OpenX is a programmatic advertising platform that offers an ad server for publishers. It was founded in 2007 by Damon Reeve and Scott Switzer.
It empowers them with the tools to sell, manage and deliver their inventory across multiple formats and screen sizes. The system has an intuitive UI and provides publishers with advanced pacing controls and an in-house marketplace quality team to ensure safety.
- Integration with OpenX Ad Exchange, highly customizable, a header bidding line item support
- 190 countries
- Rely on a dedicated 24/7/365 support team, and an OpenX Community of over 1,500 users
- Banner, native, interstitial, rich media and video ads
|Types:||Mobile Ad Server|
|Ad Formats:||Banners, Interstitial, Native|
|Models:||CPA, CPC, CPI|
|Trading Models:||Self Service|
Ajitpal Pannu joins Smaato as CEO to drive mobile programmatic Posted on February 05, 2020 by Anne Freer He held leadership roles at OpenX, Adify and DoubleClick before joining Smaato in 2013.
Consumers spent 4x more on streaming services in 2019 Posted on January 07, 2020 by Anne Freer ...currently don’t have more than 2 subscriptions,” explains Gavin Stirrat, VP of partner services at SSP OpenX.
OTT users are spending an average 6 hours on smartphones per day Posted on April 11, 2019 by Anne Freer ...advertisers, this could present a unique opportunity, according to the latest 2019 OTT Consumer Report by OpenX which surveyed 2,000 US OTT users to find out more about their preferences.
OpenX partners with Google on first server-free mobile ad exchange Posted on January 28, 2019 by Anne Freer Advertising technology firm OpenX has partnered with Google and has become the first serverless ad exchange by moving its entire....
IAB UK launches Transparency initiative for mobile and digital ad buyers Posted on January 23, 2019 by Anne Freer The FAQs are based on 20 questions provided by IAB members Inskin, Integral Ad Science, OpenX, Rubicon Project, Teads, Unruly and others.
OpenX, Sizmek and AdSecure roll out new products and updates Posted on August 10, 2018 by Anne Freer OpenX launches video header bidding solution OpenX, the ad tech provider, this week rolled out a new....
PubNative rolls out new in-app bidding solution for app developers Posted on July 02, 2018 by Anne Freer ...everyone.” Early clients of the technology include TextNow, Rubicon Project, Ipnos Software, MobiMagic, and OpenX,.
Week in Review - Snapchat, Spotify boost mobile ad offering whilst Google removes billions of bad ads Posted on March 16, 2018 by Anne Freer OpenX, the ad tech provider, just announced revenue growth of 20% during Q4 2017, marking its tenth straight....
OpenX reports strong revenue driven by mobile and video ads Posted on March 16, 2018 by Anne Freer OpenX, the ad tech provider, just announced revenue growth of 20% during Q4 2017, marking its tenth straight....
Week in Review - Twitter tests third-party ad inventory integration & Snap lays off staff Posted on March 09, 2018 by Anne Freer Ad tech provider,OpenX, has just announced that the company is planning to ban certain video ad formats from its exchange.....
Are your LTV calculations undervaluing users? Posted on May 13, 2019
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