Mopub Mobile publisher

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MoPub offers a three piece platform for mobile publishers, founded by app developers who appreciate the use of an open source SDK. The platform enables publishers/developers to choose between monetising between direct ads, ad networks or its real time bidding system. This provides unmatched transparency and enables full maximisation of advertising potential without sacrificing the user experience.

MoPub also offers substantial analytics and control and provides real time controls to monitor campaigns and maximise their revenue. The platform can also be used to run cross promotions on apps to share impressions, clicks and installs to drive traffic from one app to the other. It works on all HTML browsers and supports any size of ad on screens, phones or tablets.

Open source SDKs for Android and iOS
Variety of major ad formats supported, including static images, full HTML5, video, Rich Media and ORMMA Rich Media
Full tracking provided to monitor impressions, clicks, revenuws and active users
Optimizes ad networks to maximize clicks and revenue from campaigns

MoPub

Key Features

MoPub offers an ad serving solution built specifically for mobile publishers
Manage all of your first-party direct sold campaigns with an open source SDK
Expand your mobile advertising business with ad management, optimisation and reporting
Connect to advertisers through the ‘MoPub Marketplace’, an RTB exchange for mobile apps
The integrated reporting dashboard allows you to adapt your strategy
The MoPub API allows app developers to integrate the functionality of MoPub
Allocate the right inventory to the right ad network with MoPub’s mediation
Optimise ongoing performance with budgeting and targeting
Identify top performing sources across geographies and OS such as iOS and Android
Prioritize with orders and line items and more

MoPub Offices

UK
Floor 14 Hanover Street
London
W1S 1YH
UK
USA
1355 Market St #900
San Francisco
CA 94103
USA

Key People

Jim Payne – CEO and Co-Founder
Payne
Jim Payne was the CEO of MoPub. He served MoPub in this role until it was acquired by Twitter in October 2013.

MoPub Jobs and Careers

MoPub lists available jobs and positions here with openings in their offices in San Francisco and London across roles in Sales & Partnerships, Software Engineering, and Product Design. You can find employee reviews of MoPub on the company’s Glassdoor profile here.

MoPub Info

Types:	Ad Servers
Ad Formats:	Banners, Rich Media
Models:	CPC
Trading Models:	-

MoPub News

mobyaffiliates releases research on Top Mobile Ad Servers 2017 Posted on October 31, 2017 by Artyom Dogtiev MoPub, Facebook Audience Network, Admob by Google, Yahoo App Publishing, Mobvista, MobFox, Epom, Propeller....
Mobile Advertising Statistics Roundup 2016 Posted on August 08, 2016 by Artyom Dogtiev ...are cautions with their ad spending on ads with mobile ad platforms such as AdMob, Opera MediaWorks, MoPub and others.
Top Mobile Ad Servers 2016 Posted on March 08, 2016 by Peter Keung MoPub AdMob Appodeal Smaato OpenX Mobile Opera Mediaworks Mobvista MobFox Fyber Aerserv Inneractive Epom AdTapsy Supersonic....
Top Mobile Ad Mediation Platforms 2016 Posted on February 08, 2016 by Artyom Dogtiev The Full List MoPub AdMob by Google Appodeal Smaato OpenX Mobile Opera Mediaworks Mobvista Affle MobFox....
Top Mobile Advertising Platforms 2015 Posted on November 03, 2015 by Artyom Dogtiev The Full List AdMob Opera Mediaworks Unity Ads MoPub Smaato InMobi Applovin Leadbolt NativeX AirPush Startapp YeahMobi mobileCore AppNext Avazu Mobfox Mobvista Epom....
A List of the Top Mobile DSPs Posted on March 30, 2015 by Jamie Giggs ...Fiksu's DSP allows mobile advertisers to acquire inventory from multiple exchanges such as Goofle Ad-X, MoPub, Smaato and Nexage - this is completed through a single point of entry and unified reporting is....
Smaato sees 140% growth on the back of 2014 mobile programmatic boom Posted on January 08, 2015 by Christopher Reynolds ...to see beyond the black hole of self-fulfilling, user-generated platforms like Facebook and Twitter (MoPub).
A List of Mobile Advertising Networks Posted on June 26, 2013 by Christopher Reynolds (Visit website) MoPub - App monetisation platform that offers mobile RTB, direct ad selling and ad exchange.
Buying Mobile Advertising using Mobile Demand Side Platforms (Mobile DSPs) Posted on October 15, 2012 by Christopher Reynolds 45 eCPM for real time bidding ads across MoPub's verticals hover between $0.
Increasing Mobile App Revenue with Mobile Ad Servers Posted on September 25, 2012 by Christopher Reynolds DSPs are raising demand for interstitial ads on MoPub's MarketPlace, with typical fill rates of 80-90% and average eCPM of $0.

MoPub Insights

Using predictive models to triple ad performance. Bidease & inDriver case study Posted on September 09, 2021 We chose the two biggest in-app inventory exchanges, Google AdX and MoPub, as the main traffic sources, as both of them had proven to work very well for service app promotion. But....
The Biggest Trends in Programmatic Supply in 2020 Posted on December 07, 2020 ...Unplugged, Leandro Zeballos (Product Operations Manager at Jampp) interviewed Fyber’s Offer Yehudai, MoPub’s Amy Auranicky, and Smaato’s Umair Malik.
The state of the DSP for mobile user acquisition Posted on June 30, 2020 In order to take the industry to the next level, MoPub is running a series of webinars called Programmatic Summer School, and on its first episode Smadex’s....
When Things Get Hot: a mobile game case study by Kunlun and Bidease Posted on January 30, 2020 For example, MoPub (largest ad exchange) turned us down, but we still managed to get our ads approved by AdX (Google’s....
Ad Networks and Ad exchanges: the advantages of RTB Posted on December 03, 2019 MoPub alone (one of the top mobile ad exchanges, and a division of Twitter) reaches over 55,000 apps....

Latest Tweets from MoPub:

"MoPub is excited to partner with @TweetSingular and glad they have adopted the post-back, real-time and on-device… https://t.co/S3czZPGMC8
(about 14 hours ago)
RT @IABTechLab: And it's a wrap! In the last session of the Addressability Solutions Roadshow, @ID5_io Scott Menzer said "ID source transpa…
(about 15 hours ago)
We can't wait for @gamesforum London tomorrow! Looking forward to a day of great discussions — including a monetiza… https://t.co/5vdMng9KT5
(about 2 days ago)
Crazy Maple Studios (developer of hit app Chapters: Interactive Stories) turned to MoPub's Advanced Bidding — and s… https://t.co/IsUq0c42pr
(about 3 days ago)
RT @HubCampaign: Find out how programmatic can help your brand to connect with players at the perfect time. Hear from John Egan, Head of De…
(about 8 days ago)

MoPub Rankings

Top Ad Servers (2021) Posted by Artyom Dogtiev ...Network 27 14 SupersonicSDK 18 9 VungleSDK – iOS 17 9 IronSourceSDK 17 9 Unity Ads 16 8 AppLovin 16 8 IN Mobi 15 8 MoPub 12 6 ByteDance UnionAD 12 6 TapjoySDK 10 5 Fyber 8 4 AdColony 7 4 Chartboost 7 4 Source:....

MoPub Competitors and Alternatives

AdColony

The In-App Marketplace for Brands

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Global RTB exchange for mobile ads

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ironSource

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OpenX

Powering People‑Based Marketing Across the Open Web

MoPub Reviews

10 Users (1 vote)

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