Mobile App Advertising

Mobile and app advertising forms a growing proportion of the ad market. Browse our extensive ad network list to buy or sell mobile ads from over 100 self serving advertising networks, ad servers, DSPs and exchanges. To find an ad network that meets specific criteria, use the number of filters on the left that allow you to narrow down your search and limit it within a specific type, key market an ad network is focused on, platforms it supports, ad formats, payment and trading models.  Every mobile ad network has its own strengths and weaknesses, we’ve been trying really hard to provide both quality and diversity of ad networks to choose from and get a comprehensive picture about. We’ve gathered, analyzed and listed top mobile advertising networks for you in this directory.

List of the best mobile app ad networks and platforms

Updated: August 14, 2019

WebEye

Leader of global game distribution & mobile advertising

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2015201-500-450100,000+

WebEye is one of the largest publishing companies in Asia that provides comprehensive advertising solutions for mobile games/APPs. It\'s built a premiere live data platform, Taurus, to target 1 billion+ people in 200+ countries, and leverage AI tech to help partners, especially game developers, reach their ideal customers effectively.

Learn more about WebEye

Leadbolt

High performance mobile advertising

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010152$6m+8k90,000+

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. Powered by direct relationships and dynamic ad-serving technologies, Leadbolt allows mobile advertisers to reach and acquire quality users at scale.

Learn more about Leadbolt

Adperio

Redefining Mobile Performance Marketing, One Action at a Time

(0) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
199451-200$15.7m1.5k-

Appness

Creative & Media Buying Lab for Mobile Advertising

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201651-200-1k+70,000+

Appness is a creative & media buying lab for mobile advertising that provides marketers with access to the human cloud: freelance ad designers and in-house advertising professionals powered by the platform’s intelligent ad optimization algorithms.

Learn more about Appness

AdColony

The Mobile Ad Quality Marketplace

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008304$192m+25k4m+

Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.

Learn more about AdColony

Fibonad

Intelligent Advertising in a Digital World

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2017201-500-1.6k-

Fibonad is a global advertising media company with a unique and proprietary technology running through its core. We provide clients with Branding and Performance solutions which are supported by our Data, Analytic and optimization platforms.

Learn more about Fibonad

TrafficGuard

Digital ad fraud protection for brands, networks and agencies

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201811-50-534-

TrafficGuard detects, mitigates and reports on ad fraud before it hits your digital advertising budget. Three formidable layers of protection block both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) to ensure that digital advertising results in legitimate advertising engagement.

Learn more about TrafficGuard

Appitate

One team. Different Vectors. Highest Profit.

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20152-10-129-

Appitate is an affiliate network with 3000+ WW offers, as our mission is to increase your income & add value to your audience. More than 136 integrated partners are working with us since we provide diverse solutions for all types of advertising.

Learn more about Appitate

Interceptd

Intercept mobile ad fraud. Preserve your data. Protect your ROAS.

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201851-200-200-

Interceptd is designed to simply identify best channels on a granular level and keep your user database free of corrupt fake install data. Monitor your mobile ad campaigns and identify the best channels.

Learn more about Interceptd

EvaDav

Buy and sell traffic, push-notification, native ads

10
(5 votes)
(5) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201651-200100k+1k+200k+

EvaDav is the native advertising network based on push-notification. It is a new product focused on monetizing websites and providing push-notification service. Push notifications appear as small pop-ups on the screen of user’s device (PC, mobile, tablet etc.

Learn more about EvaDav

Headway

Marketing Powered By Technology

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010--20k-

Headway is a leading data-driven growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with state-of-the-art partner platforms to offer brands seamless data-driven digital solutions.

Learn more about Headway
FoundedEmployeesRevenuesSocialTraffic
201111-50$5m+1.5k+2.5m+

Smadex is an all-in-one programmatic DSP built for the performance marketer. Designed to maximize mobile customer acquisition, Smadex integrates the best in-app ad exchanges, mobile ad serving capabilities, targeting, bidding algorithms, and reporting, into one intuitive platform.

Learn more about Smadex

myAppFree

High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20132-10$8.9m+7k1.36m+

myAppFree is the performance-based advertising platform that matches both advertisers and publishers’ needs. It gives access to exclusive traffic sources and placements, including over 40 million Sony Xperia smartphones, myAppFree powered apps, SDK & smart notifications.

Learn more about myAppFree
FoundedEmployeesRevenuesSocialTraffic
201611-50-1.5k-

SunMedia is the business of Fibonad group specialized in Video and Branding and the first one made in Spain that is able to provide custom solutions for advertisers with a unic offer: branding, performance and publishing.

Learn more about SunMedia

mobusi

Technology Media Company with a mobile-first and performance mindset

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012100$3m+19k50,000+

mobusi,  part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. We obtain over 5 million leads per month worldwide.

Learn more about mobusi

MobAir

Monetize your audience to the fullest!

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201551-200-1k-

MobAir is a leading mobile advertising technology company that provides a complete package of user acquisition services. Our solutions allow flexible promotion on any scale, and our team makes the process safe and effortless.

Learn more about MobAir

Appreciate

Appreciate DSP - Algorithms that performs

10
(1 vote)
(1) REVIEWS

Appreciate is a revolutionary mobile bidding platform tailored specifically for in-app mobile campaigns. Appreciate’s platform and engines enable media buyers to efficiently target, run and optimize in-app mobile campaigns running in a RTB environment.

Learn more about Appreciate

Spartamobile is international mobile ad network which helps the advertisers all over the world to burst their apps to the top by providing only HQ traffic to the applications. We have more that 3000 active publishers all over the world who will be glad to provide you with the quality service.

Learn more about Spartamobile

App Samurai

Self-Service Mobile Advertising Tool for Startups

10
(2 votes)
(2) REVIEWS

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge! Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about App Samurai

Adzmedia

AdzMedia - A Global DSP and RTB for Mobile Advertising

10
(1 vote)
(1) REVIEWS

Adzmedia exchange is a global mobile ad network with exclusive mobile traffic and ad campaigns. Adzmedia exchange enables app developers and mobile web publishers to focus on building new apps, games and mobile websites whilst accessing global advertisers and the latest mobile advertising approaches.

Learn more about Adzmedia

IconPeak is a performance marketing service connecting top advertisers with top publishers. With state-of-the-art DSP capacities and in-house machine-learning technology we bring the right user, to the right app, at the right moment.

Learn more about IconPeak by OLAmobile

Zenit Media

beautiful native ad experiences

10
(1 vote)
(1) REVIEWS

Zenit helps brands communicate with consumers on mobile. We do this by creating beautiful native ad experiences, that replicate the surrounding environment of the app. We help publishers and app developers work with multiple advertising partners, and demand side partners to better fulfill their revenue targets.

Learn more about Zenit Media

Hyper Ad Exchange

Global programmatic native ad platform

10
(1 vote)
(1) REVIEWS

ReGaming

Gaming Apps Promotion Platform

10
(1 vote)
(1) REVIEWS

ReGaming is an international corporation in the digital marketing industry, specializing in cross-device mobile gaming apps advertising. • High Efficient Orangear Platform. • ReGaming is all about innovative approach in mobile advertising solutions.

Learn more about ReGaming

Mobupps

A One Stop Shop For All Your Mobile Marketing Needs

10
(1 vote)
(1) REVIEWS

MobUpps operates an ad network which includes direct app-publishers and sites, a DSP integrated with the biggest ad-exchanges and a mobile marketing agency which cover most of the mobile market. The MobUpps ad network allows you to acquire loyal users for your app while focusing on delivering the highest ROI.

Learn more about Mobupps

Mobile Advertising 101

The Mobile Advertising Networks section presents a database of several hundred mobile ad companies that collectively form the mobile advertising landscape. We do our best to make this database comprehensive and useful for company owners who look for an effective and reliable mobile advertising partner to advertise their product or service. We also want to provide media buyers with the best choice of advertising networks to buy ad inventory from.

To begin let’s start with the basics –  what is a mobile advertising? According to Wikipedia Mobile Advertising is:

a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.

So it’s a natural progression of advertising with a new medium to distribute it. We have more than 150 mobile advertising companies registered in our directory, no doubts, since mobile apps took off back in 2008, this industry has certainly become mature. You can read about the latest mobile advertising trends here.

Types of Mobile Advertising Platforms

There are several types of mobile advertising companies, let’s define the major types.

  • A Mobile Ad Network – is a company that serves as intermediary between app developers, that need to advertise their apps or online merchants in general and publishers, individuals or companies that want to place ads inside their apps or websites to make a profit.
  • A Mobile Ad Server – is a web server that stores mobile ads and provides technological solution to manage and display these ads on various mobile apps and websites.  They can also be known as ‘SSPs’ or “supply side platforms”
  • A Mobile DSP (stands for a mobile demand side platform) – is a system for mobile advertisers to buy mobile inventory from a multiple ad exchanges, ad networks and mobile publishers. The mobile DSP key feature is a single interface for a real-time bidding to display online ads across multiple ad-exchanges.

Mobile Advertising Formats

There is a range of different types of mobile advertising  defined by the Interactive Advertising Bureau (aka IAB), such as the following:

  • Banner ad – a still or animated image, of the number of sizes defined by IAB, placed on a website or inside a mobile app
  • Interstitial – a full-screen graphical ad that covers an entire website or mobile app interface. It requires a website visitor or a mobile app user active action to either click-through or closing to continue interaction with a mobile app or website.
  • Offer-wall – a screen in an app that offers mobile users rewards or different incentives in exchange for specific actions, like downloading an app, registering in app and more.
  • Video ad – a short, 15-30 second length video clip that advertises a specific mobile app or a website.
  • Native ad – a form of paid media where the ad experience mimics the natural form and function of a mobile app or website interface.

All mobile advertising formats are developed to advertise products, services and mobile apps in particular. There are a number of business models that different mobile advertising networks utilize to serve both advertisers and publishers. Here we present the most widely accepted ones.

Mobile Advertising Business Model

  • CPC (cost per click) – it implies charging an advertiser for every click on a mobile ad inside an app or on a website. Our database contains the following ad networks that support this model.
  • CPM (cost per mile) – this model implies charging an advertiser for each 1,000 impressions of her / his mobile advertising
  • Cost Per Install / Pay Per Install / CPI – with this model an advertiser is charged once an app he advertises was downloaded
  • CPA (cost per action) – this business model is based on charging advertiser once a specific action was taken inside a mobile app or on a website.

Any mobile advertising campaign requires targeting to reach out specific audience that will be relevant to the product or service that is advertised. Compared to desktop, mobile devices provide a wide range of targeting options and the following ones are the most commonly used.

Mobile Advertising Targeting

  • Device – this kind of targeting allows to narrow a mobile ad audience to people that have a specific smartphone or tablet model.
  • OS – it allows to deliver to users with mobile devices that run specific Operating System, e.g. iOS, Android, Windows Phone.
  • Geos – a kind of targeting that allows to deliver a mobile ad message within specific geolocation, in most cases, within a particular country, city or ZIP code.
  • Day Part – to take into account mobile users tendency to spend time with their mobile devices during specific time of a day, this type of targeting allows to deliver ads within a specific time frame.
  • Behavioral – the most sophisticated type of targeting that mobile advertising platforms run by Facebook, Twitter and Google are capable to provide, based on an extensive user profile they accumulate over time.
  • Demographic – this type of targeting is based on a mobile ad audience age and gender.
  • Operator – with this kind of targeting mobile ad campaigns can be narrowed down to mobile users that are served by specific mobile operator, e.g. At&T, Verizon, T-Mobile, Vodafone and so on.

There are three major ways of launching and managing advertising campaigns: self-service, managed service and programmatic. All 3 have its pros and cons and many ad networks supports all of them to address a broad range of customers needs.

Mobile Advertising Trading Models

  • Self-Service / Self-Managed – this model implies providing an online dashboard for digital advertisers to run ad campaigns on their own.
  • Managed Service – this kind of model is based on providing qualified managers by advertising company to run mobile ad campaigns on behalf of an advertiser.
  • Programmatic – an algorithmic sale and purchase of digital advertising on mobile and desktop.

One of the most important aspects of running an ad campaign is tracking. By definition an optimization, as a crucial part of a mobile advertising strategy, wouldn’t be possible without having a robust ad campaign tracking in place. There are several ad tracking companies that command this core-stone feature of the advertising market, such as:

Mobile Advertising Tracking

  • Integration with third party tracking – this is the most common type of tracking support, when an ad network provides advertisers with multiple ad tracking SDKs support
  • Server-to-Server – this type of tracking allows advertisers and publishers to track ad conversion without use of cookies, when an instance of a conversion is defined by a post-back URL.
  • Pixel – is based on using a simple programming code that contains an 1×1 pixel size image that is placed on a website where an ad needs to be tracked.

We hope this mobile advertising 101 guide gives you a comprehensive overview of the mobile ad industry most important components and provides a substantial educational value.

Mobile Advertising FAQ

What are the highest paying mobile advertising platforms?

The answer to this depends on the type of app and the type of traffic that you have as well as the method of monetization.  For example, an app with traffic mainly in the US will do better with a platform with more US-based advertisers whereas an app with users mainly in India will monetize better with networks with a bigger presence in that market.

Monetization also depends on the format used.  Interstitials, offerwalls and other formats can often perform better than standard banners for some traffic and use cases. Video is another format that has became mainstream in mobile advertising industry and currently demonstrates a higher level of performance than above mentioned formats. With the video format, advertisers are the best equipped to convey a message about their products and quite often publishers have the best chances to monetize their inventory by placing video ads inside their mobile apps or websites.

The best option is often to integrate with an ad mediation platform which can include multiple traffic sources and the tools that allow publishers to manage, optimize and get reports from those sources within a single dashboard. A choice of a specific ad mediation platform is defined by its setup cost, type of integration it provides, number of supported networks and more.

Which mobile ad formats are best ?

The toolbox of advertising formats that mobile advertiser has consists of the following items – a banner ad (either static fo animated), an interstitial banner (it occupies all mobile app interface real estate), video and native ad. Among the above mentioned four, video and native formats are the current mobile advertising industry frontrunners.

Mobile users in general are shifting from watching video on a desktop to mobile and hence short engaging video ads on their smartphones and tablets are in a position to get higher level of engagement and bring more money for mobile publishers.

By definition, a native ad format is the one that is least intrusive amongst all mobile ad formats available. It’s designed to follow the natural form and function of the mobile user experience inside a mobile app or website. Because it complements any content of a mobile app or a website where it’s placed, it’s capable to generate higher engagement and lead to a desired action on a mobile user’s part.

What is the best business model for publishers? CPM, CPC or CPA?

It is one of the most often asked questions about online advertising, and mobile advertising in particular. At the end of the day, app and website owners become publishers to monetize their inventory, to make money. The short answer on this question is – it depends. To provide a longer answer we need to analyze each model briefly and stack them to each other.

CPC or cost-per-install model generates revenue for a mobile publisher whenever users click on ad that is placed in his inventory. The most favorable situation for users to click on an ad is when they’re shown this ad as a result of them searching for some mobile app, product or service in general.

CPM or cost-per-mile, where mile is a nickname for 1,000 ad impressions served. With CPM model publisher is paid for ad views inside his inventory. You can read about the average mobile CPM rates here.

So the fundamental difference between these models lies in a fact that with the CPC one a publisher is certain about what revenue he can generate with a fixed price for a mobile ad clickthrough, with CPM he does not. The weak point of the CPC model is a click fraud, when dishonest publishers artificially generate revenue via automated scripts that “click” on ads placed inside their inventory. The weak point of CPM model is that view counts isn’t always accurate and this ongoing issue has lead to the Mobile Web Advertising Measurement Guidelines establishing.

The ultimate decision about what business model to choose should be made by each publisher individually after careful analysis of ad networks he’s considering to work to monetize his mobile or desktop inventory.

What’s the best way to target mobile advertising campaigns?

Targeting is a crucial part of any mobile ad campaign, having well written text or well designed graphic creatives is not enough to launch a successful advertising campaign. If your ad misses people that may find its message compelling to act on and at the right time, you’re wasting your advertising budget.

There are number of parameters that influence what audience a mobile ad will reach.

Such as:

  • Demographics
  • Geolocation
  • time of a day
  • mobile operator
  • OS
  • wifi / mobile connection
  • device and interests / habits.

To define the best strategy for mobile ad campaign targeting you need to define what mobile users you want to reach. The more accurate profile of a mobile audience you manage to build, the more precise your ad campaign targeting will be. The ideal audience profile should contain information about such things as where do people live, their gender, age, mobile devices they use and what habits and interests they express on social media platforms such as Facebook, Twitter or Google.

One of the most effective ways to target mobile ad campaign is Retargeting. Essentially retargeting implies usage of data collected about mobile users that visited your website or installed your app to reach them on various ad networks, social media sites, e.g. Facebook, Twitter, YouTube and others.

There are three major ways to collect information to apply Retargeting technique to your mobile ad campaign – building an email list by collecting addresses people leave on your website, pixel placing to track people who visit your website or mobile advertising IDs collected from your app installs.

What is the difference between an incentive and non-incentive mobile traffic?

With all complexity that mobile traffic generation brings to bear, there is one way to separate it into two kinds – incentive and non-incentive traffic. With the latter one, mobile users are compensated for downloading mobile apps with a some kind of reward, usually a virtual currency.

There are different use cases for each defined by its pros and cons. By launching an incentive traffic ad campaign, mobile advertiser can quickly increase her / his mobile app ranking on the App Store or Google Play marketplace, build an initial app user base to test various ideas for its design and more. The weak point of incentive traffic is that by definition it’s not capable to build a loyal user base for an app. To find mobile users that will be loyal to an app is what a non-incentive traffic campaign suites really well for. Read about different use case for each type here.

What are major Mobile Advertising IDs

With Mobile Advertising ID app developers have a tool to identify who is using their mobile apps. Among several there are three major ones on the market:

  • IDFA (Apple’s Advertising Identifier), it’s provided to iOS developers as a part of iOS to implement a system for serving ads
  • Android Advertising ID – the one that Google provides to developers as part of the Android to serve ads inside apps
  • Facebook App User IDs, which allows developers to collect information about their app users via the Facebook SDK.

How Does Mobile Ad Mediation Work?

This is the framework for a mobile publisher to monetize her or his inventory efficiently and achieve both high fill rates, meaning all inventory is used to display ads, and high revenue. Essentially Ad mediation algorithms allow publishers to match the right inventory to the right ad network.

Here is how an ad mediation technology works. Based on publishers preferences (in most cases it’s to prioritize highest eCPM paying ad networks first), the system ranks some ad networks higher than others and if a specific ad network can’t fill the ad request, the system picks the next one in the rank. The biggest advantage for a publisher here is that such system is using a single SDK to manage hundreds of SDK of various ad networks.

Mobile Advertising Resources

 

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