IMA is an influencer marketing agency that helps brands to engage and reach audiences on a global basis. They feature a network of over 20,000 influencers and will match a brand to one of them based on data; this creates a bespoke image for the brand.
Clients with the agency include Calvin Klein, Mini, Diesel, Samsung and TomTom.
Instagram to allow users to choose which third-party app they share data with Posted on October 18, 2019 by Anne Freier
Higher percentage of Germans consider influencers to be less credible in 2019 Posted on October 18, 2019 by Anne Freier
Snapchat launches Dynamic Ads for retailers and brands Posted on October 18, 2019 by Anne Freier Providing tighter integration of stoppable ads and features has been a primary goal of Snapchat as of late it seems.
UK mobile gaming market to hit £1 billion mark in 2019 Posted on October 17, 2019 by Anne Freier
MyAppFree features Advertorial Native Placements in Sony Apps Posted on October 17, 2019 by Artyom Dogtiev
Uber strikes deal for grocery delivery platform Cornershop Posted on October 17, 2019 by Ben Heathcote "In 2015 we started Cornershop with primarily the Latin American market in mind and we couldn't be more excited to work with Uber to help us....
CleverTap secures $35 million in funding to expand mobile user retention strategy globally Posted on October 17, 2019 by Anne Freier
adport push notification network shows strong conversion results Posted on October 16, 2019 by Artyom Dogtiev
Tricks and treats: mobile marketing pitfalls and windfalls for your first app campaign Posted on October 17, 2019
How to find great app developers Posted on October 16, 2019 ...developed for an existing business or launching a new app start-up, you need to lay focus on brand image and creating first impressions respectively.
Digital ad fraud in North America [Infographic] Posted on October 16, 2019
Here are 3 global markets with big in-app spenders Posted on October 15, 2019 An estimated 55 million Vietnamese use social media regularly, ranking the country seventh in the world for....
How to deliver a mobile app project: step by step Posted on October 09, 2019 Start reading it now to find out all the nuances! Rough estimate This is the first stage everything starts with.
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