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App Industry News

The latest news from the global app industry

Generate up to 15% more revenue with MoEngage’s Web Personalize

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Android publishers prefer image ads and test more creatives

Anne Freer | January 30, 2023

64% up budgets for influencer marketing

Anne Freer | January 27, 2023

App Promotion Summit is returning to New York City

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App Promotion Summit

Brands held accountable for content next to their mobile video ads

Anne Freer | January 26, 2023

Mobile Advertising

Global app downloads remain stagnant in Q4 2022

Anne Freer | January 25, 2023

48% of Brits do not trust Meta-owned apps

Anne Freer | January 24, 2023

Intellifluence announces audience demographics and workflow logic flexibility

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Half of Android apps are uninstalled within 30 days after download

Anne Freer | January 23, 2023

Finance app installs in Africa jump 25% attracting 3% higher ad spending

Anne Freer | January 20, 2023

55% of customers will not return to app or mobile site delivering a poor experience

Anne Freer | January 19, 2023

APS London Super Early Bird Tickets End Friday

App Promotion Summit Event

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App Promotion Summit

Google and Apple fail to remove fraudulent ChatGPT apps from their app stores

Anne Freer | January 18, 2023

Join MoEngage’s #GROWTH Summit Berlin 2023

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For 52% of marketers, economic uncertainty is key driver for increase in social media app ad budgets

Anne Freer | January 17, 2023

Mobile Advertising

Remerge unveils partnership program to help agencies master mobile marketing for their app-based clients

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App Growth Network announces expansion of mobile app services

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App Guardians Marketing | App Growth Network

78% of SMBs boost ROI with short-form video ads

Anne Freer | January 16, 2023

Mobile Advertising

What’s your app growth strategy for 2023?

App Promotion Summit Event

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App Promotion Summit

Installs of music streaming apps rose 9% in December but games are the big winner

Anne Freer | January 13, 2023