Singular is an end-to-end marketing platform analytics platform designed to maximise ROI with what it calls “1600+ preconfigured marketing solutions”, which is to say combinations and algorithms using different data silos in order to gain valuable insights.
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|Groups:||App Analytics, App Marketing|
Singular adds mobile cohort feature for advanced analytics Posted on May 19, 2022 by Anne Freer Singular, the attribution and analytics platform for mobile marketers, just rolled out a new feature....
ROI Index shows a 29% drop in diversity in mobile ad networks Posted on February 08, 2022 by Anne Freer ...and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular.
As mobile ad tech consolidates, what are your options? Posted on April 13, 2022 ...monetization. The Power of Aggregated Data The number of top ad networks fell by a third last year, according to Singular’s 2022 ROI Index, thanks to the 90 (!) major ad tech M&A deals that happened in 2021.
3 reasons to go mobile first, now Posted on April 05, 2022 By comparison, in 2021, Singular reported that the top mobile gaming companies were working with an average of over 28 partners....
Testing SKAdNetwork: lessons learned and next steps Posted on February 01, 2021 #2 Have an integration with an MMP partner We integrated our app with the tracking SDK of Singular, one of the leading MMPs.
The battle against user friction in UA processes Posted on December 23, 2020 According to the Singular 2020 Mobile App Economy Report, the app uninstall rate now stands at 52.
The entertainment evolution: top mobile trends and app marketing strategies Posted on November 03, 2020 The Streaming Singularity As the space becomes saturated and fragmented, 47% of American streaming consumers stated....