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App Industry News

The latest news from the global app industry

myTracker Introduces Free LTV Predictions Based on SKAdNetwork Data

Partner Post

Apple iOS 15 privacy updates and what they may mean for app marketers

Anne Freer | September 23, 2021

Tenjin and GameAnalytics launch new ad tool for app developers

Anne Freer | September 23, 2021

WhatsApp gets a business directory

Anne Freer | September 22, 2021

Facebook launches new tools for brands and retailers

Anne Freer | September 22, 2021

Lightricks app developer valued at $1.8 billion

Anne Freer | September 21, 2021

Mobile gamers prefer audio ads

Anne Freer | September 21, 2021

Mobile Advertising

88% of customers want more authentic social commerce experiences

Anne Freer | September 20, 2021

Mobile Advertising

Travel app installs recover in Q2 2021 after decline of 56% last year

Anne Freer | September 20, 2021

79% of users complete rewarded ads weekly

Anne Freer | September 17, 2021

Player spending in mobile casino games increased 16% since 2020

Anne Freer | September 17, 2021

LinkedIn adds longer content posts for brands and companies

Anne Freer | September 16, 2021

CreatorIQ raises $40 million to bolster eCommerce tools

Anne Freer | September 16, 2021

Mobile Advertising

Number of messaging app users to rise 6% to 3 billion in 2021

Anne Freer | September 15, 2021

Mediaocean partners with TikTok to expand options for brands

Anne Freer | September 15, 2021

Facebook-owned apps saw nearly 2 billion downloads in 2020

Anne Freer | September 14, 2021

AppsFlyer launches Conversion Studio to make user acquisition easier to understand

Anne Freer | September 14, 2021

Mobile Advertising

Facebook launches AR glasses in collaboration with Ray Ban

Anne Freer | September 13, 2021

Zedosh lets app users earn cash by viewing mobile ads

Anne Freer | September 13, 2021

Mobile Advertising

Facebook offers optimized conversions for shops

Anne Freer | September 10, 2021