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App Industry News

The latest news from the global app industry

Japanese spend the most on mobile apps in 2021

Anne Freer | October 25, 2021

Google lowers commissions on app subscriptions

Anne Freer | October 25, 2021

Pinterest launches creator engagement and monetization tools

Anne Freer | October 22, 2021

Twitter acquires Sphere to bolster Communities feature

Anne Freer | October 22, 2021

App Promotion Summit Berlin [agenda is live]

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App Promotion Summit

Snap launches AR platform to bolster sponsored AR content expertise

Anne Freer | October 21, 2021

Apple Search Ads lead retention and volume rankings

Anne Freer | October 21, 2021

The State of App Retargeting report: ATT introduction caused only 10% drop in bid requests

Partner Post

WhatsApp launches View Once feature with Spotify campaign

Anne Freer | October 20, 2021

Low response rates on app stores are hampering app retention

Anne Freer | October 20, 2021

Huawei Developer Conference 2021 packs the latest developer technologies and announcements with AppGallery

Partner Post

YouTube reaches $3 billion consumer spend milestone

Anne Freer | October 19, 2021

Brand risk for mobile video ads drops in UK

Anne Freer | October 19, 2021

Mobile Advertising

ironSource acquires app monetisation expert Tapjoy

Anne Freer | October 18, 2021

App Deals, Mobile Advertising

Majority of mobile advertisers to utilise in-game app ads

Anne Freer | October 18, 2021

App Marketing, Mobile Advertising

Sportsbooking app downloads skyrocket in September

Anne Freer | October 15, 2021

Mobile users are spending an average 4 hours in apps every day

Anne Freer | October 15, 2021

DoorDash app launches self-serve ad platform

Anne Freer | October 14, 2021

App Business, Mobile Advertising

App Growth Awards entries close next Thursday

Partner Post

App Promotion Summit

TikTok leads the non-gaming app charts – again

Anne Freer | October 14, 2021