Top Push Notifications Services (2020)

Updated: November 30, 2020

Push Notification services were pioneered by Apple in 2008 with the introduction of iOS 3 mobile operating system. Later on this technology was also adopted by Google for its Android OS and Microsoft for its Windows Phone OS. Since then push has expanded into a major part of a range of platforms including the web/ desktop internet.

So what is a Push Notification? Push Notification technology allows to deliver information from an app to a mobile device or desktop computer without a specific request from the app, meaning this app doesn’t have to be opened to get a Push Notification. Since the technology was debuted 11 years ago, a number of platforms for sending Push Notifications have emerged. In this guide we want to provide you with information about both paid and free push notification service plans from multiple companies to choose from.

Today app Push Notifications are being used to deliver all sorts of information to app users, like specials (e.g. “Get your 10% OFF this weekend only!” for e-commerce apps), location-based messages (e.g. “Come by and enjoy this fall SALE prices!” for brick and mortar retail store apps), available new content on news and media apps like Apple News, CNN, Netflix, YouTube and others (e.g. “The Late Show with Stephen Colbert…” episode that is being sent from the show YouTube channel) and the list is on and on.

One of the emerging trends we can see for the use of Push Notification technology is that e-commerce companies begin to offer a delivery status tracking feature. It allows app owners to receive a status message – delivered, opened, URL inside a message was clicked, etc for each push notification sent. The reason why this trend is emerging is simple – an app churn rate increases over time, app owners are facing a challenge of retaining their app’s user base. People have several dozens of apps on their smartphones or tablets and there is just not enough time for them to pay an equal amount of attention to each app. So a Push Notification alone is not enough anymore, app owners need a reliable channel to get a feedback and see what kind of reaction their messages do invoke.

Having said that, while utilizing Push Notifications for mobile app users re-engagement, app developers, shouldn’t forget about regulations that Apple has established to set the rules for using this technology in iOS apps and specifically this article:

4.5.4 Push Notifications must not be required for the app to function, and should not be used to send sensitive personal or confidential information. Push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them via consent language displayed in your app’s UI, and you provide a method in your app for a user to opt out from receiving such messages. Abuse of these services may result in revocation of your privileges.

Meaning app developers should be cautious about using Push Notifications – use them to communicate with their users about information that is useful for them but do not abuse this technology with cases described in the Apple’s App Store Review Guidelines.

Let’s look at some numbers that will help us to see how important Push Notifications technology is for the app industry. According to the mid 2017 research conducted by Leanplum mobile marketing platform that specializes on app engagement, Push Notifications are capable to increase purchases up to 10 times and push in-app spend 16% up. The data also reveals that during a week Push Notifications sent on Saturday can double the number of purchases people do with mobile apps. And when it comes a question – during what time of a day people would do more purchases after getting Push Notifications, late afternoon rules supreme with 2.7 times increase.

Not all kinds of Push Notifications trigger a positive response from mobile users. As you can see on the following table from the Localytics team research conducted earlier in 2018, some types of Push Notifications are more welcome than others.

Top Push Notifications Services

The data from Airship digital growth platform brings up another Push Notifications facet – how they influence mobile user retention on both iOS and Android platforms. According to their data, developers who neglect sending their mobile app users opt-in Push Notifications loose a whopping 95 cents for every dollar spent on user acquisition.

Android new user retention by frequency of Push Messages

Source: Airship

Android new user retention by frequency of Push Messages

Source: Airship

On the graph above you can see another find from the Airship paper – how sending Push Notifications influence churn rate on both major mobile platforms – iOS and Android. For the latter, not sending notifications results in 20% retention rate for the first week vs. 80% if notifications were sent. For iOS the numbers are less drastic but still impressive, 55% retention rate when developers don’t send Push Notifications and 90% when they do.

Now, when we’ve addressed the significance of Push Notifications technology and how important it is for helping to deal with user churn problem, let’s take a look at top companies that provide app developers with platforms to send Android  and Apple’s iOS Push Notifications. These companies are pushing the boundaries of how Push Notifications can help app developers and brands to keep their app users engaged and loyal. Keep in mind that these companies provide only the tool to send Push Notifications, the job of building the right strategy is still on you.

List of push notifications services for web, iOS and Android

Kumulos

Push Notifications & In-App Messaging

10
(4 votes)
(4) REVIEWS
Key features of Kumulos include rich, interactive mobile push notifications, in-app messaging and web push notifications.

Kumulos is a mobile app performance management company. Its services portfolio features Push Notifications, Reporting & Analytics, Crash Reporting & Diagnostics, MBaas. With Kumulos app developers and brands can choose from three solutions – Unified Mobile App Performance Management, Mobile Marketing Automation Platform, Mobile App Business Grow tool.

  • Type: In-app analytics, App performance analytics, Marketing analytics
  • Pricing: Startup, Enterprise, Agency plans, the actual prices are available upon request.
  • Platforms supported: iOS, Android, Windows
  • Demo: available
  • User guide: available

Learn more about Kumulos

aimtell

Begin sending web push within minutes

10
(2 votes)
(2) REVIEWS
aimtell is a web and mobile push notifications company, founded in Southern California, US in 2015.

aimtell is a web and mobile push notifications company, founded in Southern California, US in 2015. To this date the company sent more than 5 billion push notifications, it puts the special emphasis on privacy & security of the company’s clients data. On top of the basic functions it provides A/B testing, custom branding, subscriber alias, 3rd party integrations, dynamic notifications, conversion tracking, full API, team management capabilities and more.

  • Pricing: Basic ($50/month), Plus ($100/month), Pro ($200/month), Enterprise ($300/month)
  • Platforms supported: iOS, Android, Web.
  • Demo: available
  • User guide: available

Learn more about aimtell

eSputnik

The marketing automation system for B2C

10
(1 vote)
(1) REVIEWS

eSputnik is an Omnichannel Marketing Automation Service that allows you to manage cross-channel messaging campaigns via Email, SMS, Web Push, Mobile Push, Viber and other instant messengers. eSputnik is used by more than 22.

  • Pricing: Free (up to 25,000 contacts), $4/month (personalized web push notifications), $38/month (up to 10,000 device tokens)
  • Platforms supported: iOS, Android, Web.
  • Demo: available upon request
  • User guide: available

Learn more about eSputnik

Airshipis global mobile app marketing automation platform that helps brand owners to grow their business. Plus to the extensive suite of app marketing tools, it provides sophisticated mobile analytics system. It features user-level customer intelligence tool to reveal mobile app users cohorts that drive revenue, tools to predict and prevent mobile app churn, as well as to track mobile users behavioral patterns.

  • Type: in-app analytics, Marketing analytics
  • Pricing: available upon request
  • Demo: available
  • User guide: available

Learn more about Airship

Leanplum

Fully-integrated optimisation solution for mobile apps

10
(1 vote)
(1) REVIEWS
...optimise app user experience, mobile analytics, and marketing automation, supporting in-app messages, push notifications and more.

Leanplum is a mobile engagement platform that includes app analytics, mobile marketing automation tools, solutions for mobile user retention, personalization and more. Leanplum uses multiple channels to help marketers to reach their customers – Push Notifications, Email, In-app messaging and Web Push Notifications.

  • Type: In-app analytics, App Marketing analytics
  • Pricing: Customized Enterprise Plan pricing is available upon request
  • Platforms supported:  Android, iOS
  • Demo: available
  • User guide: available

Learn more about Leanplum

Pushwoosh

Your mobile app and website can talk

(0) REVIEWS
Pushwooshis a push notifications service company founded in 2011 in Washington, US.

Intercom

Catch, convert and keep more customers

(0) REVIEWS
Its Push Notifications solution allows app developers and marketers to reach their app users outside an app....

Pusher Beams

Build products with real-time features

(0) REVIEWS
Pusher Beams is an API for mobile app developers to add Push Notifications sending capability to their apps.

OneSignal

High volume, cross platform push notifications and email

(0) REVIEWS
OneSignal is a multi-platform Push Notifications service company, founded in 2014 by George Deglin.

Taplytics

Mobile Optimization Made Simple

(0) REVIEWS
The push notifications tool provides deep segmentation, transactional push/push API and analytics.

Taplytics is a mobile A/B testing, Push Notification and app analytics platform. Its BigQuery gives access to raw data (experiments, events, or push notifications) to setup custom metrics and it offers Mixpanel and Google Analytics integration. Taplytics capacity to provide analytics for apps, written for TV based operating systems, sets it apart from other analytics platforms.

  • Type: In-app analytics.
  • Pricing: a free plan (to track up to 25k MAU), the Enterprise plan pricing is upon request
  • Platforms supported: iOS, Android, tvOS, Android TV, Amazon TV, Roku TV
  • Demo: get in touch
  • User guide: available

Learn more about Taplytics

WebEngage

Marketing Cloud for Consumer Businesses

(0) REVIEWS
It offers a full suite of digital marketing tools such as email, push notifications, in-app message, web message, sms message, web push and more.

Mapp

Mobile Marketing Automation

(0) REVIEWS
Next to push notifications, Mapp offers a variety of in-app plugins to provide app publishers additional ways....

iZooto

Growing E-Commerce using Web Push Notifications

(0) REVIEWS
It helps businesses to boost their revenue, speed up conversions via rich and engaging Push notifications, as well as retain their customer base.

Swrve

app analytics and marketing strategy

10
(1 vote)
(1) REVIEWS
...marketing analytics platform designed to track user behaviour and purchases, conduct A/B testing, deliver push notifications and in-app marketing campaigns.

SendPulse

Multi-channel marketing platform

(0) REVIEWS
...multi-channel marketing platform that offers marketers a suite of services that include bulk email, SMS and web Push Notifications sending.

PushEngage

Personalized Browser Push Notifications

(0) REVIEWS
PushEngage is a web browser Push notifications sending platform that allows marketers to send segmented messages automatically.

DaoPush

Push notification Ad Network

10
(6 votes)
(6) REVIEWS
com - new high-tech advertising platform formonetizing and selling trafficvia push notifications! DaoPush.

vwo

Browser Push Notifications for Web and Mobile

(0) REVIEWS
vwo provides a platform for marketers to drive more traffic to their websites via sending Push notifications across all channels - desktop, smartphone and tablet.

CleverTap

Empowering Marketers to Create Powerful Mobile Engagement Strategies

10
(1 vote)
(1) REVIEWS
...app and web analytics, powerful segmentation and multiple ways to engage with mobile app users via push notifications, in-app messages, emails, web pop-ups, SMS and web push notifications.

Vizury

Browser Push Notifications for eCommerce Businesses

10
(1 vote)
(1) REVIEWS
...marketers to engage customers on their channel of preference, be it email on mobile, mobile push, web push notifications on desktop or others.

Batch

Send push. Intelligently.

(0) REVIEWS
...are: High delivery speed API for users own dashboard integration A Search Engine to look up the app push notifications database.

Amazon SNS

Simple APIs and easy integration

10
(1 vote)
(1) REVIEWS
The company's platform allows app owners, using a single API, to send app push notifications to multiple platforms (iOS, Android, Windows Phone and Fire OS).

MoEngage

Intelligent Customer Engagement Platform

(0) REVIEWS

User analytics and engagement platform for mobile apps, MoEngage is heavily focused on geo-targeted app push notifications and in-app messages. Tracks uninstalls (for iOS), integrates with MobileAppTracking, Appsflyer, Apsalar and is the largest marketing platform in India.

  • Type: In-app analytics, Marketing analytics
  • Pricing: Starter, Growth and Enterprise plans, pricing is available upon request.
  • Platforms supported: iOS, Android, Windows Mobile
  • Demo: available
  • User guide: available

Learn more about MoEngage

IBM Mobile Push Notification

Push Notification service by IBM Cloud

(0) REVIEWS
Itenables marketers to send and manage mobile and web push notifications using an intuitive UI, client SDK's and simple REST API's to configure, monitor and....

Accengage

The Most Advanced Push Notification Solution

(0) REVIEWS
Capable to handle several billions push notifications / month Dynamic segmentation and targeting Interconnection with user’s CRM....

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