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App Industry News

The latest news from the global app industry

79% of users complete rewarded ads weekly

Anne Freer | September 17, 2021

Player spending in mobile casino games increased 16% since 2020

Anne Freer | September 17, 2021

LinkedIn adds longer content posts for brands and companies

Anne Freer | September 16, 2021

CreatorIQ raises $40 million to bolster eCommerce tools

Anne Freer | September 16, 2021

Mobile Advertising

Number of messaging app users to rise 6% to 3 billion in 2021

Anne Freer | September 15, 2021

Mediaocean partners with TikTok to expand options for brands

Anne Freer | September 15, 2021

Facebook-owned apps saw nearly 2 billion downloads in 2020

Anne Freer | September 14, 2021

AppsFlyer launches Conversion Studio to make user acquisition easier to understand

Anne Freer | September 14, 2021

Mobile Advertising

Facebook launches AR glasses in collaboration with Ray Ban

Anne Freer | September 13, 2021

Zedosh lets app users earn cash by viewing mobile ads

Anne Freer | September 13, 2021

Mobile Advertising

Facebook offers optimized conversions for shops

Anne Freer | September 10, 2021

LATAM eCommerce retail app downloads increase 30% in August

Anne Freer | September 10, 2021

Snapchat launches Trends for improved audience insights

Anne Freer | September 9, 2021

Mobile gamers can’t get enough – player spending continues to grow over 2020

Anne Freer | September 9, 2021

Twitter adds full-width images

Anne Freer | September 9, 2021

Facebook launches Fantasy Games

Anne Freer | September 8, 2021

Mobile ads 23% more memorable when ads match content

Anne Freer | September 8, 2021

Mobile Advertising

Among Us accounts for 94% of player spending in Imposter-themed mobile games

Anne Freer | September 7, 2021

In-app spending on social apps jumps 50% to $3.2 billion H1 2021

Anne Freer | September 7, 2021

Smartlook announces new advancements for their platform

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