Anne Freer, Author at Business of Apps

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Anne Freer

: anne@sokomedia.net

Why 96% of marketers use video for app and mobile marketing

Anne Freer | February 7, 2023

App Marketing, Mobile Advertising

Are we tired of streaming apps yet? Far from it

Anne Freer | February 6, 2023

90% of users prefer their banking apps and here’s why

Anne Freer | February 3, 2023

Fraudulent CryptoRom apps bypass Apple and Google app store security

Anne Freer | February 2, 2023

Customised creative concepts can boost your app engagement

Anne Freer | February 1, 2023

Will Apple’s changes to App Store pricing affect your apps?

Anne Freer | January 31, 2023

Android publishers prefer image ads and test more creatives

Anne Freer | January 30, 2023

64% up budgets for influencer marketing

Anne Freer | January 27, 2023

Brands held accountable for content next to their mobile video ads

Anne Freer | January 26, 2023

Mobile Advertising

Global app downloads remain stagnant in Q4 2022

Anne Freer | January 25, 2023

48% of Brits do not trust Meta-owned apps

Anne Freer | January 24, 2023

Half of Android apps are uninstalled within 30 days after download

Anne Freer | January 23, 2023

Finance app installs in Africa jump 25% attracting 3% higher ad spending

Anne Freer | January 20, 2023

55% of customers will not return to app or mobile site delivering a poor experience

Anne Freer | January 19, 2023

Google and Apple fail to remove fraudulent ChatGPT apps from their app stores

Anne Freer | January 18, 2023

For 52% of marketers, economic uncertainty is key driver for increase in social media app ad budgets

Anne Freer | January 17, 2023

Mobile Advertising

78% of SMBs boost ROI with short-form video ads

Anne Freer | January 16, 2023

Mobile Advertising

Installs of music streaming apps rose 9% in December but games are the big winner

Anne Freer | January 13, 2023

App ad spend growth will slow but downloads to remain strong

Anne Freer | January 12, 2023

Apple subscriptions drive $320 billion pay-out to app developers

Anne Freer | January 11, 2023

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