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App Industry News

The latest news from the global app industry

YouTube winds down Originals to focus on creator content

Anne Freer | January 21, 2022

Instagram tests Subscription tools for creators

Anne Freer | January 21, 2022

Alessandro Bogliari, CEO of The Influencer Marketing Factory talks Influencer marketing

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The Influencer Marketing Factory

Holiday app behaviours – streaming app usage surged

Anne Freer | January 20, 2022

Become a smarter app marketer in 2022

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App Promotion Summit

82% of shoppers use social media to make a purchase

Anne Freer | January 20, 2022

Adverty partners with Wolves Interactive to bring in-game ad tech to mobile games

Anne Freer | January 19, 2022

Mobile Advertising

Action mobile game player spending jumps 70%

Anne Freer | January 19, 2022

Tone, topic, community – how mobile marketers can engage more effectively on Twitter

Anne Freer | January 18, 2022

Shoppers are increasingly using their mobile phones and apps in store

Anne Freer | January 18, 2022

TikTok consumer spending up 77% in 2021

Anne Freer | January 17, 2022

Instagram installs peak 10% on back of TikTok ban

Anne Freer | January 17, 2022

Social commerce to triple to $1.2 trillion by 2025

Anne Freer | January 14, 2022

Airnow acquires Lab Cave to expand mobile app management services

Anne Freer | January 14, 2022

Twitter finally adds keyword blocking

Anne Freer | January 13, 2022

Mobile app ad spend jumped 23% while user app session lengths grew in 2021

Anne Freer | January 13, 2022

APS London is back LIVE

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App Promotion Summit

Apple paid out $260 billion to app developers since the launch of the App Store

Anne Freer | January 12, 2022

And the top downloaded apps in 2021 were…

Anne Freer | January 12, 2022

European app users spent 23% more on apps in 2021

Anne Freer | January 11, 2022