Google Analytics is the analytical platform from Google for both mobile and desktop advertisers, publishers and mobile app developers.
Google provides tight integration of its analytical tool with other products such as AdWords, AdSense, Google Display Network and others. The list of features include data collecting across websites, apps and internet-connected (IoT) devices, data access via mobile app, configurable APIs, email notifications, multiple levels of user access controls and more.
Google Analytics Info
Google Analytics for mobile apps is shutting down - where should developers move now? Posted on May 23, 2019 by Artyom Dogtiev Google Analytics for Mobile Apps is shutting down.
Codeless app marketing and saying goodbye to tracking SDKs Posted on December 08, 2021 Similarly, if you have Google Analytics installed for your app, you can append UTM tags to your app links just like you would....
How to optimize Google app user acquisition right now Posted on September 20, 2021 Google reports that the median campaign that switched to using Google Analytics for Firebase conversions for bidding saw a +13% increase in installs and a +20% increase....
6 Best ways to advertise your APK and mobile app Posted on June 23, 2021 Analytics efficiency of promotion To analyze the efficiency of your promotion strategy use Google Analytics for Apps.
15 mobile app analytics tools to understand your audience Posted on December 02, 2020 15 mobile app analytics tools to efficiently understand your audience Google Analytics Perhaps the best app analytics tool, Google Analytics, comes with a host of features....
Social Networking app: features that make it happen Posted on August 20, 2020 ...notifications + push notifications Analytics (hidden for users) – Includes using one Analytics tool (Google Analytics/ Firebase/ MixPanel.
Push Notifications & In-App Messaging
Mobile marketing attribution and analytics
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Mobile and Web Analytics
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