Verve

Verve Info

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  App Leaders 2024: Celebrating innovation and excellence in the app industry Posted on December 17, 2024 by Nayden Tafradzhiyski ...Massaro, VP of Partnerships Headlight Mark Menery, VP, Global Head of Sales at Dataseat (Now Part of Verve) Talha Mumtaz, Growth Manager at Phiture Lomit Patel, Chief Marketing and Growth Officer....

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  The relevance-privacy balancing act matters more than ever Posted on December 02, 2024 That was one of the findings of a recent survey of 4,000 consumers by Verve into the current state of in-app users’ privacy perceptions and related behaviors.
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  The mobile privacy dichotomy: Users’ complex relationship with data  Posted on November 13, 2024 It’s also supported by Verve’s findings that almost seven in ten (68%) have more trust in data sharing than two years ago,....
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  How open-source SDKs empower publishers in an increasingly walled industry Posted on October 15, 2024 Open-source ad SDKs, such as Verve’s HyBid SDK, are a key part of a future-proof app monetization strategy.
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  Get on board with on-device cohorts Posted on August 06, 2024 AdExchanger/Verve Brands are in need of advertising solutions that align with their own commitments to data privacy.....

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  #218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve In this episode, we delve into the evolving landscape of digital advertising, where privacy and precision intersect
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  #208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat  This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit

• Cookie loss didn’t kill the web, but AI overviews might AI Overviews (not cookie loss) pose the real threat to the open web, reshaping search behavior and challenging publishers and advertisers to adapt or risk losing traffic.
• ‘The tools are here, and they’re not asking for permission’: Industry reacts as AI steals the show at Cannes Lions With tech giants using Cannes Lions as a launchpad for their latest gen AI ad tools, this year’s festival felt like a tipping point for the industry. PMW spoke to 20 marketing leaders to take the temperature...
• Cookie Loss Didn’t Kill the Web, But AI Overviews Might The digital advertising industry spent years preparing for the demise of third-party cookies—an event that never fully materialized. But while we were focused on cookies, a much bigger transformation...
• At Cannes Lions 2025, AI goes from buzzword to benchmark AI is no longer just a buzzword on the Croisette—it’s the centerpiece of Cannes Lions 2025. Executives across the industry expect AI to be scrutinized not for its novelty but for its real-world utility. Read...
• Cannes Lions predictions 2025: Can AI and creativity work together? As you prepare for a week on the French Riviera, dive into expert predictions from PMW’s panel of experts on all things Cannes Lions 2025.

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