Native Advertising Networks

Updated: August 2, 2021

Here you’ll find native ads platforms that support this type of ad. The native ad format is one of the most popular out there; that’s because it’s effective by design. A native ad mimics a mobile app/mobile website interface and then delivers features that users find useful.

In contrast with other formats, native ads have the potential to stay effective and are successful in the long run because they evolve along with the apps and websites where they are displayed.

According to Statista in 2018, the top three advertisers projected to spend the most are the following:

  • The United States — projected to spend $21 billion (twice as much compared with 2015).
  • China – $5,12 billion (double their 2015 spending).
  • Japan comes third with $4.36 billion (again more than double compared with $2.22 in 2015).

Native ads example

Source: PubNative

Native Ads Benefits

Native ads are very popular ads. As the name suggests, they are more native to the experience as a whole, meaning less intrusion and more engagement from users. Native ads can be a powerful ad format due to their ability to blend into the content on screen. A good native ad won’t even appear as an ad to a user, thereby driving engagement rates and interactions.

These ads essentially offer a rare opportunity for mutual gain across the board. Advertisers benefit from better engagement, developers have less disruption inside their apps, and mobile users enjoy a better overall experience without as many interruptions.

One of the most popular formats for native ads is sponsored content appearing inside the app or mobile website. These pieces of content are clearly marked as ‘sponsored content’, however, they are intended to be beneficial to the user in question, and most are happy to engage as a result. Other formats include recommendation widgets, more custom types of native ads with a specific marketing goal, for example, a competition that helps to drive views, and powerful native in-app videos. There is no single right answer to the best format of a native ad, but it’s a good indicator of how versatile they are.

Measuring the effectiveness of native ads is a challenge for advertisers, however, and there’s a fine line between blending in and, in contrast, deceiving an audience to get their attention. Another drawback is that these ads take time to create, and the results are not immediate. The ads will often rank as some of the highest quality ads out there, but an advertiser looking for instant success will need to look elsewhere. As with most things in the industry, real success takes time and effort to achieve.

Native ads example 2

Source: Marketing Land

Native Ads eCPMs

You can find some of the biggest native ads offers and rates, along with their platform and country, in the table below.

Platform/Network Country eCPMs/Revenues
Taboola US Rates around 0.30 cents to $5
RevContent US Around 0.70 cents to $1
Content.ad US Good performance from US (and EU traffic). Rates: $3 and above
Adnow US The CPC for US traffic: around 4-5 cents
Spoutable US They perform well for US traffic: above $3
MGID US Around 30 cents to $2. Asian traffic is lower: 1 cent to 2 cents
Outbrain US Some of the highest rates out there
Facebook Audience Network US Around $0.50-$1.00 (international traffic)

Source: Blognife

Below we’ve listed the very best native ads platforms so you can get up and running without unnecessary hassle.

List of the best native ad networks for publishers and advertisers

FoundedEmployeesRevenuesSocialTraffic
201251-200---

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd
FoundedEmployeesRevenuesSocialTraffic
201210-50---

mediasmart, a self-serve mobile programmatic platform (now part of Affle group) provides advertisers, trading desks and agencies an integrated mobile advertising solution with the unique capability of measuring incremental metrics in real-time for Proximity and App marketing.

  • Tagline: #1 DSP for Incremental growth
  • Services: Proximity Marketing, Connected TV (CTV), Programmatic Brand Marketing, App Marketin, Incrementality Measurement

Learn more about mediasmart

HUAWEI Ads

Mobile Marketing Platform tailored for HUAWEI devices

10
(2 votes)
(2) REVIEWS
Employees
190.000
It delivers a broad array of mainstream ad formats across display and search channels, including native, banners, video and rewarded ads, to more than 700 million HUAWEI device users around the world. In....

Learn more about HUAWEI Ads

AdsCompass

Global Ad network for Publishers and Advertisers

10
(3 votes)
(3) REVIEWS
FoundedEmployees
201310-50
Today we work with more than 200 GEOs are focused on the most popular ad types - Push, In-page, Native, Pop and Calendar.

AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks. Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.

Learn more about AdsCompass

Smadex

Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

Smadex is the mobile-first programmatic DSP engineered for growth.

We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.

Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals. 

We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service. 

Learn more about Smadex

RevX

Made for Growth, Built for App Marketers

10
(2 votes)
(2) REVIEWS
FoundedEmployees
201451 - 100

We Are RevX Made for growth, built for app marketers. RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to a new growth level! We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.

Learn more about RevX
FoundedEmployeesRevenuesSocialTraffic
2010----
This creates a unique on-device distribution channel for developers to promote their apps as a native part of the device experience.

ironSource is the leading in-app video advertising platform. It is one of the biggest and oldest mobile advertising platforms launched in 2010. Focusing on mobile games, it makes free-to-play and free-to-use possible for over 1.5B people around the world. Over 80,000 app developers use its technologies to grow their businesses, among these such leading companies like Kongregate, Zeptolab, Big Fish Games, Zynga and Playrix.

  • Mobile platforms: Android, iOS, Windows Phone, Cocos, Amazon, AdobeAir
  • Campaign types: CPC, CPE, CPA, CPV
  • Ad formats supported: App Wall, Interstitial, Offer Wall, Video
  • Targeting: Custom
  • Key Markets: United States, Israel
Learn more about ironSource

Bidease

#1 DSP for mobile app marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesSocial
201711-503k+

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease
FoundedEmployeesRevenuesSocialTraffic
201351-200---

Jampp unlocks programmatic advertising to drive incremental performance. A demand-side platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retargeting. We simplify programmatic growth for some of the biggest names in mobile.

  • Services: User Acquisition, App retargeting, Lift measurement, Geolocated ads, Dynamic Creative Optimization (DCO), Dynamic Product Ads, Predictive Bidding
  • Tagline: Unlock new growth

Learn more about Jampp

Hitapps

Complex digital advertising solutions that drive results.

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201710-50---

Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.

  • Advertising agency
  • RTB solution
  • Social advertising
  • Apps publishing
Learn more about Hitapps

myAppFree

High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20132-10$8.9m+7k1.36m+
...top-notch sources, including direct worldwide placements on Sony smartphones, smart notifications, native assets, reliable SDKs and more.

myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.

  • Mobile platforms: Android, iOS, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Notifications
  • Targeting: Audience, Geo, Interests, OS, Platform
  • Key Markets: Asia, Europe, Latin America, USA
Learn more about myAppFree

App Samurai

Self-Service Mobile Advertising Tool for Startups

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-----

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge!

Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about App Samurai

VEVE

CONNECTING BRANDS TO OEMs

10
(1 vote)
(1) REVIEWS
FoundedEmployees
2006101-200
With native, high-performing ad formats - Tiles , Notifications, Universal, unique media placements and customization....

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.

Key Features

• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network

• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement

100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities

• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages

Learn more about VEVE

Appodeal

Turn your Apps into Top-Earning Hits

10
(1 vote)
(1) REVIEWS

+250,000 developers, from indies to large enterprises, trust in Appodeal to manage their Ad Monetization. A light full-stack ad monetization solution that puts app publishers first – the way it should be.

By just integrating one simple SDK, you will gain access to +70 ad networks & demand sources, competing against each other in a real-time auction for every single ad impression.

  • Services: User Acquisition, Ad Monetization, Business Intelligence
  • Offices: San Francisco, US
  • Tagline: Turn your Apps into Top-Earning Hits

Learn more about Appodeal

ADxAD

pop, banners, native, member’s area traffic

10
(1 vote)
(1) REVIEWS
Employees
10-50
High quality banner, pop, native, interstitial, member’s area traffic Adult, dating, betting, gambling, gaming vertical’s....

ADxAD is CPM Ad network for advertiser looking for: High quality banner, pop, native, interstitial, member’s area traffic Adult, dating, betting, gambling, gaming vertical’s traffic Self-service and full-service platform CPM model WW volumes ( key geos: JP, VN, IN, TW, HK, SG, KR, PH, MY, TH, CN, US) Adjustable RON and Premium traffic streams oRTB endpoints and directlink support Payment methods: Wire (€, $), Paypal ($,€), Paxum ($,€), Capitalist ($,€).

Learn more about ADxAD

SmartyAds

The Full-Stack Programmatic Ad Platform

10
(1 vote)
(1) REVIEWS

SmartyAds DSP is a programmatic-buying platform for advertisers who search for safe, supreme-quality push traffic that converts in higher ROI, instant user engagement and retention.

Pricing & Features:

  • Push traffic for all screen types & sizes that translates in 200-400% higher ROI & conversions.
  • Easy to segment and personalize push creatives.
  • The broadest network of premium push traffic publishers and SSP partners (MoPub, MobFox, PubNative) with tested and localized landings across all geos and verticals.
  • In-app traffic from more than 1000 top-rated apps with push traffic for iOS & Android.
  • 30+ targeting options for geomarketing push campaigns Including geo-targeting, GPS, language, etc.)
  • Frequency capping, dayparting and sparring to fine-tune push advertising experience.
  • Comprehensive, easy-to-grasp statistics with an in-deep performance overview.
  • Third-party impression analytics tags support, API.
  • Rapid and easy campaign set up and creative approval.
  • Flexible CPM pricing model.
Learn more about SmartyAds

MediaMath

Strength in Numbers

(0) REVIEWS
...marketers to manage ad campaigns across multiple channels – mobile, display, social, video, audio and native.

 

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