OpenX

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OpenX is a programmatic advertising platform that offers an ad server for publishers. It was founded in 2007 by Damon Reeve and Scott Switzer.
It empowers them with the tools to sell, manage and deliver their inventory across multiple formats and screen sizes. The system has an intuitive UI and provides publishers with advanced pacing controls and an in-house marketplace quality team to ensure safety.

Integration with OpenX Ad Exchange, highly customizable, a header bidding line item support
190 countries
Rely on a dedicated 24/7/365 support team, and an OpenX Community of over 1,500 users
Banner, native, interstitial, rich media and video ads

OpenX Info

Platforms:	Android, IOS
Key Markets:	Global
Types:	Mobile Ad Server
Ad Formats:	Banners, Interstitial, Native
Models:	CPA, CPC, CPI
Targeting:	Custom
Trading Models:	Self Service
Tracking:	Custom

OpenX News

People find adverts on the open web to be more impactful than social media ads Posted on March 13, 2020 by Anne Freer ...apps tend to zone out and not pay attention, according to a survey among 1,000 people commissioned by OpenX, the advertising tech company.
More apps adopting app-ads.txt standard and invalid traffic lower Posted on March 04, 2020 by Anne Freer txt files on apps, followed by Rubicon Project (42%) and OpenX (41%).
Ajitpal Pannu joins Smaato as CEO to drive mobile programmatic Posted on February 05, 2020 by Anne Freer He held leadership roles at OpenX, Adify and DoubleClick before joining Smaato in 2013.
Consumers spent 4x more on streaming services in 2019 Posted on January 07, 2020 by Anne Freer ...currently don’t have more than 2 subscriptions,” explains Gavin Stirrat, VP of partner services at SSP OpenX.
OTT users are spending an average 6 hours on smartphones per day Posted on April 11, 2019 by Anne Freer ...advertisers, this could present a unique opportunity, according to the latest 2019 OTT Consumer Report by OpenX which surveyed 2,000 US OTT users to find out more about their preferences.
IAB UK launches Transparency initiative for mobile and digital ad buyers Posted on January 23, 2019 by Anne Freer The FAQs are based on 20 questions provided by IAB members Inskin, Integral Ad Science, OpenX, Rubicon Project, Teads, Unruly and others.
OpenX, Sizmek and AdSecure roll out new products and updates Posted on August 10, 2018 by Anne Freer OpenX launches video header bidding solution OpenX, the ad tech provider, this week rolled out a new....
Week in Review - Twitter tests third-party ad inventory integration & Snap lays off staff Posted on March 09, 2018 by Anne Freer Ad tech provider,OpenX, has just announced that the company is planning to ban certain video ad formats from its exchange.....
OpenX to ban user-unfriendly video advertising format Posted on March 09, 2018 by Anne Freer Ad tech provider, OpenX, has just announced that the company is planning to ban certain video ad formats from its exchange.....
Go2mobi Expands Integration with Ad Exchange, Increasing Native and Display Inventory Posted on February 14, 2018 by Artyom Dogtiev ...to AdX, a few notable exchanges integrated with the platform are SpotX, Smaato, MoPub, Rubicon, and OpenX.

OpenX Insights

Are your LTV calculations undervaluing users? Posted on May 13, 2019

OpenX Rankings

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OpenX Reviews

10 Users (1 vote)

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