Here you’ll find native ads platforms that support this type of ad. The native ad format is one of the most popular out there; that’s because it’s effective by design. A native ad mimics a mobile app/mobile website interface and then delivers features that users find useful.
In contrast with other formats, native ads have the potential to stay effective and are successful in the long run because they evolve along with the apps and websites where they are displayed.
According to Statista in 2018, the top three advertisers projected to spend the most are the following:
- The United States — projected to spend $21 billion (twice as much compared with 2015).
- China – $5,12 billion (double their 2015 spending).
- Japan comes third with $4.36 billion (again more than double compared with $2.22 in 2015).
Native ads example
Native Ads Benefits
Native ads are very popular ads. As the name suggests, they are more native to the experience as a whole, meaning less intrusion and more engagement from users. Native ads can be a powerful ad format due to their ability to blend into the content on screen. A good native ad won’t even appear as an ad to a user, thereby driving engagement rates and interactions.
These ads essentially offer a rare opportunity for mutual gain across the board. Advertisers benefit from better engagement, developers have less disruption inside their apps, and mobile users enjoy a better overall experience without as many interruptions.
One of the most popular formats for native ads is sponsored content appearing inside the app or mobile website. These pieces of content are clearly marked as ‘sponsored content’, however, they are intended to be beneficial to the user in question, and most are happy to engage as a result. Other formats include recommendation widgets, more custom types of native ads with a specific marketing goal, for example, a competition that helps to drive views, and powerful native in-app videos. There is no single right answer to the best format of a native ad, but it’s a good indicator of how versatile they are.
Measuring the effectiveness of native ads is a challenge for advertisers, however, and there’s a fine line between blending in and, in contrast, deceiving an audience to get their attention. Another drawback is that these ads take time to create, and the results are not immediate. The ads will often rank as some of the highest quality ads out there, but an advertiser looking for instant success will need to look elsewhere. As with most things in the industry, real success takes time and effort to achieve.
Native ads example 2
Source: Marketing Land
Native Ads eCPMs
You can find some of the biggest native ads offers and rates, along with their platform and country, in the table below.
|Taboola||US||Rates around 0.30 cents to $5|
|RevContent||US||Around 0.70 cents to $1|
|Content.ad||US||Good performance from US (and EU traffic). Rates: $3 and above|
|Adnow||US||The CPC for US traffic: around 4-5 cents|
|Spoutable||US||They perform well for US traffic: above $3|
|MGID||US||Around 30 cents to $2. Asian traffic is lower: 1 cent to 2 cents|
|Outbrain||US||Some of the highest rates out there|
|Facebook Audience Network||US||Around $0.50-$1.00 (international traffic)|
Below we’ve listed the very best native ads platforms so you can get up and running without unnecessary hassle.
List of the best native ad networks for publishers and advertisers
theTradedesk is one of the largest Demand Side Platforms on the market. Being a pioneer of a real-time bidding advertising technology, the company empowers ad buyers with one of the most advances set of bid capabilities on the market, as well as full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. Among its clients are ad networks that are looking for a tech partner to provide new services in RTB, data owners looking to take advantage of the information they’ve accumulated, agency trading desks, to the most sophisticated buyers in RTB.
- Highlights: pioneer in RTB tech, best bidding capabilities in the industry
- AppsFlyer Performance Index: n/a
- Tagline: We’re Transforming Media For The Benefit Of Humankind
Reach your audiences at scale wherever they are—on Amazon sites and across the web.
Amazon DSP, formerly known as AAP or Amazon Advertising Platform, is a Demand Side Platform from Amazon Inc. It’s part of its digital advertising platform. There are several features that set this platform aside from the rest in the industry. For starters, it uses exclusive Amazon audiences to reach highly targeted audience on and off Amazon. With Amazon DSP, advertisers can programmatically reach audiences both on Amazon sites and apps as well as through its publishing partners and third-party exchanges.Learn more about Amazon DSP
Bucksense is the programmatic platform for digital marketers, launched in 2012 in Madrid, Spain. The company’s DSP solution operates across five channels – Display, Native, Video, Mobile and Desktop. With Bucksense, marketers ad campaigns data is collected and analyzed every hour, as well as a bidding strategy is being automatically updated.
- Highlights: provides access to more than 18 ad exchanges, retargeting, hyper targeting, multiple device and format optimization, Native Video format supply, proprietary Responsive Ad units, Rewarded Video self-serve early adopter, connects from 18 to 70+ ad exchanges, PMP deals, serves 350 agencies
- AppsFlyer Performance Index: n/a
- Tagline: In-house marketing, done right.