Mistplay is the #1 Loyalty app for mobile gamers*. With over 2M monthly active users and growing, Mistplay fosters a highly engaged community eager to discover games, play and earn rewards.
Headquartered in Montreal and founded in 2015, Mistplay has seen 100% year-over-year growth since its inception and most recently ranked Top 5 Best media sources for Global ROI and Retention in the 2023 Singular ROI Index.
A new era of UA
Mistplay continuously rewards users for the time they are playing and spending in games which maximizes performance for game publishers and advertisers.
Leverage the power of loyalty to increase engagement, retention, and LTV.
Reach high-value users through a precise AI-driven targeting engine trained on user behavior and spending habits.
The more users play your game, the more they earn. The more they spend on IAP, the more they earn. Mistplay points can be redeemed for a variety of gift cards from top brands.
Hit KPIs by easily setting a ROAS target and budget. Smart bidding automatically optimizes your campaign to achieve your daily goals.
*Based on Sensor Tower data in available markets
Mistplay Features & Services
- Premier Loyalty Platform
- Highly Engaged Community
- Game Discovery
- tROAS: Smart Bidding Campaigns
- Global Audience (Tier 1 & 2)
- User Acquisition
- Rewarded Engagement
- Play & Earn
- User Retention
- User Spending (IAP)
- Native Advertising
481 Ave Viger West
Montreal (QC) H2Z 1G6
|Employees:||101 - 200|
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Types:||App Installs, Game Analytics|
|Groups:||App Monetization, User Acquisition|
How loyalty unlocks profitable growth for mobile games in a saturated market Posted on September 18, 2023 This article covers ideas from Mistplay’s Loyalty is the new key to profitable growth for mobile games blog and Futureplay Games case....
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