The #1 Loyalty App for Mobile Gamers

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(1 vote)

Mistplay is the #1 Loyalty app for mobile gamers*. With over 2M monthly active users and growing, Mistplay fosters a highly engaged community eager to discover games, play and earn rewards.

Headquartered in Montreal and founded in 2015, Mistplay has seen 100% year-over-year growth since its inception and most recently ranked Top 5 Best media sources for Global ROI and Retention in the 2023 Singular ROI Index.

A new era of UA
Mistplay continuously rewards users for the time they are playing and spending in games which maximizes performance for game publishers and advertisers.

Leverage the power of loyalty to increase engagement, retention, and LTV.

Reach high-value users through a precise AI-driven targeting engine trained on user behavior and spending habits.

The more users play your game, the more they earn. The more they spend on IAP, the more they earn. Mistplay points can be redeemed for a variety of gift cards from top brands.

Hit KPIs by easily setting a ROAS target and budget. Smart bidding automatically optimizes your campaign to achieve your daily goals.

*Based on Sensor Tower data in available markets

Mistplay Features & Services


  • Premier Loyalty Platform
  • Highly Engaged Community
  • Game Discovery
  • tROAS: Smart Bidding Campaigns
  • Global Audience (Tier 1 & 2)


  • User Acquisition
  • Rewarded Engagement
  • Play & Earn
  • User Retention
  • User Spending (IAP)
  • Native Advertising

Office Location

Suite 300

481 Ave Viger West

Montreal (QC) H2Z 1G6


Mistplay Data

Employees:101 - 200

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Mistplay Info

Types:App Installs, Game Analytics
Groups:App Monetization, Mobile Game Monetization, User Acquisition
Mistplay News
Mistplay Insights
Mistplay Videos
Mistplay Competitors and Alternatives

Mistplay Reviews

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