Mobupps

Mobupps is a global frontrunner in mobile ad-tech solutions. As an established player, we are well-known in the market and have developed an extensive network for channel partners to leverage media, placement opportunities, and client insights.

We have provided advertisers and publishers with accurately targeted users based on their KPIs and business models for over 15 years.

Our strengths:

User acquisition. Our platform connects advertisers and publishers with precisely targeted users based on their key performance indicators (KPIs) and business models.
Media Targeting: We offer the most effective means of optimizing monetization for our clients by using real-time, actionable data and cutting-edge technology.
Monetization. By attracting the best offers and careful monitoring, we ensure tangible conversion results for end users with utmost precision.
Mobupps team aims to revolutionize mobile marketing globally and deliver the best value for advertisers’ and publishers’ media using our proprietary technologies, experience, and first-class partnership opportunities.

Mobupps Proprietary Technologies

MAFO – in-house technology for user acquisition, marketing automation, and media monetization.

Features:

Maximizing yield value: attracting dynamic pricing and campaign optimization ensuring the highest value for ad placements
Budget optimization: preselecting ideal campaigns for every placement and predicting results with extreme accuracy
Creatives and links checker: guaranteeing the best user experience and highest CTR and CR rates.
Full control ability: checking statistics, quality metrics, and fraud levels for real-time optimization
Eternal support: Extensive sales and account managers team in 8 different locations worldwide to onboard a direct demand variety

MAFO’s cross-device customer acquisition engine integrates with diverse ad channels globally:

across in-app, mobile web, and desktop
via Mobupps’ CTV channels, on a Pay-Per-Performance model
with fully compliant Email, Native, and Display ad formats
via in-house product review & buying recommendation portals (Buying.Expert)
through Mobupps-R, the remarketing division

MobUppsX – performance-driven access to the programmatic world

Features:

MobUppsX PMP deals: access to unique supply on special terms.
MobUppsX DSP: targeting audiences uniquely selected for brands to maximize performance.
MobUppsX exclusive SSP and iRTB integration: access to our proprietary SSP with 10,000 publishers and worldwide supply ensuring performance.

Our DSP is integrated with SSPs are going through a moderation and verification process to ensure high-quality traffic and real user supply. We also integrated with tools like Pixalate, IAS, OMSDK, and MOAT.

i/RTB – Real-time bidding platform that improves media trading efficiency and optimizes media fees with direct access to 100+ major SSPs and DSPs worldwide.

Features:

Automated budget saving by white and blacklisting in real-time
Bid optimization for cost efficiency and supply path optimization
Campaign control by targeting, constraints, budgets, and presetting before reaching KPIs
Expert team will be on hand to help you with every step of the way

Brand Safety and Protection:

Ads.txt compliant with more than 60% coverage
sellers.json complaint
Ad verification by GeoEdge
Pixalate Pre and Post-bid IVT monitoring
Internal tools for real-time fraud alerts and optimization

Podcast

Check out our podcast here

Careers

We’re hiring! See our careers page for more information and join a winning team.

Mobupps Services

Targeting
Monetization
User Acquisition
Programmatic campaigns
Holistic mediation

Team

Yaron Tomchin

Yaron Tomchin is the CEO of Mobupps. He is responsible for the Online advertising Department, developing and managing the ad network's business prospects while leading the company's clients and partners relations.

Office Locations

HEADQUARTERS

HaTikshoret 7, Ashdod

Israel

+972 86229900

Mobupps Data

Founded:	2008
Employees:	51 - 100
Revenues:	-
Social Presence:	12k of followers on LinkedIn
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Mobupps Info

Types:	DSPs, Mobile Ad Network, SSP
Ad Formats:	Banners, Content Lock, In-App, Incentivized Ads, Interstitial, Native, Offer Walls, PopUnder, Rewarded Video, Rich Media, Social, Text, Video
Models:	CPA, CPC, CPI, CPL, CPM
Trading Models:	Real Time Bidding

Mobupps News

Mobupps podcast presents: IDFA and iOS 14 - all you need to know Posted on November 30, 2020 by Artem Dogtiev Yaron Tomchin - CEO of Mobupps Sven Hezel - Managing Director of 24Metrics Aaryan Kapur - Marketing Manager at Boutiqaat Josh....