Amazon DSP, formerly known as AAP or Amazon Advertising Platform, is a Demand Side Platform from Amazon Inc. It’s part of its digital advertising platform. There are several features that set this platform aside from the rest in the industry. For starters, it uses exclusive Amazon audiences to reach highly targeted audience on and off Amazon. With Amazon DSP, advertisers can programmatically reach audiences both on Amazon sites and apps as well as through its publishing partners and third-party exchanges.
Amazon DSP Info
|Ad Formats:||Native, Video|
|Trading Models:||Premium, Real Time Bidding, Self Service|
Mobile marketing solved
Data-driven app marketing platform
Combines unique data with a new ML optimization platform to deliver on complex branding and performance goals
Mobile platform and MaaS
Mobile Customers Delivered
Powering the mobile ad economy
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