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App Industry News

The latest news from the global app industry

90% of users prefer their banking apps and here’s why

Anne Freer | February 3, 2023

Fraudulent CryptoRom apps bypass Apple and Google app store security

Anne Freer | February 2, 2023

The APS London agenda is now live

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App Promotion Summit

Customised creative concepts can boost your app engagement

Anne Freer | February 1, 2023

Will Apple’s changes to App Store pricing affect your apps?

Anne Freer | January 31, 2023

Generate up to 15% more revenue with MoEngage’s Web Personalize

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Android publishers prefer image ads and test more creatives

Anne Freer | January 30, 2023

64% up budgets for influencer marketing

Anne Freer | January 27, 2023

App Promotion Summit is returning to New York City

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App Promotion Summit

Brands held accountable for content next to their mobile video ads

Anne Freer | January 26, 2023

Mobile Advertising

Global app downloads remain stagnant in Q4 2022

Anne Freer | January 25, 2023

48% of Brits do not trust Meta-owned apps

Anne Freer | January 24, 2023

Intellifluence announces audience demographics and workflow logic flexibility

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Half of Android apps are uninstalled within 30 days after download

Anne Freer | January 23, 2023

Finance app installs in Africa jump 25% attracting 3% higher ad spending

Anne Freer | January 20, 2023

55% of customers will not return to app or mobile site delivering a poor experience

Anne Freer | January 19, 2023

APS London Super Early Bird Tickets End Friday

App Promotion Summit Event

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App Promotion Summit

Google and Apple fail to remove fraudulent ChatGPT apps from their app stores

Anne Freer | January 18, 2023

Join MoEngage’s #GROWTH Summit Berlin 2023

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For 52% of marketers, economic uncertainty is key driver for increase in social media app ad budgets

Anne Freer | January 17, 2023

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