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App Industry News

The latest news from the global app industry

Mobile game features can boost player retention

Anne Freer | December 2, 2022

Single source of truth solution lift non-organic install attributions by 29%

Anne Freer | December 1, 2022

Two-thirds of popular Android shopping apps share user permissions

Anne Freer | November 30, 2022

GRIN launches first-ever creator discovery-as-a-service tool for influencer marketers

Partner Post

Phiture acquires ASO Giraffe & relaunches the ASO tool as Replika

Partner Post

Southeast Asians are ordering more food and spending more on delivery apps

Anne Freer | November 29, 2022

Retention rates on Android drop 10% while iOS holds steady

Anne Freer | November 28, 2022

Larger mobile ads, video and interscroller formats capture more viewer attention

Anne Freer | November 25, 2022

Mobile Advertising

Wealth management apps score highest satisfaction among younger users

Anne Freer | November 24, 2022

60% of financial apps on Google Play Store can be targeted by repackaging attacks

Anne Freer | November 23, 2022

97% of in-game revenues come from repeat purchases

Anne Freer | November 22, 2022

Streaming apps boost advertising spend to target younger users on social platforms

Anne Freer | November 21, 2022

62% of consumers now use banking apps regularly but security concerns prevail

Anne Freer | November 18, 2022

64% of app marketers say ATT and co had a negative impact on their UA campaigns

Anne Freer | November 17, 2022

Underwhelmed – only a quarter of UK app users have previously purchased during a livestream

Anne Freer | November 16, 2022

App users spent $550 per minute on language apps in 2022

Anne Freer | November 15, 2022

App Growth Awards 2022 – Finalists Announced

Partner Post

App Promotion Summit

Instagram Reels dominates engagement with 35% increase in Q3

Anne Freer | November 14, 2022

Twitter spending increases 66% following takeover

Anne Freer | November 11, 2022

55% of apps admit to sharing user data

Anne Freer | November 10, 2022