App Industry News

The latest news from the global app industry

Quibi fails to convert free trial users to subscribers

Anne Freier | July 10, 2020

TikTok rolls out self-serve advertising platform globally

Anne Freier | July 10, 2020

Will TikTok be banned in the US?

Anne Freier | July 10, 2020

96% of consumers interacted with influencers at similar rates during pandemic

Anne Freier | July 9, 2020

Emotion of surprise boosted performance of video ads by 360%

Anne Freier | July 9, 2020

Mobile Advertising

Instagram launches TikTok competitor Reels in India following Chinese app ban

Anne Freier | July 8, 2020

Nimble Neuron get 2x more paying users with Bango Audience

Partner Post

Fiksu launches self-serve CTV ad platform

Anne Freier | July 8, 2020

Mobile Advertising

Pokémon GO posts $3.6 billion in user spending

Anne Freier | July 7, 2020

Uber acquires food delivery app Postmates

Anne Freier | July 7, 2020

Post-pandemic social media usage unsustainable

Anne Freier | July 6, 2020

Emerging app developers should favour smaller stores

Anne Freier | July 6, 2020

Google US ad revenues to decline 5.3% due to coronavirus

Anne Freier | July 3, 2020

Mobile Advertising

Apple makes it harder to track app installs from mobile ads

Anne Freier | July 3, 2020

Third of US gamers played new games on mobile devices during quarantines

Anne Freier | July 2, 2020

The COVID-19 effect: mobile app spend rose 23.4% during first half of 2020

Anne Freier | July 2, 2020

Klarna launches app and Pay in 3 option

Anne Freier | July 1, 2020

India moves to ban TikTok and 58 other Chinese apps

Anne Freier | July 1, 2020

Instagram influencers posted 30% fewer sponsored posts during April

Anne Freier | June 30, 2020

News app sessions jumped 59% during lockdowns

Anne Freier | June 30, 2020