mFilterIt is a pioneer in the detection and prevention of ad fraud in apps. Trusted by accredited marketers across the globe, their solutions are powered by the capabilities of AI, ML, and data science. On a mission to bring trust & transparency to the digital advertising world, mFilterIt has helped 500+ clients across 15 countries. With their full-funnel approach and log-level fraud data, they have saved $400+ million for businesses and enabled them to make informed marketing decisions.
- Machine learning-based algorithm to track repeat users, fake devices
- Detects installs/events from blacklisted IPs, Bots & compromised devices
- Tracks characteristics of individual devices for authenticity
- Checks data patterns of each event to detect behavioral aspects
mFilterIt Features & Services
- App FilterX
- Web FilterX
- Lead FilterX
- Programmatic FilterX
- Ad Traffic Validation
- Brand Hygiene Protection
- eCommerce Competitive Analysis
- Mobile Identity Solution
Amit Relan co-founded mFilterIt with a vision of bridging the TRUST deficit which exists among stakeholders in digital advertising. Since then, the organization has been on an exciting journey of creating a reputed and authentic third-party brand ‘mFilterIt’ which neutrally validates the impact created through digital campaigns.
2nd floor, Sector 125
Noida, Uttar Pradesh 201313
Paras Downtown Centre, 5th Floor
Golf Course Rd, Sector 53
Gurugram, Haryana 122003
Internet City Building 10 - Al Sufouh - Al Sufouh 2
United Arab Emirates
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Ad Fraud, Mobile Ad Analytics
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