Mobile measurement partners (MMP) are a crucial component of a business, helping mobile marketers understand and measure their brand’s campaign performance. In order to excel with your mobile app in the market, making data-driven choices is key. Hence, user acquisition measurement will help keep track of your efforts and ensure they are paying off.
With the help of MMP attribution, app marketers can accurately analyze key metrics, such as user acquisition, installs, app engagement and conversion rates, making it easier to manage budget relocation as well as to understand what medium is performing best.
Featured Mobile Measurement Partners
Drawing from industry professionals, and relevant facts and figures, in this guide we take a deep dive into the inner workings of mobile measurement platforms and how they can benefit the app analytics side of things for your business.
What is a mobile measurement partner (MMP)?
Mobile measurement partner, or mobile attribution, provides a bigger picture of the mobile advertising campaign. Consider them the middleman between your mobile app and all the other marketing and analytics tools, pinpointing the money making sources, including the mediums that aren’t performing as well. This provides marketers the opportunity to tweak the marketing strategy and improve the app’s performance overall.
Mobile attribution tools typically use tracking features that give a thorough breakdown of the user journey and conversion funnel, including an impartial overview of mobile attribution, helping app marketers understand the ROI of their marketing campaigns, and how to further enhance their strategies.
By collecting mobile data from various and having privileged access to conversions made on various social channels, like Apple Search Ads, Facebook, Google Measurement Partners or Twitter, and therefore provide complete visibility into your marketing funnel campaign data.
MMPs use a variety of technology to measure and attribute mobile events for brand marketing campaigns on the largest platforms. Marketers are then able to see how successful their campaigns, ads, creatives and messaging were in terms of profitable action, with the ability to dissect the data into several layers and dimensions.
In essence, mobile measurement partners not only provide special access to backend data, but they also offer rich and combined data that reveals insights for further optimization and growth.
Why do I need a mobile measurement partner?
Monitoring mobile app performance can be a complex task that usually requires advanced tools to identify the core factors that are determining the success of the app. Mobile events, such as user behavior can tell you what needs improving, testing or removing to that time and budgets are invested into analytics wisely.
When looking at app development benchmarks, the cost of just a simple app development can range between $16,000 to $32,000, with more complex development processes amounting to $72,000 and over. Furthermore, hiring a US app developer can cost approximately $150,000 a year. So, you need to know where your budget is going and how it is distributed and spent, especially when you are investing a great amount into your mobile app.
Even if your mobile app is making significant revenue, if you cannot tell which medium is generating such high conversions, or from which sources users are clicking through to your site, and who these users are, this can create an issue when trying to sustain these wins. This is where MMPs step in, and make life easier for you.
Below we have compiled a list of the top mobile measurement partners. Consider the criteria that we have presented above when selecting the platform for your business, and see how they take your business to further heights with the best players out there.
Real-time data solutions and mobile analytics and attribution attribution provider
Guarantees 99.98% uptime to its platform and doesn’t even need an SDK to implement. Kochava has a strong focus on privacy of user data. It provides users with a combination of both analytics and attribution features as well as iBeacons support, a server-to-server API and IdentyLink technology (cross-device app user identification). In 2018 the company ad fraud prevention team managed to uncover a global ad fraud scam.
- Type: App advertising analytics, Marketing analytics
- Pricing: Free plan, 30-day trial period, the Enterprise plan pricing isn’t available online.
- Platforms supported: iOS, Apple Watch OS, Android
App marketers can also create Apple Search Ads campaigns with Kochava, as the company has long been a trusted measurement partner for Apple, helping advertisers manage, measure, and optimize Apple Search Ads tab campaigns.
Learn more about Kochava