MoPub offers a three piece platform for mobile publishers, founded by app developers who appreciate the use of an open source SDK. The platform enables publishers/developers to choose between monetising between direct ads, ad networks or its real time bidding system. This provides unmatched transparency and enables full maximisation of advertising potential without sacrificing the user experience.
MoPub also offers substantial analytics and control and provides real time controls to monitor campaigns and maximise their revenue. The platform can also be used to run cross promotions on apps to share impressions, clicks and installs to drive traffic from one app to the other. It works on all HTML browsers and supports any size of ad on screens, phones or tablets.
- Open source SDKs for Android and iOS
- Variety of major ad formats supported, including static images, full HTML5, video, Rich Media and ORMMA Rich Media
- Full tracking provided to monitor impressions, clicks, revenuws and active users
- Optimizes ad networks to maximize clicks and revenue from campaigns
Key Features
- MoPub offers an ad serving solution built specifically for mobile publishers
- Manage all of your first-party direct sold campaigns with an open source SDK
- Expand your mobile advertising business with ad management, optimisation and reporting
- Connect to advertisers through the ‘MoPub Marketplace’, an RTB exchange for mobile apps
- The integrated reporting dashboard allows you to adapt your strategy
- The MoPub API allows app developers to integrate the functionality of MoPub
- Allocate the right inventory to the right ad network with MoPub’s mediation
- Optimise ongoing performance with budgeting and targeting
- Identify top performing sources across geographies and OS such as iOS and Android
- Prioritize with orders and line items and more
MoPub Offices
UK
Floor 14 Hanover Street
London
W1S 1YH
UK
USA
1355 Market St #900
San Francisco
CA 94103
USA
Key People
Jim Payne – CEO and Co-Founder
Jim Payne was the CEO of MoPub. He served MoPub in this role until it was acquired by Twitter in October 2013.
MoPub Jobs and Careers
MoPub lists available jobs and positions here with openings in their offices in San Francisco and London across roles in Sales & Partnerships, Software Engineering, and Product Design. You can find employee reviews of MoPub on the company’s Glassdoor profile here.
MoPub Info
| Platforms: | Android, IOS |
|---|---|
| Key Markets: | Global, USA |
| Types: | Mobile Ad Server |
| Ad Formats: | Banners, Rich Media |
| Models: | CPC |
| Targeting: | Custom |
| Trading Models: | Direct, Private Exchange |
| Tracking: | Conversion |
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Twitter's MoPub adds impression-level revenue data to SDK Posted on May 22, 2019 by Anne Freer MoPub, the Twitter-owned app monetisation platform, has added impression-level revenue data to its platform.... -
AdColony launches Advanced Monetization Program for app publishers Posted on May 03, 2019 by Anne Freer ...deals. Its technology combines mobile ad creative with advanced bidding solutions from Google, Fyber and MoPub. -
App Promotion Summit London 2019 recap Posted on April 15, 2019 by Artyom Dogtiev ...Saatchi Performance, Meg Gettel of Skyscanner, Fiona Sellick of The Nod and Nadine Sequeira Sham of Mopub (owned by Twitter). -
Get a glimpse at the Ad Summit 2019 Agenda: 12 hours of video & mobile advertising insights Posted on February 21, 2019 by Artyom Dogtiev ...connecting the dots between mobile & video advertising, while Ad Summit speakers from Google, Facebook, Mopub, InMobi, IndexExchange were defining the future of digital ads. -
MoPub partners up to bolster in-app ad fraud prevention Posted on January 09, 2019 by Anne Freer Twitter’s MoPub the mobile app monetisation platform, just announced that it has partnered with Pixalate and DoubleVerify.... -
Mobile Ad News Weekly - Apple gets back into mobile ad game, Instagram may launch longer video formats Posted on June 08, 2018 by Anne Freer Facebook has announced plans to partner withMoPubby Twitter,Fyber, andMAXin order to expand its header bidding functionalities. -
Ad Summit Kyiv 2018 Recap Posted on May 22, 2018 by Artyom Dogtiev He joined the company back in 2013 as a member of the MoPub team, ad server and programmatic exchange, that Twitter acquired that year. -
Mobile Ad News Weekly - Facebook and Twitter post ad revenue earnings, Snapchat tests non-skip video ads Posted on April 27, 2018 by Anne Freer New Products Jim Payne, the ex-CEO and Co-founder of mobile app monetization platform, MoPub, launched a new start-up to enable mobile publishers to sell their inventory programmatically. -
Ex-MoPub founder launches programmatic in-app parallel bidding platform MAX Posted on April 27, 2018 by Anne Freer Jim Payne, the ex-CEO and Co-founder of mobile app monetization platform, MoPub, which now belongs to Twitter, is launching a new start-up to enable mobile publishers to sell.... -
Why Ad Summit Kyiv Should Be in Your Schedule on May, 16-17 Posted on April 17, 2018 by Artyom Dogtiev ...(Tune) Engaging users with different video formats (InMobi) Video Monetization For Non-Gaming Apps (Mopub) Innovative solutions & tools for effective promotion with Facebook, Instagram and Audience....
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When Things Get Hot: a mobile game case study by Kunlun and Bidease Posted on January 30, 2020 For example, MoPub (largest ad exchange) turned us down, but we still managed to get our ads approved by AdX (Google’s.... -
Ad Networks and Ad exchanges: the advantages of RTB Posted on December 03, 2019 MoPub alone (one of the top mobile ad exchanges, and a division of Twitter) reaches over 55,000 apps.... -
Finding high growth app channels in 2019 [video] Posted on July 31, 2019 ...consisted of Matthew Sadofsky of Tidal, Sam McLellan of Yousician, Ivy Cheng of PeerStream, Ben Kaplan of MoPub and Mike Herman of MakeSpace, covered the growth channels that are blowing up in 2019 for the top....
RT @jampp: Food Delivery apps have become a helping hand for people looking to avoid going out to physical stores, resulting in a visible i…
(about 13 hours ago)
MoPub works on behalf of app publishers to help ease the operational load of working with multiple SDK-based ad net… https://t.co/7sqhrKlDmU
(about 14 hours ago)
Congrats to @Scopely on the extremely successful launch of Scrabble Go. The game has experienced what is believed t… https://t.co/GT0BzxETzw
(about 15 hours ago)
RT @Twitter: Over the past few weeks, there have been more than 6 million questions Tweeted about coronavirus/COVID-19. For #WorldHealthDay…
(about 19 hours ago)
Our partners at @mediamath share that “MoPub is doing the programmatic community a real service; it’s nice to know… https://t.co/4riqN89wJ2
(about 19 hours ago)
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Top Mobile App Conferences and Events To Go To in (2019) Posted on January 31, 2018 by Alberto Furlan Speakers from the event have includedNoam Yasour from Mopub,Ronen Mense from Appsflyer, Yaniv Avraham from Startapp andMariela Pavlova from Imperia Online..... -
Top Ad Servers (2019) Posted on October 25, 2017 by Artyom Dogtiev ...Ads 61 31 SupersonicSDK 45 23 VungleSDK - iOS 44 22 IronSourceSDK 44 22 Unity Ads 42 21 AppLovin 42 21 MoPub 29 14 AdColony 23 12 Source. -
Top Mobile Advertising Companies (2019) Posted on May 12, 2017 by Artyom Dogtiev MoPub – MoPub Marketplace is the leading mobile in-app RTB exchange, the platform programmatically....
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MoPub Reviews
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