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App Industry News

The latest news from the global app industry

Majority of consumers do not trust social apps for online shopping

Anne Freer | November 28, 2023

Adsterra’s Interstitials bring new definition of sparking your audience’s interest

Partner Post

The growing threat of invalid traffic – a $71 billion problem in 2024

Anne Freer | November 27, 2023

App Marketing, Mobile Advertising

SKAN 4’s game-changing effect on mobile apps

Anne Freer | November 24, 2023

ESPN app hits $1 billion consumer spend milestone

Anne Freer | November 23, 2023

Troubling stats: almost half of mobile games fail to make it past development

Anne Freer | November 22, 2023

Roku and Unity join forces to revolutionise mobile app advertising

Anne Freer | November 21, 2023

Mobile Advertising

AppsFlyer’s latest Performance Index shows impact of economic downturn on mobile advertising

Anne Freer | November 20, 2023

Number of users who access news through TikTok doubles to 43%

Anne Freer | November 17, 2023

SplitMetrics acquires App Radar to boost AI-driven app growth solutions

Anne Freer | November 16, 2023

Amazon partners with Meta and Snap in push to expand in-app shopping

Anne Freer | November 15, 2023

37 Chinese app publishers among top 100 and $1.91 billion in revenue

Anne Freer | November 14, 2023

Aptoide secures €8.5 million from Digital Turbine to Catappult independent app store

Anne Freer | November 13, 2023

Google’s new app testing mandate aims to enhance app quality and user experience

Anne Freer | November 10, 2023

2024 App Promotion Summit Events Lineup

Partner Post

App Promotion Summit

AppsFlyer acquires devtodev to boost data analytics of mobile apps and games

Anne Freer | November 9, 2023

TikTok’s creator fund closure: What’s next for creators?

Anne Freer | November 8, 2023

Marketers prioritise mobile channels for ads this holiday season

Anne Freer | November 7, 2023

Mobile Advertising

Lemon8 struggles to kickstart in US despite influencer marketing push

Anne Freer | November 6, 2023

Tech groups challenge Apple’s in-app payment policies in Supreme Court review

Anne Freer | November 3, 2023