Mobile App Advertising

Updated: September 24, 2020

Mobile and app advertising forms a growing proportion of the ad market. Browse our extensive ad network list to buy or sell mobile ads from over 100 self serving advertising networks, ad servers, DSPs and exchanges. To find an ad network that meets specific criteria, use the number of filters on the left that allow you to narrow down your search and limit it within a specific type, key market an ad network is focused on, platforms it supports, ad formats, payment and trading models.  Every mobile ad network has its own strengths and weaknesses, we’ve been trying really hard to provide both quality and diversity of ad networks to choose from and get a comprehensive picture about. We’ve gathered, analyzed and listed top mobile advertising networks for you in this directory.

Mobile and app advertising forms a growing proportion of the ad market. Browse our extensive ad network list to buy or sell mobile ads from over 100 self serving advertising networks, ad servers, DSPs and exchanges. To find an ad network that meets specific criteria, use the number of filters on the left that allow you to narrow down your search and limit it within a specific type, key market an ad network is focused on, platforms it supports, ad formats, payment and trading models.  Every mobile ad network has its own strengths and weaknesses, we’ve been trying really hard to provide both quality and diversity of ad networks to choose from and get a comprehensive picture about. We’ve gathered, analyzed and listed top mobile advertising networks for you in this directory.

Mobile Advertising 101

The Mobile Advertising Networks section presents a database of several hundred mobile ad companies that collectively form the mobile advertising landscape. We do our best to make this database comprehensive and useful for company owners who look for an effective and reliable mobile advertising partner to advertise their product or service. We also want to provide media buyers with the best choice of advertising networks to buy ad inventory from.

To begin let’s start with the basics –  what is a mobile advertising? According to Wikipedia Mobile Advertising is:

a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.

So it’s a natural progression of advertising with a new medium to distribute it. We have more than 150 mobile advertising companies registered in our directory, no doubts, since mobile apps took off back in 2008, this industry has certainly become mature. You can read about the latest mobile advertising trends here.

Types of Mobile Advertising Platforms

There are several types of mobile advertising companies, let’s define the major types.

  • A Mobile Ad Network – is a company that serves as intermediary between app developers, that need to advertise their apps or online merchants in general and publishers, individuals or companies that want to place ads inside their apps or websites to make a profit.
  • A Mobile Ad Server – is a web server that stores mobile ads and provides technological solution to manage and display these ads on various mobile apps and websites.  They can also be known as ‘SSPs’ or “supply side platforms”
  • A Mobile DSP (stands for a mobile demand side platform) – is a system for mobile advertisers to buy mobile inventory from a multiple ad exchanges, ad networks and mobile publishers. The mobile DSP key feature is a single interface for a real-time bidding to display online ads across multiple ad-exchanges.

Mobile Advertising Formats

There is a range of different types of mobile advertising  defined by the Interactive Advertising Bureau (aka IAB), such as the following:

  • Banner ad – a still or animated image, of the number of sizes defined by IAB, placed on a website or inside a mobile app
  • Interstitial – a full-screen graphical ad that covers an entire website or mobile app interface. It requires a website visitor or a mobile app user active action to either click-through or closing to continue interaction with a mobile app or website.
  • Offer-wall – a screen in an app that offers mobile users rewards or different incentives in exchange for specific actions, like downloading an app, registering in app and more.
  • Video ad – a short, 15-30 second length video clip that advertises a specific mobile app or a website.
  • Native ad – a form of paid media where the ad experience mimics the natural form and function of a mobile app or website interface.

All mobile advertising formats are developed to advertise products, services and mobile apps in particular. There are a number of business models that different mobile advertising networks utilize to serve both advertisers and publishers. Here we present the most widely accepted ones.

Mobile Advertising Business Model

  • CPC (cost per click) – it implies charging an advertiser for every click on a mobile ad inside an app or on a website. Our database contains the following ad networks that support this model.
  • CPM (cost per mile) – this model implies charging an advertiser for each 1,000 impressions of her / his mobile advertising
  • Cost Per Install / Pay Per Install / CPI – with this model an advertiser is charged once an app he advertises was downloaded
  • CPA (cost per action) – this business model is based on charging advertiser once a specific action was taken inside a mobile app or on a website.

Any mobile advertising campaign requires targeting to reach out specific audience that will be relevant to the product or service that is advertised. Compared to desktop, mobile devices provide a wide range of targeting options and the following ones are the most commonly used.

Mobile Advertising Targeting

  • Device – this kind of targeting allows to narrow a mobile ad audience to people that have a specific smartphone or tablet model.
  • OS – it allows to deliver to users with mobile devices that run specific Operating System, e.g. iOS, Android, Windows Phone.
  • Geos – a kind of targeting that allows to deliver a mobile ad message within specific geolocation, in most cases, within a particular country, city or ZIP code.
  • Day Part – to take into account mobile users tendency to spend time with their mobile devices during specific time of a day, this type of targeting allows to deliver ads within a specific time frame.
  • Behavioral – the most sophisticated type of targeting that mobile advertising platforms run by Facebook, Twitter and Google are capable to provide, based on an extensive user profile they accumulate over time.
  • Demographic – this type of targeting is based on a mobile ad audience age and gender.
  • Operator – with this kind of targeting mobile ad campaigns can be narrowed down to mobile users that are served by specific mobile operator, e.g. At&T, Verizon, T-Mobile, Vodafone and so on.

There are three major ways of launching and managing advertising campaigns: self-service, managed service and programmatic. All 3 have its pros and cons and many ad networks supports all of them to address a broad range of customers needs.

Mobile Advertising Trading Models

  • Self-Service / Self-Managed – this model implies providing an online dashboard for digital advertisers to run ad campaigns on their own.
  • Managed Service – this kind of model is based on providing qualified managers by advertising company to run mobile ad campaigns on behalf of an advertiser.
  • Programmatic – an algorithmic sale and purchase of digital advertising on mobile and desktop.

One of the most important aspects of running an ad campaign is tracking. By definition an optimization, as a crucial part of a mobile advertising strategy, wouldn’t be possible without having a robust ad campaign tracking in place. There are several ad tracking companies that command this core-stone feature of the advertising market, such as:

Mobile Advertising Tracking

  • Integration with third party tracking – this is the most common type of tracking support, when an ad network provides advertisers with multiple ad tracking SDKs support
  • Server-to-Server – this type of tracking allows advertisers and publishers to track ad conversion without use of cookies, when an instance of a conversion is defined by a post-back URL.
  • Pixel – is based on using a simple programming code that contains an 1×1 pixel size image that is placed on a website where an ad needs to be tracked.

We hope this mobile advertising 101 guide gives you a comprehensive overview of the mobile ad industry most important components and provides a substantial educational value.

Mobile Advertising FAQ

What are the highest paying mobile advertising platforms?

The answer to this depends on the type of app and the type of traffic that you have as well as the method of monetization.  For example, an app with traffic mainly in the US will do better with a platform with more US-based advertisers whereas an app with users mainly in India will monetize better with networks with a bigger presence in that market.

Monetization also depends on the format used.  Interstitials, offerwalls and other formats can often perform better than standard banners for some traffic and use cases. Video is another format that has became mainstream in mobile advertising industry and currently demonstrates a higher level of performance than above mentioned formats. With the video format, advertisers are the best equipped to convey a message about their products and quite often publishers have the best chances to monetize their inventory by placing video ads inside their mobile apps or websites.

The best option is often to integrate with an ad mediation platform which can include multiple traffic sources and the tools that allow publishers to manage, optimize and get reports from those sources within a single dashboard. A choice of a specific ad mediation platform is defined by its setup cost, type of integration it provides, number of supported networks and more.

Which mobile ad formats are best ?

The toolbox of advertising formats that mobile advertiser has consists of the following items – a banner ad (either static fo animated), an interstitial banner (it occupies all mobile app interface real estate), video and native ad. Among the above mentioned four, video and native formats are the current mobile advertising industry frontrunners.

Mobile users in general are shifting from watching video on a desktop to mobile and hence short engaging video ads on their smartphones and tablets are in a position to get higher level of engagement and bring more money for mobile publishers.

By definition, a native ad format is the one that is least intrusive amongst all mobile ad formats available. It’s designed to follow the natural form and function of the mobile user experience inside a mobile app or website. Because it complements any content of a mobile app or a website where it’s placed, it’s capable to generate higher engagement and lead to a desired action on a mobile user’s part.

What is the best business model for publishers? CPM, CPC or CPA?

It is one of the most often asked questions about online advertising, and mobile advertising in particular. At the end of the day, app and website owners become publishers to monetize their inventory, to make money. The short answer on this question is – it depends. To provide a longer answer we need to analyze each model briefly and stack them to each other.

CPC or cost-per-install model generates revenue for a mobile publisher whenever users click on ad that is placed in his inventory. The most favorable situation for users to click on an ad is when they’re shown this ad as a result of them searching for some mobile app, product or service in general.

CPM or cost-per-mile, where mile is a nickname for 1,000 ad impressions served. With CPM model publisher is paid for ad views inside his inventory. You can read about the average mobile CPM rates here.

So the fundamental difference between these models lies in a fact that with the CPC one a publisher is certain about what revenue he can generate with a fixed price for a mobile ad clickthrough, with CPM he does not. The weak point of the CPC model is a click fraud, when dishonest publishers artificially generate revenue via automated scripts that “click” on ads placed inside their inventory. The weak point of CPM model is that view counts isn’t always accurate and this ongoing issue has lead to the Mobile Web Advertising Measurement Guidelines establishing.

The ultimate decision about what business model to choose should be made by each publisher individually after careful analysis of ad networks he’s considering to work to monetize his mobile or desktop inventory.

What’s the best way to target mobile advertising campaigns?

Targeting is a crucial part of any mobile ad campaign, having well written text or well designed graphic creatives is not enough to launch a successful advertising campaign. If your ad misses people that may find its message compelling to act on and at the right time, you’re wasting your advertising budget.

There are number of parameters that influence what audience a mobile ad will reach.

Such as:

  • Demographics
  • Geolocation
  • time of a day
  • mobile operator
  • OS
  • wifi / mobile connection
  • device and interests / habits.

To define the best strategy for mobile ad campaign targeting you need to define what mobile users you want to reach. The more accurate profile of a mobile audience you manage to build, the more precise your ad campaign targeting will be. The ideal audience profile should contain information about such things as where do people live, their gender, age, mobile devices they use and what habits and interests they express on social media platforms such as Facebook, Twitter or Google.

One of the most effective ways to target mobile ad campaign is Retargeting. Essentially retargeting implies usage of data collected about mobile users that visited your website or installed your app to reach them on various ad networks, social media sites, e.g. Facebook, Twitter, YouTube and others.

There are three major ways to collect information to apply Retargeting technique to your mobile ad campaign – building an email list by collecting addresses people leave on your website, pixel placing to track people who visit your website or mobile advertising IDs collected from your app installs.

What is the difference between an incentive and non-incentive mobile traffic?

With all complexity that mobile traffic generation brings to bear, there is one way to separate it into two kinds – incentive and non-incentive traffic. With the latter one, mobile users are compensated for downloading mobile apps with a some kind of reward, usually a virtual currency.

There are different use cases for each defined by its pros and cons. By launching an incentive traffic ad campaign, mobile advertiser can quickly increase her / his mobile app ranking on the App Store or Google Play marketplace, build an initial app user base to test various ideas for its design and more. The weak point of incentive traffic is that by definition it’s not capable to build a loyal user base for an app. To find mobile users that will be loyal to an app is what a non-incentive traffic campaign suites really well for. Read about different use case for each type here.

What are major Mobile Advertising IDs

With Mobile Advertising ID app developers have a tool to identify who is using their mobile apps. Among several there are three major ones on the market:

  • IDFA (Apple’s Advertising Identifier), it’s provided to iOS developers as a part of iOS to implement a system for serving ads
  • Android Advertising ID – the one that Google provides to developers as part of the Android to serve ads inside apps
  • Facebook App User IDs, which allows developers to collect information about their app users via the Facebook SDK.

How Does Mobile Ad Mediation Work?

This is the framework for a mobile publisher to monetize her or his inventory efficiently and achieve both high fill rates, meaning all inventory is used to display ads, and high revenue. Essentially Ad mediation algorithms allow publishers to match the right inventory to the right ad network.

Here is how an ad mediation technology works. Based on publishers preferences (in most cases it’s to prioritize highest eCPM paying ad networks first), the system ranks some ad networks higher than others and if a specific ad network can’t fill the ad request, the system picks the next one in the rank. The biggest advantage for a publisher here is that such system is using a single SDK to manage hundreds of SDK of various ad networks.

List of the best mobile app ad networks and platforms

TrafficGuard

#1 ad fraud prevention for brands, networks and agencies

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201811-50-534-

TrafficGuard detects, mitigates and reports on digital ad fraud before it hits your advertising budget. Sitting within the advertising journey, TrafficGuard analyses impressions, clicks, conversions and events to mitigate ad fraud at its earliest reliable detection. Our proactive approach keeps your performance data clean, and helps you scale and optimise your advertising confidently.

 

Learn more about TrafficGuard

Performcb

#1 Performance Marketing Network Worldwide

(0) REVIEWS

Perform[cb] offers advertisers proprietary fraud-fighting software solution PerformSHIELD™. It allows marketers and brands to analyze traffic in real-time and do post-processing analysis of a traffic’s validity.

Learn more about Performcb

Adjust

Mobile Measurement Partner

(0) REVIEWS

Adjust is an attribution and analytics software package for mobile applications, enabling mobile app marketers to examine store statistics, advertising sources and advanced analytics to fully monetize their application. Adjust is the choice of such established brands as Yelp, Zynga, Spotify, Soundcloud, Runtastic, Hotel Tonight.

  • Type: In-app analytics, Marketing analytics
  • Pricing: Basic, Business and Custom plans, pricing is available upon request
  • Platforms supported: Android, iOS
Learn more about Adjust

Headway

Performance and Programmatic solutions for apps, brands and VAS marketers

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010--20k-

Headway is a leading data-driven app growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with partner platforms to offer brands seamless data-driven digital solutions. Headway provides optimized and targeted ad campaigns, empowered by Machine Learning, and guided by experienced growth experts. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPI
  • Ad formats supported: Banners, Content Lock, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Europe, Latin America, Middle East, South East Asia, USA
Learn more about Headway

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+

AdColony (formerly known as Opera Mediaworks) is one of the largest mobile ad networks globally. Its reach, 1,4 billion users globally, what sets it apart from other ad networks. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ HD video technology, proprietary rich media formats, its global performance advertising business and programmatic marketplace, and the company extensive SDK footprint in the Top 1,000 apps worldwide. A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with over 20 offices worldwide.

  • Mobile platforms: Android, IOS
  • Campaign types: CPM
  • Ad formats supported: Rich Media, Video
  • Targeting: Demographic
  • Key markets: US
Learn more about AdColony

Smadex

Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

Smadex is the mobile-first programmatic DSP engineered for growth.

We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.

Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals. 

We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service. 

Learn more about Smadex
FoundedEmployeesRevenuesSocialTraffic
201251-200---

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

App Annie

Unlock advertising, monetization and acquisition ROI with Ascend

(0) REVIEWS

Visibility at your fingertips

Stuck sifting through multiple spreadsheets for hours? Use a single source of truth for data aggregation, data normalization and automated reporting to accelerate your advertising analytics and monetization strategy.

With App Annie Ascend, you can:

  • Aggregate data from over 400 advertising, mediation, attribution and data cloud sources with a single API call
  • Analyze stack or percentage chart views and customize topline headers for instant insights that matter
  • Unlock organized and normalized ad data with intuitive ETL software by bulk editing dimensions or creating custom rules
  • Pivot data by sum, average, and percentage change to identify areas of growth or divestment
  • Customize data ingestion, revenue analytics, and api aggregation to fit your needs
Learn more about App Annie

Hitapps

Complex digital advertising solutions that drive results.

(0) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201710-50---

Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.

  • Advertising agency
  • RTB solution
  • Social advertising
  • Apps publishing

Learn more about Hitapps

SocialPeta

Ads Intelligence Tool For Marketing Strategy

(0) REVIEWS

SocialPeta Technology, the world’s leading advertisement creative spy and analysis platform, dedicated to offer top ads creative and marketing strategy for both advertisers and publishers. Serving as an Essential Ad and Marketing Intelligence Platform, SocialPeta focuses on:

  • Ad Intelligence, Marketing Intelligence, APP Intelligence
  • Ad Cost intelligence, Game Intelligence, Audience Intelligence

Learn more about SocialPeta

FraudScore

Independent Fraud Prevention and Detection Platform

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201511-50

FraudScore is an independent antifraud solution that evaluates the quality of mobile and web traffic in advertising campaigns. FraudScore clients are direct advertisers and ad agencies, ad networks & mobile developers from all over the world. FraudScore offers antifraud solutions for all steps of ad campaign funnel: from DSPs, to CPI, CPM, CPA and CPC. FraudScore is well known to be effective in combat against click spamming, bot, malware and adware, click injection, bot farms and many more.

Learn more about FraudScore

Outbrain

The Open Web's Discovery & Native Advertising Feed

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-----

Outbrain is the world’s leading discovery and native advertising feed for the open web. A third of the world’s Internet-connected population explore and discover information through its feed technology, which is trusted by emerging to established brands and integrated into thousands of media companies’ tech stacks to manage and monetize their publishing operations. Outbrain operates in 55 countries and is headquartered in New York City with offices in 18 cities worldwide.

  • Mobile platforms: Android, iOS
  • Campaign types: CPC
  • Ad formats supported: banners, Carousel
  • Targeting: Location, Platform, OS, Interests, Demographic
  • Key Markets: global
Learn more about Outbrain

Appodeal

Turn your Apps into Top-Earning Hits

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocialTraffic
2014101-200+25000 +250.000/month

+250,000 developers, from indies to large enterprises, trust in Appodeal to manage their Ad Monetization. A light full-stack ad monetization solution that puts app publishers first – the way it should be.
By just integrating one simple SDK, you will gain access to +70 ad networks & demand sources, competing against each other in a real-time auction for every single ad impression.

Learn more about Appodeal

Adsperfection

Adding perfection to advertising

10
(1 vote)
(1) REVIEWS
EmployeesSocial
2-10100

Adsperfection is an ad tech company that helps brands and developers with users acquisition and in-app monetization. With Adsperfection advertisers can acquire engaged and paying users for their app/product/service, as well as buy media at scale and get advanced solutions for preventing fraud. Publishers can boost their eCPM with flexible ad formats, use high impact monetization solutions and arrange direct deals from most recognizable app developers worldwide.

  • Mobile platforms: iOS, Android
  • Campaign types: CPA, CPC, CPI, CPL, CPM, CPS
  • Ad formats supported: Banners, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Australia, Canada, France, Germany, India, Italy, Japan, South Africa, Spain, UK, USA
Learn more about Adsperfection

myAppFree

High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20132-10$8.9m+7k1.36m+

myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.

  • Mobile platforms: Android, iOS, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Notifications
  • Targeting: Audience, Geo, Interests, OS, Platform
  • Key Markets: Asia, Europe, Latin America, USA
Learn more about myAppFree

SocialPeta

Ads Intelligence Tool For Marketing Strategy

(0) REVIEWS

Learn more about SocialPeta

Zucks is a Japan-based mobile advertising platform strong in the Asian mobile market. They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC. It reaches over 10000 users each on Android and iOS. and can deliver both incentivized and non-incentivized ads.

  • Mobile platforms: Android, iOS, HTML5
  • Campaign types: CPA, CPC, CPI, CPM, CPV
  • Ad formats supported: App Icon, Banners, Interstitial, Native, Offer Wall, Rewards, Rich Media, Video
  • Targeting: Audience, Behavioral, Carrier, Channel, Content, Country, Custom, Demographic, Device, Language, OS, Platform
  • Key Markets: Global
Learn more about Zucks

StartApp

Mobile monetization and marketing

10
(2 votes)
(2) REVIEWS

Startapp is a mobile advertising company. It provides a self-serve platform for advertisers to quickly build and launch ad campaigns, controlling audience, creatives and budget aspects of their campaigns. Among features that sets it aside from other ad networks are uniquely designed animated and interactive ads, data-enhanced targeting, using data derived from over 300,000 mobile apps and native ad units.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPC, CPI, CPM
  • Ad formats supported: App Icon, Full Page Ads, InApp Ads, Interstitial, Video
  • Targeting: App, Carrier, Competitors, Connection Type, Device, Gender, Geo, OS
  • Key Markets: Global
Learn more about StartApp

SmartyAds

The Full-Stack Programmatic Ad Platform

10
(1 vote)
(1) REVIEWS

 SmartyAds is cutting-edge programmatic advertising platform tailored to the needs of supply and demand partners, data management platforms, ad networks, and agency trading desks. SmartyAds technology allows to create, launch, manage, and analyze digital ad campaigns in the most convenient way.

Learn more about SmartyAds

Olavivo

Boutique Affiliate Network & Agency

(0) REVIEWS

Learn more about Olavivo
FoundedEmployees
201451-200

We\'re a multi-format advertising network that operates in 200+ countries. Our aim is to provide wider ad coverage and traffic monetization within one platform. Key Features More than 15К active campaigns daily, that create a high traffic demand and high CPM.

Learn more about Clickadu

Appreciate

Achieve massive incremental growth and ROI for your app!

10
(2 votes)
(2) REVIEWS

A

Learn more about Appreciate

App Samurai

Self-Service Mobile Advertising Tool for Startups

10
(2 votes)
(2) REVIEWS

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge! Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about App Samurai

App Growing Global

An Unbiased Mobile Advertising Intelligence Analysis Platform

10
(1 vote)
(1) REVIEWS
EmployeesRevenuesSocialTraffic
11-50---

App Growing Global achieves functions like searching for advertising creatives, analyzing the industrial competition, and monitoring advertisement exposure by monitoring the mobile advertisement activity data throughout the main media networks, which widely used by app developers, publishers, advertisers, ad networks, investment institutions, industrial media companies, and media buyers.

Learn more about App Growing Global

Gimbal

Grow Your Business with the Power of Location

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012----

Gimbal translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives.

Highlights include the following:

  • Location-based marketing
  • Identity-based platform
  • Foot Traffic Analytics
  • Custom Audiences

Learn more about Gimbal

Singular

The unified marketing analytics platform

(0) REVIEWS

Singular offers industry leading fraud prevention solution to help advertisers prevent advertising fraud and focus on quality users. Singular puts a team of highly-skilled cybersecurity scientists behind this solution to make sure it catches the most of ad fraud.

It’s comprehensive, meaning it’s based on listening for signals at the most granular levels and based on all known protection methods to reject fraud in real-time automatically. It’s also adaptive, transparent and customizable to meet today’s challenges of counteracting advertising fraud activities.

  • Type: Marketing Analytics, App advertising analytics
  • Pricing: Starter plan (free), Standard plan ($799/month)
  • Platforms supported: iOS, Android
Learn more about Singular

Scalarr

Advanced Mobile Ad Fraud Detection

(0) REVIEWS

Scalarr is Machine Learning based fraud detection solution to protect against mobile ad fraud and prevent marketing losses. With Wilmington, US based team of 30 professionals, Scalarr offers innovative ML-based anti-fraud solution that detects mobile app install fraud with high accuracy.

Learn more about Scalarr


Reddit Ads is an advertising platform from Reddit. It allows advertisers to reach specific audiences on the platform, either as self-service or via managed service. With Reddit Ads brands can tap into one of the biggest online communities that has extremely diverse set of interests.

  • Mobile platforms: iOS, Android
  • Campaign types: CPA
  • Ad formats supported: Social
  • Targeting: Custom
  • Key markets: UK, USA
Learn more about Reddit Ads

PubNative

Advanced Mobile Monetization

(0) REVIEWS

PubMatic

The platform to help you outperform. The partnership to help you connect. The expertise to help you grow.

(0) REVIEWS

Propeller Ads

Worldwide Performance Advertising & Self-Service Platform

9
(4 votes)
(4) REVIEWS

Propeller Ads is an online advertising company, founded in 2011. It maintains one of the biggest ad networks on the market, with over 1B daily advertising impressions across the globe. PropellerAds has more than 150,000 premium publishers’ sites registered in the network. In addition, PropellerAds offers such solutions as: performance based marketing for agencies & CPA networks, mobile app monetization with SDK integration, buying traffic via Real-Time Bidding model and more.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPA, CPL, CPC
  • Ad formats supported: Push Notifications, Interstitials, Popunder, Native Ads
  • Targeting: Language, OS, GEO, 3g/WiFi, Device type, Browser, Mobile Carrier, Day & time, User Activity (new)
  • Key Markets: Global
Learn more about Propeller Ads

Pinterest Ads

Visual discovery, collection, and storage tool

10
(1 vote)
(1) REVIEWS

Promoted App Pins is a mobile app advertising platform from Pinterest. It allows app marketers to generate installs via pins.Pins associated with iOS or Android apps have an app icon and install button attached to them for mobile users to tap on and download an app. Among Pinterest mobile measuring partners are Adjust, AppsFlyer, Kochava, TUNE and Apsalar.

  • Mobile platforms: iOS, Android, Windows Phone
  • Campaign types: CPA
  • Ad formats supported: App Icon
  • Targeting: Custom
  • Key markets: Global
Learn more about Pinterest Ads

MoPub

Largest mobile ad server & RTB exchange

10
(1 vote)
(1) REVIEWS

Mobupps

A One Stop Shop For All Your Mobile Marketing Needs

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
200811-505k

Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.

  • Mobile platforms: Android, iOS,
  • Campaign types: CPC, CPI, CPM
  • Ad formats supported: App Icon, Audio, Banners, Content Lock, Coupons, Custom, In-App, Incentivized, Interstitial, Native, Notifications, Offer Wall, Pop up, PopUnder, Redirect, Rewarded Video, Rewards, Rich Media, Search, Social, Text, Video
  • Targeting: App, Carrier, Category, Country, Demographic, Device, Network, White & Black Lists
  • Key markets: Global
Learn more about Mobupps

Mintegral

A mobile advertising platform helps grow your mobile app business in APAC

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2016201-500-40066,000k

Madvertise

Premium mobile advertising

(0) REVIEWS

Madvertise is an independent sales house for mobile advertising with headquarters in Paris, France and offices in Germany and Italy. The first marketing, technology and mobile advertising company listed on the stock exchange in France, founded in 2011 and overseen by Paul Amsellem. Madvertise reaches 71 million unique visitors across 6 countries (France, Germany, Italy, United Kingdom, Swiss and Austria) representing over 100 premium publishers in Europe.

  • Mobile platforms: iOS, Android
  • Campaign types: CPI, CPC, CPM, CPV
  • Ad formats supported: Banners, Rich Media, Video
  • Targeting:  Country, Demographic, Device, OS, Time
  • Key Markets: France, Italy, Germany
Learn more about Madvertise

Machine Advertising

Stop paying for fraudulent app installs

10
(2 votes)
(2) REVIEWS

Machine Advertising helps marketers to stop paying for fraudulent app installs. In 2018, Machine has analysed over 22.4m app installs. 56% of the installs we detected as fraudulent. On average, this saved our clients 46% of their app marketing budgets from being wasted on worthless app installs. Machine’s cost averages 4.5% of app marketing budgets.

Learn more about Machine Advertising

LinkedIn Ads

Reach your ideal customers on the world's largest professional network

10
(1 vote)
(1) REVIEWS

Leadbolt

High performance mobile advertising

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010152$6m+8k90,000+

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. The company is focused on helping mobile advertisers to reach and acquire loyal users at scale, leveraging its direct relationships and dynamic ad-serving technologies. Leadbolt’s AI and Machine Learning based algorithms assist advertisers with advanced targeting that captivates best-fit audiences to achieve deeper user engagement with maximum ROI.

  • Mobile platforms: iOS, Android, Windows Phone
  • Campaign types: CPC, CPM, CPI, CPV
  • Ad formats supported: Native, Video, Interstitial
  • Targeting: country, region, carrier, connection type, mobile platform, OS version, device, category
  • Key Markets: Australia, Brazil, Canada, China, Global, India, Russia, UK, USA
Learn more about Leadbolt

KWANKO

The Mobile advertising network for Europe

10
(1 vote)
(1) REVIEWS

ironSource is the leading in-app video advertising platform. It is one of the biggest and oldest mobile advertising platforms launched in 2010. Focusing on mobile games, it makes free-to-play and free-to-use possible for over 1.5B people around the world. Over 80,000 app developers use its technologies to grow their businesses, among these such leading companies like Kongregate, Zeptolab, Big Fish Games, Zynga and Playrix.

  • Mobile platforms: Android, iOS, Windows Phone, Cocos, Amazon, AdobeAir
  • Campaign types: CPC, CPE, CPA, CPV
  • Ad formats supported: App Wall, Interstitial, Offer Wall, Video
  • Targeting: Custom
  • Key Markets: United States, Israel
Learn more about ironSource

Interceptd

Intercept mobile ad fraud. Preserve your data. Protect your ROAS.

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201851-200-200-

Interceptd is designed to simply identify best channels on a granular level and keep your user database free of corrupt fake install data. Monitor your mobile ad campaigns and identify the best channels. Interceptd blocks offending fraudulent or low quality sources automatically to help you make the most out of your ad-budget with peace of mind. You can track all your sources based on their performance with clear post-install performance indicators.

Learn more about Interceptd

Instagram Ads

Drive awareness and increase your customer base

10
(1 vote)
(1) REVIEWS

InMobi

Mobile ads, analytics & monetization

10
(1 vote)
(1) REVIEWS

InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32,000 mobile properties to choose from. With InMobile mobile ad network, advertisers can launch brand engagement, user acquisition or remarking ad campaigns. Acquisition of a mobile rich media company Sprout allows InMobi to offer premium mobile ads as well as a huge volume of other inventory. Advertisers include leading brands such as Ford and Levis.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPC, CPI
  • Ad formats supported: Banner, Native, Video, Interstitial, Rich Media
  • Targeting: carrier, channel, country, device, operator, os, time
  • Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
Learn more about InMobi

Google App Campaigns

Universal App campaigns that streamline the process for you

10
(1 vote)
(1) REVIEWS

Google Ads

Get your ad on Google today.

(0) REVIEWS

Google Ads acts as Google’s mobile advertising network, based on combining the Google Adwords ad buying interface with Google traffic sources such as it’s own platforms and servers as well as the legendary Admob platform.  Admob was founded in 2006 by Omar Hamoui and acquired by Google in 2009. They built one of the biggest ad networks on the planet, based on the value proposition a free ad generation tool to drive in-app installs and cross-promote apps. Google Ads proprietary IAP (in-app purchase) in-house ad format supply advertisers with app app users that, based on the platform’s data, will most likely to download / buy a particular mobile app. In July 2018 the platform was rebranded from AdMob to Google Ads.

  • Mobile platforms: iOS, Android, Unity, Cocos
  • Campaign types: CPM, CPC, CPI
  • Ad formats supported: Native, Video, Interstitial
  • Targeting: country, region, carrier, connection type, mobile platform, OS version, device, audience (user profile data)
  • Key markets: global
Learn more about Google Ads

Fyber is a leading mobile advertising technology company with headquarters in Berlin. The mobile ad network by Fyber supports a broad range of parties – app developers, advertisers and agencies, other ad networks and DSPs.  It combines proprietary technologies and expertise in mediation, RTB, video and audience segmentation to create holistic solutions that shape the future of the app economy. It providers advertisers with programmatic ad formats that are IAB-standard compliant (Open RTB 2.3, HTML5, VAST). With Fyber app developers can run video, interstitial, engagement and install campaigns.

Fyber recently fully merged its three previous acquisitions: Heyzap, Inneractive and Fyber RTB (formerly, Falk Realtime), and is now operating under one single brand. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPM, CPI, CPV
  • Ad formats supported: Banner, Interstitial, Native, Video
  • Targeting: carrier, device, OS
  • Key Markets: Global
Learn more about Fyber

Facebook Audience Network

Expand the power of Facebook advertising with Audience Network.

10
(1 vote)
(1) REVIEWS

Facebook Ads

The biggest digital advertising platform

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
200736,00055,800m17m27,000+

Facebook Ads is the biggest digital advertising platform with a major focus on mobile ads. It features the best ad format, targeting and reporting capabilities in the industry. The platform allows mobile app advertisers to run ad campaigns on their choice on Facebook itself, its Messenger app, Instagram, Audience Network (to show ads across the web) and its app for businesses Workplace.

  • Mobile platforms: iOS, Android, Web
  • Campaign types: CPI, CPM
  • Ad formats supported: banners, carousel banners, video, slideshow
  • Targeting: age, gender, location, device, mobile OS, OS version, interests, mobile user language.
  • Key markets: global
Learn more about Facebook Ads

 

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