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App Industry News

The latest news from the global app industry

Simple and sophisticated Lenses drive app brand metrics

Anne Freer | October 5, 2022

Positive social media engagement leads to higher brand recall

Anne Freer | October 4, 2022

Adjust launches Conversion Hub: An all-in-one solution for conversion value mapping

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Consumer spending on apps drops almost 5% in Q3 2022

Anne Freer | October 3, 2022

eCommerce app marketers are spending more to acquire users while installs stall

Anne Freer | September 30, 2022

Level up your app and reach over 730 million users through Apps UP 2022

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Mobile App Experience Gaps: insights from the 200+ app developer survey [webinar]

Artyom Dogtiev | September 29, 2022

European app makers are spending $1.5 billion on social channels a month

Anne Freer | September 29, 2022

Olavivo is a top affiliate network with numerous payment processing capabilities

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Android’s share of hypercasual game ad spending climbs to record 57%

Anne Freer | September 28, 2022

Olavivo introduces the hottest affiliate sweepstakes in the industry

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Consumers want more from their retail app experience

Anne Freer | September 27, 2022

US education app revenues climb 13% while downloads fall

Anne Freer | September 26, 2022

65% of app marketers looking for new ways of audience targeting

Anne Freer | September 23, 2022

Meta adds creator tools for Facebook and Instagram

Anne Freer | September 23, 2022

What’s your app growth strategy for 2023?

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App Promotion Summit

Ad spend for eCommerce apps drops 50%

Anne Freer | September 22, 2022

Growing number of mobile users activate fintech apps

Anne Freer | September 22, 2022

Apple raises prices for app developers on App Store

Anne Freer | September 21, 2022

TikTok copies BeReal with selfie sharing feature

Anne Freer | September 21, 2022