach users
- A variety of advertising methods, including video, display advertising, and even playable advertising
- In-app ads are scaled to fit the app, and therefore look much more appealing to the user than mobile web ads
- A mobile phone is a personal possession that most people carry with them wherever they go – meaning the chances to reach people are numerous
The key challenge for marketers is that people aren’t always keen to pay for a mobile app. That’s where creative solutions come in, such as allowing a user to experience the starting functionality of an app and then asking them to upgrade to the full experience if they liked their experience.
The same can be said for mobile gaming apps where a user is given access to the starting levels or challenges of the game, and then has the option to pay to unlock the rest of the game. When executed correctly, this method can work well, as long as the user feels the value on offer to them.
Source: eMarketer
In-App Advertising Formats
There are many different ways of reaching mobile users – these come in a variety of in-app advertising formats that drive revenue.
The following are the main ad formats:
- The most standard format are in-app ads that offer animations and effects to entice the user. These could be ads like banners, native ads, and reward ads.
In-app ads example
Source: nmpidigital
- Interstitial ads are like full-screen banners that show up between game levels and serve to break up the user experience.
Interstitial ad example
Source: nmpidigital
- Mobile video ads tend to produce the best engagement rates, as you might expect. These ads include the pre-roll ad format, the mid-roll ad format (that appears in the middle of the video), and post-roll ads.
Mobile video ads example
Source: nmpidigital
- Rewarded video ads are often successful and offer the user an in-game reward, such as extra lives and power-ups, for watching and interacting with the ad.
Rewarded video ads example
Source: nmpidigital
- Native ads can be a powerful ad format due to their ability to blend into the content on screen. A good native ad won’t even appear as an ad to a user, thereby driving engagement rates and interactions.
Native ads example
Source: nmpidigital
In-app advertising is growing in strength every day, so to think about a marketing budget without it is not really a viable choice. Below you’ll find some of the best in-app advertising companies to help get you started.
List of in-app advertising services
Founded | Employees | |||
---|---|---|---|---|
2013 | 51-200 |
Jampp unlocks programmatic advertising to drive incremental performance.
A demand-side platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retargeting.
We simplify programmatic growth for some of the biggest names in mobile.
Learn more about JamppFounded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2012 | 51-200 | - | - | - |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
Founded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2011 | 500-1000 | +100M$ | 1.5k+ | 2.5m+ |
Smadex is the mobile-first programmatic DSP engineered for growth.
We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.
Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals.
We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service.
Learn more about SmadexSmartyAds DSP is a programmatic-buying platform for advertisers who search for safe, supreme-quality push traffic that converts in higher ROI, instant user engagement and retention.
Pricing & Features:
- Push traffic for all screen types & sizes that translates in 200-400% higher ROI & conversions.
- Easy to segment and personalize push creatives.
- The broadest network of premium push traffic publishers and SSP partners (MoPub, MobFox, PubNative) with tested and localized landings across all geos and verticals.
- In-app traffic from more than 1000 top-rated apps with push traffic for iOS & Android.
- 30+ targeting options for geomarketing push campaigns Including geo-targeting, GPS, language, etc.)
- Frequency capping, dayparting and sparring to fine-tune push advertising experience.
- Comprehensive, easy-to-grasp statistics with an in-deep performance overview.
- Third-party impression analytics tags support, API.
- Rapid and easy campaign set up and creative approval.
- Flexible CPM pricing model.
Adform is a Denmark-based advertising technology company. Its DSP solution provides advertisers with targeting and retargeting options to reach specific audience with all industry standard ad formats across all screens – desktop, mobile and tablet. Among its partners are AppNexus, Bid Switch, Teams, Pubmatic, OpenX, Oath, Rubicon.
- Highlights: sophisticated bidding options, cross-device targeting, dealt-time algorithmic ad campaign optimization.
- AppsFlyer Performance Index: n/a
- Tagline: Activate the Full Potential of Digital Advertising