Google Analytics is the analytical platform from Google for both mobile and desktop advertisers, publishers and mobile app developers.
Google provides tight integration of its analytical tool with other products such as AdWords, AdSense, Google Display Network and others. The list of features include data collecting across websites, apps and internet-connected (IoT) devices, data access via mobile app, configurable APIs, email notifications, multiple levels of user access controls and more.
Google Analytics Features
- Customer-centric Measurement
- Improve ROI
- Optimize Marketing Performance
- Integrations
- Analysis & Reporting
Google Analytics Info
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| Groups: | App Analytics |
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App marketers concerned about iOS move to Android Posted on July 12, 2021 by Anne Freer They survey also found that Google Analytics is by far the most used tool to track performance (64%).
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