Singular is an end-to-end marketing platform analytics platform designed to maximise ROI with what it calls “1600+ preconfigured marketing solutions”, which is to say combinations and algorithms using different data silos in order to gain valuable insights.
77% of companies with CGOs believe mobile apps are critical for growth Posted on June 28, 2019 by Anne Freier ...value and generate revenue, according to a survey of 700 companies by marketing intelligence platform Singular.
Twitter's MoPub adds impression-level revenue data to SDK Posted on May 22, 2019 by Anne Freier ...process the data themselves or send it off to partners including Adjust, AppsFlyer, Branch, Kochava, Singular, SOOMLA, and Tenjinfor further analysis.
Reddit adds app install and Conversion Pixel mobile ad options Posted on February 19, 2019 by Anne Freier ...accordingly by integrating with major providers including Adjust, Tune, Appsflyer, Kochava, Tenjin, Singular and Branch.
Singular releases ROI Index for top mobile ad networks Posted on February 12, 2019 by Anne Freier ...lead as providing the best return on investment (ROI) for advertisers, according to new research by Singular released today.
ironSource launches tool to measure app ad revenue by user Posted on October 05, 2018 by Anne Freier Adjust, AppsFlyer, Kochava, Singular and Tenjin are partnering attribution providers through which developers can view ad revenue....
Singular raises $30 million in Series B funding round Posted on September 19, 2018 by Anne Freier Marketing intelligence platform Singular has just closed a Series B funding round worth $30 million led by led by Norwest Venture Partners....
Consumers demand increased transparency from brands on social media Posted on August 21, 2018 by Anne Freier “But being a transparent brand is much more than a singular campaign or announcement.
TripleLift is actively fighting mobile advertising fraud [Interview] Posted on May 11, 2018 by Anne Freier Ad fraud is a constant cat-and-mouse game, and a company must be singularly focused on detecting all the various characteristics of bots.
Snapchat and Twitter catch up in Singular's latest ROI index Posted on February 23, 2018 by Anne Freier Snapchat has shot up in Singular’s latest Return-on-Investment ranking following increased spending on iOS.
Follow these 5 tips to maximize your app marketing with Instagram Posted on July 09, 2019 Due to the native style of advertisement and singular scrolling, users don’t distract to any other layout and each photo gets attention.
Are your LTV calculations undervaluing users? Posted on May 13, 2019 What’s more, the singular focus on revenues has contributed to a widespread lack of confidence in this measurement.
4 tips to improve your Apple Search Ads Advanced campaign Posted on March 04, 2019 Plurals, synonyms, singulars, related searches and some phrases that have the full (or partial) keyword in it.
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