Mopub Mobile publisher

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MoPub offers a three piece platform for mobile publishers, founded by app developers who appreciate the use of an open source SDK. The platform enables publishers/developers to choose between monetising between direct ads, ad networks or its real time bidding system. This provides unmatched transparency and enables full maximisation of advertising potential without sacrificing the user experience.
MoPub also offers substantial analytics and control and provides real time controls to monitor campaigns and maximise their revenue. The platform can also be used to run cross promotions on apps to share impressions, clicks and installs to drive traffic from one app to the other. It works on all HTML browsers and supports any size of ad on screens, phones or tablets.

Open source SDKs for Android and iOS
Variety of major ad formats supported, including static images, full HTML5, video, Rich Media and ORMMA Rich Media
Full tracking provided to monitor impressions, clicks, revenuws and active users
Optimizes ad networks to maximize clicks and revenue from campaigns

MoPub

Key Features

MoPub offers an ad serving solution built specifically for mobile publishers
Manage all of your first-party direct sold campaigns with an open source SDK
Expand your mobile advertising business with ad management, optimisation and reporting
Connect to advertisers through the ‘MoPub Marketplace’, an RTB exchange for mobile apps
The integrated reporting dashboard allows you to adapt your strategy
The MoPub API allows app developers to integrate the functionality of MoPub
Allocate the right inventory to the right ad network with MoPub’s mediation
Optimise ongoing performance with budgeting and targeting
Identify top performing sources across geographies and OS such as iOS and Android
Prioritize with orders and line items and more

MoPub Offices

UK
Floor 14 Hanover Street
London
W1S 1YH
UK
USA
1355 Market St #900
San Francisco
CA 94103
USA

Key People

Jim Payne – CEO and Co-Founder
Payne
Jim Payne was the CEO of MoPub. He served MoPub in this role until it was acquired by Twitter in October 2013.

MoPub Jobs and Careers

MoPub lists available jobs and positions here with openings in their offices in San Francisco and London across roles in Sales & Partnerships, Software Engineering, and Product Design. You can find employee reviews of MoPub on the company’s Glassdoor profile here.

MoPub Info

Types:	Mobile Ad Server
Ad Formats:	Banners, Rich Media
Models:	CPC
Trading Models:	-

MoPub News

Programmatic Summer School session: the recap Posted on July 20, 2020 by Artyom Dogtiev Takeaways and tips from Mopub’s Programmatic Summer School.
Mobile-first DSP Smadex launches platform update: more analytics tools & self-service interface for app marketers Posted on June 15, 2020 by Artyom Dogtiev Scalable cloud-based infrastructure, connecting all mobile-first ad exchanges, including Mopub, Ironsource, AdColony and Pubmatic, handling more than 1,000,000 bid requests queries per second,....
Join Adsider LIVE on May 21 to find out the latest insights into mobile marketing Posted on May 20, 2020 by Artyom Dogtiev Among the speakers are 20 top experts from IAB Tech Lab, Google, MoPub, AppsFlyer, Adjust, Criteo, Beeswax, Coca-Cola, Adverty, Admixer, and more companies.
Twitter acquires CrossInstall to bolster mobile playable ads Posted on May 14, 2020 by Anne Freer It would help to increase MoPub’s value to mobile app developers.
Adsider LIVE conference goes online in May: why app developers should join Posted on April 15, 2020 by Artyom Dogtiev ...Greenstein (Partner Development Manager at Appsflyer) Romain Heili (Strategic Publisher Manager EMEA at MoPub).
AdColony launches Advanced Monetization Program for app publishers Posted on May 03, 2019 by Anne Freer ...deals. Its technology combines mobile ad creative with advanced bidding solutions from Google, Fyber and MoPub.
mobyaffiliates releases research on Top Mobile Ad Servers 2017 Posted on October 31, 2017 by Artyom Dogtiev MoPub, Facebook Audience Network, Admob by Google, Yahoo App Publishing, Mobvista, MobFox, Epom, Propeller....
LinkedIn launches Audience Network for mobile native advertising campaigns Posted on September 07, 2017 by Anne Freer ...Network spans thousands of sites and apps worldwide, including ad exchanges such as Google Ad Exchange, MoPub, Sharethrough and Rubicon.
MoPub adds viewability measurement for publishers Posted on September 01, 2017 by Anne Freer Twitter’s mobile ad exchange MoPub has rolled out the MoPub software development kit (SDK) which integrates viewability support from....
Twitter boosts advertising measurement and attribution with new partnerships Posted on April 18, 2017 by Anne Freer The company has been busy enhancing its measurement metric solutions and acquired MoPub, a start-up that helps publishers manage their ad inventory, back in 2013.

MoPub Insights

The state of the DSP for mobile user acquisition Posted on June 30, 2020 In order to take the industry to the next level, MoPub is running a series of webinars called Programmatic Summer School, and on its first episode Smadex’s....
When Things Get Hot: a mobile game case study by Kunlun and Bidease Posted on January 30, 2020 For example, MoPub (largest ad exchange) turned us down, but we still managed to get our ads approved by AdX (Google’s....
Ad Networks and Ad exchanges: the advantages of RTB Posted on December 03, 2019 MoPub alone (one of the top mobile ad exchanges, and a division of Twitter) reaches over 55,000 apps....

Latest Tweets from MoPub:

Programmatic Academy is back for session 3 this week! Join MoPub and industry experts from @KolibriGames,… https://t.co/ZvvHnS27EY
(about 4 hours ago)
RT @itchy_beat: Many a #MoPubMoment to choose from over the last 5 years - I've had the chance to be a captain, an anchor, a weightlifter,…
(about 2 days ago)
RT @codinami: Happy 10 years, @MoPub! So many great #MoPubMoment’s, like last year improvised Thanksgiving dinner at the office. I miss ha…
(about 2 days ago)
RT @robinw: TGIF. It's @mopub's 10th anniversary, here's another one of my favorite #MoPubMoment My very first PlayToWin 'Offsite'- the ope…
(about 2 days ago)
MoPub recently partnered with @Gamesforum to host a four-part webinar series covering steps mobile publishers shoul… https://t.co/EdVb2xz9eO
(about 3 days ago)

MoPub Rankings

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MoPub Reviews

10 Users (1 vote)

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