mFilterIt is a pioneer in the detection and prevention of ad fraud in apps. Trusted by accredited marketers across the globe, their solutions are powered by the capabilities of AI, ML, and data science. On a mission to bring trust & transparency to the digital advertising world, mFilterIt has helped 500+ clients across 15 countries. With their full-funnel approach and log-level fraud data, they have saved $400+ million for businesses and enabled them to make informed marketing decisions.
Key features
- Machine learning-based algorithm to track repeat users, fake devices
- Detects installs/events from blacklisted IPs, Bots & compromised devices
- Tracks characteristics of individual devices for authenticity
- Checks data patterns of each event to detect behavioral aspects
Schedule a call with mFilterIt.
mFilterIt Features & Services
Features
- App FilterX
- Web FilterX
- Lead FilterX
- Programmatic FilterX
Services
- Ad Traffic Validation
- Brand Hygiene Protection
- eCommerce Competitive Analysis
- Mobile Identity Solution
Team
Amit Relan
Amit Relan co-founded mFilterIt with a vision of bridging the TRUST deficit which exists among stakeholders in digital advertising. Since then, the organization has been on an exciting journey of creating a reputed and authentic third-party brand ‘mFilterIt’ which neutrally validates the impact created through digital campaigns.
Office Locations
2nd floor, Sector 125
Noida, Uttar Pradesh 201313
India
Paras Downtown Centre, 5th Floor
Golf Course Rd, Sector 53
Gurugram, Haryana 122003
India
Internet City Building 10 - Al Sufouh - Al Sufouh 2
Dubai
United Arab Emirates
mFilterIt Data
Founded: | - |
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Employees: | 201-500 |
Revenues: | - |
Social Presence: | - |
Website Traffic: | - |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
mFilterIt Info
Types: | Ad Fraud, Mobile Ad Analytics |
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Ad Formats: | - |
Models: | - |
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Publishers are misleading advertisers by creating a mirage of good traffic. Want to find out how? Posted on August 14, 2023 mFilterIt – Your mirror of reality Arm yourself with mFilterIt’s ad traffic validation solution....
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Click Spamming: What it does and how to stop it? Posted on August 03, 2023 The most reliable way to fight click spamming is to use an ad fraud solution like mFilterIt.
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The hidden costs of referral and coupon fraud: Impact on advertisers' ROI Posted on July 05, 2023 This post was first published on mfilterit.
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Gaming advertisers vs fraudsters: Who will make it to the finish line? Posted on June 14, 2023 This post was first published on mfilterit.
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The rewards and risks of incentive ads in app marketing Posted on May 15, 2023 mFilterIt Key takeaways Incentive ads present a superb advertising opportunity when they are used correctly.....
- Is Your Ad Fraud Verification Partner Using the Latest Technology? Ad fraud is not any more a storm that comes and goes, it has become the reality in the digital ecosystem. The techniques have become sophisticated, and it is going to become difficult for advertisers to...
- SWEET SUCCESS ON Chocolate Craving across Digital Commerce Platforms Kuku FM, a leading audio content platform runs a user acquisition campaign to bring new users to their app. However, they notice a high volume of app installs with no conversion (in this case, paid subscription)....
- AI in Programmatic Advertising Fraud detection to deliver performance and sustainability The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged from $9.75 billion in 2023 to $12.46 billion in 2024, an annual growth rate of 27.8% and is expected...
- From Fake Installs to Quality Engagement: Know How Kuku FM Improved their App Traffic and Optimized Spending Kuku FM, a leading audio content platform runs a user acquisition campaign to bring new users to their app. However, they notice a high volume of app installs with no conversion (in this case, paid subscription)....
- Enhancing Transparency in Ad Fraud Detection: Moving Beyond Mobile Measurement Partners (MMPs) In this compelling case study, learn how a leading bank tackled the growing challenge of ad fraud by uncovering significant discrepancies between transaction data reported by its Mobile Measurement Partner...
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