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App Industry News

The latest news from the global app industry

CleverTap acquires Leanplum to bolster mobile marketing

Anne Freer | May 23, 2022

TikTok to test playing games in-app

Anne Freer | May 23, 2022

Smadex Flexible Mapping: How to optimize with SKAd Network

Partner Post

Mobile game player spending drops almost 5%

Anne Freer | May 20, 2022

TikTok adds crediting for video creators

Anne Freer | May 20, 2022

Twitter adds exclusive Super Follower Spaces

Anne Freer | May 19, 2022

Singular adds mobile cohort feature for advanced analytics

Anne Freer | May 19, 2022

Mobile Advertising

Dating apps are the most searched for apps in 2022

Anne Freer | May 18, 2022

Google launches ad privacy feature for users

Anne Freer | May 18, 2022

Mobile Advertising

What components make for a successful app user acquisition strategy?

Anne Freer | May 17, 2022

77% of gamers will watch an in-game ad to get discount

Anne Freer | May 17, 2022

eCommerce and delivery apps continue to grow

Anne Freer | May 16, 2022

TikTok adds Insights platform for advertisers to view trending topics

Anne Freer | May 16, 2022

Twitter updates privacy policy adding engaging game elements

Anne Freer | May 13, 2022

Mobile game revenues decline 10% in US

Anne Freer | May 13, 2022

IAS partners with TikTok on measurement tools for brand-safe campaigns

Anne Freer | May 12, 2022

TikTok adds Foursquare measurement tool for eCommerce advertisers

Anne Freer | May 12, 2022

Mobile Advertising

Influencer network, Yoke, publishes report on lowering CPAs with TikTok influencers

Partner Post

TikTok adds Friends tab to replace Discover

Anne Freer | May 11, 2022

High contrast Snapchat ads see 40% more swipes

Anne Freer | May 11, 2022

Mobile Advertising