Top Mobile Ad Analytics (2020)

Updated: August 5, 2020

App marketers and brands have a number of channels to advertise their apps and acquire users for them. Taking into account the reach, scale, and level of customization, we can split all those channels into Facebook & Google duopoly and everyone else. Every time app marketers or brands launch an ad campaign via the latter, they need third-party mobile ad analytics, in others words – a proper mobile attribution tool. Using such a tool, an app marketer is able to track and analyze how exactly his app is being connected with mobile users.

Because every mobile app has a different audience it appeals to, all those ad channels, outside of the Facebook & Google duopoly, are not equally efficient in connecting the app with its users, a mobile attribution tool allows to choose the right channels and focus ad budget on those.

Working with mobile ad analytics tools, app marketers can do the following:

  • Track an initial click on an ad;
  • Attribute that click to a particular app install; and
  • Send notification to partners of installs and events through so-called server postback URLs.

Essentially, it’s impossible to run an effective app marketing campaign and being able to allocate ad budget efficiently without a sophisticated mobile attribution tracking solution.

On today’s app market the major companies are the following.

Top Mobile Ad Analytics

List of mobile ad analytics companies

App Annie

Unlock advertising, monetization and acquisition ROI with Ascend

(0) REVIEWS

Visibility at your fingertips

Stuck sifting through multiple spreadsheets for hours? Use a single source of truth for data aggregation, data normalization and automated reporting to accelerate your advertising analytics and monetization strategy.

With App Annie Ascend, you can:

  • Aggregate data from over 400 advertising, mediation, attribution and data cloud sources with a single API call
  • Analyze stack or percentage chart views and customize topline headers for instant insights that matter
  • Unlock organized and normalized ad data with intuitive ETL software by bulk editing dimensions or creating custom rules
  • Pivot data by sum, average, and percentage change to identify areas of growth or divestment
  • Customize data ingestion, revenue analytics, and api aggregation to fit your needs
Learn more about App Annie

Appsumer

User acquisition management software

(0) REVIEWS

Appsumer  is a reporting and analytics platform for user acquisition teams at scaling apps. It  transforms fragmented media cost and attribution data into granular, perfectly unified ROI insights aiding faster, better-informed and more confident UA decision-making.

  • Type: Marketing Analytics
  • Pricing: n/a
  • Platforms supported: Android, iOS
Learn more about Appsumer

Adjust

Mobile Measurement Partner

(0) REVIEWS

Adjust is an attribution and analytics software package for mobile applications, enabling mobile app marketers to examine store statistics, advertising sources and advanced analytics to fully monetize their application. Adjust is the choice of such established brands as Yelp, Zynga, Spotify, Soundcloud, Runtastic, Hotel Tonight.

  • Type: In-app analytics, Marketing analytics
  • Pricing: Basic, Business and Custom plans, pricing is available upon request
  • Platforms supported: Android, iOS
Learn more about Adjust

AppsFlyer

Mobile app tracking and attribution analytics

(0) REVIEWS

AppsFlyer applies multi-layered approach to protect mobile advertising campaigns from fraud. The layers include install authentication, clustering-based anomaly detection, validation rules, attribution calibrator and post-attribution. Its solution is capable to prevent Install Hijacking, Click Flowing, Device Farms, Bots, Fraudulent in-app events and Fake Purchases.

  • Type: App advertising analytics, Marketing analytics
  • Pricing: 30-day trial period with Basic plan, the Custom plan price is available upon request
  • Platforms: iOS, Android, Windows & Xbox, Amazon, tvOS, Unity, Cordova, Marmalade, Cocos2ds, Adobe Air, React Native
Learn more about AppsFlyer

Branch Metrics offers sophisticated ad fraud protection solution. It features comprehensive reports on suspicious activity, industry-standard blocking rules and AI-based fraud detection algorithms. It’s focused on using Branch personas data from its vast, global identity network and doesn’t rely on inferior Fingerprinting tech.

  • Type: App marketing analytics, Advertising analytics
  • Pricing: 3 plans – Free, Startup (depending on a traffic volume either $59 or $200 / month), Enterprise
  • Demo: available
Learn more about Branch Metrics

Singular

The unified marketing analytics platform

(0) REVIEWS

Singular offers industry leading fraud prevention solution to help advertisers prevent advertising fraud and focus on quality users. Singular puts a team of highly-skilled cybersecurity scientists behind this solution to make sure it catches the most of ad fraud.

It’s comprehensive, meaning it’s based on listening for signals at the most granular levels and based on all known protection methods to reject fraud in real-time automatically. It’s also adaptive, transparent and customizable to meet today’s challenges of counteracting advertising fraud activities.

  • Type: Marketing Analytics, App advertising analytics
  • Pricing: Starter plan (free), Standard plan ($799/month)
  • Platforms supported: iOS, Android
Learn more about Singular

 

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