App Industry News

The latest news from the global app industry

AdInMo secures funds to boost in-game mobile ads

Anne Freier | May 26, 2020

Shorter mobile page load times have big effect on conversion rates

Anne Freier | May 26, 2020

Mobile Advertising

Consumers prefer targeted ads based on previous purchases

Anne Freier | May 22, 2020

Mobile Advertising

GameRefinery launches new Player Motivations and Archetypes feature

Anne Freier | May 21, 2020

Zero app developer Big Sky Health raises $8 million

Anne Freier | May 21, 2020

Facebook and Instagram add Shops for extended social commerce options

Anne Freier | May 21, 2020

Join Adsider LIVE on May 21 to find out the latest insights into mobile marketing

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65% of influencers posted fewer sponsored content due to coronavirus

Anne Freier | May 20, 2020

Instagram launches Guides for creators and users

Anne Freier | May 20, 2020

Bumble and AirBnB partner to launch app dating experiences

Anne Freier | May 19, 2020

Top UK news and grocery delivery apps revealed

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#Ad hashtag use by influencers down 45% because of coronavirus

Anne Freier | May 18, 2020

Facebook acquires Giphy for $400 million

Anne Freier | May 18, 2020

Facebook launches Avatars in the US

Anne Freier | May 15, 2020

User time spent on Instagram and Snapchat growing faster than on Facebook

Anne Freier | May 15, 2020

AppLovin acquires Machine Zone to bolster mobile game app development

Anne Freier | May 15, 2020

App Development

Make UA Pay – Acquisition strategies that accelerate revenue for IAP and subscription models

Talha Ali | May 15, 2020

App Development

App Samurai launches Resilience Grant for mobile app publishers

Anne Freier | May 14, 2020

Half of mobile users agree: fitness apps are useful

Anne Freier | May 14, 2020

Twitter acquires CrossInstall to bolster mobile playable ads

Anne Freier | May 14, 2020

Mobile Advertising