MoPub offers a three piece platform for mobile publishers, founded by app developers who appreciate the use of an open source SDK. The platform enables publishers/developers to choose between monetising between direct ads, ad networks or its real time bidding system. This provides unmatched transparency and enables full maximisation of advertising potential without sacrificing the user experience.
MoPub also offers substantial analytics and control and provides real time controls to monitor campaigns and maximise their revenue. The platform can also be used to run cross promotions on apps to share impressions, clicks and installs to drive traffic from one app to the other. It works on all HTML browsers and supports any size of ad on screens, phones or tablets.
- Open source SDKs for Android and iOS
- Variety of major ad formats supported, including static images, full HTML5, video, Rich Media and ORMMA Rich Media
- Full tracking provided to monitor impressions, clicks, revenuws and active users
- Optimizes ad networks to maximize clicks and revenue from campaigns
- MoPub offers an ad serving solution built specifically for mobile publishers
- Manage all of your first-party direct sold campaigns with an open source SDK
- Expand your mobile advertising business with ad management, optimisation and reporting
- Connect to advertisers through the ‘MoPub Marketplace’, an RTB exchange for mobile apps
- The integrated reporting dashboard allows you to adapt your strategy
- The MoPub API allows app developers to integrate the functionality of MoPub
- Allocate the right inventory to the right ad network with MoPub’s mediation
- Optimise ongoing performance with budgeting and targeting
- Identify top performing sources across geographies and OS such as iOS and Android
- Prioritize with orders and line items and more
Floor 14 Hanover Street
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Jim Payne – CEO and Co-Founder
Jim Payne was the CEO of MoPub. He served MoPub in this role until it was acquired by Twitter in October 2013.
MoPub Jobs and Careers
MoPub lists available jobs and positions here with openings in their offices in San Francisco and London across roles in Sales & Partnerships, Software Engineering, and Product Design. You can find employee reviews of MoPub on the company’s Glassdoor profile here.
|Key Markets:||Global, USA|
|Types:||Mobile Ad Server|
|Ad Formats:||Banners, Rich Media|
|Trading Models:||Direct, Private Exchange|
Twitter's MoPub adds impression-level revenue data to SDK Posted on May 22, 2019 by Anne Freier MoPub, the Twitter-owned app monetisation platform, has added impression-level revenue data to its platform....
AdColony launches Advanced Monetization Program for app publishers Posted on May 03, 2019 by Anne Freier ...deals. Its technology combines mobile ad creative with advanced bidding solutions from Google, Fyber and MoPub.
Get a glimpse at the Ad Summit 2019 Agenda: 12 hours of video & mobile advertising insights Posted on February 21, 2019 by Artyom Dogtiev ...connecting the dots between mobile & video advertising, while Ad Summit speakers from Google, Facebook, Mopub, InMobi, IndexExchange were defining the future of digital ads.
MoPub partners up to bolster in-app ad fraud prevention Posted on January 09, 2019 by Anne Freier Twitter’s MoPub the mobile app monetisation platform, just announced that it has partnered with Pixalate and DoubleVerify....
Mobile Ad News Weekly - Apple gets back into mobile ad game, Instagram may launch longer video formats Posted on June 08, 2018 by Anne Freier Facebook has announced plans to partner withMoPubby Twitter,Fyber, andMAXin order to expand its header bidding functionalities.
Mobile Ad News Weekly - Facebook and Twitter post ad revenue earnings, Snapchat tests non-skip video ads Posted on April 27, 2018 by Anne Freier New Products Jim Payne, the ex-CEO and Co-founder of mobile app monetization platform, MoPub, launched a new start-up to enable mobile publishers to sell their inventory programmatically.
Ex-MoPub founder launches programmatic in-app parallel bidding platform MAX Posted on April 27, 2018 by Anne Freier Jim Payne, the ex-CEO and Co-founder of mobile app monetization platform, MoPub, which now belongs to Twitter, is launching a new start-up to enable mobile publishers to sell....
Why Ad Summit Kyiv Should Be in Your Schedule on May, 16-17 Posted on April 17, 2018 by Artyom Dogtiev ...(Tune) Engaging users with different video formats (InMobi) Video Monetization For Non-Gaming Apps (Mopub) Innovative solutions & tools for effective promotion with Facebook, Instagram and Audience....
Finding high growth app channels in 2019 [video] Posted on July 31, 2019 ...consisted of Matthew Sadofsky of Tidal, Sam McLellan of Yousician, Ivy Cheng of PeerStream, Ben Kaplan of MoPub and Mike Herman of MakeSpace, covered the growth channels that are blowing up in 2019 for the top....
RT @TheDrum: "An in-depth understanding of the cost to acquire each new user is the basis of a successful [UA] strategy." @mopub #ad https:…(about 13 minutes ago)
Talk of the potential of mobile app bidding is at a fever pitch, and MoPub’s A/B tests show that the hype behind th… https://t.co/ExG8hf5KFo(about 3 hours ago)
App publishers looking to more accurately calculate LTV, look no further: MoPub's impression-level revenue data let… https://t.co/wNkZISKWsf(about 3 days ago)
There’s a new sheriff in town: transparency. In the past few years, the mobile programmatic community has come toge… https://t.co/Xqcd4yoPov(about 4 days ago)
As mobile app advertising moves towards programmatic buying methods on a broader scale, in-app bidding is one way f… https://t.co/WXXSaiETNR(about 5 days ago)
Top Mobile App Conferences and Events To Go To in (2019) Posted on January 31, 2018 by Jamie Giggs Speakers from the event have includedNoam Yasour from Mopub,Ronen Mense from Appsflyer, Yaniv Avraham from Startapp andMariela Pavlova from Imperia Online.....
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