Adding Trust to Digital

(1 vote)
(1 vote)

mFilterIt is a fast growing global ad-fraud and brand safety solutions company helping advertisers to inspect the performance marketing campaigns and filter BOT propelled and other fraudulent SIVT. Its neutral, platform agnostic, trustworthy and transparent solutions and processes have won trust of some of the leading digital advertisers throughout the globe.

The company validates over 2 billion transactions every year saving more than $35 million of advertisers money. Headquartered in India, the company has presence across key markets of US, Middle East and South Asia and is serving customer operations in more than 16 countries.

Key Features

  • Holistic and neutral ad-fraud solutions across app and web platforms.
  • Real-time scanning and elimination resulting in best in industry savings.
  • Effortless integration and operation allowing advertisers to focus on core competency.
  • Intuitive dashboard for advanced analytics and insights.
  • No thumb-rules followed.
  • Elimination across customer life cycle of acquisition, engagement and re-targeting.
  • Easily deployable to conform various technology compliances.

Key Person

Dhiraj Gupta, is the CTO and Co-Founder at mFilterIt. With his rich background in core digital technology solutions, Dhiraj conceptualises, designs and implements the products for advertisers and other stakeholders.

Dhiraj is driven by the passion of making digital a trustworthy space, which is the core philosophy of his R&D and product development initiatives. He is an industry recognised subject expert on ad-fraud & brand safety, and loves to share his thoughts and experiences at various forums globally. A thought leader, Dhiraj is also on committees driving standards and objectives at various industry forums

Office Locations

Gurugram Address: Unit No 407-408, 4th Floor, Sector 28, MG Road, MGF Metropolis Mall, Gurugram, Haryana,122002

Noida Address: 8th Floor, Revstart, EcoTower, Sector 125, 201303


mFilterIt Data


Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

mFilterIt Info

Platforms:Android, IOS
Key Markets:Asia, Europe, India, Middle East
Types:Ad Fraud Detection Tools
Ad Formats:Banners, Interstitial, Video
Trading Models:-
Tracking:Mobile App Tracking
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