Top Influencer Marketing Companies (2020)

Updated: March 31, 2020

Influencer marketing itself is growing rapidly, with a predicted $370 million spend by 2027. That is largely, but not exclusively, due to brands relying on the established trust between the influencer and their audience to sell their products. Individuals are no longer interested and are tacitly aware of the traditional forms of advertising – so, instead, influencer marketing provides a native approach that is more engaging when it is executed correctly.

“So what is influencer marketing?” you may ask.

According to Wikipedia, influencer marketing is defined as:

“A form of marketing in which focus is placed on influential people rather than the target market as a whole.”

Influence marketing is one of the latest forms of marketing. It facilitates specific brands to sell their products and services via their endorsement by social media platforms users with extremely big followship, established reputation and trust with their audience. In a sense it presents an iteration of a movie or music celebrity endorsement of products that took off back in 40s and 50s of the last century but on much bigger scale. Speaking of scale, thanks to the enormous popularity of social media platforms it’s based on, Instagram Influencer marketing and YouTube Influencer marketing are the most prominent kinds that exist today.

Influencer marketing campaigns are typically run on a global basis, with agencies’ focus firmly on verticals such as fashion and beauty, travel and lifestyle, celebrity and entertainment, sports, gaming, health and fitness, parenting, and business and tech and more.

With today’s extreme proliferation of social media, we see that among hundreds of millions users some get to be extremely popular, so popular that they can influence other people decisions what to try, purchase or subscribe to. At the same time, these days people don’t engage with brand ads as they used to or simply block it with AdBlock alike plugins in their browsers. So brands needed another way to reach out their potential clients and so the Influencer Marketing platforms emerged as the answer to tackle this problem.

The other reason for Influencer marketing to emerge was Gen Z, teenagers are notoriously hard to be reached out and engaged via any other, more traditional, marketing channel. This generation tends to make a buying decision based on what people they trust have to say about it and these people are called social media celebrities or Influencers.

Most often a payment model influencer marketing campaigns are based on is the CPM one, it implies paying a certain amount for each 1,000 views of an ad. How much money do influencers actually make depends on multiple factors, including but not limited to – a particular social media platform, an influencer follower size, her / his engagement rate, her / his audience demographic. Some companies take money deposit from brands to pay influencers only once the job is done, hence securing this way brands investment.

Influencer marketing campaigns are typically run on a global basis, with agencies’ focus firmly on verticals such as fashion and beauty, travel and lifestyle, celebrity and entertainment, sports, gaming, health and fitness, parenting, and business and tech and more.

As a branch of the digital marketing field, Influencer marketing also consists of agencies (teams of marketers), influencer marketing platforms (web-based software) and combinations of these two.

Influencer Marketing Platforms

An Influencer Marketing Platforms offers a direct way for brands to connect and work with influencers that are listed on a particular platform. Essentially these platforms help influencers to monetize their social media channels and brands to reach out their potential customers or increase engagement with their current ones.

Connecting social media influencers with brands

Here is how the system works for both sides. Every influencer listed on a platform gets a profile that provides a contact information about her / him and their social media accounts statistics. Every brand, that comes on a platform to look for a particular influencer(s) to work with, can, using a number of filters, search an influencer platform database and find influencers with the right audience to advertise a specific product or service to. Once a brand begins to work with an influencer(s), an influencer marketing platform starts to supply statistics to measure an impact from promotions done by an influencer(s). Influencers get a financial reward (some platforms offer gifts instead of money) for every promotion they run for a brand.

Typically, influencer marketing platforms focus on the following functions:

  • Search and Discovery – to provide a built-in search mechanism to find influencers. Search can be performed based on criteria that characterize either influencer and her / his audience. Types of search include – by platform, by follower count, by influencer demographic info, by influencer audience demographic info.
  • Contact & contract management – to provide contact information for each influencer, allow brands to communicate with influencers directly, negotiate payment and hire them for a specific campaign. Also this function covers handling of various regulatory compliance matters.
  • Campaign content management – to manage ad text and graphic creatives, hashtags, @mentions, campaign duration, deadlines, giveaway / sweepstake details and other ad campaign features for multiple brands and influencers.
  • Promotion and amplification of an influencer ad content – to reinforce an impact generated with an influencer content for a brand via paid advertising on social media.
  • Influencers compensation – to handle a payment process to multiple influencers, it includes payments escrowing, tax compliance, transactions via PayPal / other electronic payment systems.
  • Analytics & Reporting – to analyze an impact that an influencer ad campaign creates for a brand’s product. Reports may consist of the following information – publication confirmation, views, reach, engagements, ROI calculations, real-time analytics, URL tracking.

The crucial role that an influencer marketing platform plays for a brand is that it helps it to understand who are the people who follow a particular influencer and what impact that influencer creates for its product. A paramount value that such platform brings on the table for an influencer is that it provides her / him the way to get in touch with multiple brands, endorse their products and get paid.

Some influencer marketing platforms also offer a service layer where they help source influencers, manage campaigns and develop creatives.  Whereas others focus more on providing a pure self-service. platform or tool.

There are influencer marketing platforms that focus on a particular platform (Instagram, Snapchat, Youtube) however, majority operate across a number of different social channels. Similarly, some influencer marketplaces are known for sourcing influencers in particular areas of the market or verticals whereas others have a wider positioning.

Influencer marketing agencies

Influencer marketing is far from easy, however, as multiple brands now compete with one another in the same space. Bespoke campaigns that are heavily monitored and adapted – while in the process – are often successful. That’s where influencer marketing agencies come into the picture: they specialize in a range of content platforms, delivering campaigns across YouTube, Facebook, Instagram, Snapchat and Twitter.

An Influencer marketing agency allows brands to work with any influencer, no matter the reach, social media platform they are on, their size or affiliations. These agencies have a wealth of experience when it comes to vetting and selecting influencers and they often use data to see which influencers best fit with a specific brand. Essentially their job is to match brands advertising needs with influencers expertise in promotion via an agency marketing expert assessment and not a software algorithm match. Once this match is delivered, an influencer marketing agency goal is to make sure that a marketing campaign will go smoothly and efficiently and to provide a comprehensive report upon such campaign completion.

Influencer marketing agencies provide a variety of services and their basic functions are:

  • Identifying the influencers/content creators for a brand
  • Negotiating the rates with influencers on behalf of a brand
  • Offering a strategy for a brand’s campaign that will maximize engagement and audience reach
  • Approving influencers posts with brands before their publication
  • Running ad campaigns & capturing vital KPI in the process
  • Providing post campaign analytics for brands

Note, companies on the list we’ve compiled below are not in any priority order

Top Influencer Marketing Platforms and Agencies

  1. Stargazer
  2. Strawberry Socials
  3. FanBytes
  4. Mention Me
  5. Social Bond
  6. CROWD Media
  7. Cure Media
  8. August United
  9. HelloSociety
  10. Influencer Matchmaker
  11. Goat
  12. Summer
  13. Viral Nation
  14. Pulse Advertising
  15. PopShorts
  16. Americanoize
  17. HireInfluence
  18. Social Chain
  19. Digital Voices
  20. IMA
  21. REDPILL
  22. Socially Powerful
  23. PMYB
  24. WaR
  25. Mediakix
  26. theAmplify
  27. Carusele
  28. Urban Nerds
  29. Influentially
  30. The Influence Agency
  31. Obviously
  32. The Outloud Group
  33. Sway Group
  34. Cloutboost
  35. Everywhere
  36. The Motherhood
  37. Billion Dollar Boy
  38. Ykone
  39. Kairos Media
  40. Stack Influence
  41. Clark Influence
  42. The Influencer Marketing Factory
  43. Wildfire Social
  44. HYPR
  45. Popular Chips
  46. Upfluence
  47. NeoReach
  48. Traackr
  49. Aspireiq
  50. Influencer
  51. Lefty
  52. Sideqik
  53. Fanbytes
  54. ByteSights
  55. BrandSnob
  56. INFLUENSI
  57. Tidal Labs
  58. InfluencerDB
  59. Captiv8
  60. Tagger Media
  61. Julius
  62. Famebit
  63. Matchmade
  64. Thecirqle
  65. Klear
  66. Mavrck
  67. Peg
  68. Takumi
  69. Dovetale
  70. Scrunch
  71. Shopping Links
  72. IZEA
  73. Socialix
  74. indaHash
  75. Tapinfluence
  76. Webfluential
  77. Find Your Influence
  78. Onalytica

List of influencer marketing companies

Stargazer

The influencer marketing agency to create branded content at scale

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
201611-50300
Stargazer is the expert on building effective influencer marketing and activate long-tail influencers.

Stargazer is a full service influencer marketing agency founded in 2016 with a team of 10+ employees. The agency’s focus is on using a combination of technology and storytelling to craft branded content at scale. Among Stargazer’s services are content creation campaigns, influencer campaigns and app installs campaigns.

  • Tagline: Influencer Marketing Agency and platform
  • Locations: San Francisco, US, Paris, France, Medelin, Colombia

 

Learn more about Stargazer

Strawberry Socials

Automate the way you search through Instagram

10
(3 votes)
(3) REVIEWS

Strawberry Socials is a powered-up way to search Instagram for the influencers you need. Using proprietary search algorithms this tool lets you find more of the influencers you already love by using them as examples in your search. A short description about who you’re looking for can uncover hundreds of similar, high-quality influencers fast. It works especially well at targeting under-served locations around the world, and specific, hard to define niches. Each search is run individually for you to make sure you are discovering the best new content creators on Instagram.

  • Price: Free to try, plans are: Basic for $250 / month, Pro for $500 / month, Enterprise plan pricing varies.
  • Features: Discovery Engine, Analytics, Managed Service
  • Tagline: Find all the influencers you need. Any niche. Any location.

Learn more about Strawberry Socials

Mention Me

Supercharge your customer growth with referral marketing through Mention Me

10
(1 vote)
(1) REVIEWS

Mention Me is referral marketing platform for brands. It enables them to get more customers via referrals by their existing customers who suggest purchased products to their friends. It offers award-winning technology for ad campaigns A/B testing optimization, word of mouth sharing precise capturing, best practice educational program, easy implementation with just a couple of javascript tags and more.

  • Price: cost-per-sale based model
  • Features: allows to growth new customer acquisition up to 30%, referral software supports major ecommerce platforms.
  • Tagline: Supercharge your customer growth with referral marketing through Mention Me

Learn more about Mention Me

Fanbytes

Fanbytes helps brands get in front of GenZ through innovative influencer marketing campaigns

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20152-10-2k-

Fanbytes is an influencer marketing platform that helps brands to engage younger audience, specifically Gen Z, with their products and services via Instagram, Snapchat, TikTok and Augmented Reality Lenses. It worked with such brands and celebrities like Warner Music, Major Lazer, Deliveroo, Boohoo and more.

  • Price: n/a
  • Features: expertise in Gen Z engagement, connecting brands with a young generation.
  • Tagline: Engage Gen Z and Millennials in the most creative ways on Snapchat, Instagram and TikTok

Learn more about Fanbytes
FoundedEmployeesSocial
201611-505k
All-In One Influencer Marketing Platform Every thing you need to launch effective marketing campaigns that originally....

Social Bond is  all-in one Influencer marketing platform. It handles every single aspect brands need to launch effective marketing campaigns that originally reach out to specific target audience through relevant trusted influencers. Influencer directory search engine powered with advanced audience demography reporting system help advertisers to verify the new brand ambassador..one to multi collaboration system for micro or mega marketing campaigns.

  • Price: 2 plans for Influencers – free and $9 / month, for brands & agencies – 30-day $50 / month, Advanced – $100 / month, Expert for $250 / month.
  • Features: Social Media Manager tool for simultaneous publishing on multiple platforms for Influencers, brands can reach Influencers from 52 countries, iOS & Android app
  • Tagline: Best Influencers Directory

Learn more about Social Bond

Goat

The Leading Global Social Influencer Marketing Agency

(0) REVIEWS
As an influencer marketing agency Goat is the bridge between brands and influencers connecting them in the....

Goat offers bespoke campaigns to drive digital results for brands. They do not own or manage any particular influencers or accounts, and only work with the most relevant influencers for the task at hand. They use performance data to inform everything they do: from influencer selection, time of posting and call to actions.

  • Tagline: The Leading Global Social Influencer Marketing Agency That Guarantees Results
  • Locations: Singapore, NYC, US, London, UK

Learn more about Goat

Shopping Links

Manage Content Creators and Track Results

(0) REVIEWS
Shopping Links is an influencer marketing platform that aims to help brands identify content creators that are a perfect fit....

Shopping Links is an influencer marketing platform that aims to help brands identify content creators that are a perfect fit to promote their product, as well optimize a campaign performance. It assess each influencer audience to measure its authenticity and level of engagement, allows brands to gift products to multiple creators in scale and make data-driven decision by measuring of creators campaigns.

  • Price: 20 influencers allocations plan – $2,750, 50 influences allocations for $6,250, paid placement plan – $10,000.
  • Features: creators authenticity checking, in-depth analytics and conversion metrics, gifting products to multiple creators in scale
  • Tagline: Manage Content Creators and Track Results

Learn more about Shopping Links

WaR

Integrated Experiences To Help Engage And Connect With Your Target Audience

(0) REVIEWS
WaR is an influencer marketing agency that was founded in 2010.

WaR is a London, UK based influencer marketing agency that was founded in 2010. The agency offers bespoke influencer marketing strategies, along with the choice of influencer, campaign reports, help with events and full management of them. Their clients include Virgin, Primark, Amazon, Carphone Warehouse and Levi’s.

  • Tagline: Integrated Experiences To Help Engage And Connect With Your Target Audience
  • Locations: UK

Learn more about WaR

Neoreach

Social Intelligence Meets Influencer Marketing

(0) REVIEWS
NeoReach is an influencer marketing and social intelligence company.

NeoReach  is an influencer marketing and social intelligence company. Its platform allows marketers to find and manage influencers matching their objectives or import own list of influencers. A built- in automation helps users to manage relationships with influencers, their contact information, notes, contracts, and historical influencer campaign data. Intuitive analytics allow marketers to measure the core of marketing efforts and automatically verify influencer reach, brand alignment, and targeted message delivery, all while measuring real-time influencer post performance. Then export reports users need to share their results.

  • Price: custom pricing
  • Features: Influencer Marketing creator and industry analysis, cross-channel social profile and conversation analysis, consumer and brand analysis, custom reports, managed services.
  • Tagline: Social Intelligence Meets Influencer Marketing

Learn more about Neoreach

Viral Nation

We are the secret of influencer marketing

10
(1 vote)
(1) REVIEWS
Viral Nationis an award-winning full-service agency that pioneered influencer marketing programs and strategies.

Viral Nation is an award-winning full-service agency with some of the best in the industry marketing programs and strategies. The company specializes in influencer marketing campaign execution and strategy, content creation, performance marketing, paid social, and integrated brand strategy. It operates one of the world’s largest and most impactful Influencer networks, representing gamers, athletes, social celebrities and influential content creators from multiple industries.

  • Tagline: We are the secret of influencer marketing
  • Locations: Ontario, Canada, Barbados

Learn more about Viral Nation

Aspireiq

Tell a Better Brand Story

(0) REVIEWS

Aspireiq streamlines influencer discovery, management, and analytics, making it easy to build authentic influencer relationships at scale. The platform allows brands to search through millions of influencers or rely on a built-in recommendations engine to choose the best fit for their marketing needs. It also allows to streamline a workflow with multiple influencers to make it efficient and measure ROI for an entire influencer ad campaign.

  • Price: Three different tiers (Basic, Pro, Enterprise)
  • Features: Campaign creation, analytics, product tracking
  • Tagline: Tell a Better Brand Story

Learn more about Aspireiq

Music Audience Exchange

Love Fan Love Into Brand Love

(0) REVIEWS

Music Audience Exchange is the ad platform that connects brands with their target audience via various music fans communities using non-interrupting ads. The company ad platform – MAX Platform™ is built on proprietary data science that maps 200+ audience attributes to a database of 865 genres, 1.8 million artists, and a network of channels that reaches 98% of music fans in the places they’re already going to for music.

  • Price: n/a
  • Features: works with music industry brands only
  • Tagline: Brand New Music

Learn more about Music Audience Exchange

HYPR

The data-driven platform for efficient, effective influencer marketing

(0) REVIEWS

HYPR offers real-time social analytics that gives brands access to audience demographics, geographic data and more. The platform has access to over 12 million influencer profiles, including direct contact information for them, dedicated account managers to help you find what you’re looking for and client conversion rates in which you can define KPIs.

  • Price: custom pricing, free trial available
  • Features: keyword search function, account managers assignment, measuring influencer marketing campaigns performance and KPIs in real-time
  • Tagline: The data-driven platform for efficient, effective influencer marketing

Learn more about HYPR

Popular Chips

Influencer Marketing Management Solution

(0) REVIEWS
Popular Chips is an influencer marketing platform that provides you with thedemographic distribution of the followers of....

Popular Chips is an influencer marketing platform that provides you with the demographic distribution of the followers of any influencer out there. The platform also offers reports to improve your marketing KPIs, the ability to learn from competitor strategies, the option of finding out who is using your hashtags and tagging you, and more.

  • Price: Free custom report
  • Features: Performance analysis, demographics, competitor benchmarking
  • Tagline: Influencer Marketing Management Solution

Learn more about Popular Chips

HireInfluence

Award-winning influencer marketing agency

(0) REVIEWS
HireInfluence is a full-service influencer marketing agency.

HireInfluence is a full-service influencer marketing agency with offices in Houston, Los Angeles and New York. They specialize in customized promotional campaigns and consulting and have worked with brands such as Microsoft, Gatorade, eBay, Warner Bros, Payless Shoes, Oreo, Cosmopolitan, Howard Johnson, Adidas, Southwest Airlines and many more.

  • Tagline: Connecting brands and audiences through INFLUENCE
  • Locations: LA, NYC, Houston, US

Learn more about HireInfluence

PMYB

The Influencer Marketing Agency Built on Delivering Results

(0) REVIEWS
PMYB is an influencer marketing agency that focuses on KPIs for brands.

PMYB is an influencer marketing agency that focuses on ROI for brands influencer marketing campaigns. They offer social amplification services and can identify ‘chromo-influencers’. Chromo-influencers are the top 3% of influencers who achieve 4 times more conversions for brands. Clients include KFC, Barclays, Walmart, Disney, Badoo and Apple.

  • Tagline: The World’s Leading Creative Influencer Marketing Agency
  • Locations: London, UK

Learn more about PMYB

Stack Influence

Amazon Influencer Marketing

(0) REVIEWS
Stack Influence is a Los Angeles based Amazon Influencer marketing agency.

Stack Influence is a Los Angeles based Amazon Influencer marketing agency. Its team works with micro-influencers to help merchants and brands get more traffic and increase their sales. Stack Influence marketing campaigns are based on 6 core components – Brand Inspection (the stage when the team figures out what a particular brand is about, Influencer Accumulation to define what influencers can be helpful for a brand, Campaign Management, Product Purchases to supply micro-influencers with products brands need to promote for a brand, Curated Content – the stage when influencers develop promotional content brands can curate, Engagement Analysis.

  • Tagline: Amazon Influencer Marketing
  • Locations: Los Angeles, US

Learn more about Stack Influence

InfluencerDB

Free Platform For Influencer Marketing & Influencer Relationship Management

(0) REVIEWS

InfluencerDB allows brands to find and analyze influencers and their audience. You can organize all your influencer relations in one tool that is built for teams, along with the ability to monitor all postings from influencers mentioning you or your competitors. They also provide scientifically generated data on influencers worldwide.

  • Price: Three tiers
  • Features: Data insights, campaign management, post monitoring
  • Tagline: The Influencer Marketing Cloud by InfluencerDB

Learn more about InfluencerDB

Matchmade.tv

Grow your business with intelligent influencer marketing

(0) REVIEWS
tv enables game developers and brands to grow their game through influencer marketing campaigns.

Matchmade is a performance-driven influencer marketing platform. It matches advertisers and influencers, for advertisers it allows to reach out audience on YouTube and Twitch, influencers get recommendations for products and games that match their channels.

  • Price: Free demo available, custom pricing
  • Features: Audience demographics, analytics, influencer selection
  • Tagline: Grow your business with intelligent influencer marketing

Learn more about Matchmade.tv

Lefty

The effortless platform to manage your influencer marketing programs

(0) REVIEWS

Lefty is an influencer marketing platform that streamlines all steps of an influencer marketing campaign to allow brands invest in long-term relationships with influencers. It handles contacts and communication management, campaign performance analytics, influencer program media value assessment.

  • Price: Four different subscription plans
  • Features: 300 campaigns a month, 80,000 campaign posts a month, $15 million EMV generated per month
  • Tagline: The effortless platform to manage your influencer marketing programs

Learn more about Lefty

INFLUENSI

Create, Share, Monetize

(0) REVIEWS

INFLUENSI is an influencer marketplace where obtaining the real ROI of investments is easily measurable. In Influensi, advertisers can easily find influencers to help them reach an audience they are eager to impact. On the other hand, influencers can take advantage of their community by choosing brands that are best associated with their style.

  • Price: N/A
  • Features: Performance and branding campaigns, event management, digital strategy consulting and product’s release.
  • Tagline: Create, Share, Monetize

Learn more about INFLUENSI

The Cirqle

Your Gateway To The World's Most Powerful Influencers And Brands

(0) REVIEWS

The Cirqle uses an estimated impressions number to outline potential reach during a brand’s campaign – this includes engagement, top influencers, posts and platforms. Their campaign brief pages offer a breakdown of pricing, timeline, product selection, deliverables and key messaging. The platform also utilizes feedback loops to improve each campaign with them.

  • Price: Free to sign up, price is discussed
  • Features: Campaign briefs, analytics, influencer profiles
  • Tagline: The only influencer marketing platform that can tie engagement to sales

Learn more about The Cirqle

The Motherhood

Building strategic connections that cultivate trusting consumer relationships.

(0) REVIEWS
The team offers strategic planning, Influencer marketing, sponsored content, paid amplification, social platform audits, planning / execution,....

The Motherhood is Pittsburgh based digital marketing agency that helps brands to get connected with consumers via their network of influencers. The team offers strategic planning, Influencer marketing, sponsored content, paid amplification, social platform audits, planning / execution, consumer insight research and analysis. Since the time it was established in 2006, the agency worked for such brands as Walmart, Amazon, Johnson & Johnson

  • Tagline: Building strategic connections that cultivate trusting consumer relationships.
  • Locations: Pittsburgh, US

Learn more about The Motherhood

Wildfire Social

Great Content Deserves to Be Seen

(0) REVIEWS
Along with content distribution service, it offers is running Influencer marketing campaigns.

Wildfire is a London, UK based social media agency, established by a team of social media experts. Along with content distribution service, it offers is running Influencer marketing campaigns. Since 2016 Wildfire’s team worked with such well-known brands as Channel 5, Kellogg’s, Coca-Cola and Dogs Trust.

  • Tagline: Great Content Deserves to Be Seen
  • Locations: London, UK

Learn more about Wildfire Social

CROWD

A global, data-driven Influencer Marketing Agency

(0) REVIEWS

CROWD MEDIA is a global influencer marketing agency that partners with brands to create strategic, tailor fit campaigns with credible influencers to reach the brand’s goals. They help companies from different verticals embrace influencer marketing and amongst their clients you can find: Foreo, Bourjois, N26, Nescafé and Apple Music.

  • Tagline: A global, data-driven Influencer Marketing Agency
  • Locations: Amsterdam, Holland

Learn more about CROWD

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