Email, notifications and word of mouth still best app user reactivation strategies

Anne Freier

In App Engagement, Mobile Advertising

April 19, 2019

Twitter swoops for quote-sharing app Highly

Ben Heathcote

In App Deals

April 19, 2019

Co-Star gets $5m to bring astrology app to Android

Ben Heathcote

In App Deals

April 19, 2019

Facebook simplifies Ads Manager

Anne Freier

In Mobile Advertising

April 19, 2019

Consumers are spending higher on Pinterest and Instagram compared to Facebook

Anne Freier

In mcommerce, Mobile Advertising

April 18, 2019

Engagement with user-generated content boost eCommerce conversions by 137%

Anne Freier

In mcommerce

April 18, 2019

Vimeo acquires short-form video app maker Magisto

Anne Freier

In Mobile Advertising

April 17, 2019

Facebook brings back Messenger chat option to main app, discontinues payments and turns on dark mode

Anne Freier

In Mobile Advertising

April 17, 2019

Number of fraudulent apps increased 159% in 2018

Anne Freier

In Mobile Advertising

April 17, 2019

WebRTC-based malvertising occurs predominantly through header bidding

Anne Freier

In Mobile Advertising

April 16, 2019

Ads in mobile games may lead to more purchases than social or video platforms

Anne Freier

In Mobile Advertising

April 16, 2019

Majority of retailers aren’t properly linking digital ads to in-store visits

Anne Freier

In Mobile Advertising

April 16, 2019

Mobile app revenue jumps 16.9% in Q1 2019 – Tinder knocks Netflix from top spot

Anne Freier

In Mobile Advertising

April 15, 2019

Snapchat to lose monthly users in the US in 2019

Anne Freier

In Mobile Advertising

April 15, 2019

App Promotion Summit London 2019 recap

Artyom Dogtiev

In App Events

April 15, 2019

Third of shoppers have made a purchase based on influencer content

Anne Freier

In mcommerce

April 15, 2019

Pinterest celebrates 265 million monthly active users

Anne Freier

In Mobile Advertising

April 12, 2019

CleverTap raises $26 million in a Series B

Anne Freier

In Mobile Advertising

April 12, 2019

Tappx makes it easier for app developers to integrate with app-ads.txt

Anne Freier

In Mobile Advertising

April 12, 2019

Mobile lending app Branch banks whopping $170m

Ben Heathcote

In App Deals

April 12, 2019