Top Influencer Marketing Companies (2020)

Updated: March 31, 2020

Influencer marketing itself is growing rapidly, with a predicted $370 million spend by 2027. That is largely, but not exclusively, due to brands relying on the established trust between the influencer and their audience to sell their products. Individuals are no longer interested and are tacitly aware of the traditional forms of advertising – so, instead, influencer marketing provides a native approach that is more engaging when it is executed correctly.

“So what is influencer marketing?” you may ask.

According to Wikipedia, influencer marketing is defined as:

“A form of marketing in which focus is placed on influential people rather than the target market as a whole.”

Influence marketing is one of the latest forms of marketing. It facilitates specific brands to sell their products and services via their endorsement by social media platforms users with extremely big followship, established reputation and trust with their audience. In a sense it presents an iteration of a movie or music celebrity endorsement of products that took off back in 40s and 50s of the last century but on much bigger scale. Speaking of scale, thanks to the enormous popularity of social media platforms it’s based on, Instagram Influencer marketing and YouTube Influencer marketing are the most prominent kinds that exist today.

Influencer marketing campaigns are typically run on a global basis, with agencies’ focus firmly on verticals such as fashion and beauty, travel and lifestyle, celebrity and entertainment, sports, gaming, health and fitness, parenting, and business and tech and more.

With today’s extreme proliferation of social media, we see that among hundreds of millions users some get to be extremely popular, so popular that they can influence other people decisions what to try, purchase or subscribe to. At the same time, these days people don’t engage with brand ads as they used to or simply block it with AdBlock alike plugins in their browsers. So brands needed another way to reach out their potential clients and so the Influencer Marketing platforms emerged as the answer to tackle this problem.

The other reason for Influencer marketing to emerge was Gen Z, teenagers are notoriously hard to be reached out and engaged via any other, more traditional, marketing channel. This generation tends to make a buying decision based on what people they trust have to say about it and these people are called social media celebrities or Influencers.

Most often a payment model influencer marketing campaigns are based on is the CPM one, it implies paying a certain amount for each 1,000 views of an ad. How much money do influencers actually make depends on multiple factors, including but not limited to – a particular social media platform, an influencer follower size, her / his engagement rate, her / his audience demographic. Some companies take money deposit from brands to pay influencers only once the job is done, hence securing this way brands investment.

Influencer marketing campaigns are typically run on a global basis, with agencies’ focus firmly on verticals such as fashion and beauty, travel and lifestyle, celebrity and entertainment, sports, gaming, health and fitness, parenting, and business and tech and more.

As a branch of the digital marketing field, Influencer marketing also consists of agencies (teams of marketers), influencer marketing platforms (web-based software) and combinations of these two.

Influencer Marketing Platforms

An Influencer Marketing Platforms offers a direct way for brands to connect and work with influencers that are listed on a particular platform. Essentially these platforms help influencers to monetize their social media channels and brands to reach out their potential customers or increase engagement with their current ones.

Connecting social media influencers with brands

Here is how the system works for both sides. Every influencer listed on a platform gets a profile that provides a contact information about her / him and their social media accounts statistics. Every brand, that comes on a platform to look for a particular influencer(s) to work with, can, using a number of filters, search an influencer platform database and find influencers with the right audience to advertise a specific product or service to. Once a brand begins to work with an influencer(s), an influencer marketing platform starts to supply statistics to measure an impact from promotions done by an influencer(s). Influencers get a financial reward (some platforms offer gifts instead of money) for every promotion they run for a brand.

Typically, influencer marketing platforms focus on the following functions:

  • Search and Discovery – to provide a built-in search mechanism to find influencers. Search can be performed based on criteria that characterize either influencer and her / his audience. Types of search include – by platform, by follower count, by influencer demographic info, by influencer audience demographic info.
  • Contact & contract management – to provide contact information for each influencer, allow brands to communicate with influencers directly, negotiate payment and hire them for a specific campaign. Also this function covers handling of various regulatory compliance matters.
  • Campaign content management – to manage ad text and graphic creatives, hashtags, @mentions, campaign duration, deadlines, giveaway / sweepstake details and other ad campaign features for multiple brands and influencers.
  • Promotion and amplification of an influencer ad content – to reinforce an impact generated with an influencer content for a brand via paid advertising on social media.
  • Influencers compensation – to handle a payment process to multiple influencers, it includes payments escrowing, tax compliance, transactions via PayPal / other electronic payment systems.
  • Analytics & Reporting – to analyze an impact that an influencer ad campaign creates for a brand’s product. Reports may consist of the following information – publication confirmation, views, reach, engagements, ROI calculations, real-time analytics, URL tracking.

The crucial role that an influencer marketing platform plays for a brand is that it helps it to understand who are the people who follow a particular influencer and what impact that influencer creates for its product. A paramount value that such platform brings on the table for an influencer is that it provides her / him the way to get in touch with multiple brands, endorse their products and get paid.

Some influencer marketing platforms also offer a service layer where they help source influencers, manage campaigns and develop creatives.  Whereas others focus more on providing a pure self-service. platform or tool.

There are influencer marketing platforms that focus on a particular platform (Instagram, Snapchat, Youtube) however, majority operate across a number of different social channels. Similarly, some influencer marketplaces are known for sourcing influencers in particular areas of the market or verticals whereas others have a wider positioning.

Influencer marketing agencies

Influencer marketing is far from easy, however, as multiple brands now compete with one another in the same space. Bespoke campaigns that are heavily monitored and adapted – while in the process – are often successful. That’s where influencer marketing agencies come into the picture: they specialize in a range of content platforms, delivering campaigns across YouTube, Facebook, Instagram, Snapchat and Twitter.

An Influencer marketing agency allows brands to work with any influencer, no matter the reach, social media platform they are on, their size or affiliations. These agencies have a wealth of experience when it comes to vetting and selecting influencers and they often use data to see which influencers best fit with a specific brand. Essentially their job is to match brands advertising needs with influencers expertise in promotion via an agency marketing expert assessment and not a software algorithm match. Once this match is delivered, an influencer marketing agency goal is to make sure that a marketing campaign will go smoothly and efficiently and to provide a comprehensive report upon such campaign completion.

Influencer marketing agencies provide a variety of services and their basic functions are:

  • Identifying the influencers/content creators for a brand
  • Negotiating the rates with influencers on behalf of a brand
  • Offering a strategy for a brand’s campaign that will maximize engagement and audience reach
  • Approving influencers posts with brands before their publication
  • Running ad campaigns & capturing vital KPI in the process
  • Providing post campaign analytics for brands

Note, companies on the list we’ve compiled below are not in any priority order

Top Influencer Marketing Platforms and Agencies

  1. Stargazer
  2. Strawberry Socials
  3. FanBytes
  4. Mention Me
  5. Social Bond
  6. CROWD Media
  7. Cure Media
  8. August United
  9. HelloSociety
  10. Influencer Matchmaker
  11. Goat
  12. Summer
  13. Viral Nation
  14. Pulse Advertising
  15. PopShorts
  16. Americanoize
  17. HireInfluence
  18. Social Chain
  19. Digital Voices
  20. IMA
  21. REDPILL
  22. Socially Powerful
  23. PMYB
  24. WaR
  25. Mediakix
  26. theAmplify
  27. Carusele
  28. Urban Nerds
  29. Influentially
  30. The Influence Agency
  31. Obviously
  32. The Outloud Group
  33. Sway Group
  34. Cloutboost
  35. Everywhere
  36. The Motherhood
  37. Billion Dollar Boy
  38. Ykone
  39. Kairos Media
  40. Stack Influence
  41. Clark Influence
  42. The Influencer Marketing Factory
  43. Wildfire Social
  44. HYPR
  45. Popular Chips
  46. Upfluence
  47. NeoReach
  48. Traackr
  49. Aspireiq
  50. Influencer
  51. Lefty
  52. Sideqik
  53. Fanbytes
  54. ByteSights
  55. BrandSnob
  56. INFLUENSI
  57. Tidal Labs
  58. InfluencerDB
  59. Captiv8
  60. Tagger Media
  61. Julius
  62. Famebit
  63. Matchmade
  64. Thecirqle
  65. Klear
  66. Mavrck
  67. Peg
  68. Takumi
  69. Dovetale
  70. Scrunch
  71. Shopping Links
  72. IZEA
  73. Socialix
  74. indaHash
  75. Tapinfluence
  76. Webfluential
  77. Find Your Influence
  78. Onalytica

List of influencer marketing companies

Stargazer

The influencer marketing agency to create branded content at scale

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
201611-50300
Stargazer is the expert on building effective influencer marketing and activate long-tail influencers.

Stargazer is a full service influencer marketing agency founded in 2016 with a team of 10+ employees. The agency’s focus is on using a combination of technology and storytelling to craft branded content at scale. Among Stargazer’s services are content creation campaigns, influencer campaigns and app installs campaigns.

  • Tagline: Influencer Marketing Agency and platform
  • Locations: San Francisco, US, Paris, France, Medelin, Colombia

 

Learn more about Stargazer

Strawberry Socials

Automate the way you search through Instagram

10
(3 votes)
(3) REVIEWS

Strawberry Socials is a powered-up way to search Instagram for the influencers you need. Using proprietary search algorithms this tool lets you find more of the influencers you already love by using them as examples in your search. A short description about who you’re looking for can uncover hundreds of similar, high-quality influencers fast. It works especially well at targeting under-served locations around the world, and specific, hard to define niches. Each search is run individually for you to make sure you are discovering the best new content creators on Instagram.

  • Price: Free to try, plans are: Basic for $250 / month, Pro for $500 / month, Enterprise plan pricing varies.
  • Features: Discovery Engine, Analytics, Managed Service
  • Tagline: Find all the influencers you need. Any niche. Any location.

Learn more about Strawberry Socials
FoundedEmployeesSocial
201611-505k
All-In One Influencer Marketing Platform Every thing you need to launch effective marketing campaigns that originally....

Social Bond is  all-in one Influencer marketing platform. It handles every single aspect brands need to launch effective marketing campaigns that originally reach out to specific target audience through relevant trusted influencers. Influencer directory search engine powered with advanced audience demography reporting system help advertisers to verify the new brand ambassador..one to multi collaboration system for micro or mega marketing campaigns.

  • Price: 2 plans for Influencers – free and $9 / month, for brands & agencies – 30-day $50 / month, Advanced – $100 / month, Expert for $250 / month.
  • Features: Social Media Manager tool for simultaneous publishing on multiple platforms for Influencers, brands can reach Influencers from 52 countries, iOS & Android app
  • Tagline: Best Influencers Directory

Learn more about Social Bond

Fanbytes

Fanbytes helps brands get in front of GenZ through innovative influencer marketing campaigns

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20152-10-2k-

Fanbytes is an influencer marketing platform that helps brands to engage younger audience, specifically Gen Z, with their products and services via Instagram, Snapchat, TikTok and Augmented Reality Lenses. It worked with such brands and celebrities like Warner Music, Major Lazer, Deliveroo, Boohoo and more.

  • Price: n/a
  • Features: expertise in Gen Z engagement, connecting brands with a young generation.
  • Tagline: Engage Gen Z and Millennials in the most creative ways on Snapchat, Instagram and TikTok

Learn more about Fanbytes

Mention Me

Supercharge your customer growth with referral marketing through Mention Me

10
(1 vote)
(1) REVIEWS

Mention Me is referral marketing platform for brands. It enables them to get more customers via referrals by their existing customers who suggest purchased products to their friends. It offers award-winning technology for ad campaigns A/B testing optimization, word of mouth sharing precise capturing, best practice educational program, easy implementation with just a couple of javascript tags and more.

  • Price: cost-per-sale based model
  • Features: allows to growth new customer acquisition up to 30%, referral software supports major ecommerce platforms.
  • Tagline: Supercharge your customer growth with referral marketing through Mention Me

Learn more about Mention Me

Goat

The Leading Global Social Influencer Marketing Agency

(0) REVIEWS
As an influencer marketing agency Goat is the bridge between brands and influencers connecting them in the....

Goat offers bespoke campaigns to drive digital results for brands. They do not own or manage any particular influencers or accounts, and only work with the most relevant influencers for the task at hand. They use performance data to inform everything they do: from influencer selection, time of posting and call to actions.

  • Tagline: The Leading Global Social Influencer Marketing Agency That Guarantees Results
  • Locations: Singapore, NYC, US, London, UK

Learn more about Goat

Peg

Return on Influence

(0) REVIEWS
Peg is an end-to-end influencer marketing platform that powers over 1,700 companies in 169 different countries.

Peg is an end-to-end influencer marketing platform that powers over 1,700 companies in 169 different countries. The platform offers brands an advanced search feature to find YouTube and Instagram influencers, along with a brand safety checker, deck exporting and more. Clients with Peg include Google, Coca-Cola, Universal, Uber and Nestle.

  • Price: Demo is available, custom pricing
  • Features: Influencer comparison, real-time tracking, influencer index
  • Tagline: Influencer marketing software for performance-driven companies.

Learn more about Peg

Music Audience Exchange

Love Fan Love Into Brand Love

(0) REVIEWS

Music Audience Exchange is the ad platform that connects brands with their target audience via various music fans communities using non-interrupting ads. The company ad platform – MAX Platform™ is built on proprietary data science that maps 200+ audience attributes to a database of 865 genres, 1.8 million artists, and a network of channels that reaches 98% of music fans in the places they’re already going to for music.

  • Price: n/a
  • Features: works with music industry brands only
  • Tagline: Brand New Music

Learn more about Music Audience Exchange

Influentially

The Influencer Talent Management Agency

(0) REVIEWS
Influentiallyis a London, UK based influencer marketing agency that covers all verticals brand needs at influencer marketing.

Influentially is a London, UK based influencer marketing agency that covers all verticals brand needs at influencer marketing. To stand out the rest the agency pays special attention to keeping brand’s identity safe and working with the best talent among influencers. The influencers the Influentially works with can create custom content, live stream, be virtual ambassadors for brands, target specific communities perform digital PR stunts, drive video views for brands and more. Among the agency clients are Pepsi, Sony Music, Adidas, BBC, Disney, Virgin, LEGO.

  • Tagline: The Influencer Talent Management Agency
  • Locations: London, UK

Learn more about Influentially

Billion Dollar Boy

Bright ideas. Made to be liked.

(0) REVIEWS
Billion Dollar Boy is a New York based influencer marketing agency.

Billion Dollar Boy is a New York based influencer marketing agency. Its team offers both strategy and execution related services to run effective influencer marketing campaigns. Working on a campaign strategy, Billion Dollar Boy marketers define campaign strategy, creative concepts and casting. The execution implies creators briefing, negotiation & contracting, content production, campaign management, paid social amplification and more. The effectiveness of results that Billion Dollar Boy delivers for brands based on analysis & benchmarking, access to proprietary tools, strategy optimization, ROI tracking, customized reports and annual planning.

Some of the brands the agency worked with are Primark, BMW, Bobbi Brown, Garnier.

  • Tagline: Bright ideas. Made to be liked.
  • Locations: London, UK; NYC, US

Learn more about Billion Dollar Boy

theAmplify

We Make Influencer Marketing Better, Faster, And Easier

(0) REVIEWS
theAmplify is a mobile-first influencer marketing agency that matches brands with creators across 750,000 social accounts.

theAmplify is a mobile-first influencer marketing agency that matches brands with creators across 750,000 social accounts, using IBM Watson TensorFlow technologies. Their platform features the ability to monitor and boost campaigns through a dedicated dashboard in real-time, while clients with the agency include Amazon, Ford, Nissan, Lionsgate and Taco Bell.

  • Tagline: We Make Influencer Marketing Better, Faster, And Easier
  • Locations: Hoxton, UK, NYC, Culver, US

Learn more about theAmplify

Inmar Intelligence

Influencer marketing, transformed

(0) REVIEWS
Inmar Ingelligence is a Rogers, Arkansas based Influencer marketing platform.

Inmar Intelligence is an influencer marketing agency with an expertise in pairing customized influencer content, targeted media and personalized messaging with data-driven insights in shopper behaviors. The team uses proprietary analytics and AI to optimize influencer marketing campaigns performance. Inmar Intelligence team has more than 10 years of experience on the market.

  • Tagline: Influencer marketing, transformed
  • Locations: NYC, Chicago, Rogers, US

Learn more about Inmar Intelligence

TapInfluence

Content that inspires. Content that actually sells.

(0) REVIEWS

Tapinfluence is an influencer marketplace for influencers and content creators. For influencers the platform offers a free registration, quick payments, opportunity to promote products with their social media channels on Facebook, Instagram, Twitter, YouTube, Pinterest and even their blog. The brands that are presented on the platform for the most part represent food, fashion, beauty and lifestyle verticals.

  • Price: n/a
  • Features: worked with Volvo, Canon, Whole Foods, audience analytics tool is powered by IBM Watson supercomputer.
  • Tagline: The premier Influencer marketing software

Learn more about TapInfluence

Influencer

Where Influence Happens.

(0) REVIEWS

With the ‘Influencer‘ marketing platform, you can access extensive data reports, including engagement and audience, campaign performance and more. The platform offers a network of influencers for you to find, with each of them being vetted in advance. A match-making search tool allows you to get in contact quickly.

  • Price: Three levels of subscription
  • Features: Influencer marketplace, full campaign management, performance tracking
  • Tagline: Where Influence Happens

Learn more about Influencer

Dovetale

Social media software for brands & agencies

(0) REVIEWS
Dovetaleis a brand new influencer marketing platform that was launched in early 2017.

Dovetale is a brand new influencer marketing platform that was launched in early 2017. It brings together multiple features that help brands to be efficient with their products promotion on social media. Including monitoring of own and competitors growth on social media, finding creators and compiling them into a list, influencer campaign management, reporting and influencers payment management.

  • Price: 3 plans – Starter ($200/month), Pro ($500/month), Enterprise (contact to get the pricing)
  • Features: social media followers dynamics monitoring, trends & insights finding to compare against competitors
  • Tagline: Social media software for brands & agencies

Learn more about Dovetale

Julius

The 100% Vetted Influencer Marketing Solution

(0) REVIEWS

Julius allows brands to connect with over 100,000 influencers which are displayed in profiles, along with their social media reach and price. The platform also features extensive campaign management features such as integrated messaging, detailed performance metrics and a simple workflow process. You can even see which brands influencers have worked with before.

  • Price: Annual fee, no monthly options available
  • Features: Analytics, audience demographics, profile exporting
  • Tagline: We connect brands and agencies with influencers to tell captivating stories

Learn more about Julius

IMA

The Leading Agency for Digital Influencer Marketing

10
(2 votes)
(2) REVIEWS
IMA is an influencer marketing agency that helps brands to engage and reach audiences on a global basis.

IMA is an influencer marketing agency with offices in NY, US and Amsterdam, Netherlands, that helps brands to engage and reach audiences on a global basis. They feature a network of over 20,000 influencers and will match a brand to one of them based on data; creating a bespoke image for the brand. Clients with the agency include Calvin Klein, Mini, Diesel, Samsung and TomTom.

  • Tagline: The Leading Agency for Digital Influencer Marketing
  • Locations: London, UK, Singapore.

Learn more about IMA

Mediakix

Reach Your Target Audiences In Innovative And Effective Ways

(0) REVIEWS
Mediakix provides influencer marketing services, including sponsored blog posts and branded content, YouTube influencer....

Mediakix is an influencer marketing agency that is focused on YouTube and Instagram Influencer marketing. They feature custom campaign tracking and analytics, while clients have included Golin, Blue Apron, 505 Games and Uber.

  • Tagline: A Full-Service Influencer Marketing Agency
  • Locations: Santa Monica, US

Learn more about Mediakix

Ykone

Digital Influence & Creation Paris - Berlin - Dubaï - New-York

(0) REVIEWS
Ykone is Paris, France based influencer marketing agency with a team of 60+ employees and 11 years on the market.

Ykone is  Paris, France based influencer marketing agency with a team of 60+ employees and 11 years on the market. Ykone team connects brands with influencers from France, Germany, US, UAE and India.

  • Tagline: Influencer Marketing Toronto
  • Locations: Paris, France

Learn more about Ykone

HelloSociety

Influencer Powered Social Media Marketing

(0) REVIEWS

HelloSociety helps brands optimize their marketing efforts through what they call strategic partnerships. The company have helped more than 350 brands since their inception. They offer a tastemaker partnership program, insights via a detailed analytics dashboard to keep track of things, and much more.

  • Tagline: Full-Service Social Storytelling
  • Locations: Santa Monica, US

Learn more about HelloSociety

HYPR

The data-driven platform for efficient, effective influencer marketing

(0) REVIEWS

HYPR offers real-time social analytics that gives brands access to audience demographics, geographic data and more. The platform has access to over 12 million influencer profiles, including direct contact information for them, dedicated account managers to help you find what you’re looking for and client conversion rates in which you can define KPIs.

  • Price: custom pricing, free trial available
  • Features: keyword search function, account managers assignment, measuring influencer marketing campaigns performance and KPIs in real-time
  • Tagline: The data-driven platform for efficient, effective influencer marketing

Learn more about HYPR

Sway Group

More Than An Influencer & Content Marketing Agency

(0) REVIEWS
The team handles all core parts of an Influencer Marketing ad campaign - strategy & planning, content & creative, management & optimization.....

Sway Group is Influencer and Content marketing agency, Corte Madera, California based with a team of 35+ female digital marketing seasonal professionals. The team handles all core parts of an Influencer Marketing ad campaign – strategy & planning, content & creative, management & optimization. The marketing channels it launches Influencer marketing campaigns on are Instagram, Facebook, Twitter. Among their clients such big brands as Coca-Cola, Dove, Ebay.

  • Tagline: More Than An Influencer & Content Marketing Agency
  • Locations: Corte Madera, US

Learn more about Sway Group

InfluencerDB

Free Platform For Influencer Marketing & Influencer Relationship Management

(0) REVIEWS

InfluencerDB allows brands to find and analyze influencers and their audience. You can organize all your influencer relations in one tool that is built for teams, along with the ability to monitor all postings from influencers mentioning you or your competitors. They also provide scientifically generated data on influencers worldwide.

  • Price: Three tiers
  • Features: Data insights, campaign management, post monitoring
  • Tagline: The Influencer Marketing Cloud by InfluencerDB

Learn more about InfluencerDB

Webfluential

Collaborate with influencers Build your brand

(0) REVIEWS
Webfluential is an influencer marketing platform that on top of what other platforms have to offer to influencers, helps....

Webfluential is an influencer marketing platform that on top of what other platforms have to offer to influencers, helps newcomers, rising social media celebrities to do the influencer marketing right. The platform is focused on 3 social media channels Facebook, Twitter, Instagram, Youtube as well as websites built with WordPress.

  • Price: n/a
  • Features: searching and matching (brand – influencer) technology is powered by IBM Watson supercomputer, full automation on all campaign stages, an education with Webfluential Academy, 35,000+ influencers are on board already
  • Tagline: Drive awareness, traffic and sales with influencers

Learn more about Webfluential

Viral Nation

We are the secret of influencer marketing

10
(1 vote)
(1) REVIEWS
Viral Nationis an award-winning full-service agency that pioneered influencer marketing programs and strategies.

Viral Nation is an award-winning full-service agency with some of the best in the industry marketing programs and strategies. The company specializes in influencer marketing campaign execution and strategy, content creation, performance marketing, paid social, and integrated brand strategy. It operates one of the world’s largest and most impactful Influencer networks, representing gamers, athletes, social celebrities and influential content creators from multiple industries.

  • Tagline: We are the secret of influencer marketing
  • Locations: Ontario, Canada, Barbados

Learn more about Viral Nation

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