Increase your app revenues with the best app monetization platforms covering a range of models, including ads, video, in-app purchases, and payments. How to make money with your app is the number one problem many developers have, and the platforms you’ll find in this section are focused on helping app developers increase the amount of money they make with their apps.
What is App Monetization?
App monetization is the process in which you convert your app users into revenue. With a good portion of mobile apps able to be downloaded for free, app developers must find other ways to make money and keep their users happy at the same time. For instance, free apps are the source of 98% of Google Play revenue.
The good news is that there are many ways to monetize mobile apps without impacting the user experience. App monetization companies specialize in these models, making them a strong choice for app developers in need of their services.
App Monetization Company Website Screenshot
Source: Appodeal
App Monetization Companies – What Do They Do?
App monetization companies and platforms help app developers to monetize their apps. Specific benefits of using app monetization companies include:
- They provide a variety of monetization solutions for mobile app publishers and developers
- With them, you can monetize mobile traffic from all over the world
- They increase the customer lifetime value (CLV)
- Monetization platforms will help an app run and profit from the most suitable ads
- They enable exclusive access to programmatic buyers representing top brands from around the globe
App Monetization Models
There are numerous mobile monetization models and platforms. Different app monetization models include the following:
- Mobile ads – still one of the most popular forms of monetization, there are a range of different ad formats, including banners, video ads, and interstitials
- In-app purchases – these are purchases made inside the app; they give users additional features and more
- Subscriptions – mobile users pay to access content from an app for a period of time; subscription platforms include RevenueCat and Qonversion
- Ad servers – an ad server is ad software hosted on a server to manage online ad campaigns; the software defines what ad to display at a specific time frame
- SSPs – an advertising platform used by app publishers to automate the process of selling
- Mediation platforms – mediation platforms centralize access to multiple ad networks
There are many app monetization companies and platforms. Here we’ve put together for you a list of the best.
List of app monetization companies and platforms
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2019 | 10-50 | - | - | - |
JustControl.it develops a tech marketing solution enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every slice of data.
- Services: App Analytics
- Tagline: Get Your Digital Marketing Under Control
- Offices: Cyrpus
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2012 | 51-100 | $88m+ | 9k+ | 250k+ |
Smartlink by Clickdealer - All the automation needed to guide each click to an appropriate offer. - All the offers required to cover all geos and devices. - All the algorithms built to put together the most optimal funnels eCPM-wise.
Learn more about Smartlink
Bango – a custom data platform that helps app marketers to acquire 2x more in-app purchase (IAP) users through Bango Marketplace. Bango analyzes detailed payment information from its global payment partners to gain insights into the buying behavior of hundreds of millions of users. Bango Marketplace creates high life-time value (LTV) audiences by applying these insights. App developers use these audiences in Facebook ad campaigns to boost user acquisition.
- Services: Bango Marketplace, Bango Resale, Audiences
- Offices: San Jose, USA
- Tagline: Target users proven to pay in-app
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2017 | 10-50 | - | - | - |
GamesBoost42 is a fintech company built specifically for businesses in the mobile apps & games industry to help them increase their revenue and grow faster. GamesBoost42 can be a useful funding partner for mobile developers & studios, transferring the money you currently have on hold in stores to your bank account for the smallest interest rate on the market. You can spend the money to attract more users, develop new games etc.
- Services: App Monetization, App Funding, Marketing funding, Scale up mobile app/game
- Offices: Nicosia, Cyprus
- Tagline: Marketing funding for mobile apps
SmartyAds Apps offers a lightweight software development kit (SDK) solution for Android and iOS apps, providing access to mobile programmatic demand. SmartyAds’ SDKs connects an app with multiple demand-side platforms (DSPs) and ad networks via SmartyAds supply-side platform and allows to display ads with just a few clicks.
Learn more about SmartyAds
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2011 | 10-50 | - | - | - |
Recognized as an elite influencer agency, at HireInfluence we develop intent-driven influencer marketing campaigns that merge the needs of brands, audiences, and influencers. We hand-select influencers for each and every campaign to ensure an organic fit and authentic feeling content.
As a full-service influencer marketing agency we source and cast right-fit talent, develop creative content strategies, execute comprehensive, interactive, cross-channel influencer campaigns, and report back on campaign analytics.
- Services: Marketing campaign strategy, Influencer relationships management, Campaign reporting
- Offices: Houston, LA, New York, USA.
- Tagline: Connecting Brands and Audiences Through Influence
Tappx is built by developers to help developers. With billions of monthly ad requests and many thousand app developers registered, Tappx is a fully comprehensive ad tech solution for user acquisition and app monetization, in one single place.
StartApp is an app monetization platform with a strong ad targeting and optimization engine which ensures the right ads are shown to the right audience on your mobile application. With over 100,000 apps using the StartApp SDK and 300 million active users, the platform is used by high profile companies such as Disney, EA, Rovio and Yahoo! StartApp\'s engine picks the highest-converting ad campaigns and pushes them through unique ad units, including interstitials, app-walls and native ads.
Learn more about StartApp
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| - | - | - | - | - |
+250,000 developers, from indies to large enterprises, trust in Appodeal to manage their Ad Monetization. A light full-stack ad monetization solution that puts app publishers first – the way it should be.
By just integrating one simple SDK, you will gain access to +70 ad networks & demand sources, competing against each other in a real-time auction for every single ad impression.
- Services: User Acquisition, Ad Monetization, Business Intelligence
- Offices: San Francisco, US
- Tagline: Turn your Apps into Top-Earning Hits
Studio Mosaic is a full-service app marketing and growth agency that since 2013 served more than 200 clients with over 400 mobile apps. The company was one of the finalists of the App Growth Awards 2018 and has been featured by a number of online directories as one of the leading app marketing agency.
- Services: ASO, PR, Localization, App Review Video, App Review Sites Submission, UA (PPC/PPI)
- Offices: New Delhi, India
- Tagline: Mobile App Marketing & Growth Agency
