Today app and mobile advertising companies present the bulk of the digital advertising market.
According to Nielsen report for Q1, 2019, out of 11 hours and 27 minutes per day connected to media Americans spent 3 hours and 1 minutes with mobile apps or web on their smartphones (up from 2 hours and 22 minutes in 2018). Given the current COVID-19 pandemic that forced people to stay home more, these figures for 2020 are certainly higher.
That surge in a mobile use lead to mobile app advertising spend drastic increase. The latest figures from IAB US show that in 2019, mobile ad spend grew by 38% (from the previous year) to reach a whopping $100 billion.
Mobile advertising can include anything from video ads and mobile website display to in-app ads. The very nature of mobile (as a personal device) calls for a personalized approach with precisely targeted advertising campaigns for the best return on investment. And, a number of mobile advertising companies have emerged to support this trend.
According to a recent IAB study, $26.5 billion was spent in 2019 by marketers on location-based advertising. Advertisers can now personalize their messages to people, in real time, based on their current location. This is why in-app advertising works so well.
In a rapidly evolving mobile market, devising a mobile advertising strategy can be a complex task. So where do you start? We’ve created a list of mobile advertising platforms and services that can help drive your mobile monetization and user acquisition efforts. To make it simple, we’ve divided the list into eight key categories.
To find an ad network that meets specific criteria, use one of the 4 dropdown selects above the listed companies. By using Categories select, you can narrow down your search to Ad Fraud Detection Tools, Mobile Ad Analytics, Mobile Ad Network, Mobile Ad Server, Mobile DSP, Retargeting, Social Ads and SSPs. To narrow down your search to companies that provide a specific type of an ad format, use AdFormats select. If you want to focus your search on a specific business model, use Models dropdown select and search for CPA, CPC, CPI or other models available with specific mobile ad companies. Finally, Trading Models select allows you to filter out only Self Service, Real Time Bidding or Programmatic ad platforms.
Every mobile ad network has its own strengths and weaknesses, we’ve been trying really hard to provide both quality and diversity of ad networks to choose from and get a comprehensive picture about. We’ve gathered, analyzed and listed top mobile advertising networks for you in this directory.
Mobile Advertising 101
The Mobile Advertising Networks section presents a database of hundred plus mobile ad companies that collectively form the mobile advertising landscape. We do our best to make this database comprehensive and useful for company owners who look for an effective and reliable mobile advertising partner to advertise their product or service. We also want to provide media buyers with the best choice of advertising networks to buy ad inventory from.
To begin let’s start with the basics – what is a mobile advertising? According to Wikipedia Mobile Advertising is:
a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
To get yourself up-to-speed with what’s the latest and greatest in the roam of mobile advertising, you can read about the latest mobile advertising trends here.
Categories of Mobile Advertising Platforms
There are several categories of mobile advertising companies, let’s define the major ones:
- A Mobile Ad Network – is an advertising company that serves as intermediary between app developers, that need to advertise their apps or online merchants in general and publishers, individuals or companies that want to place ads inside their apps or websites to make a profit.
- A Mobile Ad Server – is a web server that stores mobile ads and provides technological solution to manage and display these ads on various mobile apps and websites.
- A Mobile DSP (stands for a mobile demand side platform) – is a company that provides a system for mobile advertisers to buy mobile inventory from a multiple ad exchanges, ad networks and mobile publishers. The mobile DSP key feature is a single interface for a real-time bidding to display online ads across multiple ad-exchanges.
- An Ad Fraud Detection tool – is a company that provides a technical solution to advertisers to detect and prevent fraud in digital advertising campaigns.
- Mobile Ad Analytics – is a company that provides mobile ad campaign attribution and analytical tools.
- Retargeting – is an advertising company that provides a service for re-engagement with online audiences that at some point seen / clicked on an ad but than lost their interest.
- Social Ads – is a digital advertising company that provides unified solutions to run ad campaigns across multiple paid social ad platforms, such as Facebook Ads, Twitter Ads, Pinterest Ads, TikTok Ads and more.
- SSP (stands for a supply side platform) – is a company that allows desktop or mobile app publisher to manage his ad inventory across multiple, both desktop and mobile, platforms.
Mobile Advertising Formats
There is a range of different types of mobile advertising defined by the Interactive Advertising Bureau (aka IAB), among those the major ones are:
- Banner ad – a still or animated image, of the number of sizes defined by IAB, placed on a website or inside a mobile app
- Interstitial – a full-screen graphical ad that covers an entire website or mobile app interface. It requires a website visitor or a mobile app user active action to either click-through or closing to continue interaction with a mobile app or website.
- Offer-wall – a screen in an app that offers mobile users rewards or different incentives in exchange for specific actions, like downloading an app, registering in app and more.
- Video ad – a short, 15-30 second length video clip that advertises a specific mobile app or a website.
- Native ad – a form of paid media where the ad experience mimics the natural form and function of a mobile app or website interface.
- Social ad – is an ad displayed on social media sites or via audience networks associated with them (example – Facebook Audience Network).
All mobile advertising formats are developed to advertise products, services and mobile apps in particular. There are a number of business models that different mobile advertising networks utilize to serve both advertisers and publishers. Here we present the most widely accepted ones.
Mobile Advertising Business Model
The modern mobile ad industry is built on several business models, the most established among those are:
- CPC (cost per click) – it implies charging an advertiser for every click on a mobile ad inside an app or on a website. Our database contains the following ad networks that support this model.
- CPM (cost per mile) – this model implies charging an advertiser for each 1,000 impressions of her / his mobile advertising
- Cost Per Install / Pay Per Install / CPI – with this model an advertiser is charged once an app he advertises was downloaded
- CPA (cost per action) – this business model is based on charging advertiser once a specific action was taken inside a mobile app or on a website.
Any mobile advertising campaign requires targeting to reach out specific audience that will be relevant to the product or service that is advertised. Compared to desktop, mobile devices provide a wide range of targeting options and the following ones are the most commonly used.
Mobile Advertising Targeting
- Device – this kind of targeting allows to narrow a mobile ad audience to people that have a specific smartphone or tablet model.
- OS – it allows to deliver to users with mobile devices that run specific Operating System, e.g. iOS, Android, Windows Phone.
- Geos – a kind of targeting that allows to deliver a mobile ad message within specific geolocation, in most cases, within a particular country, city or ZIP code.
- Day Part – to take into account mobile users tendency to spend time with their mobile devices during specific time of a day, this type of targeting allows to deliver ads within a specific time frame.
- Behavioral – the most sophisticated type of targeting that mobile advertising platforms run by Facebook, Twitter and Google are capable to provide, based on an extensive user profile they accumulate over time.
- Demographic – this type of targeting is based on a mobile ad audience age and gender.
- Operator – with this kind of targeting mobile ad campaigns can be narrowed down to mobile users that are served by specific mobile operator, e.g. At&T, Verizon, T-Mobile, Vodafone and so on.
There are 3 major ways of launching and managing advertising campaigns: self-service, managed service and programmatic. All 3 have its pros and cons and many ad networks supports all of them to address a broad range of customers needs.
Top Mobile Advertising Companies:
- Adjust - Mobile Measurement Partner
- InMobi - Driving Real Connections
- 3.14 Mobitech - Mobile Advertising the way it should be
- Smadex - Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)
- Kevel - Build a custom ad server in just weeks.
- HUAWEI Ads - Mobile Marketing Platform tailored for HUAWEI devices
- AdsCompass - Global Ad network for Publishers and Advertisers
- Bidease - #1 DSP for mobile app marketers
- RichAds - #1 Mobile Ad Network for Scaling Ad Campaigns
- Mobupps - A One Stop Shop For All Your Mobile Marketing Needs
- JustControl.it - Get Your Digital Marketing Under Control
- AdQuantum - Performance Marketing Agency
- AppsFlyer - Mobile marketing attribution and analytics
- PubMatic - The Future of Programmatic. Delivered
- SocialPeta - Ads Intelligence Tool For Marketing Strategy
- ConsoliAds - Mobile App Growth Made Quick & Easy
- Remerge - Growth Specialist for App Businesses
- Hitapps - Expert in digital advertising and app development since 2017.
- Performcb - #1 Performance Marketing Network Worldwide
- AdColony - The In-App Marketplace for Brands
- Adlane - Ad Network for Publishers and Website Owners
- myAppFree - High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK
- MAAS powered by Affle - Unified Audience Platform for Mobile User Growth
- Zoomd - Know More, Do More
- Entravision - Entravision is the leading Performance One-Stop-Shop Digital Marketing Company
- Growth FullStack - Custom BI for advertisers of all sizes
- Adikteev - Data-driven app marketing platform
- URLgenius - Codeless App Linking and QR Codes
Mobile Advertising Trading Models
- Self-Service / Self-Managed – this model implies providing an online dashboard for digital advertisers to run ad campaigns on their own.
- Managed Service – this kind of model is based on providing qualified managers by advertising company to run mobile ad campaigns on behalf of an advertiser.
- Programmatic – an algorithmic sale and purchase of digital advertising on mobile and desktop.
One of the most important aspects of running an ad campaign is tracking. By definition an optimization, as a crucial part of a mobile advertising strategy, wouldn’t be possible without having a robust ad campaign tracking in place. There are several ad tracking companies that command this core-stone feature of the advertising market, such as:
You can find more here.
Mobile Advertising Tracking
- Integration with third party tracking – this is the most common type of tracking support, when an ad network provides advertisers with multiple ad tracking SDKs support
- Server-to-Server – this type of tracking allows advertisers and publishers to track ad conversion without use of cookies, when an instance of a conversion is defined by a post-back URL.
- Pixel – is based on using a simple programming code that contains an 1×1 pixel size image that is placed on a website where an ad needs to be tracked.
We hope this mobile advertising 101 guide gives you a comprehensive overview of the mobile ad industry most important components and provides a substantial educational value.
Mobile Advertising FAQ
What are the highest paying mobile advertising platforms?
The answer to this depends on the type of app and the type of traffic that you have as well as the method of monetization. For example, an app with traffic mainly in the US will do better with a platform with more US-based advertisers whereas an app with users mainly in India will monetize better with networks with a bigger presence in that market.
Monetization also depends on the format used. Interstitials, offerwalls and other formats can often perform better than standard banners for some traffic and use cases. Video is another format that has became mainstream in mobile advertising industry and currently demonstrates a higher level of performance than above mentioned formats. With the video format, advertisers are the best equipped to convey a message about their products and quite often publishers have the best chances to monetize their inventory by placing video ads inside their mobile apps or websites.
The best option is often to integrate with an ad mediation platform which can include multiple traffic sources and the tools that allow publishers to manage, optimize and get reports from those sources within a single dashboard. A choice of a specific ad mediation platform is defined by its setup cost, type of integration it provides, number of supported networks and more.
Which mobile ad formats are best ?
The toolbox of advertising formats that mobile advertiser has consists of the following items – a banner ad (either static fo animated), an interstitial banner (it occupies all mobile app interface real estate), video and native ad. Among the above mentioned four, video and native formats are the current mobile advertising industry frontrunners.
Mobile users in general are shifting from watching video on a desktop to mobile and hence short engaging video ads on their smartphones and tablets are in a position to get higher level of engagement and bring more money for mobile publishers.
By definition, a native ad format is the one that is least intrusive amongst all mobile ad formats available. It’s designed to follow the natural form and function of the mobile user experience inside a mobile app or website. Because it complements any content of a mobile app or a website where it’s placed, it’s capable to generate higher engagement and lead to a desired action on a mobile user’s part.
What is the best business model for publishers? CPM, CPC or CPA?
It is one of the most often asked questions about online advertising, and mobile advertising in particular. At the end of the day, app and website owners become publishers to monetize their inventory, to make money. The short answer on this question is – it depends. To provide a longer answer we need to analyze each model briefly and stack them to each other.
CPC or cost-per-install model generates revenue for a mobile publisher whenever users click on ad that is placed in his inventory. The most favorable situation for users to click on an ad is when they’re shown this ad as a result of them searching for some mobile app, product or service in general.
CPM or cost-per-mile, where mile is a nickname for 1,000 ad impressions served. With CPM model publisher is paid for ad views inside his inventory. You can read about the average mobile CPM rates here.
So the fundamental difference between these models lies in a fact that with the CPC one a publisher is certain about what revenue he can generate with a fixed price for a mobile ad clickthrough, with CPM he does not. The weak point of the CPC model is a click fraud, when dishonest publishers artificially generate revenue via automated scripts that “click” on ads placed inside their inventory. The weak point of CPM model is that view counts isn’t always accurate and this ongoing issue has lead to the Mobile Web Advertising Measurement Guidelines establishing.
The ultimate decision about what business model to choose should be made by each publisher individually, after careful analysis of ad networks he’s considering to work to monetize her or his mobile or desktop inventory.
What’s the best way to target mobile advertising campaigns?
Targeting is a crucial part of any mobile ad campaign, having well written text or well designed graphic creatives is not enough to launch a successful advertising campaign. If your ad misses people that may find its message compelling to act on and at the right time, you’re wasting your advertising budget.
There are number of parameters that influence what audience a mobile ad will reach.
Such as:
- Demographics
- Geolocation
- time of a day
- mobile operator
- OS
- wifi / mobile connection
- device and interests / habits.
To define the best strategy for mobile ad campaign targeting you need to define what mobile users you want to reach. The more accurate profile of a mobile audience you manage to build, the more precise your ad campaign targeting will be. The ideal audience profile should contain information about such things as where do people live, their gender, age, mobile devices they use and what habits and interests they express on social media platforms such as Facebook, Twitter or Google.
One of the most effective ways to target mobile ad campaign is Retargeting. Essentially retargeting implies usage of data collected about mobile users that visited your website or installed your app to reach them on various ad networks, social media sites, e.g. Facebook, Twitter, YouTube and others.
There are three major ways to collect information to apply Retargeting technique to your mobile ad campaign – building an email list by collecting addresses people leave on your website, pixel placing to track people who visit your website or mobile advertising IDs collected from your app installs.
What is the difference between an incentive and non-incentive mobile traffic?
With all complexity that mobile traffic generation brings to bear, there is one way to separate it into two kinds – incentive and non-incentive traffic. With the latter one, mobile users are compensated for downloading mobile apps with a some kind of reward, usually a virtual currency.
There are different use cases for each defined by its pros and cons. By launching an incentive traffic ad campaign, mobile advertiser can quickly increase her / his mobile app ranking on the App Store or Google Play marketplace, build an initial app user base to test various ideas for its design and more. The weak point of incentive traffic is that by definition it’s not capable to build a loyal user base for an app. To find mobile users that will be loyal to an app is what a non-incentive traffic campaign suites really well for.
What are major Mobile Advertising IDs
With Mobile Advertising ID app developers have a tool to identify who is using their mobile apps. Among several there are three major ones on the market:
- IDFA (Apple’s Advertising Identifier), it’s provided to iOS developers as a part of iOS to implement a system for serving ads. Since iOS14 Apple has switched this ID to the opt-in basis, meaning app developers are required to ask their mobile app users an explicit permission to track data on their mobile devices.
- Android Advertising ID – the one that Google provides to developers as part of the Android to serve ads inside apps
- Facebook App User IDs, which allows developers to collect information about their app users via the Facebook SDK.
How Does Mobile Ad Mediation Work?
This is the framework for a mobile publisher to monetize her or his inventory efficiently and achieve both high fill rates, meaning all inventory is used to display ads, and high revenue. Essentially Ad mediation algorithms allow publishers to match the right inventory to the right ad network.
Here is how an ad mediation technology works. Based on publishers preferences (in most cases it’s to prioritize highest eCPM paying ad networks first), the system ranks some ad networks higher than others and if a specific ad network can’t fill the ad request, the system picks the next one in the rank. The biggest advantage for a publisher here is that such system is using a single SDK to manage hundreds of SDK of various ad networks.
List of the best mobile app advertising networks and platforms
| Founded | Employees | |||
|---|---|---|---|---|
| 2018 | 51-100 |
RichAds - #1 Mobile Ad Network Where Scale Meets Performance. Develop your advertising with the global self-serve performance ad platform. RichAds traffic quality is verified by Adscore which blocks any bot or other fraudulent traffic.
Learn more about RichAds
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2008 | 400 | $192m+ | 25k | 4m+ |
Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally. AdColony is known for its exclusive Instant-Play™ HD video, Aurora™ HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.
- Mobile platforms: Android, IOS
- Campaign types: CPM
- Ad formats supported: Rich Media, Video
- Targeting: Demographic
- Key markets: US
| Founded | Employees | |||
|---|---|---|---|---|
| 2016 | 51-100 |
ConsoliAds Pte Ltd. is MENA and APAC’s mobile ad mediation and promotion platform. It provides advertisers with access to publishers inventory in more than 12,000 apps that deliver over 350 million ad impressions and helps to reach impression-to-install conversion up to 10%, the platform is capable to deliver CPI around $.0.40.
- Mobile platforms: Android, IOS, Mobile Web
- Campaign types: CPC, CPI, CPM
- Ad formats supported: Native, Video, Interstitial, Rewarded Video, Banner and Icon
- Targeting: Country, Demographic, Device, Geo, OS, Time
- Key Markets: CPC, CPI, CPM
| Employees | ||||
|---|---|---|---|---|
| 190.000 |
[masterslider alias=\"ms-huawei-ads\"] Huawei has a rich history in the mobile and technology industry and is a leading provider of 5G infrastructure and smart phone devices and tablets. Huawei is committed to bringing digital to every person, home and organization for a fully connected intelligent world.
Learn more about HUAWEI Ads
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| - | - | - | - | - |
Growth FullStack empowers mobile developers to adapt to a privacy-first world and continue pursuing their marketing analytics goals via ETL service and best in class training. The platform is designed to turn data into powerful insights for mobile developers so that they can drive growth for their business. By providing them with a fully automated data pipeline, we empower mobile publishers to focus on building great games without spending time and resources dealing with complex datasets and hiring in-house data engineering teams.
- Tagline: Custom BI for advertisers of all sizes
- Services: App Analytics, Business Intelligence Tools, App Marketing
Learn more about Growth FullStack
PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.
- Mobile platforms: Android, IOS
- Campaign types: CPA, CPC, CPI, CPL, CPM
- Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
- Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
- Key markets: Global
| Employees | ||||
|---|---|---|---|---|
| 300 - 400 |
[masterslider id=\"309\"] Unified Audience Platform for Mobile User Growth A unified audience platform, Affle’s MAAS enables mobile advertisers and app marketers to acquire quality users at scale, across directly integrated publishers, programmatic platforms and relevant app recommendations.
Learn more about MAAS powered by Affle
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | 70 | - | - | - |
Adikteev is the leading app re-engagement platform for performance-driven marketers.
We help the world’s top-spending app publishers increase retention, reacquire churned users and drive incremental revenue. App publishers in gaming, eCommerce, on-demand, services and entertainment rely on us to deliver made-to-measure strategies, creatives and algorithms.
By combining science and creativity, we deliver best-in-class playable and interactive ads paired with top retargeting tech. We believe in creating a unique strategy for each client based on data to provide measurable and transparent results that increase user LTV and fuel business growth.
Adikteev is #10 among Inc. Magazine’s Top 5000 fastest growing companies and ranked in the top retargeting partners of the world for two consecutive years by AppsFlyer Performance Index
Perform[cb] offers advertisers proprietary fraud-fighting software solution PerformSHIELD™. It allows marketers and brands to analyze traffic in real-time and do post-processing analysis of a traffic’s validity.
Learn more about Performcb
| Founded | Employees | |||
|---|---|---|---|---|
| 2013 | 10-50 |
AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks. Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.
Learn more about AdsCompass
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2011 | 500-1000 | +100M$ | 1.5k+ | 2.5m+ |
Smadex is the mobile-first programmatic DSP engineered for growth.
We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.
Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals.
We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service.
Learn more about Smadex
| Employees | ||||
|---|---|---|---|---|
| 10-50 |
URLgenius offers app marketers and developers a patented, cloud-based alternative for app linking and QR code capabilities that increase conversion from any channel. Our technology streamlines the mobile experience with links that open specific screens in your app while bypassing the website login friction typically encountered when clicking from social ads or from inside other apps.
Learn more about URLgenius
| Employees | ||||
|---|---|---|---|---|
| 101 - 200 |
[masterslider alias=\"ms-remerge-1\"] Remerge is a demand-side-platform (DSP) that helps growth marketers to maximize their user lifetime value (LTV) and drive revenue by keeping existing users engaged with highly relevant and personalized mobile ads.
Learn more about Remerge
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | 51-200 | - | - | - |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
| Founded | Employees | |||
|---|---|---|---|---|
| 2013 | 101 - 200 |
[masterslider id=\"316\"] 3dot14 is a leading Mobile Ad Network that helps you grow user acquisition, brand visibility, brand performance and enhance user engagement. The company started its operation in the year 2013 and has offices in London, Delhi and Jakarta.
Learn more about 3.14 Mobitech
| Founded | Employees | |||
|---|---|---|---|---|
| 2015 | 51 - 100 |
AdQuantum is a performance marketing agency. We help mobile apps and web projects reach new revenue streams and scale their businesses with new paying users. Our risk-free user acquisition solutions allow the biggest well-known mobile brands to achieve their performance goals.
Learn more about AdQuantum
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2017 | 10-50 | - | - | - |
Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.
- Performance based marketing
- RTB solution
- Apps development and publishing
| Founded | Employees | |||
|---|---|---|---|---|
| 2012 | 200-500 |
Adjust is an attribution and analytics software package for mobile applications, enabling mobile app marketers to examine store statistics, advertising sources and advanced analytics to fully monetize their application. Adjust is the choice of such established brands as Yelp, Zynga, Spotify, Soundcloud, Runtastic, Hotel Tonight.
- Type: In-app analytics, Marketing analytics
- Pricing: Basic, Business and Custom plans, pricing is available upon request
- Platforms supported: Android, iOS,
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2008 | 11-50 | - | 5k | - |
Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.
- Mobile platforms: Android, iOS,
- Campaign types: CPC, CPI, CPM
- Ad formats supported: App Icon, Audio, Banners, Content Lock, Coupons, Custom, In-App, Incentivized, Interstitial, Native, Notifications, Offer Wall, Pop up, PopUnder, Redirect, Rewarded Video, Rewards, Rich Media, Search, Social, Text, Video
- Targeting: App, Carrier, Category, Country, Demographic, Device, Network, White & Black Lists
- Key markets: Global
| Founded | Employees | |||
|---|---|---|---|---|
| 2019 | 10-50 |
JustControl.it develops a tech marketing solution enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every slice of data.
- Services: App Analytics
- Tagline: Get Your Digital Marketing Under Control
- Offices: Cyrpus
| Founded | Employees | Social | ||
|---|---|---|---|---|
| 2017 | 11-50 | 3k+ |
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPI, CPA, CPM
- Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
- Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
- Key Markets: global
myAppFree
High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2013 | 2-10 | $8.9m+ | 7k | 1.36m+ |
myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.
- Mobile platforms: Android, iOS, Windows Phone
- Campaign types: CPA, CPC, CPI
- Ad formats supported: Banners, Interstitial, Native, Notifications
- Targeting: Audience, Geo, Interests, OS, Platform
- Key Markets: Asia, Europe, Latin America, USA
| Founded | Employees | |||
|---|---|---|---|---|
| 2007 | 500+ |
InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32,000 mobile properties to choose from. With InMobile mobile ad network, advertisers can launch brand engagement, user acquisition or remarking ad campaigns. Acquisition of a mobile rich media company Sprout allows InMobi to offer premium mobile ads as well as a huge volume of other inventory. Advertisers include leading brands such as Ford and Levis.
- Mobile platforms: Android, iOS, Mobile Web
- Campaign types: CPC, CPI, CPA, CPX, CPM
- Ad formats supported: Banners, Native, Video, Interstitial, In-Game
- Targeting: carrier, channel, country, device, operator, os, time
- Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
SocialPeta Technology, the world’s leading advertisement creative spy and analysis platform, dedicated to offer top ads creative and marketing strategy for both advertisers and publishers. Serving as an Essential Ad and Marketing Intelligence Platform, SocialPeta focuses on:
- Ad Intelligence, Marketing Intelligence, APP Intelligence
- Ad Cost intelligence, Game Intelligence, Audience Intelligence
Entravision
Entravision is the leading Performance One-Stop-Shop Digital Marketing Company
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | - | - | 20k | - |
Entravision is the leading Performance One-Stop-Shop Digital Marketing Company. We set the beat of digital advertisement.
Get the scale and global footprint you are looking for. Our team is here to boost your campaigns and help you reach the consumers most likely to engage with your brand.
Key Features
- Performance and strategy focus toward UA in mobile devices.
- Mobile-first
- Proprietary tech
- API Integrations
- Partnerships with industry key players
- Renowned Growth Squad
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | 10-50 | - | - | - |
Kevel (previously Adzerk) is helping brands everywhere drive more online revenue through sponsored listings, internal promotions, native ads, and more. They do this by providing engineers and product managers the APIs needed to quickly build fully-customized ad servers. Their award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%.
Learn more about Kevel
| Founded | Employees | |||
|---|---|---|---|---|
| 2018 | 20-50 |
Adlane is the ultimate way to monetize your traffic with all most popular formats. Key Features The project is designed specifically as an ultimate way to monetize your traffic using simple integration and popular ad formats: Browser Push notifications, In-page Push, Popunder, Display and Video by CPM / CPC models We invite everyone to adlane.
Learn more about Adlane
Appreciate
Programmatic UA: Scale your growth on iOS and Android, with the only DSP offering one-click to install ad units.
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| - | - | - | - | - |
Appreciate is a mobile app marketing platform running sixty billion daily auctions and enabling marketers to take control of their programmatic ecosystem. In addition to extremely granular targeting, buyers have unconditional transparency at the exchange
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+250,000 developers, from indies to large enterprises, trust in Appodeal to manage their Ad Monetization. A light full-stack ad monetization solution that puts app publishers first – the way it should be.
By just integrating one simple SDK, you will gain access to +70 ad networks & demand sources, competing against each other in a real-time auction for every single ad impression.
- Services: User Acquisition, Ad Monetization, Business Intelligence
- Offices: San Francisco, US
- Tagline: Turn your Apps into Top-Earning Hits
| Founded | Employees | |||
|---|---|---|---|---|
| 2015 | 11-50 |
FraudScore is an independent antifraud solution that evaluates the quality of mobile and web traffic in advertising campaigns. FraudScore clients are direct advertisers and ad agencies, ad networks & mobile developers from all over the world. FraudScore offers antifraud solutions for all steps of ad campaign funnel: from DSPs, to CPI, CPM, CPA and CPC. FraudScore is well known to be effective in combat against click spamming, bot, malware and adware, click injection, bot farms and many more.
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Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology. Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level. Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.
- Easy to use interface with a self-serve platform and real-time analytics
- Worldwide reach across a transparent publisher set
- Wide range of targeting options including Geo+hyper location and support for mobile retargeting
- Range of formats supported including banners, interstitials, rich media & video
| Employees | ||||
|---|---|---|---|---|
| 10-50 |
ADxAD is CPM Ad network for advertiser looking for: High quality banner, pop, native, interstitial, member’s area traffic Adult, dating, betting, gambling, gaming vertical’s traffic Self-service and full-service platform CPM model WW volumes ( key geos: JP, VN, IN, TW, HK, SG, KR, PH, MY, TH, CN, US) Adjustable RON and Premium traffic streams oRTB endpoints and directlink support Payment methods: Wire (€, $), Paypal ($,€), Paxum ($,€), Capitalist ($,€).
Learn more about ADxAD
| Employees | ||||
|---|---|---|---|---|
| 10-50 |
DSPs, Media Buyers, Mobile Networks, and Apps - Scale your income by working with the Aragon Premium Mobile Marketing Agency. Our team manages programmatic budgets from dozens of established and rising brands across multiple verticals, but specializing in the FinTech space.
Learn more about Aragon Premium
| Founded | Employees | |||
|---|---|---|---|---|
| 2006 | 101-200 |
VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.
Key Features
• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network
• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.
• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement
• 100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities
• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages
Learn more about VEVESmartHub
Launch your own serviced, market-ready, efficient RTB marketplace in just 7 days
| Founded | Employees | Social | Traffic | |
|---|---|---|---|---|
| 2018 | 10-50 | 600 followers | 8000+ visitors per month |
SmartHub is a programmatic, white-label, RTB solution designed to facilitate ad tech market entry for companies that plan to set up their own branded marketplaces. For smaller enterprises, going in-house and building their own ad platforms can be increasingly challenging in terms of financial investment, human resources, tech capacities and time.
Learn more about SmartHub
| Founded | Employees | Revenues | Social | Traffic |
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| - | - | - | - | - |
Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge!
Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.
Learn more about App Samurai
Adcash Performance DSP+ is a smart online advertising platform for media buyers, affiliates, ad networks, and publishers worldwide. Advanced in-house optimization technology and 11+ years’ experience provide your business with a performance marketing platform that meets your advertising goals. The platform stands out from its competitors by offering a complete package for advertising and monetization alike! Adcash has a worldwide audience, protects the users from ad fraud and thus provides real traffic while optimizing the campaigns to deliver the best possible results. That way advertisers can reach their audience and get a high ROI while publishers can boost their ad revenue.
- Mobile platforms: Android, iOS
- Campaign types: CPC, CPM
- Ad formats supported: In-App, Interstitial
- Targeting: Geo, Language, keywords
Singular offers industry leading fraud prevention solution to help advertisers prevent advertising fraud and focus on quality users. Singular puts a team of highly-skilled cybersecurity scientists behind this solution to make sure it catches the most of ad fraud.
It’s comprehensive, meaning it’s based on listening for signals at the most granular levels and based on all known protection methods to reject fraud in real-time automatically. It’s also adaptive, transparent and customizable to meet today’s challenges of counteracting advertising fraud activities.
- Type: Marketing Analytics, App advertising analytics
- Pricing: Starter plan (free), Standard plan ($799/month)
- Platforms supported: iOS, Android
