MoPub

MoPub offers a three piece platform for mobile publishers, founded by app developers who appreciate the use of an open source SDK.  The platform enables publishers/developers to choose between monetising between direct ads, ad networks or its real time bidding system. This provides unmatched transparency and enables full maximisation of advertising potential without sacrificing the user experience.

MoPub also offers substantial analytics and control and provides real time controls to monitor campaigns and maximise their revenue. The platform can also be used to run cross promotions on apps to share impressions, clicks and installs to drive traffic from one app to the other. It works on all HTML browsers and supports any size of ad on screens, phones or tablets.

• Open source SDKs for Android and iOS
• Variety of major ad formats supported, including static images, full HTML5, video, Rich Media and ORMMA Rich Media
• Full tracking provided to monitor impressions, clicks, revenuws and active users
• Optimizes ad networks to maximize clicks and revenue from campaigns

Key Features

• MoPub offers an ad serving solution built specifically for mobile publishers
• Manage all of your first-party direct sold campaigns with an open source SDK
• Expand your mobile advertising business with ad management, optimisation and reporting
• Connect to advertisers through the ‘MoPub Marketplace’, an RTB exchange for mobile apps
• The integrated reporting dashboard allows you to adapt your strategy
• The MoPub API allows app developers to integrate the functionality of MoPub
• Allocate the right inventory to the right ad network with MoPub’s mediation
• Optimise ongoing performance with budgeting and targeting
• Identify top performing sources across geographies and OS such as iOS and Android
• Prioritize with orders and line items and more

MoPub Jobs and Careers

MoPub lists available jobs and positions here with openings in their offices in San Francisco and London across roles in Sales & Partnerships, Software Engineering, and Product Design. You can find employee reviews of MoPub on the company’s Glassdoor profile here.

Office Locations

HEADQUARTERS

Floor 14

Hanover Street

London W1S 1YH

UK

1355 Market St #900

San Francisco, CA 94103

USA

MoPub Info

Types:	-
Ad Formats:	-
Models:	-
Trading Models:	-

MoPub News

• 
  Liftoff takes off with new series celebrating game-changing women in mobile Posted on April 14, 2025 by Nayden Tafradzhiyski ...article, Jordan discusses her past ten-plus years in mobile marketing, touching on her time at Twitter’s MoPub, where she launched and scaled MoPub’s Advanced Bidding, the industry’s first mobile app ads....

MoPub Podcasts

• 
  #92: App Monetization in 2021 and beyond with Linda Ouyang, CRO, Fyber - a Digital Turbine company   Today, there are about 27 million app developers worldwide, it’s a big, diverse and dynamic community of mobile software developers who build apps for iOS and Android

MoPub Reviews

REVIEWED ON

(1 vote)

1 REVIEW

What people say... Leave your rating

Sort by: Most recent Top score Most helpful Worst score

Be the first to leave a review.

Verified

{{{review.rating_comment | nl2br}}}

Show more

{{ pageNumber+1 }}

Leave your rating

• Rating