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App Industry News

The latest news from the global app industry

Here’s how to optimize your TikTok campaigns

Anne Freer | December 6, 2021

Yubo makes it easier for users to connect via tags on the app

Anne Freer | December 6, 2021

The 2021 App Growth Awards winners announced

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App Promotion Summit

Reddit revamps comment and engagement features in app

Anne Freer | December 3, 2021

TikTok expands monetization tools for creators

Anne Freer | December 3, 2021

Hypercasual games score top, but which are its most successful sub-genres?

Anne Freer | December 2, 2021

Adverty partners with Livewire to bring in-game ads to APAC

Anne Freer | December 2, 2021

Mobile Advertising

Yassir delivery app raises $30 million in funding round

Anne Freer | December 1, 2021

What’s more effective – targeting campaigns by demographics or interest?

Anne Freer | December 1, 2021

37 second full-screen video ads perform best for hyper-casual mobile games

Anne Freer | November 30, 2021

AudioMob partners with AWS to deliver new in-game audio ads

Anne Freer | November 30, 2021

Mobile Advertising

TikTok adds business category option for brands in eCommerce push

Anne Freer | November 29, 2021

British shoppers are hungry for sportswear shopping apps this holiday season

Anne Freer | November 29, 2021

Tencent’s PUBG Mobile reaches $7 billion player spending milestone

Anne Freer | November 26, 2021

Most teens feel neutral about TikTok challenges but warnings are being updated

Anne Freer | November 26, 2021

Instagram tests 60-second videos in Stories

Anne Freer | November 25, 2021

Reddit takes down Dubsmash and moves feature features to main app

Anne Freer | November 25, 2021

Snap expands mobile ad tools with Multi-Format addition

Anne Freer | November 24, 2021

Mobile Advertising

Could Instant Delivery Apps soon replace corner shops?

Anne Freer | November 24, 2021

Find out your real Apple Search Ads performance with SearchAds.com’s Grader

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SearchAds.com by MobileAction