Top Mobile Ad Analytics (2021)

Updated: November 26, 2021

App marketers and brands have a number of channels to advertise their apps to acquire more users and increase their user base. Taking into account the reach, scale, and level of customization, we can split all those channels into Facebook & Google duopoly and everyone else. Every time app marketers or brands launch an ad campaign via the latter, they need third-party mobile ad analytics, in others words – a proper mobile attribution tool. Using such a tool, an app marketer is able to track and analyze how exactly his app is being connected with mobile users.

Because every mobile app has a different audience it appeals to, all those ad channels, outside of the Facebook & Google duopoly, are not equally efficient in connecting the app with its users, a mobile attribution tool allows to choose the right channels and focus ad budget on those.

Working with mobile ad analytics tools, app marketers can do the following:

  • Track an initial click on an ad. At this step an app attribution SDK register an instance of a click on an ad and captures such info as Advertising ID to identify an individual smartphone or tablet on which that click took place. As well as IP address, User agent, Timestamp and First Install parameter.
  • Attribute that click to a particular app install; and
  • Send notification to partners of installs and events through so-called server postback URLs.

Essentially, it’s impossible to run an effective app marketing campaign and being able to allocate ad budget efficiently without a sophisticated mobile attribution tracking solution.

To select a proper app attribution tool, app marketers need to check a particular solution against the following factors:

  • Attribution methodology – how particular app attribution solution provider determine sources of installs for your app
  • Dashboards and reporting – how comprehensive and easy to use its dashboard
  • Retargeting attribution – does a particular provider have retargeting attribution capabilities to report on app traffic sources during an app retargeting campaign or not.
  • Uninstalls reporting – knowing how many uninstalls an app is getting from particular traffic channels is essential to access its effectiveness
  • Fraud detection – mobile fraud is a full-blown disaster for today’s mobile advertising market. Providing ad fraud detection and identifying specific channels that facilitate fraud are always a big plus for an attribution provider.
  • Integration with self attribution networks (such as Facebook Ads, TikTok Ads, Google Ads and such)
  • Platform pricing based on a particular ad company needs and budgets.

On today’s app market the major companies are the following.

Top Mobile Ad Analytics

List of mobile ad analytics companies

URLgenius

Codeless App Linking and QR Codes

(0) REVIEWS
Employees
10-50

URLgenius offers app marketers and developers a patented, cloud-based alternative for app linking and QR code capabilities that increase conversion from any channel. Our technology streamlines the mobile experience with links that open specific screens in your app while bypassing the website login friction typically encountered when clicking from social ads or from inside other apps.

Learn more about URLgenius

Growth FullStack

Custom BI for advertisers of all sizes

(0) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
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Growth FullStack empowers mobile developers to adapt to a privacy-first world and continue pursuing their marketing analytics goals via ETL service and best in class training. The platform is designed to turn data into powerful insights for mobile developers so that they can drive growth for their business. By providing them with a fully automated data pipeline, we empower mobile publishers to focus on building great games without spending time and resources dealing with complex datasets and hiring in-house data engineering teams.

  • Tagline: Custom BI for advertisers of all sizes
  • Services: App Analytics, Business Intelligence Tools, App Marketing

 

 

Learn more about Growth FullStack

Adjust

Mobile Measurement Partner

(0) REVIEWS
FoundedEmployees
2012200-500

Adjust is an attribution and analytics software package for mobile applications, enabling mobile app marketers to examine store statistics, advertising sources and advanced analytics to fully monetize their application. Adjust is the choice of such established brands as Yelp, Zynga, Spotify, Soundcloud, Runtastic, Hotel Tonight.

  • Type: In-app analytics, Marketing analytics
  • Pricing: Basic, Business and Custom plans, pricing is available upon request
  • Platforms supported: Android, iOS,

Learn more about Adjust

JustControl.it

Get Your Digital Marketing Under Control

(0) REVIEWS
FoundedEmployees
201910-50

JustControl.it develops a tech marketing solution enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every slice of data.

  • Services: App Analytics
  • Tagline: Get Your Digital Marketing Under Control
  • Offices: Cyrpus
Learn more about JustControl.it

SocialPeta

Ads Intelligence Tool For Marketing Strategy

(0) REVIEWS

SocialPeta Technology, the world’s leading advertisement creative spy and analysis platform, dedicated to offer top ads creative and marketing strategy for both advertisers and publishers. Serving as an Essential Ad and Marketing Intelligence Platform, SocialPeta focuses on:

  • Ad Intelligence, Marketing Intelligence, APP Intelligence
  • Ad Cost intelligence, Game Intelligence, Audience Intelligence
Learn more about SocialPeta

Singular

The unified marketing analytics platform

(0) REVIEWS

Singular offers industry leading fraud prevention solution to help advertisers prevent advertising fraud and focus on quality users. Singular puts a team of highly-skilled cybersecurity scientists behind this solution to make sure it catches the most of ad fraud.

It’s comprehensive, meaning it’s based on listening for signals at the most granular levels and based on all known protection methods to reject fraud in real-time automatically. It’s also adaptive, transparent and customizable to meet today’s challenges of counteracting advertising fraud activities.

  • Type: Marketing Analytics, App advertising analytics
  • Pricing: Starter plan (free), Standard plan ($799/month)
  • Platforms supported: iOS, Android
Learn more about Singular

Branch Metrics offers sophisticated ad fraud protection solution. It features comprehensive reports on suspicious activity, industry-standard blocking rules and AI-based fraud detection algorithms. It’s focused on using Branch personas data from its vast, global identity network and doesn’t rely on inferior Fingerprinting tech.

  • Type: App marketing analytics, Advertising analytics
  • Pricing: 3 plans – Free, Startup (depending on a traffic volume either $59 or $200 / month), Enterprise
  • Demo: available
Learn more about Branch Metrics

Appsumer

User acquisition management software

(0) REVIEWS

Appsumer  is a reporting and analytics platform for user acquisition teams at scaling apps. It  transforms fragmented media cost and attribution data into granular, perfectly unified ROI insights aiding faster, better-informed and more confident UA decision-making.

  • Type: Marketing Analytics
  • Pricing: n/a
  • Platforms supported: Android, iOS
Learn more about Appsumer

AppsFlyer

Mobile marketing attribution and analytics

(0) REVIEWS

AppsFlyer applies multi-layered approach to protect mobile advertising campaigns from fraud. The layers include install authentication, clustering-based anomaly detection, validation rules, attribution calibrator and post-attribution. Its solution is capable to prevent Install Hijacking, Click Flowing, Device Farms, Bots, Fraudulent in-app events and Fake Purchases.

  • Type: App advertising analytics, Marketing analytics
  • Pricing: 30-day trial period with Basic plan, the Custom plan price is available upon request
  • Platforms: iOS, Android, Windows & Xbox, Amazon, tvOS, Unity, Cordova, Marmalade, Cocos2ds, Adobe Air, React Native
Learn more about AppsFlyer

Tenjin

iOS 14-proof advertising analytics

(0) REVIEWS

Tenjin brings transparency and insight into your mobile marketing. In addition to supporting hundreds of ad networks and being an MMP, Tenjin provides powerful tools and training for any marketer to analyze the source, in-app purchases, advertising revenue, cost, and the ROI of their users.

  • Services: User Acquisition, Attribution, Data Aggregation, User Analytics, Ad Analytics
  • Tagline: iOS 14-proof advertising analytics
Learn more about Tenjin

 

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