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App Industry News

The latest news from the global app industry

Retention rates on Android drop 10% while iOS holds steady

Anne Freer | November 28, 2022

Larger mobile ads, video and interscroller formats capture more viewer attention

Anne Freer | November 25, 2022

Mobile Advertising

Wealth management apps score highest satisfaction among younger users

Anne Freer | November 24, 2022

60% of financial apps on Google Play Store can be targeted by repackaging attacks

Anne Freer | November 23, 2022

97% of in-game revenues come from repeat purchases

Anne Freer | November 22, 2022

Streaming apps boost advertising spend to target younger users on social platforms

Anne Freer | November 21, 2022

62% of consumers now use banking apps regularly but security concerns prevail

Anne Freer | November 18, 2022

64% of app marketers say ATT and co had a negative impact on their UA campaigns

Anne Freer | November 17, 2022

Underwhelmed – only a quarter of UK app users have previously purchased during a livestream

Anne Freer | November 16, 2022

App users spent $550 per minute on language apps in 2022

Anne Freer | November 15, 2022

App Growth Awards 2022 – Finalists Announced

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App Promotion Summit

Instagram Reels dominates engagement with 35% increase in Q3

Anne Freer | November 14, 2022

Twitter spending increases 66% following takeover

Anne Freer | November 11, 2022

55% of apps admit to sharing user data

Anne Freer | November 10, 2022

Mastodon app downloads jump more than 6,000% after Musk takes over Twitter

Anne Freer | November 9, 2022

App trends: Users are spending 16% more on dating apps

Anne Freer | November 8, 2022

Big in Japan – fintech app sessions rise 13%

Anne Freer | November 7, 2022

Love-hungry Tinder users push paid subscription revenues up 7%

Anne Freer | November 4, 2022

In-app advertising to increase at only a fifth of last year’s growth rate

Anne Freer | November 3, 2022

Announcing Intellifluence free plan improvements

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