Top In-App Advertising Companies (2020)

Updated: July 21, 2021

In-app advertising is the most popular kind of online advertising that drives revenue for hundreds of thousands of app brands and indie developers who have mobile ad inventory.

The majority of mobile users spend the bulk of their mobile time in apps; advertisers are focused on running ads in iOS and Android apps. These ads can be either rotated using the Waterfall rotation method when ads from multiple advertisers are rotated in a queue or using a more sophisticated method, called header bidding – when advertisers need to bid for ad inventory inside a publisher’s app.

In this section, we list all of the in-app advertising platforms.

In-App Advertising Guide

There are many benefits to using in-app advertising over other forms of advertising. For example, in-app advertising allows the advertiser to easily track the in-app behavior of that individual, meaning the data is more direct and easy to decipher.

Other advantages of in-app advertising include:

  • There’s a high level of personalization available for mobile apps
  • There are better opportunities to directly reach users
  • A variety of advertising methods, including video, display advertising, and even playable advertising
  • In-app ads are scaled to fit the app, and therefore look much more appealing to the user than mobile web ads
  • A mobile phone is a personal possession that most people carry with them wherever they go – meaning the chances to reach people are numerous

The key challenge for marketers is that people aren’t always keen to pay for a mobile app. That’s where creative solutions come in, such as allowing a user to experience the starting functionality of an app and then asking them to upgrade to the full experience if they liked their experience.

The same can be said for mobile gaming apps where a user is given access to the starting levels or challenges of the game, and then has the option to pay to unlock the rest of the game. When executed correctly, this method can work well, as long as the user feels the value on offer to them.

In-app advertising example

Source: eMarketer

In-App Advertising Formats

There are many different ways of reaching mobile users – these come in a variety of in-app advertising formats that drive revenue.

The following are the main ad formats:

  • The most standard format are in-app ads that offer animations and effects to entice the user. These could be ads like banners, native ads, and reward ads.

In-app ads example

Source: nmpidigital

  • Interstitial ads are like full-screen banners that show up between game levels and serve to break up the user experience.

Interstitial ad example

Source: nmpidigital

  • Mobile video ads tend to produce the best engagement rates, as you might expect. These ads include the pre-roll ad format, the mid-roll ad format (that appears in the middle of the video), and post-roll ads.

Mobile video ads example

Source: nmpidigital

  • Rewarded video ads are often successful and offer the user an in-game reward, such as extra lives and power-ups, for watching and interacting with the ad.

Rewarded video ads example

Source: nmpidigital

  • Native ads can be a powerful ad format due to their ability to blend into the content on screen. A good native ad won’t even appear as an ad to a user, thereby driving engagement rates and interactions.

Native ads example

Source: nmpidigital

In-app advertising is growing in strength every day, so to think about a marketing budget without it is not really a viable choice. Below you’ll find some of the best in-app advertising companies to help get you started.

List of in-app advertising services

RevX

Made for Growth, Built for App Marketers

10
(2 votes)
(2) REVIEWS
FoundedEmployees
201451 - 100

We Are RevX Made for growth, built for app marketers. RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to a new growth level! We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.

Learn more about RevX
FoundedEmployeesRevenuesSocialTraffic
201251-200---

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

Smadex

Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

Smadex is the mobile-first programmatic DSP engineered for growth.

We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.

Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals. 

We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service. 

Learn more about Smadex

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+

Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally. AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.

  • Mobile platforms: Android, IOS
  • Campaign types: CPM
  • Ad formats supported: Rich Media, Video
  • Targeting: Demographic
  • Key markets: US
Learn more about AdColony

Bidease

#1 DSP for mobile app marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesSocial
201711-503k+

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease
FoundedEmployeesRevenuesSocialTraffic
201351-200---

Jampp unlocks programmatic advertising to drive incremental performance. A demand-side platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retargeting. We simplify programmatic growth for some of the biggest names in mobile.

  • Services: User Acquisition, App retargeting, Lift measurement, Geolocated ads, Dynamic Creative Optimization (DCO), Dynamic Product Ads, Predictive Bidding
  • Tagline: Unlock new growth

Learn more about Jampp

SmartyAds

The Full-Stack Programmatic Ad Platform

10
(1 vote)
(1) REVIEWS

SmartyAds DSP is a programmatic-buying platform for advertisers who search for safe, supreme-quality push traffic that converts in higher ROI, instant user engagement and retention.

Pricing & Features:

  • Push traffic for all screen types & sizes that translates in 200-400% higher ROI & conversions.
  • Easy to segment and personalize push creatives.
  • The broadest network of premium push traffic publishers and SSP partners (MoPub, MobFox, PubNative) with tested and localized landings across all geos and verticals.
  • In-app traffic from more than 1000 top-rated apps with push traffic for iOS & Android.
  • 30+ targeting options for geomarketing push campaigns Including geo-targeting, GPS, language, etc.)
  • Frequency capping, dayparting and sparring to fine-tune push advertising experience.
  • Comprehensive, easy-to-grasp statistics with an in-deep performance overview.
  • Third-party impression analytics tags support, API.
  • Rapid and easy campaign set up and creative approval.
  • Flexible CPM pricing model.
Learn more about SmartyAds

Adcash

Performance Marketing Made Easy

10
(2 votes)
(2) REVIEWS

Adcash Performance DSP+ is a smart online advertising platform for media buyers, affiliates, ad networks, and publishers worldwide. Advanced in-house optimization technology and 11+ years’ experience provide your business with a performance marketing platform that meets your advertising goals. The platform stands out from its competitors by offering a complete package for advertising and monetization alike! Adcash has a worldwide audience, protects the users from ad fraud and thus provides real traffic while optimizing the campaigns to deliver the best possible results. That way advertisers can reach their audience and get a high ROI while publishers can boost their ad revenue.

  • Mobile platforms: Android, iOS
  • Campaign types: CPC, CPM
  • Ad formats supported: In-App, Interstitial
  • Targeting: Geo, Language, keywords
Learn more about Adcash

VEVE

CONNECTING BRANDS TO OEMs

10
(1 vote)
(1) REVIEWS
FoundedEmployees
2006101-200

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.

Key Features

• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network

• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement

100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities

• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages

Learn more about VEVE

Instagram Ads

Drive awareness and increase your customer base

10
(1 vote)
(1) REVIEWS

 

Get listed in the Mobile Advertising Directory

We help mobile advertising platforms and companies to reach new customers, generate sales leads and build their brands.  To get your service listed in our directories and promoted across email, blog, and social media start an advertising campaign with us. We have directory listings starting at $350 and sponsorship options starting at $1000 +

By signing up you agree to our privacy policy. You can opt out anytime.