App Industry News

The latest news from the global app industry

App location opt-ins highest during pandemic lockdowns

Anne Freier | August 6, 2020

Mobile Advertising

Snapchat adds licensed music to videos

Anne Freier | August 6, 2020

Top UK retail apps include Amazon and eBay

Anne Freier | August 6, 2020

Influencer campaigns only took small hit of 3% early during pandemic

Anne Freier | August 5, 2020

Snapchat launches campaign to entice marketers

Anne Freier | August 5, 2020

Google ad revenues decline 8% as YouTube announces small gains

Anne Freier | August 4, 2020

Facebook ad revenues jump 10% year-on-year as user engagement jumped 13%

Anne Freier | August 4, 2020

Twitter’s paid subscriptions could include badges, auto responses and undo send options

Anne Freier | August 4, 2020

Google boosts ad transparency with ‘About this ad’ addition

Anne Freier | August 3, 2020

Mobile Advertising

Hyper casual game installs spike during coronavirus lockdowns

Anne Freier | August 3, 2020

Here’s what creators need to know about Instagram’s new video tool

Anne Freier | August 3, 2020

Snap study: 73% of younger users are viewing more video on smartphone devices in 2020

Anne Freier | July 31, 2020

Social and entertainment apps lead French-HQ’d chart for spending

Anne Freier | July 31, 2020

Smadex presents its cohorts reporting for app marketers

Partner Post

Coronavirus dents mobile ad budgets but not marketer enthusiasm for format

Anne Freier | July 30, 2020

Mobile Advertising

Top 10 German grocery apps highlight COVID effect

Anne Freier | July 30, 2020

Q2, 2020 Top 10 EMEA Fitness & Activity Tracker apps revealed

Partner Post

US smartphone sales dropped 25% during Q2 2020 due to coronavirus

Anne Freier | July 29, 2020

Mobile Advertising

Instagram lures TikTok creators away with cash incentive

Anne Freier | July 29, 2020

Overall app install fraud rate drops to 13% during H1 2020

Anne Freier | July 28, 2020