CPL (Cost-Per-Lead) is a special kind of mobile advertising that suggests paying publishers for each instance when a mobile ad impression leads to a click and subsequent lead capturing. The other name under which the same model is known: online lead generation. The significant difference between CPL and other models is that in this case, advertisers pay not for a product/service sold but for information about a potential customer.
Cost-per-lead can be calculated by dividing a budget spent on a particular ad campaign on a number of leads that specific campaign has managed to generate. We’ve researched and put together the list of the most essential CPL Advertising Networks here.
Source: The Online Advertising Guide
CPL advertising means that advertisers only pay for quality leads – this alone makes the model a compelling option. It helps that people who click on the ads in these campaigns are usually genuinely interested in the product from the start.
Lead generation, of course, can lead to far better targeting and those customers who fill in a form, for example, are more likely to be engaged consumers down the line. It’s a good choice for app marketers who want to get their brand noticed.
CPL campaigns can take longer to set up, and by extension, monitor, and they are not used as often as other forms of mobile advertising, which can lead to a higher cost.
Below we’ve listed the best CPL advertising networks and platforms so you can get up and running without fuss.
CPL Advertising Networks
PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.
- Mobile platforms: Android, IOS
- Campaign types: CPA, CPC, CPI, CPL, CPM
- Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
- Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
- Key markets: Global
|300 - 400|
[masterslider id=\"309\"] Unified Audience Platform for Mobile User Growth A unified audience platform, Affle’s MAAS enables mobile advertisers and app marketers to acquire quality users at scale, across directly integrated publishers, programmatic platforms and relevant app recommendations.Learn more about MAAS powered by Affle
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ADEX is an expert in fraud-free advertising. We show you a real-time quality report identifying invalid traffic, fraud, and bots that drain your online advertising budget. Key Features Smart Detection and Protection - ADEX AI system detects and blocks more than 5 types of invalid traffic.Learn more about ADEX
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
FraudScore is an independent antifraud solution that evaluates the quality of mobile and web traffic in advertising campaigns. FraudScore clients are direct advertisers and ad agencies, ad networks & mobile developers from all over the world. FraudScore offers antifraud solutions for all steps of ad campaign funnel: from DSPs, to CPI, CPM, CPA and CPC. FraudScore is well known to be effective in combat against click spamming, bot, malware and adware, click injection, bot farms and many more.Learn more about FraudScore
VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.
• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network
• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.
• 100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities
• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languagesLearn more about VEVE
DSPs, Media Buyers, Mobile Networks, and Apps - Scale your income by working with the Aragon Premium Mobile Marketing Agency. Our team manages programmatic budgets from dozens of established and rising brands across multiple verticals, but specializing in the FinTech space.Learn more about Aragon Premium
Appitate LLC is an international mobile affiliate network. Members of our team are high-skilled professionals in the sphere of mobile promotion and traffic monetization.
Appitate works with CPI and CPA models, supports both IOS and Android OS, and covers more than 100 GEOs. Moreover, our network works with direct App-developers and Advertisers, exclusive and direct Publishers only. With the help of advanced technology and exceptional technology, Appitate LLC easily matches all needs of each publisher and meets the advertiser’s goals.Learn more about Appitate