Anne Freer, Author at Business of Apps

Anne Freer

: anne@sokomedia.net

First-party identifiers boost eCPMS by 30%

Anne Freer | April 22, 2021

Mobile Advertising

Malware detected in Google Play apps made purchases from users’ phones

Anne Freer | April 22, 2021

Brand risk on mobile web increased in 2020

Anne Freer | April 22, 2021

Mobile Advertising

Pub and weather app downloads spike as lockdowns end in UK

Anne Freer | April 21, 2021

Facebook launches Clubhouse competitor Live Audio Rooms

Anne Freer | April 21, 2021

Zoom launches Apps Fund to boost app development

Anne Freer | April 20, 2021

App Development

Majority of Gen Z less forgiving of bad mobile shopping experiences

Anne Freer | April 20, 2021

Mobile Advertising

In-app revenues continue to grow faster even as lockdowns come to an end

Anne Freer | April 19, 2021

Triller parent acquires two new apps

Anne Freer | April 19, 2021

TikTok to launch new eCommerce ad formats

Anne Freer | April 16, 2021

Dating app revenues skyrocket to $100 million in January 2021 alone

Anne Freer | April 16, 2021

Majority of mobile advertisers concerned about compliance with privacy laws

Anne Freer | April 16, 2021

Mobile Advertising

Branded Hashtag Challenges on TikTok among most successful for brands

Anne Freer | April 15, 2021

Swaarm launches new attribution for mobile ads affected by IDFA changes

Anne Freer | April 15, 2021

Mobile Advertising

Downloads of finance apps up 15% in 2020

Anne Freer | April 14, 2021

US mobile and digital ad revenues jumped 12% in 2020

Anne Freer | April 14, 2021

Mobile Advertising

Opt-in for app tracking on iOS 14 much higher than previously thought

Anne Freer | April 13, 2021

Games, education, and entertainment apps saw massive growth in 2020

Anne Freer | April 13, 2021

TikTok partners with IPG on custom creator-brand relationships

Anne Freer | April 12, 2021

Consumer spending on app stores up 60% in Q1 2021

Anne Freer | April 12, 2021

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