Largest mobile ad server & RTB exchange

(1 vote)
(1 vote)

MoPub offers a three piece platform for mobile publishers, founded by app developers who appreciate the use of an open source SDK.  The platform enables publishers/developers to choose between monetising between direct ads, ad networks or its real time bidding system. This provides unmatched transparency and enables full maximisation of advertising potential without sacrificing the user experience.
MoPub also offers substantial analytics and control and provides real time controls to monitor campaigns and maximise their revenue. The platform can also be used to run cross promotions on apps to share impressions, clicks and installs to drive traffic from one app to the other. It works on all HTML browsers and supports any size of ad on screens, phones or tablets.

  • Open source SDKs for Android and iOS
  • Variety of major ad formats supported, including static images, full HTML5, video, Rich Media and ORMMA Rich Media
  • Full tracking provided to monitor impressions, clicks, revenuws and active users
  • Optimizes ad networks to maximize clicks and revenue from campaigns


Key Features

  • MoPub offers an ad serving solution built specifically for mobile publishers
  • Manage all of your first-party direct sold campaigns with an open source SDK
  • Expand your mobile advertising business with ad management, optimisation and reporting
  • Connect to advertisers through the ‘MoPub Marketplace’, an RTB exchange for mobile apps
  • The integrated reporting dashboard allows you to adapt your strategy
  • The MoPub API allows app developers to integrate the functionality of MoPub
  • Allocate the right inventory to the right ad network with MoPub’s mediation
  • Optimise ongoing performance with budgeting and targeting
  • Identify top performing sources across geographies and OS such as iOS and Android
  • Prioritize with orders and line items and more

MoPub Offices

Floor 14 Hanover Street
1355 Market St #900
San Francisco
CA 94103

Key People

Jim Payne – CEO and Co-Founder
Jim Payne was the CEO of MoPub. He served MoPub in this role until it was acquired by Twitter in October 2013.

MoPub Jobs and Careers

MoPub lists available jobs and positions here with openings in their offices in San Francisco and London across roles in Sales & Partnerships, Software Engineering, and Product Design. You can find employee reviews of MoPub on the company’s Glassdoor profile here.

MoPub Info

Platforms:Android, IOS
Key Markets:Global, USA
Types:Mobile Ad Server
Ad Formats:Banners, Rich Media
Trading Models:Direct, Private Exchange
MoPub News
MoPub Insights
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    We're heading into a long weekend followed by session 3 of our Programmatic Summer School series, how lucky are we?…

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    Today, we’re thrilled to announce the launch of our new Support Center. It’s an extension of our developer help sit…

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    RT @MintegralInc: Have you heard the news? We are @MoPub’s newest Advanced Bidding partner! Here’s what Jeff Sue, General Manager, Americas…

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    RT @CodaPlatform: Take a look at our new tool that enables #gamedevelopers to create and test their ideas quickly 🚀 Self-Serve Market Testi…

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    RT @aarkimobile: Did you know that 39% of social casino and bingo game app users are 25-34 years old? Or that 73% of your app users live in…

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