Top Push Notifications Services (2022)

Updated: June 27, 2022

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Push notifications offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores.

But to get results, app companies must strike a fine balance – send too many and users tune out. Don’t send enough and they’ll forget about you. And this is why app companies go to push notification services, like tech platforms, for help.

Statistics suggest almost half of users stay engaged on an app when they opt into push notifications. Or, at least beyond the unofficial retention point of 11 sessions. But research conducted by Leanplum in 2019 also showed more than 75% of millennials delete an app if they get too many.

So, to help you get a handle on this, we’ve compiled a list of top push notification services to consider approaching. And as part of our guide, we’ll answer the question ‘what is a push notification’ and show you what they can do for your business.

What are Push Notifications?

A mobile push notification is an automated message sent to a device via an app. They’re like SMS but only reach users who’ve installed the app. And this gives users more control over what they receive. Rich push notifications are also a type of push notification that contain rich media attachments like GIFs or videos.

And both types encourage users to log back into an app, even when the app is closed.

First launched by Apple APNS (Apple Push Notification Service) in 2009, push notifications are a feature of every operating system, from iOS and Android to Fire OS and Windows. Marketers can use them to encourage app use in different ways, provided users give their consent to do so.

So what’s the key to creating a push notification strategy that gets engagement?

Well, analysis shows that sending frequent push notifications during an app user’s first 90 days boosts retention by X3 to X10. And the same research showed an 80% retention rate on Android platforms in the first week. For iOS users, retention rates were as high as 90%.

So while Android gets very high opt-in rates over iOS, it’s because it sends messages by default. For iOS users, they must give their consent to receive any push notifications.

Top Push Notifications Services

Push Notification Opt-In Rates

Types of App Push Notifications

So what are some examples of push notifications we can show you?

Online Shopping Cart Abandonment Rates in Selected Industries, March 2021

What do App Push Notification Services Do?

Push notifications providers have been around for a while and some for over a decade. Amassing a huge amount of expertise, a push notification platform or company can make it easier to plan, schedule and deploy messaging to users.

Statistics show app users respond best to personalized, relevant and appropriate messaging. And a push notification platform, API or marketing company can offer many attributes that make them worth partnering with.

Some features they offer include:

Automated Messaging

Sending irrelevant notifications results in up to 60% attrition. And this makes relevancy an important factor of your push notification strategy.

A push notification platform can help with creating strategies that target users based on behaviors, demographics and geographic locations. And they can set up automated messages to service these strategic aims on your behalf.

Using automation saves considerable time and resources and helps you reach campaign goals much faster.

Cross-Channel Strategies

Push notifications have an impact when they bounce off other forms of messaging. After all, they’re there to ‘push’ users to open an app. So, it’s likely you’ll need further communications strategies to hold users’ attention and keep them engaged, once you’ve got them in the app.

A push notification platform can also help to develop in-app messaging services that engage users at the most sophisticated level. And with more agility to focus on personalized or customized messaging via in-app messaging services, push notifications providers can enable omnichannel marketing strategies that impact customer behavior on many levels.

Percentage of Users Engaging with In-App Messaging

Abandoned Shopping Cart Boost

Figures from Statista show the main reason for high cart abandonment rates is extra costs such as shipping and taxes. But you can address these issues through push notifications by highlighting relevant options and allaying customer concerns.

Using a push notification platform in a strategic and targeted way can help to prevent the risk that customers leave their goods on hold to check out the competition.

Reasons for Abandoned Shopping Cart at US Checkouts – 2021

Why Should You Use Push Notification Services for Your Mobile App?

We’ve already highlighted the key ways you can use push notification services to enhance mobile push notifications. But what are some of the best reasons for connecting with these providers?

Promote Feature Adoption

It’s accepted that most users won’t use every feature of an app. But using a push notification platform can help to encourage feature discovery and adoption.

And once users are engaging with unused features, studies suggest it can lead to increased engagement and retention levels. Plus, when users feel they gain value from an app, their loyalty increases.

Support Deep Links to Specific Areas

Adding deep links to push notifications can help to guide users toward specific features of an app. And this can also increase feature adoption.

But reports also suggest that adding deep links improves the user experience, promotes retention and increases conversions by 70%.

So, deep links can help app owners to be more specific and targeted in their strategic approach. And it’s a push notification platform or service that can form the basis of doing that.

Boost Revenue

Statistics suggest that 50% of users find push notifications useful, but only when they choose to receive them.

Stats on No. of Users Who Find Push Notifications Useful


And with Dynamic/Semented Ads offering the highest Open Rates and CTRs at 8.8% and 1.95% respectively, app owners have real opportunities to boost revenue. And they may well find this easiest in partnership with a push notification platform.

Enhance Omnichannel Experiences

Retailers have an opportunity to maximize omnichannel marketing experiences using rich push notifications to promote flash sales, new products or in-app promotions.

And despite their ability to increase reaction times by 25% and boost open rates by over 50%, less than 10% of marketers use rich push notifications as part of their strategies.

But with their expertise, knowledge and state-of-the-art services, savvy app companies can look to push notification services for help.

How Do App Users Respond to Push Notifications?

So how do users respond to push? Well, stats show they can impact a wide number of rates. And these make up some solid extra reasons why it’s a good idea to find a push notifications provider to work with:

  • Open Rates: A 2021 report revealed open rates of 3.4% for push notifications on iPhone and 4.6% on Android. And Airship’s push notifications statistics show that tailoring sending times for each user will boost open rates by 40%.
  • Reaction Rates: Targeting user segments can increase reaction rates by 3X. And offering personalized messages will gain 4-fold increases in response.
  • Retention Rates: Almost 50% of those who don’t enable push notifications end up disappearing after two sessions. And stats from Leanplum show correct timing leads to a 7x lift in retention.
  • Conversion Rates: Generic messages sent at the wrong times don’t tend to convert customers. But timing and personalization will have an impact.
  • Types of App: Among a poll run by VWO Engage, social media and news apps were the favorite types for receiving push notifications.

Push Notification User Preferences

  • Open Rates on Verticals: The best performing verticals for open rates are business & finance, entertainment & events and health & fitness.

Push Notification Open Rates by Industry: Android vs. iOS

Choose the Best Push Notifications Providers

So how should app owners select the best push notifications providers to help with optimizing app growth, installs and conversions?

With many different factors to consider, you can start by determining campaign goals and outlining the purpose of your push notifications.

For example, is it more important to promote engagement, conversions or retention? Or do you want to include open rates and conversion rates?

It’s worth taking some time to review your current situation, where you want to be and the kind of benefits you want to target before selecting a provider. But also, when factors such as the no. of notifications, the timing of delivery, the type of operating system and the need for personalization carry significant weight, app owners should be discerning.

For instance, basic personalization improves open rates by almost 10%. And adding emojis can boost CTR by almost 5%. And these are all aspects that can be factored into a test-and-learn approach using push notification services.

So, to get the most out of your strategy, it’s important to choose the right push notifications providers. But which ones are the best?

The top push notification providers come in a few shapes and sizes. Breaking them down into three main categories, it’s worth reviewing the different types to help decide which one would work best for you.

Platforms

A push notification platform is a one-stop-shop for driving engagement, communications and conversions. You can schedule personalized messaging and connect it to in-app messaging, but also send out notifications at speed.

It’s also convenient to integrate a push notification platform with other tools to create more impactful campaigns. Plus, many specialize in particular areas like e-commerce. Most of them support multiple rich formats and offer analytics reports and tech or account management support.

Marketing Companies

Several marketing companies offer in-app plugins that include push notifications. Working in a consultative way, they support app owners with the tools they need to design and build omnichannel experiences.

Some specialist areas include deep linking tech support, geotargeting, analytics and recommendations on the best times to send push notifications.

Push Notifications APIs

Like a push notification platform, push notifications APIs offer a SaaS tech solution for companies to use. But they do differ in the way they help developers avoid the hassle of complex integrations with other platforms. Plus, they allow them to manage real-time push updates.

Many APIs run on pay-as-you-go models or exclude upfront costs, which can be helpful when running push messaging for the first time.

 

So, that’s our guide to finding the best push notification services for your business. Make sure you consider your campaign goals before you make your selection. And think through which stage your business is at and what you want to gain from conducting push notifications activity.

Once you’re clear on that, then take a look through our complete list of providers below.

 

List of Push Notifications Services for web, iOS and Android

BuzzGuru

Influencer Marketing Intelligence & Analytics

10
(2 votes)
(2) REVIEWS
FoundedEmployees
201751 - 100

AdMaven

The Ad Network For publishers and advertisers

10
(4 votes)
(4) REVIEWS
FoundedEmployees
201451 - 100

AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers\' websites, worldwide. Powered by AI and over 10 years of online advertising experience, you will find an increased performance on media campaigns and increased revenue on your traffic monetization.

Learn more about AdMaven

Push House

PUSH notifications advertising platform

(0) REVIEWS
Push House is a push notifications advertising platform.

Push House is a push notifications advertising platform. It boosts worldwide coverage, offering to send messages in 180 countries, quality traffic, high ROI, real-time stats and personal messengers to provide tech support.

Learn more about Push House

Iterable

Connect with your customers like you actually know them.

(0) REVIEWS
Iterable is a cross-channel marketing platform that offers push notifications sending service along SMS, email, in-app messaging and content.

Iterable is a cross-channel marketing platform that offers push notifications sending service along SMS, email, in-app messaging and content. The company’s platform allows marketers to combine scale with high level of customization, to leverage real-time user, demographic, behavioral and custom event data to instantly trigger individualized messaging and campaigns.

Learn more about Iterable

WonderPush

Unlimited push notifications for iOS, Android and Web

8
(1 vote)
(1) REVIEWS
WonderPush is a GDPR compliant push notifications platform to send messages via iOS, Android and web.

WonderPush is a GDPR compliant push notifications platform to send messages via iOS, Android and web. It provides 14-day free trial period and several plans that are based on charging an extra euro for every additional 1,000 subscribers. The platform boasts push notifications delivery speed up to 350k / second. The platform supports multiple formats such as text, images, video and buttons, as well as emojis. Wonderpush platform provides clients with realtime reports and 24/7 tech suppport.

Learn more about WonderPush

trendHERO

All-in-One influencer marketing tool

(0) REVIEWS
FoundedEmployees
201910-50

NOTIX

Web push-notification service

9
(21 votes)
(21) REVIEWS

Launchpad by Growth Rocket Apps

Flexible Marketing Subscriptions | Human experts & a smart platform

10
(12 votes)
(12) REVIEWS
EmployeesRevenuesSocialTraffic
10-50---

Launchpad is the innovative SaaS solution for marketing. Build a custom plan on our online tool to get an instant quote, then get stellar marketing services on a flexible subscription. Track all your projects, analytics and messages on Launchpad ClientHub, one platform that streamlines all the marketing noise.

  • Services: App Store Optimization, Paid Acquisition, Video Production, Creatives – Graphics, Videography and Copy, Social Media Management, Customer Nurturing, Analytics, Cross-Channel Marketing, Branding and Design, Funnel Optimization, Monetization
  • Offices: London, UK, San Jose, US, Mendoza, Argentina
  • Tagline:  Flexible Marketing Subscriptions | Human experts & a smart platform
Learn more about Launchpad by Growth Rocket Apps

DaoPush

Push notification Ad Network

10
(6 votes)
(6) REVIEWS
com - new high-tech advertising platform formonetizing and selling trafficvia push notifications! DaoPush.

eSputnik

The marketing automation system for B2C

10
(1 vote)
(1) REVIEWS

eSputnik is an Omnichannel Marketing Automation Service that allows you to manage cross-channel messaging campaigns via Email, SMS, Web Push, Mobile Push, Viber and other instant messengers. eSputnik is used by more than 22.

  • Pricing: Free (up to 25,000 contacts), $4/month (personalized web push notifications), $38/month (up to 10,000 device tokens)
  • Platforms supported: iOS, Android, Web.
  • Demo: available upon request
  • User guide: available

 

Learn more about eSputnik

iZooto

Growing E-Commerce using Web Push Notifications

(0) REVIEWS
It helps businesses to boost their revenue, speed up conversions via rich and engaging Push notifications, as well as retain their customer base.

IBM Mobile Push Notification

Push Notification service by IBM Cloud

(0) REVIEWS
Itenables marketers to send and manage mobile and web push notifications using an intuitive UI, client SDK's and simple REST API's to configure, monitor and....

Vizury

Browser Push Notifications for eCommerce Businesses

10
(1 vote)
(1) REVIEWS
...marketers to engage customers on their channel of preference, be it email on mobile, mobile push, web push notifications on desktop or others.

PushEngage

Personalized Browser Push Notifications

(0) REVIEWS
PushEngage is a web browser Push notifications sending platform that allows marketers to send segmented messages automatically.

SendPulse

Multi-channel marketing platform

(0) REVIEWS
...multi-channel marketing platform that offers marketers a suite of services that include bulk email, SMS and web Push Notifications sending.

vwo

Browser Push Notifications for Web and Mobile

(0) REVIEWS
vwo provides a platform for marketers to drive more traffic to their websites via sending Push notifications across all channels - desktop, smartphone and tablet.

WebEngage

Customer Data Platform and Full-Stack Marketing Automation Suite That Helps Consumer Businesses Retain Users Forever

(0) REVIEWS

CleverTap

Empowering Marketers to Create Powerful Mobile Engagement Strategies

10
(2 votes)
(2) REVIEWS
...app and web analytics, powerful segmentation and multiple ways to engage with mobile app users via push notifications, in-app messages, emails, web pop-ups, SMS and web push notifications.

aimtell

Begin sending web push within minutes

10
(2 votes)
(2) REVIEWS
aimtell is a web and mobile push notifications company, founded in Southern California, US in 2015.

aimtell is a web and mobile push notifications company, founded in Southern California, US in 2015. To this date the company sent more than 5 billion push notifications, it puts the special emphasis on privacy & security of the company’s clients data. On top of the basic functions it provides A/B testing, custom branding, subscriber alias, 3rd party integrations, dynamic notifications, conversion tracking, full API, team management capabilities and more.

  • Pricing: Basic ($50/month), Plus ($100/month), Pro ($200/month), Enterprise ($300/month)
  • Platforms supported: iOS, Android, Web.
  • Demo: available
  • User guide: available

 

Learn more about aimtell

Pushwoosh

Your mobile app and website can talk

(0) REVIEWS
Pushwooshis a push notifications service company founded in 2011 in Washington, US.

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