Eliminate invalid traffic from your app campaigns running on biddable and non-biddable platforms for both performance and brand campaigns

(1 vote)
(1 vote)

mFilterIt is a pioneer in the detection and prevention of ad fraud in apps. Trusted by accredited marketers across the globe, their solutions are powered by the capabilities of AI, ML, and data science. On a mission to bring trust & transparency to the digital advertising world, mFilterIt has helped 500+ clients across 15 countries. With their full-funnel approach and log-level fraud data, they have saved $400+ million for businesses and enabled them to make informed marketing decisions.

Key features

  • Machine learning-based algorithm to track repeat users, fake devices
  • Detects installs/events from blacklisted IPs, Bots & compromised devices
  • Tracks characteristics of individual devices for authenticity
  • Checks data patterns of each event to detect behavioral aspects

mFilterIt Jobs and Careers

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mFilterIt Features & Services


  • App FilterX
  • Web FilterX
  • Lead FilterX
  • Programmatic FilterX


  • Ad Traffic Validation
  • Brand Hygiene Protection
  • eCommerce Competitive Analysis
  • Mobile Identity Solution


Amit Relan

Amit Relan co-founded mFilterIt with a vision of bridging the TRUST deficit which exists among stakeholders in digital advertising. Since then, the organization has been on an exciting journey of creating a reputed and authentic third-party brand ‘mFilterIt’ which neutrally validates the impact created through digital campaigns.

Office Locations

2nd floor, Sector 125

Noida, Uttar Pradesh 201313


Paras Downtown Centre, 5th Floor

Golf Course Rd, Sector 53

Gurugram, Haryana 122003


Internet City Building 10 - Al Sufouh - Al Sufouh 2


United Arab Emirates

mFilterIt Data

Social Presence:-
Website Traffic:-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

mFilterIt Info

Types:Ad Fraud
Ad Formats:-
Trading Models:-
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    On this auspicious occasion of Raksha Bandhan, we promise to carry on the bond of safety & security to help you gro…

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    A glimpse from the "Coffee with Founders" session. This session covers things that aren't just part of employees'…

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    Impersonation scams pose a significant risk to customers and businesses. Check out our blog post to learn more:…

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    ⚠️Your app is in danger! If your app is seeing high installs but low conversions, it's time to take the right act…

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    RT @CampaignME: .@mFilterIt's Debsena Chakraborty explains how fraudsters can target the gaming community and what you can do to stop them.…

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