Anne Freer, Author at Business of Apps

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Anne Freer

: anne@sokomedia.net

The key data trends shaping the app industry in 2023

Anne Freer | December 15, 2023

Over 90% of app gamers engage with in-app audio ads

Anne Freer | December 14, 2023

Mobile Advertising

Out-of-app monetisation and new payment methods are emerging trends

Anne Freer | December 13, 2023

TikTok achieves $10 billion in consumer spending

Anne Freer | December 12, 2023

Chinese aps are reshaping the global market

Anne Freer | December 8, 2023

Titan AI secures $500,000 in pre-seed funding for gaming app development using generative AI

Anne Freer | December 7, 2023

Shopping on social apps is on the rise in the UAE

Anne Freer | December 1, 2023

The growing threat of invalid traffic – a $71 billion problem in 2024

Anne Freer | November 27, 2023

App Marketing, Mobile Advertising

SKAN 4’s game-changing effect on mobile apps

Anne Freer | November 24, 2023

Troubling stats: almost half of mobile games fail to make it past development

Anne Freer | November 22, 2023

Roku and Unity join forces to revolutionise mobile app advertising

Anne Freer | November 21, 2023

Mobile Advertising

AppsFlyer’s latest Performance Index shows impact of economic downturn on mobile advertising

Anne Freer | November 20, 2023

Number of users who access news through TikTok doubles to 43%

Anne Freer | November 17, 2023

Amazon partners with Meta and Snap in push to expand in-app shopping

Anne Freer | November 15, 2023

AppsFlyer acquires devtodev to boost data analytics of mobile apps and games

Anne Freer | November 9, 2023

TikTok’s creator fund closure: What’s next for creators?

Anne Freer | November 8, 2023

Lemon8 struggles to kickstart in US despite influencer marketing push

Anne Freer | November 6, 2023

Festive boost: 71% surge in Indian in-app purchases

Anne Freer | October 25, 2023

Social media usage declines on the back of evolving user motivations

Anne Freer | October 19, 2023

Mobile gaming offers diverse benefits as 71% of gamers notice reduced stress

Anne Freer | October 17, 2023

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