Anne Freier, Author at Business of Apps

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Anne Freier

: anne@sokomedia.net

Amazon rolls out Shopper Panel programme

Anne Freier | October 26, 2020

Mobile Advertising

Pinterest bolsters efforts to boost underrepresented creators

Anne Freier | October 23, 2020

Snap revenues jump 52% and adds 11 million users

Anne Freier | October 23, 2020

Instagram adds Badges for creators to boost monetisation options

Anne Freier | October 23, 2020

Facebook Audience Network to modify auction model to bidding-only

Anne Freier | October 22, 2020

Mobile Advertising

Gen Z are spending more time in finance and shopping apps during Q3 2020

Anne Freier | October 22, 2020

LinkedIn launches Stories on mobile app

Anne Freier | October 21, 2020

Facebook opens up Messenger API for businesses using Instagram

Anne Freier | October 21, 2020

Video streaming apps were the most heavily downloaded for subscriptions

Anne Freier | October 20, 2020

Instagram to ensure that influencers correctly label their sponsored posts

Anne Freier | October 20, 2020

Google adds new Lens functions for shopping and learning

Anne Freier | October 19, 2020

Snapchat adds Sounds in move that rivals TikTok

Anne Freier | October 19, 2020

Zoom launches new user and professional tools

Anne Freier | October 16, 2020

UK mobile ad spend dips 1% while digital ad spend is down 5% in H1 2020

Anne Freier | October 16, 2020

Mobile Advertising

Rumoured TikTok takeover by Oracle and Walmart would affect mobile ad decisions for 73% of marketers

Anne Freier | October 16, 2020

Holiday shopping is mobile this year – 76% happy to purchase from mobile ad

Anne Freier | October 15, 2020

Mobile Advertising

YouTube adds product integrations for influencer videos

Anne Freier | October 15, 2020

Calm set to raise $150 million doubling its valuation

Anne Freier | October 15, 2020

Facebook and Google continue to dominate in latest mobile ad Performance Index

Anne Freier | October 14, 2020

Mobile Advertising

INCRMNTAL receives $1.4 million in funding to boost incremental measurement of app campaigns

Anne Freier | October 14, 2020

App Marketing, Mobile Advertising

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