Mopub Mobile publisher

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MoPub offers a three piece platform for mobile publishers, founded by app developers who appreciate the use of an open source SDK. The platform enables publishers/developers to choose between monetising between direct ads, ad networks or its real time bidding system. This provides unmatched transparency and enables full maximisation of advertising potential without sacrificing the user experience.
MoPub also offers substantial analytics and control and provides real time controls to monitor campaigns and maximise their revenue. The platform can also be used to run cross promotions on apps to share impressions, clicks and installs to drive traffic from one app to the other. It works on all HTML browsers and supports any size of ad on screens, phones or tablets.

Open source SDKs for Android and iOS
Variety of major ad formats supported, including static images, full HTML5, video, Rich Media and ORMMA Rich Media
Full tracking provided to monitor impressions, clicks, revenuws and active users
Optimizes ad networks to maximize clicks and revenue from campaigns

MoPub

Key Features

MoPub offers an ad serving solution built specifically for mobile publishers
Manage all of your first-party direct sold campaigns with an open source SDK
Expand your mobile advertising business with ad management, optimisation and reporting
Connect to advertisers through the ‘MoPub Marketplace’, an RTB exchange for mobile apps
The integrated reporting dashboard allows you to adapt your strategy
The MoPub API allows app developers to integrate the functionality of MoPub
Allocate the right inventory to the right ad network with MoPub’s mediation
Optimise ongoing performance with budgeting and targeting
Identify top performing sources across geographies and OS such as iOS and Android
Prioritize with orders and line items and more

MoPub Offices

UK
Floor 14 Hanover Street
London
W1S 1YH
UK
USA
1355 Market St #900
San Francisco
CA 94103
USA

Key People

Jim Payne – CEO and Co-Founder
Payne
Jim Payne was the CEO of MoPub. He served MoPub in this role until it was acquired by Twitter in October 2013.

MoPub Jobs and Careers

MoPub lists available jobs and positions here with openings in their offices in San Francisco and London across roles in Sales & Partnerships, Software Engineering, and Product Design. You can find employee reviews of MoPub on the company’s Glassdoor profile here.

MoPub Info

Types:	Mobile Ad Server
Ad Formats:	Banners, Rich Media
Models:	CPC
Trading Models:	Direct, Private Exchange

MoPub News

Mobile-first DSP Smadex launches platform update: more analytics tools & self-service interface for app marketers Posted on June 15, 2020 by Artyom Dogtiev Scalable cloud-based infrastructure, connecting all mobile-first ad exchanges, including Mopub, Ironsource, AdColony and Pubmatic, handling more than 1,000,000 bid requests queries per second,....
Join Adsider LIVE on May 21 to find out the latest insights into mobile marketing Posted on May 20, 2020 by Artyom Dogtiev Among the speakers are 20 top experts from IAB Tech Lab, Google, MoPub, AppsFlyer, Adjust, Criteo, Beeswax, Coca-Cola, Adverty, Admixer, and more companies.
Twitter acquires CrossInstall to bolster mobile playable ads Posted on May 14, 2020 by Anne Freer It would help to increase MoPub’s value to mobile app developers.
Adsider LIVE conference goes online in May: why app developers should join Posted on April 15, 2020 by Artyom Dogtiev ...Greenstein (Partner Development Manager at Appsflyer) Romain Heili (Strategic Publisher Manager EMEA at MoPub).
Twitter's MoPub adds impression-level revenue data to SDK Posted on May 22, 2019 by Anne Freer MoPub, the Twitter-owned app monetisation platform, has added impression-level revenue data to its platform....
AdColony launches Advanced Monetization Program for app publishers Posted on May 03, 2019 by Anne Freer ...deals. Its technology combines mobile ad creative with advanced bidding solutions from Google, Fyber and MoPub.
Get a glimpse at the Ad Summit 2019 Agenda: 12 hours of video & mobile advertising insights Posted on February 21, 2019 by Artyom Dogtiev ...connecting the dots between mobile & video advertising, while Ad Summit speakers from Google, Facebook, Mopub, InMobi, IndexExchange were defining the future of digital ads.
Ad Summit Kyiv 2018 Recap Posted on May 22, 2018 by Artyom Dogtiev He joined the company back in 2013 as a member of the MoPub team, ad server and programmatic exchange, that Twitter acquired that year.
Go2mobi Expands Integration with Ad Exchange, Increasing Native and Display Inventory Posted on February 14, 2018 by Artyom Dogtiev In addition to AdX, a few notable exchanges integrated with the platform are SpotX, Smaato, MoPub, Rubicon, and OpenX.
Innovid bolsters solutions for in-app video viewability Posted on January 31, 2018 by Anne Freer Together with SDK providers Fyber, InMobi and MoPub, the company is looking to boost transparency and performance across its VAST inventory for in-app....

MoPub Insights

The state of the DSP for mobile user acquisition Posted on June 30, 2020 In order to take the industry to the next level, MoPub is running a series of webinars called Programmatic Summer School, and on its first episode Smadex’s....
When Things Get Hot: a mobile game case study by Kunlun and Bidease Posted on January 30, 2020 For example, MoPub (largest ad exchange) turned us down, but we still managed to get our ads approved by AdX (Google’s....
Ad Networks and Ad exchanges: the advantages of RTB Posted on December 03, 2019 MoPub alone (one of the top mobile ad exchanges, and a division of Twitter) reaches over 55,000 apps....

Latest Tweets from MoPub:

We're lucky to work with innovative gaming app publishers like @gamejamco and not only help them maximize their ad… https://t.co/SvLNpEO3dN
(about 14 hours ago)
"Programmatic is an interesting beast in that the more you invest into it, the more it can give back. Having an und… https://t.co/akXJR5JwLs
(about 15 hours ago)
"I would advise to clearly define the business objectives for your next phase of growth. You may want to reevaluate… https://t.co/77zzRSs1Yq
(about 15 hours ago)
How does a mobile marketer with a popular new app who has just moved over to programmatic and has selected a DSP mo… https://t.co/wvKFgy0cz7
(about 15 hours ago)
Let's address the elephant in the room: iOS 14. What do our panelists predict will change in our industry? One thin… https://t.co/4nkmMrMsL5
(about 15 hours ago)

MoPub Rankings

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MoPub Reviews

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