Google Analytics

Google Analytics is the analytical platform from Google for both mobile and desktop advertisers, publishers and mobile app developers.
Google provides tight integration of its analytical tool with other products such as AdWords, AdSense, Google Display Network and others. The list of features include data collecting across websites, apps and internet-connected (IoT) devices, data access via mobile app, configurable APIs, email notifications, multiple levels of user access controls and more.

Google Analytics Features

Customer-centric Measurement
Improve ROI
Optimize Marketing Performance
Integrations
Analysis & Reporting

Google Analytics Info

Platforms:	-
Types:	-
Groups:	App Analytics

Google Analytics News

FTC and OCR raise caution over privacy concerns in mobile health apps Posted on July 25, 2023 by Anne Freer ...health apps raised by the FTC and OCR is the issue surrounding tracking technologies like Meta Pixel and Google Analytics, which have the capability to collect personally identifiable information from users....

Google Analytics Podcasts

#4: How to drive app installs with SEO with Kate Petrakova, Marketing Lead at Rocket Internet In the early 2000s, digital marketing for online commerce companies centered on relative keywords

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