Today app and mobile advertising companies present the bulk of the digital advertising market.
According to Nielsen report for Q1, 2019, out of 11 hours and 27 minutes per day connected to media Americans spent 3 hours and 1 minutes with mobile apps or web on their smartphones (up from 2 hours and 22 minutes in 2018). Given the current COVID-19 pandemic that forced people to stay home more, these figures for 2020 are certainly higher.
That surge in a mobile use lead to mobile app advertising spend drastic increase. The latest figures from IAB US show that in 2019, mobile ad spend grew by 38% (from the previous year) to reach a whopping $100 billion.
Mobile advertising can include anything from video ads and mobile website display to in-app ads. The very nature of mobile (as a personal device) calls for a personalized approach with precisely targeted advertising campaigns for the best return on investment. And, a number of mobile advertising companies have emerged to support this trend.
According to a recent IAB study, $26.5 billion was spent in 2019 by marketers on location-based advertising. Advertisers can now personalize their messages to people, in real time, based on their current location. This is why in-app advertising works so well.
In a rapidly evolving mobile market, devising a mobile advertising strategy can be a complex task. So where do you start? We’ve created a list of mobile advertising platforms and services that can help drive your mobile monetization and user acquisition efforts. To make it simple, we’ve divided the list into eight key categories.
To find an ad network that meets specific criteria, use one of the 4 dropdown selects above the listed companies. By using Categories select, you can narrow down your search to Ad Fraud Detection Tools, Mobile Ad Analytics, Mobile Ad Network, Mobile Ad Server, Mobile DSP, Retargeting, Social Ads and SSPs. To narrow down your search to companies that provide a specific type of an ad format, use AdFormats select. If you want to focus your search on a specific business model, use Models dropdown select and search for CPA, CPC, CPI or other models available with specific mobile ad companies. Finally, Trading Models select allows you to filter out only Self Service, Real Time Bidding or Programmatic ad platforms.
Every mobile ad network has its own strengths and weaknesses, we’ve been trying really hard to provide both quality and diversity of ad networks to choose from and get a comprehensive picture about. We’ve gathered, analyzed and listed top mobile advertising networks for you in this directory.
Mobile Advertising 101
The Mobile Advertising Networks section presents a database of hundred plus mobile ad companies that collectively form the mobile advertising landscape. We do our best to make this database comprehensive and useful for company owners who look for an effective and reliable mobile advertising partner to advertise their product or service. We also want to provide media buyers with the best choice of advertising networks to buy ad inventory from.
To begin let’s start with the basics – what is a mobile advertising? According to Wikipedia Mobile Advertising is:
a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
To get yourself up-to-speed with what’s the latest and greatest in the roam of mobile advertising, you can read about the latest mobile advertising trends here.
Categories of Mobile Advertising Platforms
There are several categories of mobile advertising companies, let’s define the major ones:
- A Mobile Ad Network – is an advertising company that serves as intermediary between app developers, that need to advertise their apps or online merchants in general and publishers, individuals or companies that want to place ads inside their apps or websites to make a profit.
- A Mobile Ad Server – is a web server that stores mobile ads and provides technological solution to manage and display these ads on various mobile apps and websites.
- A Mobile DSP (stands for a mobile demand side platform) – is a company that provides a system for mobile advertisers to buy mobile inventory from a multiple ad exchanges, ad networks and mobile publishers. The mobile DSP key feature is a single interface for a real-time bidding to display online ads across multiple ad-exchanges.
- An Ad Fraud Detection tool – is a company that provides a technical solution to advertisers to detect and prevent fraud in digital advertising campaigns.
- Mobile Ad Analytics – is a company that provides mobile ad campaign attribution and analytical tools.
- Retargeting – is an advertising company that provides a service for re-engagement with online audiences that at some point seen / clicked on an ad but than lost their interest.
- Social Ads – is a digital advertising company that provides unified solutions to run ad campaigns across multiple paid social ad platforms, such as Facebook Ads, Twitter Ads, Pinterest Ads, TikTok Ads and more.
- SSP (stands for a supply side platform) – is a company that allows desktop or mobile app publisher to manage his ad inventory across multiple, both desktop and mobile, platforms.
Mobile Advertising Formats
There is a range of different types of mobile advertising defined by the Interactive Advertising Bureau (aka IAB), among those the major ones are:
- Banner ad – a still or animated image, of the number of sizes defined by IAB, placed on a website or inside a mobile app
- Interstitial – a full-screen graphical ad that covers an entire website or mobile app interface. It requires a website visitor or a mobile app user active action to either click-through or closing to continue interaction with a mobile app or website.
- Offer-wall – a screen in an app that offers mobile users rewards or different incentives in exchange for specific actions, like downloading an app, registering in app and more.
- Video ad – a short, 15-30 second length video clip that advertises a specific mobile app or a website.
- Native ad – a form of paid media where the ad experience mimics the natural form and function of a mobile app or website interface.
- Social ad – is an ad displayed on social media sites or via audience networks associated with them (example – Facebook Audience Network).
All mobile advertising formats are developed to advertise products, services and mobile apps in particular. There are a number of business models that different mobile advertising networks utilize to serve both advertisers and publishers. Here we present the most widely accepted ones.
Mobile Advertising Business Model
The modern mobile ad industry is built on several business models, the most established among those are:
- CPC (cost per click) – it implies charging an advertiser for every click on a mobile ad inside an app or on a website. Our database contains the following ad networks that support this model.
- CPM (cost per mile) – this model implies charging an advertiser for each 1,000 impressions of her / his mobile advertising
- Cost Per Install / Pay Per Install / CPI – with this model an advertiser is charged once an app he advertises was downloaded
- CPA (cost per action) – this business model is based on charging advertiser once a specific action was taken inside a mobile app or on a website.
Any mobile advertising campaign requires targeting to reach out specific audience that will be relevant to the product or service that is advertised. Compared to desktop, mobile devices provide a wide range of targeting options and the following ones are the most commonly used.
Mobile Advertising Targeting
- Device – this kind of targeting allows to narrow a mobile ad audience to people that have a specific smartphone or tablet model.
- OS – it allows to deliver to users with mobile devices that run specific Operating System, e.g. iOS, Android, Windows Phone.
- Geos – a kind of targeting that allows to deliver a mobile ad message within specific geolocation, in most cases, within a particular country, city or ZIP code.
- Day Part – to take into account mobile users tendency to spend time with their mobile devices during specific time of a day, this type of targeting allows to deliver ads within a specific time frame.
- Behavioral – the most sophisticated type of targeting that mobile advertising platforms run by Facebook, Twitter and Google are capable to provide, based on an extensive user profile they accumulate over time.
- Demographic – this type of targeting is based on a mobile ad audience age and gender.
- Operator – with this kind of targeting mobile ad campaigns can be narrowed down to mobile users that are served by specific mobile operator, e.g. At&T, Verizon, T-Mobile, Vodafone and so on.
There are 3 major ways of launching and managing advertising campaigns: self-service, managed service and programmatic. All 3 have its pros and cons and many ad networks supports all of them to address a broad range of customers needs.
Mobile Advertising Trading Models
- Self-Service / Self-Managed – this model implies providing an online dashboard for digital advertisers to run ad campaigns on their own.
- Managed Service – this kind of model is based on providing qualified managers by advertising company to run mobile ad campaigns on behalf of an advertiser.
- Programmatic – an algorithmic sale and purchase of digital advertising on mobile and desktop.
One of the most important aspects of running an ad campaign is tracking. By definition an optimization, as a crucial part of a mobile advertising strategy, wouldn’t be possible without having a robust ad campaign tracking in place. There are several ad tracking companies that command this core-stone feature of the advertising market, such as:
You can find more here.
Mobile Advertising Tracking
- Integration with third party tracking – this is the most common type of tracking support, when an ad network provides advertisers with multiple ad tracking SDKs support
- Server-to-Server – this type of tracking allows advertisers and publishers to track ad conversion without use of cookies, when an instance of a conversion is defined by a post-back URL.
- Pixel – is based on using a simple programming code that contains an 1×1 pixel size image that is placed on a website where an ad needs to be tracked.
We hope this mobile advertising 101 guide gives you a comprehensive overview of the mobile ad industry most important components and provides a substantial educational value.
Mobile Advertising FAQ
What are the highest paying mobile advertising platforms?
The answer to this depends on the type of app and the type of traffic that you have as well as the method of monetization. For example, an app with traffic mainly in the US will do better with a platform with more US-based advertisers whereas an app with users mainly in India will monetize better with networks with a bigger presence in that market.
Monetization also depends on the format used. Interstitials, offerwalls and other formats can often perform better than standard banners for some traffic and use cases. Video is another format that has became mainstream in mobile advertising industry and currently demonstrates a higher level of performance than above mentioned formats. With the video format, advertisers are the best equipped to convey a message about their products and quite often publishers have the best chances to monetize their inventory by placing video ads inside their mobile apps or websites.
The best option is often to integrate with an ad mediation platform which can include multiple traffic sources and the tools that allow publishers to manage, optimize and get reports from those sources within a single dashboard. A choice of a specific ad mediation platform is defined by its setup cost, type of integration it provides, number of supported networks and more.
Which mobile ad formats are best ?
The toolbox of advertising formats that mobile advertiser has consists of the following items – a banner ad (either static fo animated), an interstitial banner (it occupies all mobile app interface real estate), video and native ad. Among the above mentioned four, video and native formats are the current mobile advertising industry frontrunners.
Mobile users in general are shifting from watching video on a desktop to mobile and hence short engaging video ads on their smartphones and tablets are in a position to get higher level of engagement and bring more money for mobile publishers.
By definition, a native ad format is the one that is least intrusive amongst all mobile ad formats available. It’s designed to follow the natural form and function of the mobile user experience inside a mobile app or website. Because it complements any content of a mobile app or a website where it’s placed, it’s capable to generate higher engagement and lead to a desired action on a mobile user’s part.
What is the best business model for publishers? CPM, CPC or CPA?
It is one of the most often asked questions about online advertising, and mobile advertising in particular. At the end of the day, app and website owners become publishers to monetize their inventory, to make money. The short answer on this question is – it depends. To provide a longer answer we need to analyze each model briefly and stack them to each other.
CPC or cost-per-install model generates revenue for a mobile publisher whenever users click on ad that is placed in his inventory. The most favorable situation for users to click on an ad is when they’re shown this ad as a result of them searching for some mobile app, product or service in general.
CPM or cost-per-mile, where mile is a nickname for 1,000 ad impressions served. With CPM model publisher is paid for ad views inside his inventory. You can read about the average mobile CPM rates here.
So the fundamental difference between these models lies in a fact that with the CPC one a publisher is certain about what revenue he can generate with a fixed price for a mobile ad clickthrough, with CPM he does not. The weak point of the CPC model is a click fraud, when dishonest publishers artificially generate revenue via automated scripts that “click” on ads placed inside their inventory. The weak point of CPM model is that view counts isn’t always accurate and this ongoing issue has lead to the Mobile Web Advertising Measurement Guidelines establishing.
The ultimate decision about what business model to choose should be made by each publisher individually, after careful analysis of ad networks he’s considering to work to monetize her or his mobile or desktop inventory.
What’s the best way to target mobile advertising campaigns?
Targeting is a crucial part of any mobile ad campaign, having well written text or well designed graphic creatives is not enough to launch a successful advertising campaign. If your ad misses people that may find its message compelling to act on and at the right time, you’re wasting your advertising budget.
There are number of parameters that influence what audience a mobile ad will reach.
Such as:
- Demographics
- Geolocation
- time of a day
- mobile operator
- OS
- wifi / mobile connection
- device and interests / habits.
To define the best strategy for mobile ad campaign targeting you need to define what mobile users you want to reach. The more accurate profile of a mobile audience you manage to build, the more precise your ad campaign targeting will be. The ideal audience profile should contain information about such things as where do people live, their gender, age, mobile devices they use and what habits and interests they express on social media platforms such as Facebook, Twitter or Google.
One of the most effective ways to target mobile ad campaign is Retargeting. Essentially retargeting implies usage of data collected about mobile users that visited your website or installed your app to reach them on various ad networks, social media sites, e.g. Facebook, Twitter, YouTube and others.
There are three major ways to collect information to apply Retargeting technique to your mobile ad campaign – building an email list by collecting addresses people leave on your website, pixel placing to track people who visit your website or mobile advertising IDs collected from your app installs.
What is the difference between an incentive and non-incentive mobile traffic?
With all complexity that mobile traffic generation brings to bear, there is one way to separate it into two kinds – incentive and non-incentive traffic. With the latter one, mobile users are compensated for downloading mobile apps with a some kind of reward, usually a virtual currency.
There are different use cases for each defined by its pros and cons. By launching an incentive traffic ad campaign, mobile advertiser can quickly increase her / his mobile app ranking on the App Store or Google Play marketplace, build an initial app user base to test various ideas for its design and more. The weak point of incentive traffic is that by definition it’s not capable to build a loyal user base for an app. To find mobile users that will be loyal to an app is what a non-incentive traffic campaign suites really well for.
What are major Mobile Advertising IDs
With Mobile Advertising ID app developers have a tool to identify who is using their mobile apps. Among several there are three major ones on the market:
- IDFA (Apple’s Advertising Identifier), it’s provided to iOS developers as a part of iOS to implement a system for serving ads. Since iOS14 Apple has switched this ID to the opt-in basis, meaning app developers are required to ask their mobile app users an explicit permission to track data on their mobile devices.
- Android Advertising ID – the one that Google provides to developers as part of the Android to serve ads inside apps
- Facebook App User IDs, which allows developers to collect information about their app users via the Facebook SDK.
How Does Mobile Ad Mediation Work?
This is the framework for a mobile publisher to monetize her or his inventory efficiently and achieve both high fill rates, meaning all inventory is used to display ads, and high revenue. Essentially Ad mediation algorithms allow publishers to match the right inventory to the right ad network.
Here is how an ad mediation technology works. Based on publishers preferences (in most cases it’s to prioritize highest eCPM paying ad networks first), the system ranks some ad networks higher than others and if a specific ad network can’t fill the ad request, the system picks the next one in the rank. The biggest advantage for a publisher here is that such system is using a single SDK to manage hundreds of SDK of various ad networks.
Top Mobile Advertising Companies:
- Appodeal
- Appitate
- Zoomd
- AdColony
- SocialPeta
- Gimbal
- Hitapps
- Performcb
- App Growing Global
- Adjust
- App Annie
- FraudScore
- TrafficGuard
- Adsperfection
- Headway
- Outbrain
- PubMatic
- myAppFree
- Smadex
- Mobupps
List of the best mobile app advertising networks and platforms
Perform[cb] offers advertisers proprietary fraud-fighting software solution PerformSHIELD™. It allows marketers and brands to analyze traffic in real-time and do post-processing analysis of a traffic’s validity.
Learn more about Performcb
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | - | - | 20k | - |
Headway is a leading data-driven app growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with partner platforms to offer brands seamless data-driven digital solutions. Headway provides optimized and targeted ad campaigns, empowered by Machine Learning, and guided by experienced growth experts. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company.
- Mobile platforms: Android, IOS
- Campaign types: CPA, CPI
- Ad formats supported: Banners, Content Lock, Interstitial, Native, Video
- Targeting: Custom
- Key Markets: Europe, Latin America, Middle East, South East Asia, USA
PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.
- Mobile platforms: Android, IOS
- Campaign types: CPA, CPC, CPI, CPL, CPM
- Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
- Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
- Key markets: Global
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2011 | 500-1000 | +100M$ | 1.5k+ | 2.5m+ |
Smadex is the mobile-first programmatic DSP engineered for growth.
We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.
Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals.
We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service.
Learn more about Smadex
SocialPeta Technology, the world’s leading advertisement creative spy and analysis platform, dedicated to offer top ads creative and marketing strategy for both advertisers and publishers. Serving as an Essential Ad and Marketing Intelligence Platform, SocialPeta focuses on:
- Ad Intelligence, Marketing Intelligence, APP Intelligence
- Ad Cost intelligence, Game Intelligence, Audience Intelligence
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | 51-200 | - | - | - |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2008 | 400 | $192m+ | 25k | 4m+ |
Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally. AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.
- Mobile platforms: Android, IOS
- Campaign types: CPM
- Ad formats supported: Rich Media, Video
- Targeting: Demographic
- Key markets: US
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2018 | 11-50 | - | 534 | - |
TrafficGuard detects, mitigates and reports on digital ad fraud before it hits your advertising budget. Sitting within the advertising journey, TrafficGuard analyses impressions, clicks, conversions and events to mitigate ad fraud at its earliest reliable detection. Our proactive approach keeps your performance data clean, and helps you scale and optimise your advertising confidently.
Learn more about TrafficGuard
Visibility at your fingertips
Stuck sifting through multiple spreadsheets for hours? Use a single source of truth for data aggregation, data normalization and automated reporting to accelerate your advertising analytics and monetization strategy.
With App Annie Ascend, you can:
- Aggregate data from over 400 advertising, mediation, attribution and data cloud sources with a single API call
- Analyze stack or percentage chart views and customize topline headers for instant insights that matter
- Unlock organized and normalized ad data with intuitive ETL software by bulk editing dimensions or creating custom rules
- Pivot data by sum, average, and percentage change to identify areas of growth or divestment
- Customize data ingestion, revenue analytics, and api aggregation to fit your needs
Adjust is an attribution and analytics software package for mobile applications, enabling mobile app marketers to examine store statistics, advertising sources and advanced analytics to fully monetize their application. Adjust is the choice of such established brands as Yelp, Zynga, Spotify, Soundcloud, Runtastic, Hotel Tonight.
- Type: In-app analytics, Marketing analytics
- Pricing: Basic, Business and Custom plans, pricing is available upon request
- Platforms supported: Android, iOS
| Founded | Employees | |||
|---|---|---|---|---|
| 2015 | 11-50 |
FraudScore is an independent antifraud solution that evaluates the quality of mobile and web traffic in advertising campaigns. FraudScore clients are direct advertisers and ad agencies, ad networks & mobile developers from all over the world. FraudScore offers antifraud solutions for all steps of ad campaign funnel: from DSPs, to CPI, CPM, CPA and CPC. FraudScore is well known to be effective in combat against click spamming, bot, malware and adware, click injection, bot farms and many more.
Learn more about FraudScore
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2017 | 10-50 | - | - | - |
Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.
- Advertising agency
- RTB solution
- Social advertising
- Apps publishing
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | - | - | - | - |
Gimbal translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives.
Highlights include the following:
- Location-based marketing
- Identity-based platform
- Foot Traffic Analytics
- Custom Audiences
| Founded | Employees | Revenues | Social | |
|---|---|---|---|---|
| 2017 | 10-50 | 2.5m | 129 |
Appitate LLC is an international mobile affiliate network. Members of our team are high-skilled professionals in the sphere of mobile promotion and traffic monetization.
Appitate works with CPI and CPA models, supports both IOS and Android OS, and covers more than 100 GEOs. Moreover, our network works with direct App-developers and Advertisers, exclusive and direct Publishers only. With the help of advanced technology and exceptional technology, Appitate LLC easily matches all needs of each publisher and meets the advertiser’s goals.
Learn more about Appitate
| Founded | Employees | Social | Traffic | |
|---|---|---|---|---|
| 2014 | 101-200 | +25000 | +250.000/month |
+250,000 developers, from indies to large enterprises, trust in Appodeal to manage their Ad Monetization. A light full-stack ad monetization solution that puts app publishers first – the way it should be.
By just integrating one simple SDK, you will gain access to +70 ad networks & demand sources, competing against each other in a real-time auction for every single ad impression.
| Employees | Revenues | Social | Traffic | |
|---|---|---|---|---|
| 11-50 | - | - | - |
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2008 | 11-50 | 5k |
Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.
- Mobile platforms: Android, iOS,
- Campaign types: CPC, CPI, CPM
- Ad formats supported: App Icon, Audio, Banners, Content Lock, Coupons, Custom, In-App, Incentivized, Interstitial, Native, Notifications, Offer Wall, Pop up, PopUnder, Redirect, Rewarded Video, Rewards, Rich Media, Search, Social, Text, Video
- Targeting: App, Carrier, Category, Country, Demographic, Device, Network, White & Black Lists
- Key markets: Global
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| - | - | - | - | - |
Outbrain is the world’s leading discovery and native advertising feed for the open web. A third of the world’s Internet-connected population explore and discover information through its feed technology, which is trusted by emerging to established brands and integrated into thousands of media companies’ tech stacks to manage and monetize their publishing operations. Outbrain operates in 55 countries and is headquartered in New York City with offices in 18 cities worldwide.
- Mobile platforms: Android, iOS
- Campaign types: CPC
- Ad formats supported: banners, Carousel
- Targeting: Location, Platform, OS, Interests, Demographic
- Key Markets: global
| Employees | Social | |||
|---|---|---|---|---|
| 2-10 | 100 |
Adsperfection is an ad tech company that helps brands and developers with users acquisition and in-app monetization. With Adsperfection advertisers can acquire engaged and paying users for their app/product/service, as well as buy media at scale and get advanced solutions for preventing fraud. Publishers can boost their eCPM with flexible ad formats, use high impact monetization solutions and arrange direct deals from most recognizable app developers worldwide.
- Mobile platforms: iOS, Android
- Campaign types: CPA, CPC, CPI, CPL, CPM, CPS
- Ad formats supported: Banners, Interstitial, Native, Video
- Targeting: Custom
- Key Markets: Australia, Canada, France, Germany, India, Italy, Japan, South Africa, Spain, UK, USA
myAppFree
High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2013 | 2-10 | $8.9m+ | 7k | 1.36m+ |
myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.
- Mobile platforms: Android, iOS, Windows Phone
- Campaign types: CPA, CPC, CPI
- Ad formats supported: Banners, Interstitial, Native, Notifications
- Targeting: Audience, Geo, Interests, OS, Platform
- Key Markets: Asia, Europe, Latin America, USA
| Founded | Employees | |||
|---|---|---|---|---|
| 2014 | 51-200 |
We\'re a multi-format advertising network that operates in 200+ countries. Our aim is to provide wider ad coverage and traffic monetization within one platform. Key Features More than 15К active campaigns daily, that create a high traffic demand and high CPM.
Learn more about Clickadu
Appreciate is a mobile app marketing platform running sixty billion daily auctions and enabling marketers to take control of their programmatic ecosystem. In addition to extremely granular targeting, buyers have unconditional transparency at the exchange
Learn more about Appreciate
SmartyAds DSP is a programmatic-buying platform for advertisers who search for safe, supreme-quality push traffic that converts in higher ROI, instant user engagement and retention.
Pricing & Features:
- Push traffic for all screen types & sizes that translates in 200-400% higher ROI & conversions.
- Easy to segment and personalize push creatives.
- The broadest network of premium push traffic publishers and SSP partners (MoPub, MobFox, PubNative) with tested and localized landings across all geos and verticals.
- In-app traffic from more than 1000 top-rated apps with push traffic for iOS & Android.
- 30+ targeting options for geomarketing push campaigns Including geo-targeting, GPS, language, etc.)
- Frequency capping, dayparting and sparring to fine-tune push advertising experience.
- Comprehensive, easy-to-grasp statistics with an in-deep performance overview.
- Third-party impression analytics tags support, API.
- Rapid and easy campaign set up and creative approval.
- Flexible CPM pricing model.
Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology. Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level. Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.
- Easy to use interface with a self-serve platform and real-time analytics
- Worldwide reach across a transparent publisher set
- Wide range of targeting options including Geo+hyper location and support for mobile retargeting
- Range of formats supported including banners, interstitials, rich media & video
Singular offers industry leading fraud prevention solution to help advertisers prevent advertising fraud and focus on quality users. Singular puts a team of highly-skilled cybersecurity scientists behind this solution to make sure it catches the most of ad fraud.
It’s comprehensive, meaning it’s based on listening for signals at the most granular levels and based on all known protection methods to reject fraud in real-time automatically. It’s also adaptive, transparent and customizable to meet today’s challenges of counteracting advertising fraud activities.
- Type: Marketing Analytics, App advertising analytics
- Pricing: Starter plan (free), Standard plan ($799/month)
- Platforms supported: iOS, Android
Propeller Ads is an online advertising company, founded in 2011. It maintains one of the biggest ad networks on the market, with over 1B daily advertising impressions across the globe. PropellerAds has more than 150,000 premium publishers’ sites registered in the network. In addition, PropellerAds offers such solutions as: performance based marketing for agencies & CPA networks, mobile app monetization with SDK integration, buying traffic via Real-Time Bidding model and more.
- Mobile platforms: iOS, Android
- Campaign types: CPM, CPA, CPL, CPC
- Ad formats supported: Push Notifications, Interstitials, Popunder, Native Ads
- Targeting: Language, OS, GEO, 3g/WiFi, Device type, Browser, Mobile Carrier, Day & time, User Activity (new)
- Key Markets: Global
Madvertise is an independent sales house for mobile advertising with headquarters in Paris, France and offices in Germany and Italy. The first marketing, technology and mobile advertising company listed on the stock exchange in France, founded in 2011 and overseen by Paul Amsellem. Madvertise reaches 71 million unique visitors across 6 countries (France, Germany, Italy, United Kingdom, Swiss and Austria) representing over 100 premium publishers in Europe.
- Mobile platforms: iOS, Android
- Campaign types: CPI, CPC, CPM, CPV
- Ad formats supported: Banners, Rich Media, Video
- Targeting: Country, Demographic, Device, OS, Time
- Key Markets: France, Italy, Germany
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | 152 | $6m+ | 8k | 90,000+ |
Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. The company is focused on helping mobile advertisers to reach and acquire loyal users at scale, leveraging its direct relationships and dynamic ad-serving technologies. Leadbolt’s AI and Machine Learning based algorithms assist advertisers with advanced targeting that captivates best-fit audiences to achieve deeper user engagement with maximum ROI.
- Mobile platforms: iOS, Android, Windows Phone
- Campaign types: CPC, CPM, CPI, CPV
- Ad formats supported: Native, Video, Interstitial
- Targeting: country, region, carrier, connection type, mobile platform, OS version, device, category
- Key Markets: Australia, Brazil, Canada, China, Global, India, Russia, UK, USA
Criteo Dynamic Retargeting is an online retargeting platform for the ad solution from Criteo – one of the leading commerce marketing companies, founded in Paris, France. It went a long way from being a small start-up to the company with 2,700 employees in 30 offices around the globe and 1,2 billion ads served in 2017 alone. The platform is used by more than 18,000 marketers all over the globe that rely on displaying their video and display ads on publisher’s premium mobile, tablet and desktop ad inventory. Criteo Dynamic Retargeting platform helps brands to re-engage 90% of their target audience and increase their ROI up to 13 times.
- Mobile platforms: Android, IOS,
- Campaign types: CPC, CPM,
- Ad formats supported: Banners, Video
- Targeting: Custom
- Key Markets: Global
CPAlead
35 Million Installs Don't Lie - CPAlead delivers VALUE for App Owners & Mobile Affiliates
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2016 | 11-50 | 3k |
ConsoliAds Pte Ltd. is MENA and APAC’s mobile ad mediation and promotion platform. It provides advertisers with access to publishers inventory in more than 12,000 apps that deliver over 350 million ad impressions and helps to reach impression-to-install conversion up to 10%, the platform is capable to deliver CPI around $.0.40.
- Mobile platforms: Android, IOS, Mobile Web
- Campaign types: CPC, CPI, CPM
- Ad formats supported: Native, Video, Interstitial, Rewarded Video, Banner and Icon
- Targeting: Country, Demographic, Device, Geo, OS, Time
- Key Markets: CPC, CPI, CPM
Branch Metrics offers sophisticated ad fraud protection solution. It features comprehensive reports on suspicious activity, industry-standard blocking rules and AI-based fraud detection algorithms. It’s focused on using Branch personas data from its vast, global identity network and doesn’t rely on inferior Fingerprinting tech.
- Type: App marketing analytics, Advertising analytics
- Pricing: 3 plans – Free, Startup (depending on a traffic volume either $59 or $200 / month), Enterprise
- Demo: available
ArmorAds is a global mobile advertising company with a focus on advanced data-driven ad campaign optimization capabilities and an in-house-built anti-fraud technology to shield advertisers from malicious activities. The company’s team is committed to protect advertisers from brand damage and revenue loss and to empower them to generate predictable ROI.
- Mobile platforms: Android, iOS
- Campaign types: CPA, CPL, CPM, CPS
- Ad formats supported: Banners, Native, Rich Media
- Targeting: Audience, browser, Carrier, Country, Device, Geo, Language, Location, OS, Platform, Time, White & Black Lists
- Key Markets: Global
Appsumer is a reporting and analytics platform for user acquisition teams at scaling apps. It transforms fragmented media cost and attribution data into granular, perfectly unified ROI insights aiding faster, better-informed and more confident UA decision-making.
- Type: Marketing Analytics
- Pricing: n/a
- Platforms supported: Android, iOS
AppsFlyer applies multi-layered approach to protect mobile advertising campaigns from fraud. The layers include install authentication, clustering-based anomaly detection, validation rules, attribution calibrator and post-attribution. Its solution is capable to prevent Install Hijacking, Click Flowing, Device Farms, Bots, Fraudulent in-app events and Fake Purchases.
- Type: App advertising analytics, Marketing analytics
- Pricing: 30-day trial period with Basic plan, the Custom plan price is available upon request
- Platforms: iOS, Android, Windows & Xbox, Amazon, tvOS, Unity, Cordova, Marmalade, Cocos2ds, Adobe Air, React Native
Apple Search Ads is the Apple Inc. iOS app promotion platform for app developers to drive traffic for their apps via search. The platform features two plans – Basic and Advanced, with the Basic plan, currently available only for US market, developers can set their app ad campaigns with a specific CPI they want to stick to and let it run automatically with minimal management on their part. The minimum budget for the Basic plan is $5,000 per app per month. The Advanced plan implies developers need to set up keywords they target and audiences they need to reach, set bids and budgets they plan to spend and pay only when mobile users tap on their ads.
- Mobile platforms: iOS
- Campaign types: CPI, CPC
- Ad formats supported: auto-generated ads with creatives an app has on the App Store.
- Targeting: iOS version, device (iPhone / iPad), location, gender, age, new / existing customers for other apps from the same advertiser
- Key markets: global, the Basic plan is US only.
AdTiming is a mobile marketing platform that is focused on using Big Data to run ads geo-targeted in 200+ countries. With AdTiming advertisers can choose from 20,000 tags to laser focus their mobile app ad campaign in time to reach a particular target audience.
- Mobile platforms: Android, IOS
- Campaign types: CPA, CPI
- Ad formats supported: Banners, Native, Rewarded Video
- Targeting: Device, Operator, OS
- Key Markets: Europe, India, Japan, Middle East, USA
Adsterra Network
Best Advertising Network, High Quality Traffic, Self-Service Platform for advertisers
Vungle is one of the leading performance marketing platforms for app advertisers. It brings advertisers mobile users through engaging video ads. They rely on Vungle’s creative optimization technology, targeting, and HD video ad delivery to reach and acquire high-quality users globally. Top mobile publishers rely on Vungle to generate revenue with engaging video ads.
- Mobile platforms: Android, IOS, Windows Mobile, Amazon
- Campaign types: CPI, CPA, CPM, CPCV
- Ad formats supported: Video, MRAID
- Targeting: Custom
- Key Markets: Europe, US, China