Native Advertising Networks

Updated: July 2, 2020

Find mobile advertising networks that support native ad format. A Native format is one of the most popular mobile advertising formats, the reason why it’s effective is that by design it mimics a mobile app / mobile website interface and delivers features that mobile users find useful. In a contrast with other formats, Native has the highest potential to stay effective and hence popular in a long run because it will be evolving along with apps and websites where it has been displayed in. According to Statista in 2018 the top three advertisers that are projected to spend the most are – United States, projected to spend $21 billion (twice as much compared with 2015), China – $5,12 billion (double from 2015 spending) and Japan comes third with $4.36 billion (again more than double compared with $2.22 in 2015).

Native Ads Guide

Native ads are very popular ads. As the name suggests, they are more native to the experience as a whole, meaning less intrusion and more engagement from users.

Native ads example (Source: Marketing Land)

Native Ads eCPMs

Here are some of the biggest native ads offers along with their platform and country below.

Platform/NetworkCountryeCPMs/Revenues
TaboolaUSRates around 0.30 cents to $5
RevContentUSAround 0.70 cents to $1
Content.adUSGood performance from US (and EU traffic). Rates: $3 and above
AdnowUSThe CPC for US traffic: around 4-5 cents
SpoutableUSThey perform well for US traffic: above $3
MGIDUSAround 30 cents to $2. Asian traffic is lower: 1 cent to 2 cents
OutbrainUSSome of the highest rates out there
Facebook Audience NetworkUSAround $0.50-$1.00 (international traffic)

Source: Blognife

List of the best native ad networks for publishers and advertisers

FoundedEmployees
201251-200

Zoomd is a public traded company on the Toronto Stock Exchange (TSXV:ZOMD) with global offices in Canada, Brazil, S.Korea, Singapore, Israel, Mexico and Bulgaria. Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform.

Learn more about Zoomd

Headway

Marketing Powered By Technology

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010--20k-

Headway is a leading data-driven app growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with partner platforms to offer brands seamless data-driven digital solutions. Headway provides optimized and targeted ad campaigns, empowered by Machine Learning, and guided by experienced growth experts. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company.

  • Mobile platforms: Android, IOS
  • Campaign types: Mobile Ad Network, Mobile DSP
  • Ad formats supported: Banners, Content Lock, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Europe, Latin America, Middle East, South East Asia, USA
Learn more about Headway

Smadex

Mobile-first DSP For Transparent Performance (Apps/Branding/VAS)

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

Smadex is the mobile-first programmatic DSP engineered for growth.

We are a technology company led by engineering and data science, focused on uprising the global mobile programmatic landscape through our ad tech solutions.

Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals. 

We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service. 

Learn more about Smadex

Bidease

#1 DSP for mobile app marketers

10
(2 votes)
(2) REVIEWS
FoundedEmployeesSocial
201711-503k+

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

myAppFree

High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20132-10$8.9m+7k1.36m+
...top-notch sources, including direct worldwide placements on Sony smartphones, smart notifications, native assets, reliable SDKs and more.

myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.

  • Mobile platforms: Android, iOS, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Notifications
  • Targeting: Audience, Geo, Interests, OS, Platform
  • Key Markets: Asia, Europe, Latin America, USA
Learn more about myAppFree

Adsperfection

Adding perfection to advertising

10
(1 vote)
(1) REVIEWS
EmployeesSocial
2-10100

Adsperfection is an ad tech company that helps brands and developers with users acquisition and in-app monetization. With Adsperfection advertisers can acquire engaged and paying users for their app/product/service, as well as buy media at scale and get advanced solutions for preventing fraud. Publishers can boost their eCPM with flexible ad formats, use high impact monetization solutions and arrange direct deals from most recognizable app developers worldwide.

  • Mobile platforms: iOS, Android
  • Campaign types: CPA, CPC, CPI, CPL, CPM, CPS
  • Ad formats supported: Banners, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Australia, Canada, France, Germany, India, Italy, Japan, South Africa, Spain, UK, USA
Learn more about Adsperfection

SmartyAds

The Full-Stack Programmatic Ad Platform

10
(1 vote)
(1) REVIEWS

 SmartyAds is cutting-edge programmatic advertising platform tailored to the needs of supply and demand partners, data management platforms, ad networks, and agency trading desks. SmartyAds technology allows to create, launch, manage, and analyze digital ad campaigns in the most convenient way.

Learn more about SmartyAds

Zucks is a Japan-based mobile advertising platform strong in the Asian mobile market. They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC.

Learn more about Zucks

Appreciate

Achieve massive incremental growth and ROI for your app!

10
(2 votes)
(2) REVIEWS

A

Learn more about Appreciate

App Samurai

Self-Service Mobile Advertising Tool for Startups

10
(2 votes)
(2) REVIEWS

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge! Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about App Samurai

IconPeak

Monetize your full potential

10
(3 votes)
(3) REVIEWS
...marketers to manage ad campaigns across multiple channels – mobile, display, social, video, audio and native.

Smaato

Global RTB exchange for mobile ads

10
(1 vote)
(1) REVIEWS
...control Receive SDK mediation Access the reporting API The Smaato platform also supports native advertising, interactive video, and rewarded video, in addition to standard display ad units.

Smaato is a mobile advertising and app monetization platform. It features mobile-first ad network and ad server solution for publishers and app developers. Smaato hosts the largest independent mobile ad exchange with global reach. For advertisers it offers Smaato Demand Platform with advanced traffic optimization features, for publishers Smaato Publishers Platform that allows them to achieve high fill rates and yield high eCPMs.

  • Mobile platforms: Android, IOS, Mobile, Windows Phone
  • Campaign types: CPC
  • Ad formats supported: Banners
  • Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
  • Key Markets: Germany, global
Learn more about Smaato

Leadbolt

High performance mobile advertising

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010152$6m+8k90,000+
...Machine learning and advanced targeting algorithms A range of in-app mobile advertising placements – Native, Video, Rewarded Video, Interactive Playable Ads, Rich media, Interstitials Advanced fraud....

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. The company is focused on helping mobile advertisers to reach and acquire loyal users at scale, leveraging its direct relationships and dynamic ad-serving technologies. Leadbolt’s AI and Machine Learning based algorithms assist advertisers with advanced targeting that captivates best-fit audiences to achieve deeper user engagement with maximum ROI.

  • Mobile platforms: iOS, Android, Windows Phone
  • Campaign types: CPC, CPM, CPI, CPV
  • Ad formats supported: Native, Video, Interstitial
  • Targeting: country, region, carrier, connection type, mobile platform, OS version, device, category
  • Key Markets: Australia, Brazil, Canada, China, Global, India, Russia, UK, USA
Learn more about Leadbolt

EZmob

Maximise Mobile Traffic with EZmob

10
(1 vote)
(1) REVIEWS
Access to over 5B daily impressions across pop, display and native.

AdTiming

Data-driven Mobile Marketing, Worldwide Performance Advertising Platform

6
(2 votes)
(2) REVIEWS
...extension, precision and scale guaranteed • Various Creative Formats:Banner, Business Wi-Fi, Native, Video.

AdTiming is a mobile marketing platform that is focused on using Big Data to run ads geo-targeted in 200+ countries. With AdTiming advertisers can choose from 20,000 tags to laser focus their mobile app ad campaign in time to reach a particular target audience.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPI
  • Ad formats supported: Banners, Native, Rewarded Video
  • Targeting: Device, Operator, OS
  • Key Markets: Europe, India, Japan, Middle East, USA
Learn more about AdTiming

EvaDav

Buy and sell traffic, push-notification, native ads

10
(6 votes)
(6) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201651-200100k+1k+200k+
EvaDav is the native advertising network based on push-notification.

Epom Market

Ad Network & Self-serve DSP for programmatic advertising

10
(3 votes)
(3) REVIEWS
Epom Market offers a wide range of standard and native ad formats with high fill rates for both mobile and desktop devices.

Affle

Consumer Intelligence Driven Mobile Marketing Platform

10
(1 vote)
(1) REVIEWS

ArmorAds is a global mobile advertising company with a focus on advanced data-driven ad campaign optimization capabilities and an in-house-built anti-fraud technology to shield advertisers from malicious activities. The company’s team is committed to protect advertisers from brand damage and revenue loss and to empower them to generate predictable ROI.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPL, CPM, CPS
  • Ad formats supported: Banners, Native, Rich Media
  • Targeting: Audience, browser, Carrier, Country, Device, Geo, Language, Location, OS, Platform, Time, White & Black Lists
  • Key Markets: Global
Learn more about ArmorAds

Fyber is a leading mobile advertising technology company with headquarters in Berlin. The mobile ad network by Fyber supports a broad range of parties – app developers, advertisers and agencies, other ad networks and DSPs.  It combines proprietary technologies and expertise in mediation, RTB, video and audience segmentation to create holistic solutions that shape the future of the app economy. It providers advertisers with programmatic ad formats that are IAB-standard compliant (Open RTB 2.3, HTML5, VAST). With Fyber app developers can run video, interstitial, engagement and install campaigns.

Fyber recently fully merged its three previous acquisitions: Heyzap, Inneractive and Fyber RTB (formerly, Falk Realtime), and is now operating under one single brand. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPM, CPI, CPV
  • Ad formats supported: Banner, Interstitial, Native, Video
  • Targeting: carrier, device, OS
  • Key Markets: Global
Learn more about Fyber

Pubmatic

The platform to help you outperform. The partnership to help you connect. The expertise to help you grow.

(0) REVIEWS

Veziron Media DSP

Combines unique data with a new ML optimization platform to deliver on complex branding and performance goals

(0) REVIEWS

Mobupps

A One Stop Shop For All Your Mobile Marketing Needs

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
200811-505k

Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. The network leverages an access to private media from over 4,500 direct app publishers, as well as direct integration to all of the major global traffic sources.

  • Mobile platforms: Android, iOS,
  • Campaign types: CPC, CPI, CPM
  • Ad formats supported: App Icon, Audio, Banners, Content Lock, Coupons, Custom, In-App, Incentivized, Interstitial, Native, Notifications, Offer Wall, Pop up, PopUnder, Redirect, Rewarded Video, Rewards, Rich Media, Search, Social, Text, Video
  • Targeting: App, Carrier, Category, Country, Demographic, Device, Network, White & Black Lists
  • Key markets: Global
Learn more about Mobupps

Amazon DSP

Reach your audiences at scale wherever they are—on Amazon sites and across the web.

(0) REVIEWS

Gimbal

Grow Your Business with the Power of Location

(0) REVIEWS

ironSource is the leading in-app video advertising platform. It is one of the biggest and oldest mobile advertising platforms launched in 2010. Focusing on mobile games, it makes free-to-play and free-to-use possible for over 1.5B people around the world. Over 80,000 app developers use its technologies to grow their businesses, among these such leading companies like Kongregate, Zeptolab, Big Fish Games, Zynga and Playrix.

  • Mobile platforms: Android, iOS, Windows Phone, Cocos, Amazon, AdobeAir
  • Campaign types: CPC, CPE, CPA, CPV
  • Ad formats supported: App Wall, Interstitial, Offer Wall, Video
  • Targeting: Custom
  • Key Markets: United States, Israel
Learn more about ironSource

Facebook Audience Network

Expand the power of Facebook advertising with Audience Network.

10
(1 vote)
(1) REVIEWS
...mobile apps are integrated with the system Supported ad formats includebanner, interstitial and native The following platforms are supported:iOS, Android, Windows Mobile, Unity, tvOS.

Digital Turbine

Right App. Right Person. Right Time

10
(2 votes)
(2) REVIEWS

Digital Turbine is a mobile app advertising platform for app delivery and discovery. The company is double down on a mobile native format to allow advertisers cut through the noice and reach out their target audience. Digital Turbine bypasses app stores and partners with major global telecom companies to introduce apps to mobile users with sponsored recommendations and native preloads.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Offer Wall
  • Targeting: Geo, OS
  • Key Markets: Asia, Europe, USA
Learn more about Digital Turbine

 

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