mFilterIt is a pioneer in the detection and prevention of ad fraud in apps. Trusted by accredited marketers across the globe, their solutions are powered by the capabilities of AI, ML, and data science. On a mission to bring trust & transparency to the digital advertising world, mFilterIt has helped 500+ clients across 15 countries. With their full-funnel approach and log-level fraud data, they have saved $400+ million for businesses and enabled them to make informed marketing decisions.
Key features
- Machine learning-based algorithm to track repeat users, fake devices
- Detects installs/events from blacklisted IPs, Bots & compromised devices
- Tracks characteristics of individual devices for authenticity
- Checks data patterns of each event to detect behavioral aspects
Schedule a call with mFilterIt.
mFilterIt Features & Services
Features
- App FilterX
- Web FilterX
- Lead FilterX
- Programmatic FilterX
Services
- Ad Traffic Validation
- Brand Hygiene Protection
- eCommerce Competitive Analysis
- Mobile Identity Solution
Team
Amit Relan
Amit Relan co-founded mFilterIt with a vision of bridging the TRUST deficit which exists among stakeholders in digital advertising. Since then, the organization has been on an exciting journey of creating a reputed and authentic third-party brand ‘mFilterIt’ which neutrally validates the impact created through digital campaigns.
Office Locations
2nd floor, Sector 125
Noida, Uttar Pradesh 201313
India
Paras Downtown Centre, 5th Floor
Golf Course Rd, Sector 53
Gurugram, Haryana 122003
India
Internet City Building 10 - Al Sufouh - Al Sufouh 2
Dubai
United Arab Emirates
mFilterIt Data
| Founded: | - |
|---|---|
| Employees: | 201-500 |
| Revenues: | - |
| Social Presence: | - |
| Website Traffic: | - |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
mFilterIt Info
| Types: | Ad Fraud, Mobile Ad Analytics |
|---|---|
| Ad Formats: | - |
| Models: | - |
| Trading Models: | - |
New #threatalert for retailers! One of our #FMCG clients saw a spike in bulk purchases using the #discount eligibl… https://t.co/5tt4phHF8y
(about 3 days ago)
It's time to upgrade your creative process! Combat the #limitations of a manual #creative #compliance process wit… https://t.co/52pbWiof88
(about 4 days ago)
Is your brand doing a creative check? According to research, 91% of consumers are inclined toward brands that are… https://t.co/oEk8sXRXy9
(about 5 days ago)
Running search ads? You might become a victim of search ad phishing. Know how cybercriminals commit search ad p… https://t.co/gEqjGE7Gqs
(about 6 days ago)
Cyber Monday might be not what you expect! Ensure that your business growth is not hampered by fraudsters. Add… https://t.co/VS4BahDSCl
(about 8 days ago)
- Reseller Fraud Is Costing You More Than Just Your Ad Budget - Know Why? Posted on 01st December 2022 (about 4 days ago)
- Why Creative Compliance Must Be a Necessity Not A Choice For Your Brand? Posted on 29th November 2022 (about 6 days ago)
- Know How Your Brand is Under Threat Due to Incent Campaigns Posted on 19th October 2022 (about 2 months ago)
- Challenges In Programmatic Advertising: Know How You Can Combat Them Posted on 11th October 2022 (about 2 months ago)
- Can Ad Fraud Detection Stop Your Brand’s Growth? Know the Truth. Posted on 16th September 2022 (about 3 months ago)
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mFilterIt Reviews
