Adikteev

Adikteev is the leading software and services provider for performance-driven app marketers. We help the world’s top-spending app publishers such as Turner, Blizzard, Twitch and Mattel increase retention and drive incremental revenue through smart app retargeting, user churn prediction, and cross-promotion. By combining science and creativity, we deliver best-in-class playable and interactive ads paired with top retargeting and cross-promotion tech. We believe in creating a unique strategy for each client based on data to provide measurable and transparent results that increase user LTV and fuel business growth. Our 90 employees are located in Paris, New York & San Francisco.

Awards

#3 remarketing platform for gaming and non-gaming apps globally in the AppsFlyer Performance Index 2022
One of Business of Apps’ Top Mobile Advertising Companies of 2022
#10 among Inc. Magazine’s Top 5000 fastest growing companies
Part of the French Tech FT120

Why choose Adikteev

App retargeting technology with 90% win rate in competition challenges
Dedicated creative studio with 10 years of experience developing ads that are proven to trigger user actions
Pioneers in user churn prediction for smarter app marketing
Incrementality experts with transparent measurement methods

Testimonials

“Adikteev is great. I’ve worked with a lot of different companies. Whenever I wanted data, whenever I wanted to try something, Adikteev was there to provide it and they went the extra mile when I asked them to. Their technology is great, it achieved everything I wanted it to. Customer support was also just amazing.”

– Brett Patterson, UA Director at Influence Mobile

“I was just so impressed by your commitment to providing excellence to your partners and we couldn’t have done it without you. You worked with us to figure out the nuts and bolts of getting our data attribution to work.”

– Jenny Pacheco, Mobile Marketing Expert

“Adikteev has helped us scale our campaigns and identify user segments that would be the most relevant to our campaigns. By scaling up, we were able to boost user engagement and increase user LTV across all targets.”

– Carolina Ocampo, Head of Growth Marketing at Upland

Career Opportunities

Interested in joining us? Apply today!

Adikteev Features & Services

Features

App retargeting
Incremental revenue
Churn prediction

Services

Creative Studio
Cross-promotion stack
Measurability

Team

Kate Lovejoy

Kate is Adikteev’s Chief Operating Officer (COO) and US Managing Director. As an experienced growth strategist and operations leader, Kate has excelled at building high-performing account management teams in the mobile adtech space. Throughout her career, Kate has worked on campaigns for hundreds of top-grossing mobile games — including King, Zynga, EA, Machine Zone, Voodoo, and more — to help them reach their KPIs and generate excellent results. She’s always looking for new ways for mobile app developers to retain, activate and upsell their existing user base.

Taoufik Lazrak

Taoufik Lazrak joined Adikteev in 2014 as Sales Manager and grew his scope to become the Chief Revenue Officer in charge of all the Sales activities worldwide. He brings a solid knowledge of the complex digital advertising ecosystem, interacting with and connecting the different stakeholders.

Nadya Krytsyna

Nadya is Adikteev’s Head of Sales in EMEA & APAC. Having worked in the mobile marketing field for seven years, she started her career at Adikteev as a Senior Sales Manager, moving up to Team Lead in 2021. Every day, she and the Adikteev team work closely with top mobile marketers to help them make the most of their existing users — reducing churn, increasing app revenue, and driving user LTV.

Office Locations

25 Rue du Quatre Septembre

75002, Paris

France

Suite 1502

1239 Broadway

New York, NY 10001

USA

+1 (212) 203 4837

445 Bush

St #400

San Francisco, CA 94108

USA

+1 (212) 203 4837

Adikteev Data

Founded:	2012
Employees:	92

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Adikteev Info

Types:	DSPs, Retargeting
Ad Formats:	Banners, Native, Rich Media, Video
Models:	CPC
Trading Models:	Real Time Bidding

Adikteev News

Smart Cross-Promotion: Get your app ready for the future of remarketing Posted on March 02, 2022 by Nayden Tafradzhiyski At Adikteev, we have been working on how to solve the problems of which users to target with cross-promo....

Adikteev Insights

Why share organic in-app events with your retargeting partner Posted on January 26, 2022 This article was firstpublished on Adikteev blog.

Adikteev Podcasts

#133: Hardcore and mid-core gaming apps marketing with Kate Lovejoy, COO, Retargeting at Adikteev This is the first episode we record in 2023, so Happy New Year everybody! It was another turbulent one, to put it mildly, and so let’s talk about something light – like games
#114: Does Connected TV become the next big thing in UA? with Arthur Querou, CEO at Vibe Let me ask you something, do you watch TV? Depending on your age, when you hear a question like this, you may get a mental picture of a TV set or your Roku box, your Apple TV, or even your iPhone, if watching movies and TV series on a smartphone is your thing
#101: The year of Cross Promo with Cameron Thom, Directory of Sales at Adikteev & Matej Lancaric, Marketing Consultant Ok, what are your options today when it comes to marketing your app? I can tell you from a point of view of a guy who was in app marketing back in 2010-2015 time frame, the portfolio of app marketing tools has grown significantly
#4: How to drive app installs with SEO with Kate Petrakova, Marketing Lead at Rocket Internet In the early 2000s, digital marketing for online commerce companies centered on relative keywords