Eliminate invalid traffic from your app campaigns running on biddable and non-biddable platforms for both performance and brand campaigns

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mFilterIt is a pioneer in app fraud detection and prevention. Trusted by globally accredited marketers, their solutions are powered by the capabilities of AI, ML, and data science. To bring transparency and trust to digital advertising, they provide log-level data on fraud for DV360/ programmatic campaigns, affiliate campaigns etc. Their full-funnel approach and real-time data, enable the brands to make better business decisions and protect their ad spends from further wastage.

Key features:

  • Machine learning-based algorithms
  • Checking the authenticity of a device
  • Detecting install/events from blacklisted IPs and compromised devices
  • Deep analysis of data patterns of various events

Schedule a call with mFilterIt.


Amit Relan

Amit Relan co-founded mFilterIt with a vision of bridging the TRUST deficit which exists among stakeholders in digital advertising. Since then, the organization has been on an exciting journey of creating a reputed and authentic third-party brand ‘mFilterIt’ which neutrally validates the impact created through digital campaigns.

mFilterIt Data


Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

mFilterIt Info

Types:Ad Fraud
Ad Formats:-
Trading Models:-
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