IMA is an influencer marketing agency that helps brands to engage and reach audiences on a global basis. They feature a network of over 20,000 influencers and will match a brand to one of them based on data; this creates a bespoke image for the brand.
Clients with the agency include Calvin Klein, Mini, Diesel, Samsung and TomTom.
TikTok just got competition as Vine successor Byte launches Posted on January 28, 2020 by Anne Freer
65% of retailers say mobile technologies increased their sales Posted on January 28, 2020 by Anne Freer
Fiksu DSP now offers even more efficient ad campaign optimization and complete transparency through their self-serve platform Posted on January 27, 2020 by Artyom Dogtiev We foresee more and more advertisers seeking ultimate control over their campaigns, so we launched the Fiksu self-serve DSP to provide them with a high....
52% of retail advertisers want to increase paid social ad budgets in 2020 Posted on January 27, 2020 by Anne Freer
SteadyPay raises £2.9m for gig economy subscription app Posted on January 27, 2020 by Ben Heathcote
Smartphones and video drive time spent in digital media Posted on January 27, 2020 by Anne Freer
Language app Busuu acquires Verbling after surpassing 100m users Posted on January 24, 2020 by Ben Heathcote
DoubleVerify launches certification programme to reduce ad fraud and invalid traffic Posted on January 24, 2020 by Anne Freer “Smartphones are still the primary screen for the consumption of YouTube, but a sizable part of consumption is now on the big screen,”....
68% of iOS 13 users opt out of location sharing impacting campaign measurement Posted on January 24, 2020 by Anne Freer
How to analyze usability before mobile app development Posted on January 28, 2020 Like adding alternate text to images, including captions for audio and video inputs, a good color contrast ratio between the background....
Will branded in-game items be the next big thing in games? Posted on January 27, 2020 Image credit.
3 keys to success for media buyers in 2020 Posted on January 23, 2020
Mobile advertising trends in Japan for 2020 Posted on January 22, 2020 It has punched well beyond its weight as far as mobile consumer app spend at approximately$14 billion.
How ratings and reviews affect consumers decision to download apps Posted on January 22, 2020
Tell a Better Brand Story
Creative Mobile Performance Agency
The Influencer Marketing Experts
Content + Influence + Scale
The Influencer Talent Management Agency
Integrated Experiences To Help Engage And Connect With Your Target Audience
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