mFilterIt is a fast growing global ad-fraud and brand safety solutions company helping advertisers to inspect the performance marketing campaigns and filter BOT propelled and other fraudulent SIVT. Its neutral, platform agnostic, trustworthy and transparent solutions and processes have won trust of some of the leading digital advertisers throughout the globe.
The company validates over 2 billion transactions every year saving more than $35 million of advertisers money. Headquartered in India, the company has presence across key markets of US, Middle East and South Asia and is serving customer operations in more than 16 countries.
- Holistic and neutral ad-fraud solutions across app and web platforms.
- Real-time scanning and elimination resulting in best in industry savings.
- Effortless integration and operation allowing advertisers to focus on core competency.
- Intuitive dashboard for advanced analytics and insights.
- No thumb-rules followed.
- Elimination across customer life cycle of acquisition, engagement and re-targeting.
- Easily deployable to conform various technology compliances.
Dhiraj Gupta, is the CTO and Co-Founder at mFilterIt. With his rich background in core digital technology solutions, Dhiraj conceptualises, designs and implements the products for advertisers and other stakeholders.
Dhiraj is driven by the passion of making digital a trustworthy space, which is the core philosophy of his R&D and product development initiatives. He is an industry recognised subject expert on ad-fraud & brand safety, and loves to share his thoughts and experiences at various forums globally. A thought leader, Dhiraj is also on committees driving standards and objectives at various industry forums
Gurugram Address: Unit No 407-408, 4th Floor, Sector 28, MG Road, MGF Metropolis Mall, Gurugram, Haryana,122002
Noida Address: 8th Floor, Revstart, EcoTower, Sector 125, 201303
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Key Markets:||Asia, Europe, India, Middle East|
|Types:||Ad Fraud Detection Tools|
|Ad Formats:||Banners, Interstitial, Video|
|Tracking:||Mobile App Tracking|
mFilterIt's real-time fraud detection solution helped Club Mahindra reduce more than 20% of their cost, which was e… https://t.co/1lj1HbYZLO(about 2 days ago)
What our customers say about us! @pidilite #customerexperience #customerjourney #happycustomer #pidilite… https://t.co/puGTZAhSH1(about 2 days ago)
70% of the database is identical for sending advertisement mail to generate leads. Due to this reason the customers… https://t.co/X3rz6Ljyrx(about 3 days ago)
#Reengagement campaigns are exposed to #fraud, since they are easier to target due to click-based payouts Click on… https://t.co/eU2AHe2IU1(about 3 days ago)
Leads help the advertisers to target the customers in order to promote their products and services. Therefore, gett… https://t.co/nvOouqOBTY(about 4 days ago)
- Click Fraud Decoded Posted on 08th June 2020 (about 4 weeks ago)
- How Conversion Rate links with Ad Fraud Posted on 01st June 2020 (about 1 month ago)
- Why you shouldn’t be doing video marketing without ad-fraud BOT management Posted on 27th May 2020 (about 1 month ago)
- Protect your Ad Campaigns from Invalid Traffic Posted on 25th May 2020 (about 1 month ago)
- PepsiCo’s D2C is a Big Indication of Digital Commerce Becoming Mainstream for Brands Posted on 20th May 2020 (about 2 months ago)
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