mFilterIt

Adding Trust to Digital

10
(1 vote)
(1) REVIEWS
10
(1 vote)
(1) REVIEWS

mFilterIt is a fast growing global ad-fraud and brand safety solutions company helping advertisers to inspect the performance marketing campaigns and filter BOT propelled and other fraudulent SIVT. Its neutral, platform agnostic, trustworthy and transparent solutions and processes have won trust of some of the leading digital advertisers throughout the globe.

The company validates over 2 billion transactions every year saving more than $35 million of advertisers money. Headquartered in India, the company has presence across key markets of US, Middle East and South Asia and is serving customer operations in more than 16 countries.

Key Features

  • Holistic and neutral ad-fraud solutions across app and web platforms.
  • Real-time scanning and elimination resulting in best in industry savings.
  • Effortless integration and operation allowing advertisers to focus on core competency.
  • Intuitive dashboard for advanced analytics and insights.
  • No thumb-rules followed.
  • Elimination across customer life cycle of acquisition, engagement and re-targeting.
  • Easily deployable to conform various technology compliances.

Key Person

Dhiraj Gupta, is the CTO and Co-Founder at mFilterIt. With his rich background in core digital technology solutions, Dhiraj conceptualises, designs and implements the products for advertisers and other stakeholders.

Dhiraj is driven by the passion of making digital a trustworthy space, which is the core philosophy of his R&D and product development initiatives. He is an industry recognised subject expert on ad-fraud & brand safety, and loves to share his thoughts and experiences at various forums globally. A thought leader, Dhiraj is also on committees driving standards and objectives at various industry forums

Office Locations

Gurugram Address: Unit No 407-408, 4th Floor, Sector 28, MG Road, MGF Metropolis Mall, Gurugram, Haryana,122002

Noida Address: 8th Floor, Revstart, EcoTower, Sector 125, 201303

 

mFilterIt Data

Founded:2015
Employees:101

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

mFilterIt Info

Platforms:Android, IOS
Key Markets:Asia, Europe, India, Middle East
Types:Ad Fraud Detection Tools
Ad Formats:Banners, Interstitial, Video
Models:-
Targeting:-
Trading Models:-
Tracking:Mobile App Tracking
Latest Tweets from mFilterIt:
  • mFilterIt

    mFilterIt's real-time fraud detection solution helped Club Mahindra reduce more than 20% of their cost, which was e… https://t.co/1lj1HbYZLO

    Retweet Reply Favorite (about 2 days ago)
  • mFilterIt

    What our customers say about us! @pidilite #customerexperience #customerjourney #happycustomer #pidilite… https://t.co/puGTZAhSH1

    Retweet Reply Favorite (about 2 days ago)
  • mFilterIt

    70% of the database is identical for sending advertisement mail to generate leads. Due to this reason the customers… https://t.co/X3rz6Ljyrx

    Retweet Reply Favorite (about 3 days ago)
  • mFilterIt

    #Reengagement campaigns are exposed to #fraud, since they are easier to target due to click-based payouts Click on… https://t.co/eU2AHe2IU1

    Retweet Reply Favorite (about 3 days ago)
  • mFilterIt

    Leads help the advertisers to target the customers in order to promote their products and services. Therefore, gett… https://t.co/nvOouqOBTY

    Retweet Reply Favorite (about 4 days ago)
Articles from the mFilterIt blog:
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