IMA is an influencer marketing agency that helps brands to engage and reach audiences on a global basis. They feature a network of over 20,000 influencers and will match a brand to one of them based on data; this creates a bespoke image for the brand.
Clients with the agency include Calvin Klein, Mini, Diesel, Samsung and TomTom.
- Instagram adds monetisation tools for Live and IGTV creators Posted on May 29, 2020 by Anne Freer
- Alibaba wants to collaborate with millions of influencers Posted on May 29, 2020 by Anne Freer
- Join App Marketing and Ad Fraud webinar next Thursday 4th of June Posted on May 29, 2020 by Artyom Dogtiev
- Constellation Software acquires mobile app analytics firm TUNE Posted on May 27, 2020 by Anne Freer
- Mobile game revenues to hit $21 billion in China this year Posted on May 27, 2020 by Anne Freer
- Shorter mobile page load times have big effect on conversion rates Posted on May 26, 2020 by Anne Freer
- How to choose the best mobile attribution partner for your app Posted on May 26, 2020 ...is also worth mentioning Singular, which we didn’t include in this article because it is aimed primarily at larger companies.
- The Ad game-changer: Programmatic meets In-game video ads Posted on May 20, 2020
- The untapped channel in app distribution: back to basics, with a twist Posted on May 20, 2020
- CPI, CPE, CPA or all of the above? - how to choose the right model for your mobile user acquisition Posted on May 14, 2020 But which will deliver the highest return on ad spend? Ultimately, the answer depends on the action or engagement you’re trying to promote with your mobile app....
- The blurry lines between supply and demand sources Posted on May 07, 2020 There are entire companies dedicated to giving developers the optimal amount of data, and combining it with the right insights — GameRefinery’s acquisition of Reflection.io....
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