OpenX

Powering People‑Based Marketing Across the Open Web

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OpenX is the world’s largest advertising technology company. OpenX online advertising marketplace is built on the principles of the open web.

With  OpenAudience™, publishers gain insights about their audience to be able to respect their privacy, build deeper understanding of people who interact with their ads and access custom audience profiles, built from OpenAudience data base.

On the advertising side, marketers can use OpenAudience™ to plan and buy with ease and performance on every screen across the open web. This is the tool for marketers to find the right person to approach with an ad, showcase their brand and hit their KPIs.

OpenX Info

Types:Ad Servers
Ad Formats:In-App, Video
Models:CPM
Trading Models:Programmatic
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