Top In-App Advertising Companies (2020)

Updated: April 20, 2021

In-app advertising is the most popular kind of online advertising that drives revenue for hundreds of thousands of app brands and indie developers who have mobile ad inventory.

The majority of mobile users spend the bulk of their mobile time in apps; advertisers are focused on running ads in iOS and Android apps. These ads can be either rotated using the Waterfall rotation method when ads from multiple advertisers are rotated in a queue or using a more sophisticated method, called header bidding – when advertisers need to bid for ad inventory inside a publisher’s app.

In this section, we list all of the in-app advertising platforms.

In-App Advertising Guide

There are many benefits to using in-app advertising over other forms of advertising. For example, in-app advertising allows the advertiser to easily track the in-app behavior of that individual, meaning the data is more direct and easy to decipher.

Other advantages of in-app advertising include:

  • There’s a high level of personalization available for mobile apps
  • There are better opportunities to directly reach users
  • A variety of advertising methods, including video, display advertising, and even playable advertising
  • In-app ads are scaled to fit the app, and therefore look much more appealing to the user than mobile web ads
  • A mobile phone is a personal possession that most people carry with them wherever they go – meaning the chances to reach people are numerous

The key challenge for marketers is that people aren’t always keen to pay for a mobile app. That’s where creative solutions come in, such as allowing a user to experience the starting functionality of an app and then asking them to upgrade to the full experience if they liked their experience.

The same can be said for mobile gaming apps where a user is given access to the starting levels or challenges of the game, and then has the option to pay to unlock the rest of the game. When executed correctly, this method can work well, as long as the user feels the value on offer to them.

In-app advertising example

Source: eMarketer

In-App Advertising Formats

There are many different ways of reaching mobile users – these come in a variety of in-app advertising formats that drive revenue.

The following are the main ad formats:

  • The most standard format are in-app ads that offer animations and effects to entice the user. These could be ads like banners, native ads, and reward ads.

In-app ads example

Source: nmpidigital

  • Interstitial ads are like full-screen banners that show up between game levels and serve to break up the user experience.

Interstitial ad example

Source: nmpidigital

  • Mobile video ads tend to produce the best engagement rates, as you might expect. These ads include the pre-roll ad format, the mid-roll ad format (that appears in the middle of the video), and post-roll ads.

Mobile video ads example

Source: nmpidigital

  • Rewarded video ads are often successful and offer the user an in-game reward, such as extra lives and power-ups, for watching and interacting with the ad.

Rewarded video ads example

Source: nmpidigital

  • Native ads can be a powerful ad format due to their ability to blend into the content on screen. A good native ad won’t even appear as an ad to a user, thereby driving engagement rates and interactions.

Native ads example

Source: nmpidigital

In-app advertising is growing in strength every day, so to think about a marketing budget without it is not really a viable choice. Below you’ll find some of the best in-app advertising companies to help get you started.

List of in-app advertising services

FoundedEmployeesRevenuesSocialTraffic
201251-200---

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd
FoundedEmployeesRevenuesSocialTraffic
201351-200---
...platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retargeting.

Jampp unlocks programmatic advertising to drive incremental performance. A demand-side platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retargeting. We simplify programmatic growth for some of the biggest names in mobile.

  • Services: User Acquisition, App retargeting, Lift measurement, Geolocated ads, Dynamic Creative Optimization (DCO), Dynamic Product Ads, Predictive Bidding
  • Tagline: Unlock new growth
Learn more about Jampp

SmartyAds

The Full-Stack Programmatic Ad Platform

10
(1 vote)
(1) REVIEWS

SmartyAds DSP is a programmatic-buying platform for advertisers who search for safe, supreme-quality push traffic that converts in higher ROI, instant user engagement and retention.

Pricing & Features:

  • Push traffic for all screen types & sizes that translates in 200-400% higher ROI & conversions.
  • Easy to segment and personalize push creatives.
  • The broadest network of premium push traffic publishers and SSP partners (MoPub, MobFox, PubNative) with tested and localized landings across all geos and verticals.
  • In-app traffic from more than 1000 top-rated apps with push traffic for iOS & Android.
  • 30+ targeting options for geomarketing push campaigns Including geo-targeting, GPS, language, etc.)
  • Frequency capping, dayparting and sparring to fine-tune push advertising experience.
  • Comprehensive, easy-to-grasp statistics with an in-deep performance overview.
  • Third-party impression analytics tags support, API.
  • Rapid and easy campaign set up and creative approval.
  • Flexible CPM pricing model.
Learn more about SmartyAds

VEVE

CONNECTING BRANDS TO OEMs

10
(1 vote)
(1) REVIEWS
FoundedEmployees
2006101-200

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.

Key Features

• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network

• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement

100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities

• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages

Learn more about VEVE

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+

Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally. AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.

  • Mobile platforms: Android, IOS
  • Campaign types: CPM
  • Ad formats supported: Rich Media, Video
  • Targeting: Demographic
  • Key markets: US
Learn more about AdColony

Instagram Ads

Drive awareness and increase your customer base

10
(1 vote)
(1) REVIEWS

IconPeak

Monetize your full potential

10
(3 votes)
(3) REVIEWS

Smadex

Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

PubMatic

The Future of Programmatic. Delivered

10
(1 vote)
(1) REVIEWS

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
  • Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
  • Key markets: Global
Learn more about PubMatic

StartApp

Mobile monetization and marketing

10
(3 votes)
(3) REVIEWS

Startapp is a mobile advertising company. It provides a self-serve platform for advertisers to quickly build and launch ad campaigns, controlling audience, creatives and budget aspects of their campaigns. Among features that sets it aside from other ad networks are uniquely designed animated and interactive ads, data-enhanced targeting, using data derived from over 300,000 mobile apps and native ad units.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPC, CPI, CPM
  • Ad formats supported: App Icon, Full Page Ads, InApp Ads, Interstitial, Video
  • Targeting: App, Carrier, Competitors, Connection Type, Device, Gender, Geo, OS
  • Key Markets: Global
Learn more about StartApp

OpenX

Powering People‑Based Marketing Across the Open Web

(0) REVIEWS

OpenX is the world’s largest advertising technology company. OpenX online advertising marketplace is built on the principles of the open web.

With  OpenAudience™, publishers gain insights about their audience to be able to respect their privacy, build deeper understanding of people who interact with their ads and access custom audience profiles, built from OpenAudience data base.

On the advertising side, marketers can use OpenAudience™ to plan and buy with ease and performance on every screen across the open web. This is the tool for marketers to find the right person to approach with an ad, showcase their brand and hit their KPIs.

Learn more about OpenX

Google Ads

Get your ad on Google today.

(0) REVIEWS

Google Ads (previously known as DoubleClick or DFP) is the Google’s SDK for in-app advertising, compatible with Android, iOS and Windows Phone. With the streamlined APIs everyone has come to expect from Google, this SDK features all ad formats, refined to fit any kind of mobile application. The ad server is available to customers of AdMob and DoubleClick for Publishers (DFP) customers.

  • Key features: powered by Google, suitable for both local and global ads, near 100% fill rate, Cost-Per-Click and Cost-Per-Call model based, comprehensive reporting, quick and robust support
  • Ad formats: banner, interstitial, video, native ad
  • Platforms support: iOS, Android, Windows Phone
Learn more about Google Ads

Adform DSP

Activate the Full Potential of Digital Advertising

(0) REVIEWS

Adform is a Denmark-based advertising technology company. Its DSP solution provides advertisers with targeting and retargeting options to reach specific audience with all industry standard ad formats across all screens – desktop, mobile and tablet. Among its partners are AppNexus, Bid Switch, Teams, Pubmatic, OpenX, Oath, Rubicon.

  • Highlights: sophisticated bidding options, cross-device targeting, dealt-time algorithmic ad campaign optimization.
  • AppsFlyer Performance Index: n/a
  • Tagline: Activate the Full Potential of Digital Advertising
Learn more about Adform DSP

AppLovin

Turns mobile into the medium of choice for brands

10
(1 vote)
(1) REVIEWS
AppLovin MAX In-App Bidding AppLovin's real-time bidding solution MAX offers the following to publishers.

AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. Founded in 2012, the company is focused on helping both indie and established developers grow, with the expertise and insights they need to finance, market, and expand their businesses – all in one place. App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and has the ability to help them reach their goals

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPC, CPA
  • Ad formats supported: Custom
  • Targeting: Custom, Re-targeting
  • Key Markets: United States
Learn more about AppLovin

Google App Campaigns

Universal App campaigns that streamline the process for you

10
(1 vote)
(1) REVIEWS

With App Campaigns, Google provides app marketers with a single platform to promote iOS and Android apps via Google Search, YouTube, Google Play and more. The platform’s dashboard offers quick and easy-to-use interface to create an ad or set of ads, choose daily budget and define goals for the platform’s ML algorithm to define the rest to optimize an ad campaign performance.

  • Mobile platforms: iOS, Android
  • Campaign types: CPA
  • Ad formats supported: In-app
  • Targeting: Geo, demographics, interests, OS, time
  • Key markets: Global
Learn more about Google App Campaigns

Mobupps

A One Stop Shop For All Your Mobile Marketing Needs

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
200811-50-5k-
The system collects & analyzes data such as traffic cost, revenue, in-app purchases, eCPM, and retention rates potential based on channels such as Facebook and Google Search,....

Magnite

The largest independent sell-side advertising platform, built from Rubicon Project & Telaria

(0) REVIEWS

Magnite is the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. It offers a global exchange system for advertising, it connects ad sellers and ad buyers worldwide. Magnite’s ad server helps sellers (publishers) to get connected with premium buyers, showcase their inventory in a dedicated storefront, respond to a buyer’s RFPs and more, sellers (advertisers) can reach desired audience from a broad spectrum and from all over the world.

  • Key features: 60,000+ app publishers, 1 million+ websites, 900,000 advertisers bid for publishers inventory
  • Ad formats: Native, Pre-roll & Mid-roll & Post-roll video, Vertical Video, Reward Video, Outstream
  • Platforms support: Android, IOS
Learn more about Magnite

Adcash

Performance Marketing Made Easy

5
(5 votes)
(5) REVIEWS

Adcash Performance DSP+ is a smart online advertising platform for media buyers, affiliates, ad networks, and publishers worldwide. Advanced in-house optimization technology and 11+ years’ experience provide your business with a performance marketing platform that meets your advertising goals. The platform stands out from its competitors by offering a complete package for advertising and monetization alike! Adcash has a worldwide audience, protects the users from ad fraud and thus provides real traffic while optimizing the campaigns to deliver the best possible results. That way advertisers can reach their audience and get a high ROI while publishers can boost their ad revenue.

  • Mobile platforms: Android, iOS
  • Campaign types: CPC, CPM
  • Ad formats supported: In-App, Interstitial
  • Targeting: Geo, Language, keywords
Learn more about Adcash

ZEDO

PIONEERING LEADING DIGITAL AD SOLUTIONS

(0) REVIEWS

ZEDO is a digital advertising platform for brands and agencies that’s been on the market since 1999. On top of being one of the industry veterans, there are several features that set this platform apart from competition. Namely – it is VAST 3.0 compliant, making it really efficient for advertisers to plan, execute and optimize their video ad campaigns. The platform’s SDK supports iOS, Android and Windows mobile OS to run display or video ad campaigns.

With ZEDO, advertisers can also inspect and analyze all media sources their ad campaigns to be run with, leverage advanced targeting, sophisticated reporting and 24×7 customer support.

Learn more about ZEDO

Smaato

Global RTB exchange for mobile ads

10
(1 vote)
(1) REVIEWS
...every impression, providing higher visibility and transparency for users and boosting the prices of in-app and mobile website traffic.

Smaato is a mobile advertising and app monetization platform. It features mobile-first ad network and ad server solution for publishers and app developers. Smaato hosts the largest independent mobile ad exchange with global reach. For advertisers it offers Smaato Demand Platform with advanced traffic optimization features, for publishers Smaato Publishers Platform that allows them to achieve high fill rates and yield high eCPMs.

  • Mobile platforms: Android, IOS, Mobile, Windows Phone
  • Campaign types: CPC
  • Ad formats supported: Banners
  • Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
  • Key Markets: Germany, global
Learn more about Smaato

Liftoff

Drive campaigns for post-install events

10
(1 vote)
(1) REVIEWS

Liftoff is Cost-Per-Action optimized mobile user acquisition platform for app marketers. It provides CPI campaigns optimization via tracking post-install events for apps. It also provides retargeting features to bring mobile users back to a specific app and lookalike features to connect mobile apps with users similar to people who already use these apps.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA
  • Ad formats supported: Custom
  • Targeting: lookalike, retargeting,
  • Key Markets: Global
Learn more about Liftoff
FoundedEmployeesSocial
2015100-12512k+

Stack is an end-to-end SaaS-based solution (by the team behind Appodeal’s award winning ad monetization platform) that scales mobile app business growth and drive profit by synthesizing User Acquisition, Ad Monetization and Business Intelligence.

Stack is an independent ad tech market player that strives to clear the way for publishers and advertisers to collaborate directly. In an industry known for being opaque, Stack aims to increase transparency and empower mobile app businesses with the technology and data they need to thrive in a highly competitive landscape.

Learn more about Stack

 

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